Since he knew Ji Sheng's true identity in Myanmar, Director Wu inquired in all directions after he came back, and finally knew how incredible Ji Sheng's achievements were in business!

Starting from scratch, it has become the No. 1 home appliance wholesaler in the magic capital in just a few months, and the company is valued at tens of millions!

From scratch in a few months, the company is valued at tens of millions? Millions of dollars a month?

At the beginning, when Director Wu heard the news, he was shocked than knowing that Ji Sheng was manipulating the 10 billion US dollar market to short the yen and the West German mark.

Why?

Because of the national conditions!

Just imagine, in the era when the average monthly income of the people is more than 100 yuan, what kind of concept is it to want to make millions a month in business?

This is equivalent to opening a commissary in school and becoming the richest man in China, which is impossible at all.

So at that time, Director Wu's first reaction was that Ji Sheng had a strong background, just like the prince who sold electricity before, but then he inquired in every possible way and got the answer that Ji Sheng had no background, and then his second reaction was that Ji Sheng was engaged in making huge profits as a traitor, such as smuggling, but the news he finally got was once again beyond his expectations, Ji Sheng not only did not act as a traitor, on the contrary, Huanyu Trade is more formal than any company, and the tax that should be paid is a lot of money, and the purchase channels are transparent, whether it is the company's fire safety, or the trucks used have been handled with operating certificates and qualification certificates, etc.

You must know that in the current era, many people have no concept of applying for a certificate at all, let alone some people deliberately evade taxes.

And Ji Sheng's company can still make millions of monthly profits under the premise that all procedures are legal and compliant, so you can imagine how awesome it is in the wholesale of household appliances in the magic capital.

One has no background, the other is not a traitor, and he can rise quickly from scratch, this is simply a legendary business wizard!

Later, Director Wu asked someone to get a lot of news from the beautiful country, and then he knew that Ji Sheng could no longer summarize this person in the words of a business wizard, and he should be described as a demon to the extreme!

Leave the country with three million dollars!

In less than half a year, the assets exceeded $2 billion!

It is said that he himself is famous in the beautiful country, Wall Street and even the world's financial circles!

After learning this information, Director Wu was moved, a person can start from scratch to a value of two billion dollars in a few months, and his investment vision is incomparable to ordinary people.

Because of the particularity of the National Museum, in addition to the appropriation from the superiors, 70% of all other income comes from social donations, which includes donations of cultural relics and funds, and the other 30% is earned by tertiary companies buying and selling antiques, but these funds are not enough for the museum to consume, such as curatorial expenditures, maintenance of collection storage infrastructure, staff salaries and administrative expenses, etc., which are beyond their ends every year.

Don't look at some of the collections of the tertiary industry company, which seem to be of very high value, such as the red stamps of the mountains and rivers across the country sold to Ji Sheng, and the whole page of a large piece of red costs more than 4 million, but how many such collections are there? Selling it is equivalent to fishing with all its might!

Once all the good stuff is sold out, do you just sit back and wait?

On the other hand, not all good things can be sold to the outside world, they are national museums, and the best things have to go into the halls.

Under such circumstances, Director Wu learned that Ji Sheng was so capable, so he moved to ask for advice, wanting to find a long-term plan.

As for the sale of rare antiques and the like to Ji Sheng, he didn't pay attention to it at all, because the precious enough were sent to the museum, and although there were many excellent products left, Ji Sheng was alone, how many antiques could he buy?

Of course, this matter was not decided by Director Wu alone, he first pulled Professor Zhu and other high-level officials in the museum to discuss, and then reported the situation to the leader in charge of him, and only then did he open his mouth to Ji Sheng after getting enough support.

It's just that Director Wu, Professor Zhu and the others didn't expect Ji Sheng to be so hasty, and they patted their heads and said that they had an idea.

So fast?

Can you come up with a good idea?

Almost all the people present were skeptical, except for Zhi Youcai, even if Zhu flocking was a little unconvinced.

There are also a few small leaders of Bowen Company who are not suspicious, they are speechless about Ji Sheng's words, we are engaged in tertiary production companies, after so many years, I didn't think of a way to make too much money, we admit that you are very good at business, but the problem is that you say you have an idea as soon as you open your mouth, what is this not a joke? You think you don't need to think about a good idea? If that's the case, advertising companies all over the world will go out of business, and people will have to work hard to design an advertising plan. They are not optimistic about Ji Sheng at all!

