Gu Che's ambition is not only that.

He not only wants to premiere together on the three major platforms, but also wants to win their S-level publicity and promotion resources.

As soon as these words came out, they were opposed by the heads of the three major platforms.

"Impossible, Penguin Films will not agree to such unreasonable conditions!"

"The same is true for Kiwi Film and Television, without the exclusive broadcast right, it will lose its role in attracting new users, and it is impossible to win S-level promotion resources!"

"The idea of the blue hat platform is the same as that of the other two platforms, if the three platforms are to be broadcast together and lose their uniqueness, then the publicity and promotion resources will also be adjusted to the lowest level."

The identities of the hunter and the prey were reversed in an instant.

Before, the three major platforms all wanted to compete for Gu Che's film, but because Gu Che's ambition was too big, it became Gu Che's request for the three major platforms.

"The Legend of the New White Lady" can be broadcast together on the three major platforms, but it will definitely not give any tilt in publicity and promotion resources.

It's a convention in the industry, and no film has been able to break it so far.

Even if a big director who explodes at the box office wants to seek broadcast on the Internet, he has to follow this rule.

And Gu Che is just holding a TV series in his hand, not a movie, which is even more impossible to get.

Gu Che listened to their explanations and understood, but said in turn: "TV series are different from movies, movies have consumed a large part of the audience in the cinema during the promotion period, and TV series are different. ”

"TV series are more suitable for promotion on the Internet than movies, not only there is a publicity period, but also a serial period, which can make effective publicity and actively mobilize people's enthusiasm for chasing dramas."

"TV dramas are more suitable for accumulating audiences and gathering audiences than movies." Gu Che's words changed, "Of course, I don't want to buy and sell. But I will not give "The Legend of the New White Lady" to any online platform for exclusive broadcasting, I have always preferred to broadcast it on the three major platforms together. ”

"So," he said, "consult with one another." ”

Top 3 Online Platform Broadcasters: ???

Gu Che said: "Give me a reasonable condition, let me hand over the copyright of the TV series to you." ”

"If you can't discuss it, then I won't hand over the TV series, and it's a big deal to keep it on the TV station."

Gu Che smiled freely: "After all, the data of this drama broadcast on the TV station is good, and after the first round of broadcasting, it can still sell the second and third rounds of broadcasting." ”

"If the audience wants to find it, they can always find a time that suits them. And with the momentum of "The Legend of the New White Lady", I believe that it will become a classic TV series in the future, and it may or may not be able to be broadcast every year. ”

"I still have a back road for the TV station, compared to me, you should need this TV series more to stabilize your TV drama library, if you really don't want to, then there is no way, the business is not benevolent, I will not take the initiative to reveal it to netizens, you and I are talking about it."

Top 3 Online Platform Broadcasters: ......

This is a naked threat!

The identities of the two sides have changed again, which Gu Che has reversed through his own cognition.

In fact, the three major platform broadcasters will find Gu Che so quickly, and it is indeed due to the pressure of members of various platforms on the Internet.

In the days when "The Legend of the New White Lady" exploded, people seamlessly caught up with the subsequent episodes and were very curious about what they hadn't seen in the previous episodes.

But because "The Legend of the New White Lady" is only broadcast on TV stations, there are no resources on the Internet at all, which has led to many netizens sending private messages to the broadcasters of the three major online platforms through various channels.

[Can you see "The Legend of the New White Lady" in Penguin Films/Kiwi Films/Blue Hat Films? ] 】

[I spend a dozen dollars a month to fill your VIP membership, why can't you even talk about a popular movie? What kind of messy drama is it? 】

[Can you do it?] If it doesn't work, quickly change the leader of the line to take the position! 】

[Do you know "The Legend of the New White Lady"? This is a recent hit film, the secret of success I have already told you, you hurry up and talk about this video, I want to see it on your platform]

[Invest hundreds of millions of dollars every year to buy popular TV series, and also shoot so many S-level and A-level hit TV series, I won't say that you are wasting money...... Hurry up and get the online broadcast rights of "The Legend of the New White Lady", this film is better than the messy S-level TV series you made. As long as you can get it, you can go to the top of your life! 】

……

Under the pressure of huge netizens, these three platform broadcasters will be in a hurry to find customers.

