Chapter 169: On the Importance of Marketing

Gu Che's activity once again added a lot of heat to "The Legend of the White Snake".

also because of his statement on the blog, he offset some of the negative effects brought to him by playing Xu Xian.

It's no longer the era when playing a bad guy was too deeply rooted in the hearts of the people and would be thrown away when you went out.

Netizens are more rational, they have more contact with things, and they are a little more rational in thinking.

Whether a character is deeply rooted in the hearts of the people, loves people reluctantly, and hates people to tear apart, in fact, it all depends on the actor's acting skills.

It is precisely because of the good performance that the characteristics of this role can be expressed!

Is Xu Xian played by Gu Che scolded?

Recruit!

What's more, in Xia Guoli, there is only one adaptation related to "The Legend of the White Snake", and as soon as it is adapted, it will leap greatly, and it will not start from the most basic TV series and movies, but will directly fast forward to the unpopular Cantonese opera adaptation.

Because it is the first adaptation and an unpopular classification, netizens will have a tolerant attitude towards "The Legend of the White Snake".

Under such a lenient standard, Xu Xian's various behaviors are still very hateful.

Everyone thinks that he is not worthy of such a perfect white snake, too mediocre, incompetent, and indecisive.

Not to mention that in the earth in his dreams, Xu Xian in "The Legend of the White Snake" has hardly received much praise.

Well, in addition to the Xu Xian who dressed as a man, the other thing is that the character of Xu Xian has been completely changed, and he has become more affectionate and righteous, so that there will be less scolding.

But as long as it is faithful to the original adaptation, there is no one who does not scold this cowardly man.

Xu Xian played by Gu Che is hated, and on the other hand, it can also show that Gu Che's acting skills are excellent.

If you don't excel, how can you hate it?

Otherwise, what is scolded now is that Gu Che did not play Xu Xian well, and they will always make a play when they watch it.

From this aspect, Gu Che can be regarded as having a very good grasp of the essence of the role.

As for the popularity on the Internet, the biggest benefit is not Gu Che, but He Huanying, the actor of the White Lady.

He Huanying has won the second-level actor of national opera very early, and this year she will start for the title of first-class title, plus she has struggled in the Lingnan Cantonese Opera Troupe for several years and has excellent singing skills, and has accumulated a group of fans.

The sudden popularity of "The Legend of the White Snake: Love" made He Huanying's blog fans begin to soar.

Senior sister now uses another spare phone to swipe, and does not use her own mobile phone.

When she opened the Weibo of the mobile phone in the afternoon, she rarely experienced the feeling of Gu Che's mobile phone being stuck, which made He Huanying quickly shut down, afraid that the mobile phone would explode.

The power of the top ten hot searches is crazy!

He Huanying looked at Gu Che: "Xiao Che, you click on my homepage to see, how many fans do I have now?" ”

Luo Mingli thought thoughtfully: "Senior sister, I remember that you used to have about 300,000 fans, guess how much it has risen now?" ”

He Huanying: "400,000? ”

Gu Che looked at it and smiled: "You can guess more boldly." ”

He Huanying thought for a while: "It's impossible to rise to 60w, the original 30w fans were still accumulated by me for several years, and the Lingnan Cantonese Opera Troupe specially gave me several large-scale promotions to let me have this number of fans." ”

Gu Che handed her the phone, "It's 60w, and it will continue to rise visually, the power of the hot search list is so great, it only takes a few hours, and it can easily achieve the operation effect for several years." ”

Ho Huanying: ......

Seeing the bright red and dazzling number of fans, constantly refreshing, the number on it will continue to change, and the senior sister who has always been calm is a little uncalm.

She was breathing a little short.

He Huanying tried to calm herself, and after a while, she smiled bitterly: "No wonder so many people are squeezing into the entertainment industry, I feel that success is too easy, as long as there is a breaking point." ”

Gu Che added: "Not only that, as long as there are signs of Xiaohong, someone will come to you to promote and spend money for you to help him advertise, this is the star effect, and you will drive the exposure of the product." ”

Now is the age of network information, online marketing is very important.

In the past, the era when the aroma of wine was not afraid of deep alleys has long passed, and I haven't seen that even those classic time-honored brand signboard stores that have been inherited for many years have begun to mix on the major online group buying pages, which is called keeping up with the trend.

There must be word of mouth, quality, and exposure.

There are many old brands because they have not grasped the development and changes of the new era, and many new brands have seized this opportunity to achieve corner overtaking, and the accumulation of just a few years is comparable to the reputation of others who have worked hard for decades.

Jealous?

No way, that's the reality.

Enterprises that are relieved to engage in quality and do not engage in slippery heads are faced with annual reports with annual revenue reduction.

So in this era, information exposure and marketing are really important.

Gu Che saw through it very early, so he subconsciously engaged in marketing when he was on "I Am a Singer-Songwriter 3".

Of course, if there is no real material, no matter how well the exposure marketing is, the faster it will overturn.

But none of this is a problem for Senior Sister.

Several of them are in the same class, not to mention in other places, they are all very powerful in the field of Cantonese opera.

Isn't it just to be able to shine on the stage and promote the development of Cantonese opera?

didn't wait long, Xie Lianchun arrived with Cui Ziyu, the president of the Cantonese Opera Association.

They came here to discuss with them the future development and promotion of "The Legend of the White Snake".

Cui Ziyu looked at Gu Che with a smile on his face, and couldn't help but say, "You kid, you gave me a big surprise, and you hid so many hands for me!" ”

Last week, he said that he could buy group tickets, but only if he watched the Cantonese opera in advance to determine the quality.

