Chapter 189: Picked Up Soft Ads

When I got back to the newsroom office, I found that everyone was looking at me with sympathy, and it was clear that they were all aware of the situation, which made me uncomfortable.

Jian Chen walked over, patted me on the shoulder, and asked in a low voice, "What's the situation?" Seriously not? ”

I said, "It's okay! You go get busy. Pushed Chen Jian away.

I saw that Xie Yan and Ou Luliu were also looking at me with abnormal eyes, both comforting and puzzled.

Zheng Yi said: "Don't worry about it, everyone is busy with their own work, Editor-in-Chief Yi and Deputy Editor-in-Chief Fang will find a way." ”

After speaking, Zheng Yi answered a phone call, and then asked Chen Jian, Xie Yan and Ouyang Liu to go to the editor-in-chief's office on the ninth floor.

After they left, Zheng Yi said: "I guess, the two elders always have to give them a few ideological work, and they must remind them not to stab you." ”

I am grateful for the love of the two CEOs, but it is not necessary, I am not so vulnerable.

After a few minutes, the phone on the desk rang.

The call came from a female reader who wanted to post an advertorial in our newspaper, similar to an advertisement. I covered the microphone and told Zheng Yi.

Zheng Yi said: "Soft advertising is also about interviewing and writing articles, so you should handle it yourself." ”

I continued to answer the phone.

The other party said: "I think your newspaper is good, very interesting, many people like to buy your newspaper, that means your circulation is also good." Our company has opened a new entertainment venue, but we don't want to advertise it, and we want to publish it in the form of advertorials, so the effect will be better. ”

I said, "Yes, you can come to our newspaper office at any time to talk about it." ”

The other party said: "No, you have to come to our company to see or take pictures or something, and you have to interview something on the spot to write it." As for the cost, I think your newspaper should have regulations, we don't talk about the price, just implement it. ”

I asked her, "Is it okay, when?" Where? ”

"Right now, we're in a hurry," she said. You take a note of my BB number and our company's address, and when you arrive, call my BB machine, and I will go downstairs to pick you up. ”

After hanging up the phone, I told Zheng Yi about the situation.

Zheng Yi said: "This is a good thing. There have not been many advertisements in the newspaper, and the two CEOs have been worried about advertising revenue. This thing is done, it can be regarded as an achievement, not only can generate income for the newspaper, you can also get a little commission, the leader is happy, you are also benefited, what a good thing! ”

I thought what Zheng Yi said was very reasonable, so I wanted to ask him to come with me.

Zheng Yi said: "No, I made an appointment with a friend for dinner, you can go by yourself." ”

I said, "We also have a few soft advertisements in front of the newspaper, which I know, but I don't know the exact charges. ”

Zheng Yi said: "I know this. The specific fee depends on the length of the advertorial, generally within 1,000 words, we charge 10,000 according to a quarter of the layout; If it is less than 1,000 words to 2,000 words, it will be charged 18,000 according to half a page; If it is between 2,000 and 3,000 words, the fee is 32,000. Your personal commission is 10% of the total amount. Of course, you can also be flexible, for example, the other party needs half a page, and you can charge 17,000, and if you want the whole page, you can make a larger margin, and you can collect 30,000. You can see the situation and grasp it yourself. ”

I said, "I don't care how much I get paid. I caused trouble for the newspaper, and as long as I can do a little bit for the newspaper's income generation, it can be regarded as my own comfort. ”

I'm telling the truth, that's really what I think.

Zheng Yi said: "I can understand what you say. But you don't have to blame yourself too much, because it's not all your fault. You have worked so hard to stay up late and make secret visits, and the article you wrote is indeed of great social significance, and we all think you are amazing. But who knows, but it offended the Press and Publication Bureau! No one who runs a newspaper is afraid of offending, but it is the Press and Publication Bureau that is afraid of us, and they hold the power of life and death in our hands. ”

I said, "Okay, then I'll go." This is done, and even if I have to leave in the end, it will be the last contribution to our newspaper before leaving. ”

Zheng Yi said: "You can go with confidence, the two leaders are trying to find a way, maybe they can keep you." ”

Before going out, I suddenly asked Zheng Yi: "Is there an advertising price list for our newspaper?" Can you give me a copy? ”

Zheng Yi said: "There is a price list, but it is a hard advertisement, and it is useless to give it to you." Strictly speaking, advertorials are non-compliant and cannot be reflected in the price list, and are generally interviewed with customers in person. ”

I said, "Alright then, I'll take two copies of this issue with me to show my clients." ”

Zheng Yi hesitated for a moment and said, "Don't bring it, this issue of the newspaper is being recycled right now, it's best not to cause trouble." ”

Seeing that it was only a few minutes before six o'clock, I gave up the idea of taking the bus and took a taxi to my destination.

