Chapter 259: Master the resin material
"Director Zheng, I want you to compete with Chase and Qiangsheng immediately, and beat them out for me!"
"I can make an additional investment in sunglasses on behalf of Blelon, how much money do you need?"
Douglas came to the office of the instrument factory and asked straight to the point when he saw Zheng Nan open his mouth.
Zheng Nan was a little surprised, it seems that Chase and Qiangsheng, two international companies with the same world, have put a lot of pressure on Douglas.
But it's no wonder that your foreign capital can still have advantages in capital, technology and even raw materials in the face of domestic enterprises, but now with the same foreign companies, there is no shortage of the opposite side of what you have, and now the other party is still holding a group, showing that the comer is not good, Douglas can not be in a hurry.
Since you're in a hurry, then I'm not in a hurry.
Zheng Nan shook his head regretfully: "I'm sorry Mr. Douglas, it's not a question of how much additional investment there is, his problem may involve a deeper level, such as the price of raw materials." ”
Zheng Nan bluntly said that he had studied the recent competition strategy of Chase and Qiangsheng, which was to build public opinion and fight prices.
Public opinion is still the old way of smearing opponents and touting themselves, and there is also large-scale advertising bombing.
Public opinion is a short-handed money-burning war, Zheng Nan can not think of many ways, and Sunshine Glasses does not have so much budget to burn money against two international companies.
The only thing left that has the potential to break through is the price war.
"Now the vast majority of sales in various places are exchanged for glass glasses, here we only charge a cost, but because the price of our raw materials is too high, our sales volume seems to be very high, but in fact there is no profit, we are still losing money to grab the market stage."
"I think Chase and Qiangsheng must have seen this, so directly starting the price war will make us very passive, because in the face of high raw material prices, we have lost room for price reduction."
Zheng Nan spread his hands and said that he was helpless.
Douglas's face was very ugly: "So Director Zheng wants me to help reduce the price of resin materials, right?" ”
Douglas was actually very angry, he thought that he could make Zheng Nan a little more restrained last time, but he didn't expect Zheng Nan to use the topic to play at this time, was he really afraid of him? Unexpectedly, Zheng Nan's next words surprised him even more.
I saw Zheng Nan shaking his head slightly: "I don't want to talk to Mr. Douglas about the price of resin materials, I hope that Mr. Douglas can help me produce all the processes for resin materials, and I want to find a foundry in Ninghai to put it into production immediately!" ”
"Are you crazy? What international jokes? Douglas blurted out.
Douglas really thinks that Zheng Nan is completely brainless when he says this, and he doesn't even want to give resin materials, and now you are actually asking me for the entire production process? But if there is a peanut, it will not be like this.
Douglas rolled his eyes and said: "Or is this Mr. Zheng Nan's strategy, thinking that it is easier for me to accept a plan that I can't accept first, and then talk to me about price reduction?" Then I can only say that Mr. Zheng Nan thinks too much. ”
Zheng Nan shook his head: "No, no, no, I think it's Mr. Douglas that you think too much, and I'm not discussing with you, Mr. Douglas, but I'm telling you that unless there is a stable, controllable and low-cost source of resin materials in China, it is impossible for sunshine glasses to win this price war." ”
Zheng Nan's reason for worrying is very legitimate, the most feared thing in any business is to be stuck, especially now when there is fierce competition, stable and controllable and low-cost raw materials are more important than anything else, but the raw materials provided by Douglas have no advantages.
Good guy, if I compete with Chase on my side, and you sell me out of stock and raise prices behind my back, how will this business continue?
Understanding Zheng Nan's worries, Douglas held back his anger to make Zheng Nan relax, saying that the supplier he was looking for was Breyelan's long-term supplier, which was very reputable, and he didn't have to worry about him temporarily raising prices to blackmail these problems.
Douglas added: "I understand that there is a certain problem with prices right now, but you have to consider the situation in the global crude oil market right now, and this needs to bypass the financial regulation of your national authorities, so it will definitely be a little bit more expensive, and that is within reason." ”
Douglas continued: "Of course this situation should not continue like this, and I can assure you, Director Zheng, that you will communicate with the supplier on this issue and negotiate the price as much as possible." ”
Scold! So you still want to control the supply channel, right? Zheng Nan understood at a glance what Douglas was thinking, and directly shook his head and vetoed: "Compared with the endless negotiation of price, I think it is more reliable to directly find a foundry factory in Ninghai for production, as far as I know, the third chemical plant has a very sufficient technology to OEM this kind of resin and plastic products, as long as you can get the process formula, it will not be much slower than the instrument factory......
“no! no! no! ”
Douglas roared three times in a row, he glared at Zheng Nan angrily, his eyes breathed fire and gritted his teeth as if he was going to eat people: "Director Zheng Nan, let me tell you again, you don't want to get the formula process of resin materials, that's not what you can have, I can help you negotiate the price, but production, don't talk about it!" ”
Zheng Nan did not hesitate to-for-tat: "Then I can also tell Mr. Douglas very responsibly that such an important raw material as resin materials, sunshine glasses must be in hand!" ”
"Then you can hell with your boring fantasies!"
Douglas angrily dropped the sentence and left the office in a huff.
Outside, Zhuang Wei and Liang Ziyun, the factory cadres, were eavesdropping, and when they saw Douglas walking out with an angry face, they all stood up straight subconsciously like elementary school students who had been caught by the teacher.
"You Chinese are all despicable scoundrels, bastards!"
There is no doubt that Douglas vented his anger on them again.
was angry by Douglas, Zhuang Wei and these factory cadres were embarrassed.
They all knew it for the first time when Douglas came to the factory, and they also knew that Douglas must have come to discuss with Zheng Nan about resin materials, and Zheng Nan had also told them before that they were all prepared, but they never thought that things could be so unpleasant today.
Seem...... Mr. Douglas was even more angry than he was at the last meeting.
Then Zhuang Wei and Liang Ziyun cautiously sneaked into the office one by one, wanting to see what was going on with Zheng Nan, but they saw Zheng Nan sitting there with a smile on his face.
Zheng Nan also had time to laugh and scold: "Anyway, they are all factory cadres, can you not be like a thief?" ”
Zheng Nan waved his hand: "It's okay here, everything is under control, you all go to work." ”