78. Media Power

There was nothing to say all night, and in the next few days, Xia Qing and Feng Yasong continued to be busy researching new projects, while Xiaobai happily went to work in Liu Youpeng's store every day, and only I seemed to have nothing to do.

Fortunately, Jing Sipan and Zhao Xiaoyali chatted about the manuscript from time to time, after all, it was their own family's business, and I still had to make some suggestions.

There were also a lot of things in Zhao Xiaoya's company, and a few days later, the manuscript was finally corrected. Zhao Xiaoya also introduced the media colleagues in Guancheng to help polish and adjust. Not only that, Zhao Xiaoya also helped contact media friends in Guancheng to report.

Everything is ready, Jing Stepan posted the content on Weibo according to Zhao Xiaoya's recommendation, and Jing Stepan's own Weibo itself only has dozens of fans.

However, after Jing Sipan's Weibo was issued, several media Weibo in Guancheng contacted by Zhao Xiaoya were quickly reprinted.

What Jing Sipan wrote before was more like a travel guide, but after Zhao Xiaoya's revision, the focus of this article is on paying attention to local fruit farmers, and there are only a few photos of Jing Sipan, and this article looks more like a public welfare article.

After several media in Guancheng reprinted it, media outside the province and even at the national level compiled or forwarded it in the next few days.

The long Weibo post first published by the local media in Guancheng was reposted and commented more than 30,000 times in a day.

Zhao Xiaoya said happily in the group: "How is it? Gao's fruit is going to be on fire! ”

Everyone listened to Zhao Xiaoya's words, and they all seemed very happy, only I was a little worried, would it make people think it was hype?

"In fact, everyone knows that it is hype, but as long as it is well-intentioned hype, in fact, netizens don't mind!" Zhao Xiaoya said in the group.

With the popularity of Weibo, various comments from netizens are also pouring in, many of which are questioning the hype, and some netizens question whether the fruits in Gaojia Town are really so delicious, but more netizens still support and like.

"Is this fruit available in an online store? The landlord threw a link! ”

"Homepage Jun simply organized a group purchase, and I like to eat fruit the most!"

"I didn't expect domestic fruit farmers to work so hard, eating high-priced imported fruits in the supermarket every day, and now we have to take a look at the conscience of the Gao family fruits!"

"Turn! Transfer to all those who love fruit! ”

……

It is said that there are many keyboard warriors and trolls on the Internet, but the draft that Zhao Xiaoya has changed has obviously shifted the focus of netizens from the beauties to the fruit farmers. Kind-hearted netizens were still moved by this article, and everyone didn't expect that there were such hard fruit farmers in Huaxia today.

In the next few days, according to Zhao Xiaoya's plan, when this manuscript continued to be hot on the Internet, Jing Stepan was interviewed by the media and said that he would invest in a fruit processing factory in Gaojia Town.

As the central figure of this communication, Jing Sipan appeared in front of the media and netizens again, and at this time, there were many more voices questioning Jing Sipan's hype than before, but more of them still expressed support.

After all, Jing Stepan said two key points in an interview with the media: first, Jing Stepan will invest 5 million in the fruit processing factory in Gaojia Town; Second, Jing Sipan said that 50% of the future profits of the fruit processing factory in Gaojia Town will be set up to support local fruit farmers.

I couldn't help but be a little surprised when I saw the report on the Internet, so I hurriedly called Jing Sipan to ask.

Jing Sipan smiled when he received the call and said, "Don't worry, Brother Gao!" I won't let you pay any more, and after seeing the news, several familiar bosses on the Guancheng side were also very excited, and they said they wanted to invest. And it's the kind that hardly returns. ”

"And such a good thing?" I asked.

"That's right! Do you think that you are the only one in our city! There are a lot of mining bosses in Guancheng, and a few million is a drizzle for them! Oh, by the way, thank you Xiaoya on my behalf, this time things really went unexpectedly well! ”

Jing Sipan felt very busy, and hung up the phone in a hurry, I called Zhao Xiaoya to tell me about the situation and expressed my gratitude. After listening to this, Zhao Xiaoya smiled and said, "Why worry about this little thing, this matter has just begun!" ”

"Just beginning? What do you mean? What's next? I feel like it's already hot! I couldn't help but ask curiously.

"The media attention is just the beginning, and the fruits of your Gaojia Town have not yet begun to sell! You can sell the fruit and make money, and you have to keep making money! Right? Zhao Xiaoya said.

After chatting for a while, I hung up the phone, thinking that Zhao Xiaoya is really a master of marketing, this kind of thing is extremely difficult for others to think about, but it is as simple as cutting melons and vegetables in Zhao Xiaoya.

Since I can't help much, I can only stop the chaos and continue for more than a week. With the assistance of Zhao Xiaoya, a media reporting group led by Guancheng Media successively went to Gaojia Town for interviews and reports, and Jing Stepan also quickly contacted a local design company to remake the packaging of Gaojia Fruit, and opened a Gaojia Fruit Store on the e-commerce website.

I am confident in the quality of our fruits in Gaojia Town, but I also know that whether it is an e-commerce business or a traditional channel, the most important support for Gaojia Town fruits to go out of the mountains to the whole country and even the world is the support of the local government. For example, the bad road leading from Gaojia Town to the county seat should have been repaired a long time ago.

