132. The Way of Marketing

The traffic is busy, and the voices are boiling!

Park the car and walk to the front to see, it turned out that it was not anyone who came to smash the field, but people who came to queue up to buy a house early in the morning, especially uncles and aunts in their forties and fifties!

Xia Qing and I glanced at each other, and a big stone fell to the ground in my heart!

Since the change of ownership, not only has the sales improved, but the previous bad things on the project have also been reduced a lot, especially after the summer sunshine, not only the original management and sales team have been retained, but also more than half of the first-line sales have increased their wages.

This won the favor of these former employees, after all, when they worked under Xia Lang before, not only were their wages mediocre, but they were even owed two or three months.

As soon as the summer sun came, not only did not dismiss the original employees, but also raised everyone's wages, which stabilized the original panicked team.

Despite this, there were still no problems with Longhe Villa, so Xia Qing and I saw that the people waiting here early in the morning were actually people queuing up to buy a house, not people who came to make trouble, so we settled down a lot.

It was only nine o'clock in the morning, but there was a long queue of fifty or sixty meters outside the sales department of Longhe, just after nine o'clock, before the sales department finished shouting the slogan and signing in, as soon as the door opened, the uncles and aunts rushed in with a roar.

Nima, if it weren't for the magnificently repaired sales department of Longhe Villa, which looks similar to the palace, people who don't know would still think that these people are here to buy cheap cabbage!

Looking at the surging crowd of people, I thought to myself, doesn't this house need money? Why are these people like crazy!

"Why are these aunts uneasy about jumping on the little apple in the square, what are they doing here?" I asked the summer harusti who was standing aside.

"Isn't this the second phase of the promotion coming soon, the first 100 signatories will give the Maldives a five-day and six-night travel package, it is estimated that these aunts are here for this, right?" Xia Qing smiled.

"Nerves! Spend millions to buy a house for a few thousand dollars of travel? These uncles and aunts are really rich! I couldn't help but sigh.

"Don't underestimate Auntie! The richest and most idle people in Longcheng are these uncles and aunts, think about it, how many of the current migrant workers can afford to buy a house, and they are not all supported by their families? Besides, most of these uncles and aunts are not looking at the house by themselves, they probably prepare a wedding room for the children! ”

"Gotta it! Who came up with this idea? Actually targeted the aunts, wouldn't it be found by handing out flyers in various community squares? I shook my head.

"You guessed it! Two days ago, when they mentioned that they were going to give out flyers to the square dance aunts at the meeting, I didn't believe it, but I didn't expect to see this formation today, and the effect was really good! Xia Qing said with a smile.

"Who's up with the idea?" I asked.

"Whoa." Xia Qingnunu pointed to Wang Siqi, the sales supervisor who was standing at the gate sweating profusely.

"Oh, it's this woman! I saw it once last time when I accompanied Xiao Song to see the house! Nothing to impress! I pouted, I still remember that when I accompanied Feng Yasong before, Wang Siqi looked down on people, and I felt annoyed when I thought about it.

"Don't be impressed for three days! Comrade Lao Gao, we must look at the problem from the perspective of development! Xia Qing covered her mouth and smiled: "Don't keep hating others because you have offended you once because classmate Wang Siqi has offended you, but they are also beautiful women, this figure and appearance are not worse than your cute boss, right?" ”

Yes, Xia Qing actually remembers Xiang Mengmeng's thing, every time she sees me looking at a beautiful woman, she will always pull it out and say it to Mengmeng, which makes me and Meng always seem to have a leg.

"Oh, by the way, Xia Qing, how did you manage these shrimp soldiers and crabs under your command so well? I remember they didn't have that spirit before! ”

"Commission! A house is a point, and everyone is desperate for whom! Xia Qing smiled.

"You cow!" I gave Xia Qing a thumbs up.

You know, looking at these glamorous real estate sales, generally each house will raise a few thousand yuan, and the monthly salary of gold medal sales in Longcheng can exceed 10,000, if the sales situation is not ideal, it will generally be five or six thousand salaries.

You must know that taking Longhe Phase II as an example, if the average price of a house is 2.5 million, if you sell a set, you will directly withdraw 25,000!

With this move, it's no wonder that Wang Siqi and others, who used to be masters and low in their hands, had to work hard.

"However, if you directly give such a high commission to sales, how can you guarantee the profit?" I asked, counting the cost with my fingers crossed.

"First, don't raise idlers, work more, don't work! Second, speed up sales to sell with items! Gao Chao, you must know that real estate is a cash flow business, and it is very dependent on funds. There are no more than three sources of funding for real estate companies – bank loans, sales revenue, and reserves. The reason why Xia Lang is stumbling on this project is that there is a problem with the capital chain, the bank is urging him to repay the money, the house can't be sold, and the second and third phases can't start, so he can't play anymore! You know, these developers look very big, but in fact, they are also high-risk businesses, and basically every developer has a debt ratio of more than 80%. If you can't quickly recoup the funds and invest in new projects, this company will not be able to do it for a long time! ”

Xia Qing said earnestly, this remark made me impressed by Xia Qing, I only knew that she knew the financial market far above ordinary people, but I didn't expect to take over the Longhe project for more than a month, and she had such insight!

Tiger father has no dog girl!

It's a pity that the business of Mingyuan Real Estate and the group was handed over to that summer Lang!

