The interview is nearing its end.

Standing in front of Ji Sheng's dilapidated house, reporter Wang was interviewing the bigwigs in charge of people's livelihood in the Bay Area.

At the end, just before the camera was turned off, reporter Wang said to Ji Sheng again: "You are so enthusiastic about helping neighbors and friends, haven't you ever thought about repairing your house?" ”

Ji Sheng was going to say that he was going to repair it right away.

The bald guy in his fifties standing next to him immediately grabbed the words and said: "Oh, Xiao Ji is the target of our Bay Area rescue, although his living conditions are a little better now, we are still very concerned and are ready to help him renovate the house in the next few days." ”

Reporter Wang was very moved: "Your Bay Area really does practical things for the masses." ”

The bald man smiled: "Serving the masses is the core purpose of our work. ”

A very official set of rhetoric.

Ji Sheng didn't take it seriously.

After a while, the interview ended, and after Ji Sheng saw that the camera was turned off, he stuffed an envelope containing money when he shook hands with Reporter Wang.

Reporter Wang was stunned for a moment, then smiled and nodded at him to accept it.

This is the default rule in the industry.

Then several other bigwigs came up one after another.

"Reporter Wang, let's have a meal together at noon?"

"No, I still have to go back to the capital, and I want to broadcast this people's livelihood news at night."

The bigwigs had to regretfully send reporter Wang and the videographer out of here.

On the contrary, Team Zhang didn't follow, as soon as he saw that everyone was gone, he grabbed Ji Sheng, and said: "You kid didn't see it, you are so bold, take advantage of the interview to advertise yourself, you are awesome, right?" ”

Ji Sheng knew that he was talking the opposite, so he sneered and said, "Isn't it a rut, I can't afford to eat if I'm poor." ”

"It's strange that I believe your nonsense!" Team Zhang was speechless and said, "Do you really think this kind of advertising is useful?" The people are not stupid, and you didn't mention what you did in the interview. ”

Ji Sheng blinked and said, "You'll know what's going on when the news is broadcast." ”

Really?

Team Zhang still doesn't believe it is useful.

Isn't this a joke, which is not to mention your own brand and products, and then promote a lot of practicality and so on, Ji Sheng doesn't even have a brand, let alone a product, and he told a few fabricated stories of people's livelihood in the interview just now, and Team Zhang really doesn't think that this can attract the attention of consumers.

After chatting a few words, Team Zhang left.

Several people who acted as actors also gathered around.

Chu Zhonglin wondered: "Brother Xiao Sheng, you asked me and Aiguo to spend 3,000 yuan to buy a TV overnight yesterday, just to make the TV show its face in the news?" ”

Ji Aiguo didn't understand, "That's it, it's too worthless to spend this money." ”

Zhou Xiaomin sighed and said: "Brother Xiaosheng, you really want to buy a color TV, it's better to wait a few days for our Walkman to be sold out, and the next time you go to Shenzhen to buy it, can you save more than 2,000 yuan, is it worth more than 2,000 yuan just to appear in the news of the main station?" ”

Is it worth more than 2,000 yuan to appear in the news of the main station?

Ji Sheng smiled and said in his heart, saying that you really underestimated the influence of the main station.

……

At night.

Team Zhang's family had just finished dinner and were sitting on the sofa watching TV.

"Do you watch TV when you're done with your homework?"

"It's already done."

The family chattered.

After a while, the news started on TV.

At the beginning, it was a major political event, what happened to which country, and the war in the south was full of successes.

The family talked with great interest.

Finally, the news came to the people's livelihood section, and the first thing that stood out was the picture of Ji Sheng being interviewed.

Zhang's mother was surprised: "Isn't this Xiao Ji?" ”

Team Zhang hummed and explained a little why Ji Sheng was interviewed.

Only then did the family know why, and they all suddenly realized and continued to watch.

