The sudden rise of "The Legend of the White Snake: Love" caught many theaters off guard.

But when you think about it, it makes sense.

Some of the cinema directors have their own connections, and occasionally go to the film association to meet, and they will also talk about the recent trends of films.

No, yesterday "The Legend of the White Snake: Love" Gu Che just released a trailer for promotion, and today is the day when the Film Association holds a regular meeting once a week.

The fight for the Spring Festival stalls will start next week, and the cinema will often arrange the schedule a week in advance, and then submit it to the Film Association for preparation with the scheduled schedule, just to put an end to the manipulation of the schedule.

Of course, if there is any major accident in the movie room, such as suddenly becoming popular, or suddenly the star has broken the black material and the film has to be taken off the shelves, the person in charge of the movie theater can also temporarily come to the film association to change the schedule schedule.

Cinemas have the supervision of the film association, which also puts an end to the hidden danger of major cinemas joining forces to oppress content manufacturers.

Today, the heads of major movie theaters met at the regular meeting.

It is also a coincidence that in the past, the movie theaters set up a schedule to go to the film association for preparation, and it was not the person in charge of the major theaters who came.

But because next week is the Spring Festival, every movie theater attaches great importance to it. Therefore, the person in charge chose to come over in person to prepare for it.

In the Huadu area of Nanzhou, there are 40 large and small movie theaters nearby!

They all went to the Film Association in Huaduli.

In addition, because the film association here in Huadu is large, not only the cinemas in the Huadu area come to prepare eucalyptus, but also the cinemas in the other four districts in addition to Huadu are also prepared here.

In this way, there are more than 200 people in charge of the major movie theaters who came to the Film Association today!

Among these leaders, only three or four were eligible to attend the film party held a few days ago, and these were representatives of movie theaters with deep pockets.

There are more people in charge of movie theaters, Gu Che has never seen or heard of them.

But it doesn't matter, they've heard of Gu Che.

As "The Legend of the White Snake: Love", which grabbed the hot search for a day yesterday, it has naturally become the talk of the heads of major movie theaters today.

"Gu Che is worthy of being Gu Che, as soon as he makes a move, there are several hot searches! Pulled up the pre-order volume of the movie a lot! ”

"That's right, I chose his film because of Gu Che's fame, but there has been no publicity with him, and I was still a little uneasy, but now I look at it, it's unfounded."

"I don't understand publicity and marketing, but I think since Gu Che chose to make this film and take the publicity on his shoulders, he has the means to revitalize the box office of this film."

"Yes, now that netizens have seen the trailer of "The Legend of the White Snake", their intention to buy tickets is quite positive. My theater has filled up all the orders for the first five days, even on the first day of the Lunar New Year, the movie shows of "The Legend of the White Snake: Love" are full! ”

""The Legend of the White Snake: Love" is on the cusp, and netizens are also very curious about the film, so next week's film schedule is very well arranged, just arrange a few more shows for this film to satisfy the audience's curiosity, what I am most annoying about is how to arrange the film schedule next week, next week, but it is the Spring Festival."

"Hey, that's the worry that only your big theater will have, but our small theater doesn't have this worry. Although the box office of the Spring Festival stalls is very hot, it usually refers to the days before and after the Spring Festival, and during the three days of the Spring Festival, there are not so many people to watch the movie, so I simply lined up the Cantonese opera movie "The Legend of the White Snake: Love" during the Spring Festival, which is regarded as promoting and promoting my country's intangible cultural heritage. ”

"You're right, not many people watched the movie during the three days of the Spring Festival, so what to choose from so many films is not to choose, then choose a film that can represent my country's culture, then it must be "The Legend of the White Snake: Love".

The discussion of the heads of these cinemas was above board and did not shy away from the heads of other cinemas.

So some discussions have also reached the ears of the person in charge of the big theater.

Those responsible people had an idea, and such a method is not impossible!

There are very few crews that can participate in the film meeting a few days ago, and there are even fewer films that can really reach cooperation.

Anyway, many of them are on the same starting line, and the box office during the three days of the Spring Festival stalls was small, and few people came to watch, and most of them went out to play.

So what kind of movies are not shown in movie theaters?

At least in terms of the type of film and the meaning conveyed behind it, "The Legend of the White Snake: Love" can definitely come out on top.

Unexpectedly, many theaters in Nanzhou have set the same tone -

During the three days of the Spring Festival, "The Legend of the White Snake: Love" was played!

