Chapter 1 Show Affection Dies?

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Half-lying on the luxury business seat of the first-class cabin, Duan Yu drank coffee comfortably, enjoyed the gentle massage of the little assistant on his head, and glanced at the flight attendant in a neat uniform and bewitching figure at the end of the corridor with half-squinted eyes, emptying his thoughts.

This time, he took the negotiation team to a beautiful country and fought wits and courage with the negotiation team of the other company, just like the negotiations between the two countries near the 38th parallel.

In the end, it took two weeks for the two parties to finally finalize the acquisition.

The next moment the contract was signed, Duan Yu asked his assistant Dongfang to book a ticket back to China as soon as possible. After more than ten hours of long-distance flight, across the endless Pacific Ocean, it is not far from Pudong International Airport, which will land.

Duan Yu is an out-and-out rich second generation, he originally planned to only do things that the rich second generation should do, such as driving Aston Martin to bomb the street, driving a party kick on his yacht once a week, and making a female star every month......

Duan Yu felt that this kind of life was the most comfortable.

In the first twenty-six years of his life, Duan Yu did come over like this. The family entrepreneur has a big business, and Duan Yu's expenses for the rich second generation are nothing. However, the heavens did not fulfill people's wishes, and the Duan family business, which had been soaring, suffered Waterloo in the second decade of the new century.

With the rapid development of the domestic economy, this kind of labor-intensive industry is trapped by the increase in labor costs, and gradually began to decline, even as one of the giants of the domestic garment industry, Duan's enterprise can not stop the general trend.

Duan's enterprise was founded by Duan Yu's uncle and father. Uncle and father have the diligence of the older generation of entrepreneurs, and the two also saw that the clothing, footwear and hat industry would decline in the future, but they did not expect China to develop so fast, so that in just a few years, labor costs have become a burden that enterprises cannot bear.

The two also tried to switch to other industries, but the real estate industry they invested in in a hurry encountered the country's macro control, coupled with the lack of management experience in the real estate industry of the company's management who has been engaged in the garment industry, and finally had to leave the market with hatred.

Seeing that the family business has reached the point of exhaustion, and the uncle has no children and no daughters, Duan Yu, as an only child, has no choice but to give up his comfortable life as a rich second generation and save the family business in the line of fire.

Duan Yu seems to be a rich second generation who eats and waits for death, but he is still different from most other rich second generations, Duan Yu has been a scholar since he was a child, although his father has not put pressure on him since he was a child, but he knows his son Mo Ruo's father, and his father knows that Xiao Duan Yu has inherited his own genes, and when Duan Yu was still wearing open crotch pants, his father became a warning to Duan Yu: If you don't study hard, there will be no girls like it in the future, because girls like boys who study well.

Since then, Duan Yu has been determined to become a boy that girls like, so Xiao Duan Yu has not been lazy in learning since he was a child, coupled with his super high learning ability and comprehension ability, Duan Yu has been a child of someone else's family in the mouth of his classmates' parents since he was a child, and the most envious object of the small town problem writers - the urban problem maker.

Although as he grew older, Duan Yu gradually understood that with his identity as a rich second generation, even if he was a scumbag, he would not lack the popularity of girls. It looks like my father hasn't even gone to college, and it's not that the colorful flags are fluttering outside, and the family is still showing red flags.

But Duan Yu felt that he was a noble fish, a fish determined to cross the dragon gate, not a big whale that was not picky at all, and he didn't like girls who liked to cry in their BMWs.

After graduating from Fudan University, he was admitted to Yale University to study for an MBA master's degree, and then returned to China to prepare to live a leisurely life with the double halo of returnees from world-famous universities and the rich second generation.

After all, although Duan Yu has a master's degree in MBA from a world-famous university, in the hearts of his uncle and father, Duan Yu has always been the image of a hanger, and Duan Yu does not have the slightest experience in business management, so he can only talk on paper.

The two prepared for the worst, if the company still did not improve under Duan Yu's management, they would go through bankruptcy procedures and look for an opportunity to make a comeback in the future. It's just that the two never thought that Duan Yu would improve in half a year after accepting the company, and turn losses into profits in one year, and in two or three years, Duan's enterprise not only recovered its former glory, but also showed a thriving momentum.

The two without higher education can only sigh that knowledge is wealth.

As a person born under the red flag and grew up in the new era, Duan Yu has a strategic vision that his uncle and father do not have, and he knows very well that the clothing, shoes and hats industry has not gone downhill, this industry is a rigid need of human life, and it can never be outdated.

Throughout the world, those top brands have not only not gone downhill, but have also grown stronger. Duan Yu knows that in China, where labor costs are getting higher and higher, if you want to survive in the field of clothing, shoes and hats, you must take the high-end route, and high-end brands will have more room for profitability.

Therefore, after receiving the company, Duan Yu Zhuang sold the lowest part of the business like a broken wrist, in exchange for valuable funds to create a high-end national tide brand that caters to the preferences of young people, high-end materials, top workmanship, more than foreign brands to cater to the taste of young people's national tide design, and coincided with the Internet with the young generation is embarking on the social leading trend, becoming the new main force of consumption, under the careful care of Duan Yu, Duan's new high-end fashion brand rose in the wind, It only took half a year to establish the image of a top brand in China.