The reporter interviewed Ji Sheng for a long time, but it was impossible to broadcast all of them, but a small part was edited out, and I don't know if it was Ji Sheng's initiative to stuff red envelopes, or if the few small stories he told were quite attractive, and the key points were kept on the air.

The two women, Zhang's mother and Zhang's wife, immediately became interested when they heard this, first counting Chu Zhonglin's illusory mother-in-law is not a thing, and then praising Sister Qin for her filial piety.

Team Zhang listened with a strange face, but he saw that his mother and wife were very interested in the news, so he simply didn't say that Ji Sheng made it up.

At the end, the news is finished.

Zhang's mother and Zhang's wife continued the topic and chatted a few words.

Suddenly, Zhang's mother said, "Xiao Ming, our black and white TV has been around for several years, isn't it time to change it?" Get a color TV. ”

Team Zhang didn't think much about it at the time, and said casually: "Color TVs are so expensive, one unit costs two or three thousand, how can there be so much money at home." ”

Team Zhang's wife snorted, "Didn't Xiaoji know that wholesalers could get cheap color TVs?" Why don't you ask him? ”

"That's it, you ask him to get one for our family." Zhang's mother also said: "Also, your son has been clamoring to buy a Walkman for a long time, I couldn't resist him before, so I accompanied him to the store to look around, obediently, a Walkman is more than a thousand, and the cheapest one is more than two hundred, isn't there a cheap Walkman over there in Xiao Ji?" You buy one for your son too. ”

His son shouted, "I'm going to buy a Walkman!" I'm going to! Dad, you ask Uncle Ji to buy it. ”

What else does Team Zhang want to say, "I ......"

just said one word, and he suddenly woke up, obviously the news didn't promote Ji Sheng's products from beginning to end, why did his mother and wife all talk about cheap color TVs and Walkmans?

Is this a new marketing tactic?

But what kind of marketing method is so powerful, obviously from beginning to end without mentioning the product, nor introducing the quality of the thing, but people can't help but discuss?

Team Zhang recalled what Ji Sheng said before, "You will know when the news is broadcast at night", is there really a trick in it?

Thinking of this, Team Zhang was a little curious and couldn't sit still, got up and said, "I'll go talk to Xiao Ji." ”

"You go quickly, and let him get a cheap color TV for our family." Zhang's mother didn't forget to remind.

Team Zhang's son also followed: "Dad, don't forget to ask the Walkman." ”

Hearing what his family said again, Team Zhang's curiosity became even greater.

……

The other side.

Rented houses.

Ji Sheng and his entourage of six people have just finished reading the news from the Toshiba 17-inch color TV that they bought back for 3,000 yuan last night.

"I don't see anything."

"That's it, Brother Xiaosheng, is it worth it for you to spend so much money on the news?"

Ji Aiguo, Chu Zhonglin and others wondered.

Ji Sheng was just about to open his mouth to explain.

There was a knock on the other side of the door.

Everyone stopped asking, and Ji Qing ran over to open the door.

After a short while, everyone saw Team Zhang walk in.

"Team Zhang."

"Hello Team Zhang."

Chu Zhonglin, Zhou Xiaomin, and Wang Yuncang saw Team Zhang instinctively coax and stood up nervously.

"Hmm." Team Zhang nodded at the three of them expressionlessly, and then looked at Ji Sheng, "Xiao Ji, what's going on?" ”

Ji Sheng was asked by him, "What's going on?" ”

Team Zhang said angrily: "What do you say? I don't even know what magic you use to advertise on the news, my mother, my wife, and my children, after reading the news, they all asked me to buy color TVs and walkmans. ”

"Huh?"

"After reading the news, you asked Brother Xiaosheng to buy something?"

"Team Zhang, is it really fake?"

Ji Aiguo, Chu Zhonglin and the others were stunned after hearing Team Zhang's words, they couldn't help but look at Ji Sheng, and said in their hearts that the effect is so good? As soon as the news is over, Team Zhang's family wants Team Zhang to come to you to buy something?