Regardless of the quality, 200 tickets will be bought.

If the quality is good, add 200 more!

Gu Che invited the chairman to watch it without saying a word, but at that time he was busy recording the show "The Summer of the Band", so what Chairman Cui went to see that time was a Cantonese opera performed by Xu Xian, the second standby number.

The actor who replaced Gu Che is called Yu Wen, who is also an old Cantonese opera actor, and he has a deep foundation in Xiaosheng, but he is a little older, thirty-eight years old.

However, the stage makeup of Cantonese opera is very thick, and age is not a problem.

And men, many people only usher in their golden age at the age of 30.

Yu Wen is also unlucky, and when he polishes his skills to be the protagonist, he can't compete with younger Cantonese opera actors.

But his strength is not very capable of beating those new generation actors, and the Cantonese Opera Troupe is more interested in the new generation, so he can only mix in the Lingnan Cantonese Opera Troupe without embarrassment.

Gu Che dug out the afterglow single-handedly, boldly reused him, and gave him a spare protagonist position.

What Cui Ziyu watched that time was Yu Wen's performance.

It's not outstanding, but it's definitely not wrong, and it feels like it's mediocre.

This is also normal, he is the president of the Cantonese Opera Association, and he has been immersed in the field of Cantonese opera for a long time, even if he can't be as sharp as Ding Taiqi, but he can see many things more than ordinary people.

In Cui Ziyu's thoughts, "The Legend of the White Snake: Love" is an excellent script, but it will not be too good.

To the extent that it is okay, it is barely in line with the establishment of an industry benchmark for the association and a promotion.

But.

This idea completely changed after watching Gu Che's performance today.

What's so good, it's super fried!

"The Legend of the White Snake: Love" mainly tells the story of the White Snake, so everyone will involuntarily focus on the White Snake and ignore the efforts of other actors.

Xu Xian's presence in this drama may not be as good as the green snake who has always been by the side of the white snake.

The green snake is smart and lively enough, and its personality is also clear about love and hate, affectionate and righteous, and the character is very good.

But Cui Ziyu watched the entire Cantonese opera and found that Xu Xian played by Gu Che actually had a greater effect.

Every time Xu Xian chooses, the plot will be pushed one step further.

Therefore, don't think that Gu Che's Xu Xian is not good, it is because he plays Xu Xian well that the audience will have a greater sense of substitution for other characters.

Gu Che's Xu Xian has sublimated this drama a little again, from good to excellent!

Not to mention Gu Che's appearance, "The Legend of the White Snake: Love" has become popular, and the blog hot search index is very high.

Gu Che said with a smile: "Last time, I had something to do, and I didn't mean to hide it from you. ”

He thought for a while and said: "This month is a critical period for the development of the crew, I can run with it for a month, but I can't say for sure next month, the level of residual temperature is still okay, I am very relieved to have him replace me." ”

Gu Che gave a warning in advance, don't let him go on stage at that time, these people reacted too violently, thinking that he didn't pay attention to this Cantonese opera.

Cui Ziyu nodded, "I understand, if you don't have your popularity in the entertainment industry, it is a question whether this Cantonese opera can get out of the circle, and as a promoter of Cantonese opera, it is more important for you to work hard to expand your influence." ”

The influence has gone up, are you afraid that no one will know about Cantonese opera?

Xie Lianchun saw that they were almost greeting, and officially initiated a discussion: "What do you think about "The Legend of the White Snake: Love", and how do you plan to operate it in the future?" ”

Operation is a relatively unfamiliar word in the Cantonese opera circle.

Cantonese opera usually talks about word-of-mouth, relying on word of mouth to let people know that the strength of this Cantonese opera troupe is good, which drama is very good, and so on.

But now the times are different, and the number of people watching Cantonese opera is getting smaller and smaller, and there is an urgent need to join fresh blood, which also leads to the need for alternative "operations" in the Cantonese opera circle.

Cantonese opera needs a way to enter the public eye very quickly and brush up on a wave of impressions.

Hot searches on blogs are a good way to do this.

The reason why they gathered here was that they didn't want to waste this hot search.

Kong Ping said in a deep voice: "We have discussed before that if the reputation of "The Legend of the White Snake" is better, we will make a stage version of the CD, and we will also open the form of online viewing, and at the same time we will make some corresponding peripherals. ”

Xu Xian and the White Lady have appeared on the Internet, and this is a signal that you can sell peripherals.

Cui Ziyu asked: "Can you do a national tour?" ”

Kong Ping frowned and looked at Gu Che and He Huanying.

Gu Che said simply: "I can participate in the tour, but I can't be sure that I can participate in every continent, what I can guarantee is that every time I go to a continent, I will definitely participate in that continent." ”

He discussed with Ye Ming, and Ye Ming believes that he is now in the golden rising period and should focus more on the entertainment industry.

Because the shelf life of stars in the entertainment industry is too short, grasp it when it is popular, and if it is not popular in the future, then you can do something else, and at the same time, you can accumulate the foundation for yourself to participate in the show in the future and become popular again.

Ye Ming persuaded Gu Che that a red star casually promoted a thing, and the popularity he got was stronger than that of a tepid star promoting it all day long.

In order to gain higher exposure and a stronger reputation, Gu Che couldn't stop at this time.

Unless he's already satisfied and doesn't want to take a step forward.

And Gu Che is definitely not willing to stop there.

------Off topic------

Thank you Molin 5375 for your 1500 coin reward, and thank you for the quiet reward I wanted to give before, thank you for your support.

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