In the past, domestic brands are always inferior to international brands in the hearts of Chinese people, just like domestic cars, although they are getting better and better, and the cost performance is crushing imported cars and joint venture cars, but in the hearts of Chinese people, domestic cars are still the image of low-end cars.

However, as a young generation of "five good youths", Duan Yu saw the desire and expectation of young people for national fashion brands.

Although Duan Yu does not have much management experience, the backbone of following his uncle and father to start a business is still there, and the company has also introduced many high-end talents over the years, so as long as Duan Yu guides the right path, there is still no big problem in management.

Now Duan Yu has taken over the family business for more than three years, seeing that he is about to stand up, Duan Yu, who feels that the best time of a few years has been wasted, has asked his uncle and father to go back to the helm of his own business, but the uncle said that he is old, and he will enjoy life in the future, and the company will be handed over to Duan Yu.

Later, Duan Yu rarely saw the uncle, and every time he called, the uncle was either recuperating in the Amazon rainforest or basking in the sun on the beach in the Maldives, making it clear that he would not accept the company again.

Duan Yu is very helpless, the uncle has actually just turned sixty years old, if the country extends the retirement age, the uncle will not even reach the retirement age, and many entrepreneurs of the same era as the uncle are still active in the shopping mall.

As for Daddy Duan's side, he couldn't find anyone directly, and he didn't know where he was in the gentle township of his confidante.

Other families are all the sons of the pit father, but Duan Yu ran into the pit son's father. Duan Yu was bitter in his heart, and he could only manage Duan's enterprise silently with bitterness.

"Dear passengers......"

The magnetic voice of the stewardess sounded in the first-class cabin, interrupting Duan Yu's thoughts.

"There will be a sudden thunderstorm and strong winds on the route ahead, and the aircraft will shake slightly, please sit in your respective seats and fasten your seat belts to avoid collisions. The cabin crew will ensure the safety of all passengers. ”

Duan Yu opened his eyes, held the pair of gentle little hands that were rubbing his temples, and said softly: "Sit down, Xiaobai, fasten your seat belt." ”

Dongfang Yu's pretty face was slightly red, she broke free of Duan Yu's hand, her eyes didn't dare to look at Duan Yu, she lowered her head and said "um" softly, and walked to the seat next to her and fastened her seat belt.

Duan Yu turned his head to look at the beautiful and unparalleled face, pressed the throbbing in his heart, and said, "I'll accompany you back to your hometown on National Day, right?" ”

Dongfang's face turned even redder, as if he was about to drip blood, but his heart was filled with happiness and joy, and he said "um" like a mosquito after a while.

Dongfang Yu has been employed before Duan Yu took over the company, three years ago, Dongfang Yu just graduated from Fudan University, speaking of which is still Duan Yu's elementary school sister, but when Dongfang Yu entered the university, Duan Yu had just graduated and went to Yale University in a beautiful country.

Dongfang's parents are teachers, she was born in an intellectual family since she was a good girl, from kindergarten to college is under the arrangement of her parents all the way forward, the only time she made her own decision is to not follow the call of her parents to return to her hometown after graduation, but stayed in Shanghai.

As soon as he entered Duan's enterprise, Dongfang was arranged to work as an assistant in Duan Yu's office. Usually Dongfang is a quiet and shy little girl.,Talking to colleagues, I blush.,But Dongfang at work has become a completely different person.,Duan Yu's work and life are arranged by her in an orderly manner.,There's no need for Duan Yu to worry about some trivial matters at all.。

Duan Yu once asked Dongfang 㿟 why he came up with such a name.,Dongfang Yu blushed and said that his mother was very white since she was a child.,So she called her Xiaobaibai.,Then she gave the name 㿟.。

Since then, Duan Yu has always called her Xiaobaibai in private, but even if it has been almost three years, every time she hears Duan Yu call herself like this, and her complexion is as fair as jade, she still blushes her cheeks.

……

At this time, the fish felt that the plane began to shake, and saw that Dongfang Yu showed a frightened look, so he stretched out his left hand and held Dongfang Yu's right hand that was a little trembling.

Dongfang didn't avoid his gaze this time, probably because he was afraid that Duan Yu didn't hear his response just now, so he expressed his heart to Duan Yu with his eyes.

The two were looking at each other with affection, and suddenly the window on Duan Yu's right side burst with a "bang", and then a lightning bolt lit up outside the window, and this lightning bolt was like a water snake in the water, and it entered the cabin from the cracked window and hit Duan Yu's right shoulder......

At the first time he saw the lightning, the fish was about to let go of the little hand he was holding, but the little hand held Duan Yu's hand hard and refused to let go.

Without giving Duan Yu more time to react, the lightning had already slashed at Duan Yu!

Duan Yu turned his head and saw a pair of calm, gentle but firm eyes, and then lost consciousness......

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