Just counting the time, the time when "The Legend of the New White Lady" became popular was only two days ago.

But in the past two days, their backstage private message mailboxes have all been crowded, and they are all their own members calling them to hurry up and buy the copyright of this TV series.

This time, netizens' sense of smell is more acute for online platform broadcasters.

At this time, the faces of the heads of the three major platform players were ugly, and they had already imagined the consequences.

If you can successfully win the TV series copyright of "The Legend of the New White Lady", then it's okay to say.

But if you can't take it, I'm afraid that your own members will complain very much.

You must know that the main source of income for watching various popular TV series on the Internet is a large amount of membership fees and advertising costs.

Among them, the advertising cost is not stable, it depends on the popularity of TV to divide the standard.

The more popular the TV series, the higher the advertising fee will be.

This also means that if the platform does not have high-quality TV series, then it will not have great achievements in the advertising business.

So if the advertising business is a huge, sweet, but risky cake, then the membership business is a very strong and stable endurance.

The three major platform online broadcasters attach great importance to the membership business and have been sparing no effort to promote it.

Gu Che saw that their faces were ugly, so he said: "I'll give you some time to think, I hope you can give me a reply as soon as possible, after all, the frequency of broadcasting on the TV station is relatively dense now." ”

"If "The Legend of the New White Lady" has already been broadcast before you think about it, then I am afraid it will not have a great advantage on the Internet."

There is no need to remind Gu Che of this, and the heads of these online platforms also know it.

Gu Che gave them time to think, and they also took advantage of the situation to go down the stairs.

"Okay, we'll get back to you as soon as possible."

Of course, the heads of these online platforms couldn't help but pry the corners when Gu Che was so determined.

"If you're willing to give us the exclusive rights to this TV series, you'll definitely be able to get more, and we're looking forward to hearing from you."

Gu Che smiled slightly, and said meaningfully: "You better think about the matter of playing together first." ”

He said: "I'd rather smash it than become a single platform broadcast." ”

Gu Che's meaning is obvious, he just wants to take advantage of the fire to rob and rip off the bamboo.

If it were a normal day, he would not have made such a request.

It's already good to be able to play it together on the three major platforms, what kind of promotion level those platforms are willing to give to "The Legend of the New White Lady", that's not something that Gu Che can control.

But now "The Legend of the New White Lady" is in a good situation on the Internet, giving Gu Che an opportunity to take advantage of.

S-level publicity and promotion resources are just a bait thrown by Gu Che to test the bottom line of the three major platforms.

He understands very well that the three major platforms will definitely jointly introduce this TV series in the end, the difference lies in the sooner or later of the time and how rich the conditions are given.

Gu Che waited for news at home and sat down to fish. Fish Terrace.

And on the championship station, the ratings of "The Legend of the New White Lady" have stabilized.

From the first episode when it was broadcast, no one cared about it, to the second episode, and the word of mouth counterattacked.

Then there was a whirlwind of publicity on the Internet, during which the third and fourth episodes were broadcast one after another, followed by the fifth and sixth episodes.

The ratings have been climbing and have become the trump card of the Champion Channel, surpassing the ratings of various events broadcast on weekdays.

This made the people of the champion channel incomparably emotional, sure enough, broadcasting TV series is really a very cost-effective thing, and the accumulated fans are much faster than other programs.

Now the champion station has great trust in Gu Che, and firmly believes that the director spent a lot of money to buy "The Legend of the New White Lady" is the wisest choice made this year.

This not only made the ratings of the champion soar a lot, but also was able to wrestle with many large TV stations, and it was also possible to chase the annual ratings war.

At the same time, the increase in daily ratings of "The Legend of the New White Lady" is also very large.

When the TV series was not broadcast, everyone found that the events that used to have average ratings began to be watched by many people.

Some people will choose to watch the game in the championship station, which is a simple habit, and the championship station has gradually been able to retain people, that is, slowly accumulate a group of fans.