"Mr. Ji?"

"Mean?"

"yes, what's the idea?"

"Won't you let us raise the price and sell antiques?"

"If we could have done that, we would have done it a long time ago."

Seeing that Ji Sheng was silent for a long time, some people became a little impatient.

Curator Wu frowned and said, "I have to let Mr. Ji think about words a little, right?" Where is it so fast! ”

In fact, long before Ji Sheng came to Bowen, they had held countless meetings within the company to develop profitable projects, but they never came up with any good ideas.

People, they always don't admit defeat, a large group of them can't come up with any good ideas, and now Ji Sheng is alone, and he said that he has an idea right away, and the small leaders of Bowen Company are of course a little unconvinced. But then again, they also heard from Director Wu about how great Ji Sheng's achievements in business were, so they were willing to listen to it, if they were ordinary people, if they encountered this situation, I am afraid they would not want to listen to it.

Ji Sheng didn't know that everyone was complaining about themselves in their hearts, and even if they knew, they wouldn't care.

In fact, he already has a good way in his heart, and he really doesn't have to think about it, after all, the successful cases of the three industry companies under the museum in modern society are over there, especially the creativity of the Palace Museum, which makes domestic museums compete to imitate.

Isn't it just about making money?

Isn't it within the prescribed range?

It's so easy!

Ji Sheng had a good idea in his head, but he had to organize the language, how could he convince the martial curator and others at once, so that he could select enough fine collections at the first time.

The operation of the Palace Museum Cultural and Creative Company is not just as simple as developing cultural and creative products, but also a set of very elaborate marketing plans for the new era, which are sought after even in modern society, not to mention the eight or nine years when the marketing model is very simple.

He believes that as long as he says it, he will definitely shock everyone!

After organizing the language, Ji Sheng spoke slowly, he first pointed out his idea, "The money-making model I said is not just as simple as selling products, you have to listen carefully, I will only say it once, if you miss it, don't blame me, okay?" ”

Manager Zhu didn't pay too much attention, "Say it." ”

They didn't listen to Ji Sheng's words at all, they had no choice, they were preconceived, and they always felt that it was impossible for Ji Sheng to come up with a really good profitable project in such a short time.

Ji Sheng didn't care what they thought, raised his eyebrows, and said with a serious expression: "Actually, it's very simple, it's mainly based on cultural and creative products, using the iconic big brand of the National Museum, establishing channels such as self-operated cooperative management and brand authorization, and then selling cultural and creative products step by step, but this cultural and creative product is not designed casually, those keychains you sell now or something, I put it bluntly, it's too profitable." ”

Nima!

Before we even had the idea, we started to step on us?

Curator Wu couldn't help frowning, feeling speechless.

Professor Zhu Ya and Manager Zhu and several other small leaders of Bowen Company also looked ugly.

People want faces, trees and bark, as soon as Ji Sheng comes up, he steps on the garbage of their cultural and creative products, who can be happy? Especially standing in their blog company and saying to many people who racked their brains to come up with cultural and creative products, they must be unhappy in their hearts, don't talk about them this kind of thing, whoever comes will be unhappy!

Curator Wu took a deep breath and forcibly endured the speechlessness in his heart, "Mr. Ji, tell me carefully?" ”

Ji Sheng's face was a lot more serious, and he showed a smile and said, "I'll just give you a random example, you should all use duct tape in your life, right?" If you design a paper tape ...... among your cultural and creative products" Then, the originally dull atmosphere suddenly changed, just when everyone thought that Ji Sheng was too boring, the martial director had to interrupt Ji Sheng and said that who doesn't know about the paper tape, Ji Sheng's next paragraph was shocked, "What will happen if I know the four words that I know are given royal colors and the paper tape is written?" ”

The crowd was dumbfounded!

Ordinary people will definitely say, isn't it just the paper tape that gives the royal color and prints me know the four words, what's so strange?

But in fact, as long as you know a little bit about marketing, you will know how amazing this cultural and creative product is!

Indeed, in 2013, the National Palace Museum in Taipei launched the "I Know" paper tape, the original price of 42 Taiwan dollars per box was fried to 98 yuan, and the sales volume was 180,000 pieces that year!

And the main force of this consumption is the male subject between the ages of 35 and 50!