To my surprise, with the follow-up of the media reporting team, the small Gaojia Town became the focus of media attention for a while, which made the local government happy and afraid.

The local government is happy that so much media attention has finally paid attention to it, and the fruit in Gaojia Town finally does not have to give itself any more headaches, and maybe it can be built into a good project for local villagers to increase production and income.

But the local government is also anxious, after all, media reports continue to mention that the local traffic is too bad, and the roads in Gaojia Town are still so bad when the country has realized that every village has a road.

After the relevant reports came out, various public opinions came out one after another, and the briefings formed by the media reports were also sent to the tables of the provincial leaders, and the leaders actually signed their opinions after seeing them. With the opinions of the big leaders, leaders at all levels quickly held meetings to implement them.

The signature of the big leader was final, and the progress of the matter was surprisingly rapid. In line with the attitude of making changes if there is a mistake, leaders at all levels in charge of agriculture, transportation, commerce and trade, as well as relevant responsible persons in Guancheng, Gaojia Town, and other places, quickly held a meeting.

Of course, all these things were told to me by Jing Stepan later, and even Jing Stepan was surprised by these things, but everything seemed to be expected by Zhao Xiaoya.

After all, Zhao Xiaoya once worked in the first-class media in China, and even the power of public opinion. Both the government and enterprises attach great importance to public opinion in today's society. Because positive public opinion can add glory to oneself, while negative public opinion can make some things out of control.

For government enterprises, the public opinion is the flowing water that carries large boats and small boats.

For more than a week, public opinion about Gaojia Town gradually began to reduce its heat, but Jing Sipan's matter has just begun. The five million invested by the local boss soon arrived, Jing Sipan, as the person in charge of the whole project, reorganized the fruit processing plant in Gaojia Town, and various advanced fruit processing equipment were put in place one after another, not only that the new processing workshop, low-temperature warehouse and cold chain transport vehicles were quickly in place.

Under the promotion of the higher-level government, the potholed rural road leading to the county seat also began to be rebuilt. After the on-site inspection, the provincial poverty alleviation working group actually allocated another 1 million poverty alleviation funds to the town, and built Gaojia Town as a special fruit planting base, and Jing Sipan's application for green food was quickly approved.

After doing these things, I flew to Guancheng again and met Jing Sipan. One expressed gratitude, and the other re-signed the cooperation agreement with Jing Sipan.

"Originally, my idea was to help my old family, whether it will be successful or not, in fact, I don't have any concept in my heart." I said to Jing Sipan, who looked at me with a smile and didn't speak.

"In the beginning, we only invested 1 million, and it was in my own name. This time, you brought in an investment of five million and spent all your time in it, and if you help in vain, I still don't want to go! ”

"How can it be for nothing? When the business of Gaojia fruit is done, I am the exclusive distributor! Jing Sipan said with a smile.

"Not just the exclusive distributor, you should be the majority shareholder!" As I spoke, I handed the redrawn cooperation agreement to Jing Sipan.

Jing Stepan took the cooperation agreement, read it, and couldn't help but ask in surprise: "You really don't own any shares?" ”

I nodded and said, "I think that the investment of five million you pulled, although the other party does not want to return, but no matter what, it should give people an explanation." So my suggestion is this, in the new company you own 80% of the shares, and the remaining 20% I suggest to go directly to the growers in Gaojia Town, or you can also hold it on your behalf. ”

"I know you're not short of money right now, but you really don't regret it?" Jing Sipan asked.

"Gaojia Town is my hometown, and it is a matter of course to be able to do something for my relatives in my hometown. Besides, with you as an expert in charge, it's too late for me to be happy, how can I regret it? I said, this is from the heart, because if a project does not have a hands-on boss, it is difficult to get a rapid development.

Jing Sipan is not only a native of Guancheng, but also has been doing fruit business, these days for the Gao family's fruit business every day to stay up late, if you want to do this thing well, this boss must be her.

"Since Brother Gao said so, I won't shirk!" Jing Sipan took the agreement with a smile and signed his name, and I also signed the agreement.

New company, new beginning. In this matter, Jing Sipan is the right person!

After meeting Jing Sipan, I went back to my hometown for two days, and my parents and the whole town were very happy to hear me come back. In their eyes, I was just a child, but I didn't expect that in less than a month, Gaojiazhen not only got millions of investments, but also appeared on TV.

In two days, I took Jing Sipan to chat with several major growers in the town, and of course met with the cadres in the town, and the town naturally agreed to sign a cooperation agreement with Jing Sipan's company to jointly build the brand of Gaojia fruit.

In two days, Jing Sipan and I also organized an interview, and found a few young people in the town who were strong and energetic as the backbone of the factory, and went to the provincial capital with Jing Stepan for induction training.

I have been busy for two days, and when I was leaving, my mother quietly took my hand and asked, "Why didn't Miss Xiaoxia come last time?" Isn't it awkward? This little girl is your friend? ”

Seeing my mother pretending to be mysterious and making a fuss, I really felt angry and funny, and it took some persuasion to reassure my mother and them.