This fact is very pleasing to the eye.

After six episodes in a row, you have to wait for four days, and after four days, you will continue to play again for three consecutive days, two episodes a day, until "The Legend of the New White Lady" is all broadcast.

That is, during the four days of rest, Gu Che thought that the three major platforms still had to wait, but he didn't expect them to lose patience and find him earlier than expected.

They said, "Gu Che, let's talk about a condition." ”

At this time, the broadcasters of the three major platforms are no longer as arrogant as they first met, and the pressure they are under is getting heavier and heavier day by day in the past few days.

If you don't make a plan and don't take down the copyright of this TV series, not only those members who send crazy messages, but also the shareholders within their platform may think that they are a little incompetent, and then propose to replace them.

To put it mildly, they are also old people who have been in this department for a long time!

Gu Che really gave them a century of problems this time.

The kind that if you don't solve it well, your career will be affected.

Since this is the case, then they begin to compromise.

One thing to say, it's the company's money that is spent, not their own money.

Why should they save money for the company?

Maybe the company's side will agree to Gu Che's agreement?

So after thinking about it for just one day, these people reported Gu Che's request.

Another day later, the three major platforms held a meeting to discuss how to position "The Legend of the New White Lady".

Penguin Films Interior.

The meeting was attended by several major shareholders and some senior employees, whose insights and experience were extraordinary.

After learning about Gu Che's appeal, the senior employee first asked:

"Is there any room for communication to win the exclusive copyright?"

"No, Gu Che said that he would rather destroy this TV series than give us the exclusive copyright, so we can only take the common copyright."

"Isn't there already a set of processes for joint copyright, and he can give it if he wants to."

"But what Gu Che wants is the S-level promotion resources of each platform......"

The shareholder spoke: "Impossible, the S-level can't be given out by any TV series, at least we can't." ”

"Yes, so Gu Che also said let's discuss, he not only wants to win the joint copyright, but also to obtain certain publicity resources."

The shareholder pondered for a while, and suddenly asked a question: "In the past, the TV series that were broadcast together on the three major platforms were all relatively excellent?" ”

"Yes, it's either very good and so you want to open source. Either it's ordinary and mediocre, and you can't get our exclusive copyright, so you retreat and ask for the co-broadcast copyright. ”

The shareholder said: "For the former, how about the publicity and promotion resources you give?" ”

"President, it depends on whether the movie is really so good, if it can also cause a lot of traffic on this platform in the case of decentralized platform playback, then it will often give B-level or above publicity and promotion resources."

The experienced employee added: "Not only that, but it is also likely to win A-level promotion resources, but this part belongs to the platform's independent subsidy, and the TV series can indeed be played, so it will be unlocked automatically." ”

The shareholder immediately decided: "Then give it an A-grade, we have already missed one opportunity, and we can't miss a second time." ”

With the discussion of Penguin Film and Television, Kiwi and Blue Hat Film and Television have also been discussed.

Kiwi is willing to give an A grade at most, while the blue hat wants to give a B grade.

According to Gu Che's meaning, it is obvious that the three major platforms will jointly come up with the same promotion resources.

But Penguin Film and Television and Kiwi Film and Television did not fall back to the B level, but put pressure on Blue Hat Film and Television to let them rise to A.

If all of them are only given B-level promotion treatment, Gu Che will not agree to it nine times out of ten, but if they jointly give A-level, it may be possible.

The short board is the blue hat.

The person in charge and shareholders of the blue hat saw that the other two major platforms were willing to issue an A grade, so they finally changed it to A grade.

And because it is the treatment given by the three major platforms, the three platforms will supervise each other.

Which platform cut corners, maybe it won't be said on the surface, but it will definitely tell Gu Che in private.

If Gu Che didn't have a good impression of that platform, maybe they would be able to reduce one competitor next time.

It was just perfect.

The heads of the three major platforms came to Gu Che again and told all the conditions.

Gu Che didn't hesitate for long, and immediately signed a contract with them.

——The online broadcast right of "The Legend of the New White Lady" is officially opened!