Nanzhou is the place where Gu Che was born, and it can be regarded as Gu Che's hairline.

Therefore, the movie theaters here in Nanzhou have a good impression of Gu Che, and when the current momentum of the film is okay and the pre-order volume is okay, they will tend to support Gu Che more.

But in movie theaters on other continents, the treatment of "The Legend of the White Snake: Love" is not so good.

At this time, the pre-order of "The Legend of the White Snake: Love" has reached 100W!

Compared with the 5 million and 10 million pre-orders of the top hit films, it is a small thing.

But not compared with the head, just compared with other ordinary films, the pre-order volume of "The Legend of the White Snake: Love" is as high as one million, which is enough to squeeze into the eighth place in the pre-order of all films!

This pre-order result is enough to attract the attention of major movie theaters.

From yesterday's start of the trailer to today's pre-order volume, cinemas on all continents are urgently arranged.

Some people in charge of cinemas think that they have seen through the virtual appearance and flourishing flowers under this hot wave of pre-orders.

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"Now the number of pre-orders is rising, but what is consumed is the fame and reputation that Gu Che has played in the past. It is because he can achieve a good result in any kind of song he writes in the past, so netizens love Wu and Wu, thinking that he can also develop in movies, and decided to support him. ”

Someone sneered, "But they don't know that a movie is a movie, music is music, the two are different, and if they can make achievements in music, they may not be able to act well in movies." And this is a Cantonese opera movie, with such strong local attributes, how can it be suitable for promotion to the whole country and for all audiences to watch? ”

"Add a film? No need to add! ”

"The current pre-orders are all false, and when netizens finish watching the first show, they will know that this Cantonese opera movie is not good-looking, and it can't beat other films."

Someone suddenly muttered: "What if this film is really popular?" ”

"If it's hot, you can still go to the schedule in a hurry! Anyway, don't give so much schedule at this stage, lest some viewers think that word-of-mouth is not good, and the response is not good, and they have refunded the movie tickets booked later, and we have to trouble a lot of labor. ”

Some movie theaters are more quietly watching the hot publicity of this film, according to the way they used to deal with it.

In the face of niche movies that suddenly became popular, how to increase the schedule.

How to avoid the wave of refunds, take a step at a time.

And some movie theaters think that this film was so popular when it was promoted, and it may be even more popular when it is released.

After all, the publicity time of "The Legend of the White Snake: Love" is short, and there is still a lot of publicity potential that has not been released.

Unlike other popular films, the promotion time has been stretched for a long time, and now there are many pre-orders at the box office, all of which are out of publicity and marketing, and at the same time, it has also greatly suppressed the reputation of the movie.

This kind of high-pre-order movie is afraid of collapse, and once the word of mouth collapses, then the box office will plummet, which is worse than the box office sold in a single day than ordinary films.

But "The Legend of the White Snake: Love" is different.

Its publicity potential has not been fully unleashed, and there is still room for upside.

Therefore, these movie theaters expected that after the release of "The Legend of the White Snake: Love", the box office would continue to rise, so they increased their efforts to schedule films.

Although it is still not as good as the schedule of popular films, it is much better than the scene of planning to arrange a show at the beginning, take out the meaning, and test the market.

Before the film was officially broadcast, netizens chose to pre-order the box office in advance, which was a gamble.

A gamble that gives you the opportunity to get out at any time.

But for movie theaters, once the film schedule is set, it basically cannot be changed within three days.

Some movie theaters are not so flexible, and they directly set a week's schedule, which cannot be changed.

Because there must be a scheduled film, naturally someone will book it, and once an audience prescribes, this schedule of films cannot be changed.

If the change is made at the last minute, the compensation will be twice the amount.

So this gamble is a big gamble for the cinema.

If you win, you can earn more.

If you lose the bet, you lose money.

It's a gamble with no turning back!

And at this time, Gu Che released the trailer of the second "The Legend of the White Snake: Love"!

This trailer is also one minute and twenty seconds, with half a minute of the screen appearing in the first trailer, and the other half minute of the screen is a new one.

Obviously, the pictures are much similar, but because of the different editing angles and different dubbing, the emotions presented in the trailer are also different!

The last trailer is about resistance and about shemales.

The trailer of this one is about love.

The love between Xu Xian and the white snake, the love between the white snake and the green snake.

Xu Xian was willing to enter the Buddha Gate for the sake of the White Snake, and the White Snake was also willing to save him for Xu Xian to enter the Buddha Gate.