I don't know what Xia Mingyuan would think if Quanxia had knowledge?

"However, it's not a long-term solution for you to rely on your aunt and uncle alone? The first phase of Longhe villa, you focus on the richest handful of people in Longcheng, and the main force of the second phase of buying a house is still those users who just need it. Although Uncle Aunt can solve some of the problems, if you can't attract the core and backbone of the city's most core and backbone users, I think there will still be problems, right? After all, the second phase is not a hundred and ten sets, but a large community of nearly a thousand sets! ”

"Well, the children are teachable!" Xia Qing saw that my face was worried, so she smiled and said, "Today is not the weekend, the people you said are busy with work, where do you have time to come and see the house?" Let's look at the weekend, it's just pre-sale registration now, and when the weekend officially opens, you can come and see. ”

"But I don't see where we advertised? How did you fool these people! ”

Looking at Xia Qing's confident appearance, my doubts have not diminished but increased, because according to common sense, before the opening of a new house, a large number of advertisements must be placed outdoors, on TV, newspapers, etc., to put it bluntly, I am reluctant to let the child not be a wolf, how can there be a cure without advertising.

But these days, when I drive around the streets and alleys of Longcheng every day, I don't see any advertisements for the opening of the second phase of Longhe.

"Haha, Gao Chao, do you think that developers are still so stupid and coarse in advertising! Besides, who still reads newspapers, magazines, television, and the like now? We also advertised, and you just didn't see it! Xia Qing said with a smile.

"Huh? Where did you vote for it? I really didn't see it! I said.

"It seems that you are not our target user, Weibo, WeChat, local communities, pop-ups, circle of friends, buildings, a lot of votes!" Xia Qing said.

Call...... Xia Qing was thoughtful, and there was no place to vote!

Seeing that I was still suspicious, Xia Qing smiled and said: "Find a professional person for professional things, you can rest assured about this matter, I asked Xiaoya to help with the whole case." ”

"Zhao Xiaoya is still doing this?"

"Xiaoya originally did this, he is a marketing expert, and now he has a marketing platform, who is he looking for? In the past, when developers did marketing, they often invested indiscriminately regardless of the cost, you look like the city is full of your ads, but the actual conversion effect is very poor, you don't know the ads you put out, who sees them, you can only roughly estimate them according to the phone and visitors. It's different now, I have a mobile phone! ”

Xia Qing said and shook her mobile phone in front of me and said with a smile: "I didn't know Zhao Xiaoya before, I didn't know it, but I found out a few days ago that I learned that most of the effects of advertising data can be detected, and on social media, you can carry out targeted and selective delivery according to the user's age, region, gender, and even tags such as income, preferences, and behavioral habits, so as to avoid a lot of unnecessary waste." ”

Seeing that I nodded thoughtfully, Xia Qing continued: "For example, if you usually use an Apple mobile phone, and the places where you often sign in are major business districts and office buildings, and it happens that the area you usually hang out in is near the Longhe project, then we can judge that you may be our potential user through these tags, and you will receive the ads we push." If you don't meet our criteria, you may not receive ads. I see? ”

I nodded in understanding, "Users can sort and layer, which is a lot of cost savings." ”

"That's right! In the past, when I was in Mingyuan, I saw the financial reports of some projects, generally a medium-sized new project opened, and the marketing and promotion expenses were at least 5 million a year, and now our budget has been saved by at least half! Xia Qing said.

"It's just a suite!" I joked with a laugh.

"Oh, by the way, has Zhao Xiaolong's '10 million' project been launched? If it is launched, our houses on this side of the Dragon River can be put up for sale! Also, I've been doing a lot of things on the Dragon River project these days, and you should keep an eye on Zhao Xiaolong and Xiang Yuanzheng's side of things! ”

"Yes, no problem! I'll go back and contact Xiang Mengmeng.,I haven't been in touch with them for a while.,I guess it's about the same! I replied.

"Really not connected?" Xia Qing tilted her chin and glanced at me and asked.

I didn't understand what she meant for a while, and it took a while to react, it turned out that Xia Qing cared about whether I had contact with Xiang Mengmeng, thinking that this woman was in love with Xiang Mengmeng, as long as I mentioned Xiang Mengmeng, I would immediately knock over the vinegar jar.

"You see, after I came back from Kyoto, I haven't been hanging around in front of you for a day, so I don't have time to worry about other things!" I complained.

"What? It's only been a few days, and you're starting to bother me? Xia Qing pretended to be unhappy and said.

Yes, you have a reason for the pros and cons!

I thought to myself, it turns out that even a goddess-level person like Xia Qing has to eat other women's vinegar, which is a good thing, which shows that Xia Qing still cares about me, otherwise she doesn't care who I contact.

Thinking of this, I felt a little smug in my heart, and I couldn't help but want to laugh secretly.

Xia Qing noticed the change in my expression, felt that I had guessed what was on my mind, blushed a little, and pretended to be angry and said: "Hurry up, I've been talking to you here for a long time, and I have to prepare for the opening of the weekend!" ”

Xia Qing walked in front in a professional suit, and the high heels under her feet were very rhythmic, I looked at Xia Qing's twisted and twisted pp and the willow waist, and suddenly all kinds of impulses in my heart, I thought about it......

Brain made up all kinds of beautiful pictures and accidentally laughed behind her xia qing looked back at me with a little gloom and shame on her face.

Could it be that I was also seen through by her?