Chapter 225: The Tide of Competition

has been focusing on the optical instrument factory, Zheng Nan has forgotten that the all-round confrontation between Nanyan Dongfo and Dongfang Audio has entered a rather white-hot stage.

Both sides in the public opinion in the market channel to kill that is called an inseparable,Oriental audio in the mortgage shares borrowed money from foreign capital,It began to frenzied public opinion,Constantly promote their advantages in audio technology,Emphasizing that they have directly introduced foreign production lines,Emphasizing that Oriental audio uses the world's most advanced technology。

In addition to simple public opinion propaganda, Oriental Audio has not forgotten to lay out the market, Muzi can even very boldly open the highest profit point for all dealers, the purpose is to open up market channels and squeeze the market space of other brands.

Nanyan and Dongfo, these audio manufacturers, in accordance with the plan left by Zheng Nan, continue to deepen the sales plan of binding the audio to VCD, continue to use complex cable interfaces, and maintain their convenient advantages in the use of VCD for Oriental audio.

So at present, the audio market has formed the Oriental Audio to become the absolute king of the retail market, and other audio factories such as Nanyan and Dongfo rely on the bulk supply of karaoke, barely maintaining the confrontation with the Oriental Audio, in the foreseeable future, this tug-of-war situation will continue.

Of course, this also brings a direct consequence, that is, to accelerate the market penetration rate of VCD, which is why in the case of insufficient production capacity of Jiangxia Electronics Factory, the VCD of Nanyan and Dongfo factories sneaked in.

The old factory director and Jiang Jixian were very angry, thinking that this was the treachery of these guys in Nanyan Dongfo, and they shared the VCD technology with them, but now they actually want to steal their home?

Zheng Nan didn't call Wang Guohua and Manager Sun to question them in the end, because there was no need and no result could be asked.

It's that Zheng Nan himself can casually make up dozens of reasons, not to mention these guys, when the time comes, he can send you away with a casual sentence that the dealers below did it themselves, and they don't know it.

Sending away is only secondary, more importantly, they can see your weakness clearly through this matter, after all, no strong brand will call to ask the partner Xingshi because of a few provincial brands mixed in their base market.

Once you do that, it means that you are weak, and then they will show what it means to be a real treacherous, and they will really pinch at you, and there will be no faith at all in the face of real business interests.

"There is the collapse of Oriental Audio in Jiangxia, and they don't want to turn their faces with us now, so this is destined to be just a temptation, this kind of small-scale commodity entry does not pose a threat to our market dominance in Jiangxia, on the contrary, it can continue to help us popularize the use of VCD."

Zheng Nan also emphasized: "Don't forget, in Jiangxia's karaoke market, our share is also not small. ”

Zheng Nan thought about it and called the old factory director and asked him to train more maintenance masters as soon as possible, and there were after-sales maintenance points in Jiangxia and even the entire Jiuhu Province.

"After-sales should be publicized clearly, only to take the invoice of Jiangxia Electronics Factory, including the invoice of audio, you can enjoy preferential maintenance services, if it is the VCD of Jiangxia Electronics Factory, you can also enjoy free maintenance services!" Zheng Nan said.

The old factory director immediately understood Zheng Nan's plan: "According to what Director Zheng said, we should thank Nanyan and Dongfo for helping us greatly increase audio sales." ”

Zheng Nan said that this is what he meant, but at the same time said: "But if you can, it is better to let them get out of the Nine Lakes." ”

VCD and audio Zheng Nan is still very relieved, relying on the big killer of after-sales, it is difficult to quickly seize market share, but it is relatively simple to slowly encroach on the market steadily.

Therefore, Zheng Nan took the initiative to focus on the optical instrument factory, as the instrument factory is the most important piece of the puzzle of the lithography machine, Zheng Nan cannot afford to lose; Second, Zhuang Wei is so dedicated to helping him study the lithography machine lens, if he doesn't even help him see it, it will be too chilling.

Last but not least, unlike the semi-comprador enterprise of Oriental Audio, the instrument factory is likely to face serious foreign capital, especially the world's top such as Breerlen, which is really a monopoly in the glasses industry in the history that he is familiar with, and Zheng Nan cannot afford to lose.

Facts have proved that Zheng Nan's judgment is correct, foreign capital will not let go of the instrument factory, and the next day the overwhelming public opinion came.

It's just that what surprised Zheng Nan was that these public opinions accused the optical instrument factory of being the culprit behind the scenes of the director's play, accusing them of deliberately pouring dirty water on Blaylon, but in fact selling goods for themselves.

Even Douglas, as the president of the Chinese region, angrily scolded the instrument factory as a despicable liar in an interview with reporters.

Douglas assured everyone: "Breyelan is the world's top eyewear manufacturer, our spectacle lenses have been recognized by people in all countries around the world, we entered Huaxia, originally to bring you more advanced eyewear technology, but here I am very disappointed, here is full of lies and despicability, if Brillan can not be treated fairly, then Brielon will consider withdrawing from the Chinese market!" ”

This statement made Zheng Nan almost laugh, I have to say that these Yankees really feel good about themselves, and they think that the whole world should revolve around him.

Just as the major foreign Internet search companies in later generations lost the competition, they scolded the Chinese Internet companies for unfair competition and threatened to withdraw from the market.

Of course, in the end, the market is lost permanently.

Isn't Blairon going to do this?

However, Blaren's style made Zheng Nan affirm his thoughts, and they were ready to wait for their full power to publicize, and then stab themselves hard.

As a result, he didn't play his cards according to the routine, so that his preparation was in vain, and he became angry and began to scold the streets.

Another point is that their contact with the media is indeed through intermediaries as expected, so the preparation is basically a press release, and it is difficult to turn around once there is a problem.

In the face of overwhelming public opinion accusations, the cadres of the instrument factory were very panicked, and they asked weakly whether what they had done was exposed, whether they would be punished, or even ...... Do time?

Zheng Nan smiled, really admired the brains of these people: Where is this!

Zheng Nan told them not to panic: "This is their dog jumping off the wall in a hurry, and the image we have set for ourselves will not be affected because of this little thing!" ”

Facts have proved that Zheng Nan's judgment is correct, the owner of the optical shop waiting at the gate of the factory refused to leave, and the market still believes that the lenses of the instrument factory are good.

Just kidding, when this kind of positive moral marketing has raised itself to the top, throughout the past and future, there has never been a competitor who is head-on, because there is really no way to fight it.

82 Chinese Net