The word love is incomprehensible and unpredictable.

The second trailer was released, which once again triggered a round of hot searches.

Although the popularity is not as hot as yesterday's first trailer, there are also many netizens who discuss it.

This hot search entry can't squeeze into the top 10, can't it squeeze into the top 20?

Originally, after the pre-order reached 1 million, the upward trend was a bit slow, but as soon as the second trailer came out, hundreds of thousands of reservations were added one after another.

This is normal, after all, not everyone is online every day.

Even if you go online every day, not everyone swipes the news of "The Legend of the White Snake" at the same time.

According to Gu Che's current trend of advertising, a hot search topic every day can attract some new viewers every day.

Gu Che still released a trailer for publicity the next day, which made netizens interested and looked forward to it.

[Most of the two trailers use the same lens, but they can be edited with different meanings, if the trailers are from the director, then I really look forward to this film, the editing can be so exquisite, let alone the feature film? ] 】

[It won't be the third day of publicity, and there will be a third trailer, right?] 】

[This...... Probably not, right? 】

[I bet the third day of publicity is still a trailer, but it's a new and different trailer!] 】

[+1, let's continue to the trailer, I can catch 5678, as long as the plot of the scene is different [dog head]]

[You guys are too naïve, how can Gu Che give you brand new content, in the name of his genius, the director must also follow suit, the same shot is repeated and cut five or six different versions for you [dog head]]

[What I said upstairs won my heart [dog head]]

[Suddenly there is a bad premonition [dog head]]

……

But to everyone's disappointment, on the third day, Gu Che still posted a short video.

This short film also came to three and a half minutes very happily!

Netizen:!

！

Gu Che's conscience has been discovered?

Is there finally a trailer with a more normal time?

But when I went in, netizens found out that I had been deceived!

However, even if you are deceived, you can't help but keep watching.

At the beginning, it was a landscape in the style of splashing ink painting, with Zhong Minyuxiu's fairy mountains and water, as well as trees.

There is also a colorful Buddha blossom.

Netizens were attracted by this extreme summer style beauty.

At this time, He Huanying's Cantonese opera singing came, and everyone realized that it was a music MV!

"Circle, my wish ......"

Under a simple and solemn tower, there is a white snake trapped inside.

Although the white snake was trapped, it had a smile on its face, and it was as happy as a meal.

The song "May My Wish" sing about the White Snake's no regrets, and the music MV is all taken from the clips in the movie, with the White Snake trapped at the bottom of the tower as the prelude, slowly opening her acquaintance with Xu Xian.

"A thousand years of heart, just waiting for you to meet

In the rain of West Lake, a sunny day was held up for me

Under the umbrella, ashamed, it is June Lotus

The love is deep, and the heart is close

The love is deep, and it is too late to regret

Whoever cares about him, he is a young man in the world

Don't say, I'm a snake and can't fall in love with ......"

This song is not Gu Che's first release.

After it was launched on the Cantonese opera stage of "The Legend of the White Snake: Love", this song was used as a stage play title to point out the title.

Although the song is still the same song, the person who sings it is still the same one.

But the version brought by the stage play is completely different from the version played in the MV now.

Especially the MV, netizens can't help but watch it again and again.

The song is good, and the content in this MV is not the trailer of a new movie?

What a one-kill-double-wither!

[When it first came out, I thought it was a trailer, but I opened it and watched it for dozens of seconds, only to find out that it was a MV for Cantonese opera music, and after watching it all, I woke up to the fact that this was really a trailer! 】

[My favorite song is "May My Wish", as soon as my grandmother heard this song in the Cantonese opera troupe, she specially bought a stage recording DVD and played it again and again at home, just to practice this song. Now listening to the song and eating it with the MV, the relationship between the White Snake and Xu Xian is even more unforgettable]

[The song is very good, but I was attracted by the MV content, and it is really good to splash ink landscape painting style! ] After watching the trailer again, I felt that this movie was very different, but I was afraid of the trailer scam that others said, so I deliberately edited it into a different style. Until now, when I watched the MV, I realized that it was clearly the real thing! 】

[The treatment of Xia Guo's fairy style in "The Legend of the White Snake: Love" adopts the artistic conception of ink and wash, which is true! ]

】

……

Netizens discussed it to the end, and it inexplicably evolved into -

[Gu Che, this movie is real! ]

！ 】