Following the appointment, I finally arrived on time.

After getting off the taxi, I called the reader's BB machine in a private phone booth next to me, and she told me to wait for her in front of the TH Hotel on the left.

This location is actually the TH hotel I wrote about in my unannounced article!

Sadly, I wasn't entirely aware of the importance of this place at the time, and just thought it might have been a chance collision.

I went as agreed, and a beautiful lady in a red cheongsam greeted me at the door, chatted casually, and after confirming each other's identities, she led me into the hotel building.

After entering the building, she said: "We have booked a room, and we will invite the big reporter to come and have a good chat." ”

When I entered the room, I saw a semi-bald man in his forties waiting for me.

The cheongsam lady pointed to the half-bald man: "This is the general manager of our company." ”

I stretched out my hand to shake hands with the semi-bald General Manager Ren and said, "Fortunately, please take care of me!" ”

General Manager Ren said: "Definitely! Will definitely take care of it! We will take care of you until you are satisfied! ”

I said, "What do you mean until I'm satisfied?" We cooperate with each other and both parties are satisfied. ”

General Manager Ren said: "Yes, everyone is satisfied!" Let's talk about this advertorial first, how much do you want?. ”

I said, "It's not about money. First of all, is this project of your company legitimate? So, what kind of publicity are you going to let us help you do? ”

General Manager Ren said: "Of course, it is a legal operation. ”

I said, "That's fine." ”

General Manager Ren said, "How much money do you want?" ”

I said, "It's not how much money I want, it's the newspaper's rules." ”

General Manager Ren said: "Okay, just follow the regulations of your newspaper." Then he turned to the cheongsam lady and said, "Our company wants to make an advertorial, and this big reporter has promised that it will be no problem." In that case, I'll talk to the big reporter, you listen carefully, make a proof when the time comes, and then report to the president. ”

Miss cheongsam said, "Okay, I will listen carefully and make sure that I don't miss a word." ”

"Tell me straight, how much does it cost?"

I said, "It's not up to me to decide how much money to make, but for you to decide, and it's up to you to write the advertorial." ”

General Manager Ren said: "Your newspaper is really good, the problems reported are also very impactful, the social attention is also wide, and the circulation is definitely good. So, we want to use your newspaper to promote it. ”

I said, "Thank you Mr. Ren for your recognition!" How to advertise? Is it a Nguyen Van advertisement? ”

He nodded in agreement.

I said, "Of course advertorials are fine, how big do you want to be?" Quarter? Or is it half a version? Or a full page? If it's a quarter, it's 10,000, half a page is 18,000, and a full page is 32,000. ”

General Manager Ren stroked his semi-bald hair and said, "So many, you're too dark, aren't you?" ”

I said, "It's not that I'm black, it's the newspaper's regulations, and the newspaper is not easy!" There may be more than that in other newspapers. ”

General Manager Ren said: "It's still a little dark. Can there be less? ”

I said, "It can't be less." ”

General Manager Ren thought about it for a while and said, "That's it, remove the fraction, 30,000 integers, do you think it's okay?" ”

I pretended to hesitate: "Okay, it's 30,000." ”

General Manager Ren said: "I'll give you the money, but you have to give me an invoice." ”

I remembered what Zheng Yi said, advertorials are not invoiced.

I said, "I'm sorry, but the invoice definitely doesn't." ”

General Manager Ren said to Miss Cheongsam: "You go to inform the finance, and immediately go to the bank to get 30,000 yuan in cash for this reporter." ”

Miss cheongsam stood up and said, "Okay, Mr. Ren, I'll do it right away." He turned around and went out.

I said, "Mr. Ren, there is no hurry about the money, and when the article comes out, you can go to our newspaper office to pay the money." ”

General Manager Ren said: "I'm an anxious person, and I don't like to procrastinate on things that I have determined. Just do what you say. ”

I said, "Good habits." Actually, I like it too, it's neat and tidy. Now let's take a look at the status of your project, and provide me with a picture of the information. ”

General Manager Ren said: "Many people are off work. Don't worry, we'll do it tomorrow, now our task is to order food, eat and drink. ”