So why did I know that paper tape would sell so well? And the main consumer is still men between the ages of 35 and 50? In fact, it is very simple, first of all, cultural creativity is bottom-up, close to life will be interesting, interesting others will buy, you use jade bracelets will always be bought, but made into jade ornaments are not necessarily, because jade bracelets are closer to the lives of ordinary people, and "I know the paper tape" makes the ordinary tape also become witty and humorous, which will naturally attract people's attention, and the price is not too expensive to buy a box or two.

This is one of the reasons why it can appeal to consumers of all ages.

But what really attracts men is the sentence "I know", men, who doesn't have an imperial dream? Especially middle-aged men, life is already very depressing, and now they can experience the "interesting imperial dream" with a paper tape, how can they not buy it?

Except for Professor Zhu Ya, most of the people present were middle-aged men, and as soon as they heard what Ji Sheng said about the cultural and creative products, they immediately had a heartbeat, and then they thought of one thing, that is, their group of people who can be regarded as upper-class people in society will be excited, and what about men from other industries?

Of course, the answer goes without saying, as long as anyone can imagine how popular this cultural and creative product will be!

This is the reason why everyone was dumbfounded, they didn't expect to engage in cultural creativity for so many years, and they didn't expect such an unpretentious but attractive cultural creativity!

This is not the end, Ji Sheng gave another example and said: "You have all heard the allusion that Liu Yong was ordered to fill in the words, right? ”

The martial arts director bowed his head and said, "I've heard it." ”

Ji Sheng smiled and said, "How about you design a royal attribute waist card with the words "Ordered Travel" written on it?" ”

The allusion of the order to fill in the words to design the waist card of the order to travel?

No way! Absolutely! This is truly stunning!

Not only can it popularize cultural knowledge, but it can also allow people to fully experience the "life" of ancient celebrities, which is simply amazing!

Is that okay?

Can you think of this kind of cultural and creative product?

What the hell are you headed!

A small leader of Bowen Company, who was very unhappy and questioning Ji Sheng a minute ago, took a deep breath and said in surprise: "This ...... This idea ......"

Ji Sheng asked, "It's okay, right?" ”

Okay, right?

You're too good at this!

What is Creative? It's a idea!

A group of small leaders of Bowen Company were stunned when they heard it, and they knew the original old-fashioned cultural and creative products for the first time...... How can you design like this?

For a while, everyone stared at Ji Sheng's face, and said in their hearts, "You Zhuge Liang is reincarnated, and you can come up with excellent cultural and creative products that others can't think of in such a short period of time? Awesome!

Curator Wu also secretly exclaimed, he slapped his hands hard and made a "pop" sound, "Okay!" Good! Good! He called for three lives in a row, and then said: "This is the connotation of cultural and creative products!" Write them all down! He said to the group of small leaders of Bowen Company, "Write them all down!" If anyone forgets such a good idea, I'll take a knife on him! ”

Ji Sheng was stunned for a moment, "Don't be so excited, listen to me, I just gave an example of cultural and creative products, not a real marketing model." ”

"Huh? Aren't we talking about cultural and creative products? This cultural and creative product is so amazing, what marketing model is needed? Manager Zhu was stunned.

Ji Sheng shook his head with a smile and said: "I'm afraid that the wine is still deep in the alley, the product alone is useless, and there must be enough marketing." ”

Director Wu was completely convinced by Ji Sheng at this time, and he knew why people had made so great achievements in business, and the cultural and creative ideas that they came up with casually made people feel so refreshing, so the marketing plan to be talked about next must not be more shocking?

He hurriedly humbly asked: "Mr. Ji, you speak slowly, I'll find someone to record it with paper and pen." As he spoke, he hurriedly looked at one of the little leaders of Bowen Company, "Xiaocheng, hurry up and get paper and pen, I want to write down Mr. Ji's ideas." ”

"Okay, okay." The little leader was also very convinced, and hurriedly went to find paper and pen.

The remaining leaders of Bowen Company also looked at Ji Sheng with burning eyes.

Ji Sheng didn't care if they took the paper and pen or not, and said directly, "Cultural and creative products should also be sold separately, for example, the two things I just said are for middle-aged men between the ages of thirty-five and fifty, but the people who come to visit are definitely not this group, and the consumption power of women under the age of thirty-five is higher than any group, you can also design some lipsticks, perfumes, blushes, eye shadows and the like with classical colors, such as Song Dynasty rose water, You can find a top perfume brand to work together to develop a few rose-flavored perfumes, and write some related elegant poems on the packaging, such as the song "The Wind Enters the Song. There is a poem in "Jade Concubine Lonely** Frost" that is written like this: Rose water is dipped in sandalwood heart purple, and tulips are dyed with strong fragrance. Brand-name perfume plus classical culture, isn't this grade coming up? “

"Yes, yes, yes."