Ji Sheng only knew what to ask, if it was someone else's question, he would definitely not say what was going on with the advertorial, but Team Zhang could be regarded as his benefactor, he would definitely not be able to pretend to be stupid and not say anything.

I didn't say it all, just a few words.

After listening to Ji Sheng's explanation of the concept of advertorials, everyone realized that advertorials were so magical.

Generally speaking, those advertisements on TV and newspapers are hard advertisements, that is, to advertise how useful my products are, you should hurry up and buy them, and the nature of boasting is very strong.

But advertorial advertising is different, compared with hard advertising, the reason why advertorials are called advertorials, the subtlety is that there is a "soft" word, so that consumers are not subject to the promotion of forced advertising, and can imperceptibly accept the advertising content.

It's not going to work for everybody, but if you happen to have that kind of need, you can't help but wonder what the ad says.

For example, Team Zhang's family has used black and white TVs for several years, and now the living conditions are getting better and better, and there was originally the idea of buying a color TV, but because the price of color TV is too expensive, so it has not been taken action.

And now after reading the well-designed advertorial when Ji Sheng was interviewed, Zhang's mother and Zhang's wife subconsciously thought that the price of Ji Sheng's color TV would be very low, and they moved their minds to buy.

After all, Chu Zhonglin, a poor person who has a blank quilt and is suppressed and looked down on by his mother-in-law, can afford it, but will Team Zhang's family not afford it?

This is the idea of Team Zhang's family, or the subconscious thought aroused by the advertorial.

"I see." Team Zhang couldn't help but laugh and said: "You kid really don't know how his head grows, can you come up with such a bad idea?" Okay, I'm not going to talk nonsense with you, can you really get a cheap color TV and a Walkman? ”

Team Zhang has grace and himself.

Of course, Ji Sheng remembered that he helped himself and Li Ju strongly ask to settle down, so he didn't hesitate to ask Ji Aiguo to bring a Walkman and give it to the other party, although Team Zhang refused again and again, he still forced it in.

After giving the Walkman, Ji Sheng didn't dare to send a color TV to Team Zhang easily, in fact, he didn't think it was anything about a few hundred yuan, but if he let others know, he wouldn't tarnish Team Zhang's reputation?

He said honestly: "I can't tell you the specific amount of money now, otherwise, when I get the color TV back, I'll tell you how much it is, okay?" ”

Team Zhang didn't think much about it, "Okay." ”

After speaking, he chatted with Ji Sheng a little more and left.

As soon as he left, Ji Aiguo, Chu Zhonglin and others were fried.

", Brother Xiaosheng, you can advertise this advertorial." Chu Zhonglin admired it and said, "As soon as the news here ended, the first business was done?" ”

Zhou Xiaomin also felt very dreamy, and said: "This advertisement is really evil, I don't feel it at all when I look at it, why can't Team Zhang's family wait for Team Zhang to come to you after reading it?" It's incredible! ”

"It's really weird."

"Is this thing so powerful?"

Ji Aiguo, Ji Qing and Wang Yuncang were also surprised.

Ji Sheng laughed and said: "Okay, don't think about it, sleep well tonight, Ming'er, maybe a lot of business will take the initiative to send it to the door." ”

He still hasn't said a word, of course the advertorial is amazing, don't you see that Brain Platinum relied on a few advertorials to establish its position as the leader in the health care product industry?

What "people's life expectancy is expected to reach 150 years old", what "will you sleep" and so on, each of which is a classic advertorial, and people are also divided into sleep, women, aging and comprehensive, information and other different categories of advertorials.

Compared with the advertorial advertisements that Ji Sheng played in news interviews, they are simply like pediatrics.

But it is better in the current era, people in the current era have not yet received the baptism of the bombardment of advertorials, and Ji Sheng has reason to believe that his advertorials can be a great success.

Of course, whether it will work or not depends on the next market reaction.

Ji Sheng is looking forward to it.