"Mr. Ji's creativity is so good!"

The more Director Wu and Professor Zhu Ya and others listened, the more they felt amazed.

"It is one of them to develop different cultural and creative products for different consumer objects." Ji Sheng wrote lightly: "In general, it can be divided into the following categories, doll type, such as classical character dolls similar to dolls, life trendy products, study books, handbook peripherals, court jewelry, cultural shirts, and other products You can think about slowly." ”

Speaking of this, he paused, "After talking about cultural and creative products, the topic should return to our previous self-operated cooperative business model and brand authorization." ”

"Uh, self-operated partnerships and brand licensing?" Curator Wu asked with some puzzlement.

Professor Zhu Ya and Manager Zhu, as well as Zhi Youcai, Zhu Zhirong and others looked over very curiously.

Ji Sheng said unhurriedly: "Well, self-operated cooperative operation, just like I just said, you find brand owners to cooperate in the development of cultural and creative products, for example, don't Chinese people like foreign products now, you can find Chanel to cooperate in the production of perfume, but give our country a classical color, people will definitely want to buy Chanel's perfume when they see it, and then buy it back can also edify our country's classical knowledge, so as to generate interest, and the psychology of admiring foreign countries will also be imperceptibly removed a lot, of course, Chanel is just an example for me, It's your business who you look for to work with. ”

Manager Zhu hurriedly said: "I know, I know what you mean." ”

"What about brand licensing?" Curator Wu asked again.

"I haven't finished talking about self-operated cooperative operations yet, but the next content can be talked about together with brand licensing." Ji Sheng smashed his mouth, "In addition to cooperation, you can also independently develop some self-operated stores, that is, sell cultural and creative products, not only around the vicinity of the museum, but also open a brand store in major economically developed cities, if you feel that it is troublesome, then the brand authorization is useful, you can find someone to join......

"Join?" Curator Wu wondered.

Ji Sheng patted his head and then thought that now the domestic franchise model has not yet risen, the domestic chain management and franchise and other concepts in the nineties began to slowly come into sight, now people are familiar with the chain model, basically KFC, McDonald's to bring, China's real sense of their own chain is at the end of 1990 Dongguan Humen appeared the first domestic supermarket chain - Jiamei supermarket.

Therefore, it is normal for Director Wu and others to not know what it means to join.

Ji Sheng explained a little about the benefits and advantages of joining, as well as the benefits to the brand.

After listening to Director Wu, Professor Zhu Ya and Zhu Zhirong and others, they knew that the brand could still play like this! Let others give them franchise fees, but also sell their own products, this is simply sitting and waiting for the sky to drop money!

The more they listened, the more they admired Ji Sheng!

Ji Sheng then told everyone what cultural and creative experience hall, children's experience hall, pop-up store and development of cultural IP were all told to everyone.

In fact, these are the models of the Palace Museum's cultural and creative company, and Ji Sheng copied this model.

If people in modern society heard it, they might think that it was like that, but now it is 1989, and after listening to these marketing models, Director Wu and Professor Zhu Ya, Zhu Zhirong, Zhi Youcai and others are all like Daigo empowerment!

Awesome!

This Mr. Ji's head is really not covered!

Random ideas are endlessly emerging!

If this business model is really implemented, Director Wu, Professor Zhu Ya and others can imagine that their tertiary production company Rijin Jindou!

Ji Sheng in front of him was still talking about the business model.

Director Wu showed a deep amazement, he finally knew why Ji Sheng had assets that rivaled the wealth of the country at such a young age, this young man with no background can only be described as having a good mind, this person's understanding of business is simply to the point of perfection, and it is not an exaggeration to describe it as a great master in business.

Alas, the gap between people is only too big, and so many outstanding talents in their museum and their tertiary industry companies can't think of how to develop a stable and profitable project.

A leopard can be seen in the tube.

Director Wu has a hunch that this young man in front of him, who is already the world's top rich, is not the limit of his current achievements, if nothing else, this young man is likely to become a giant who will make the global business shake three times with a stomp of his feet in the future!