Chapter 12 Pricing
To the San Francisco Observer, to be honest, Jack was very thoughtful about investing, but after considering his own financial situation, he wisely chose to give up.
As for why he didn't choose to take out a loan from the bank?
In fact, he also considered this method, but after he calculated his current asset situation, he stopped thinking about it.
He now has only one company in his name, Cedric, and there are no other assets to use as collateral for loans to banks.
However, its assets are worth only about $90,000, but Cedric has signed a $45,000 debt with a Bank of Italy.
Let's ask, when Cedric's debt ratio is already as high as more than 50 percent, which bank is willing to lend to him?
Moreover, even if he can get a loan, for the time being, he is not willing to invest the money in the newspaper industry, which is slow to collect payments, and use it to increase production capacity after Cedric's cars are mass-produced!
Jack knows very well that the center of his current work is to develop Cedric's company, and only after Cedric's company is developed, everything is easy to say.
And he didn't think that if he missed "The San Francisco Observer," he wouldn't be able to get into the newspaper business when he had money.
Because in this United States, which is dominated by capitalists, as long as there is money, there is nothing that cannot be done.
……
"Boss, this is the first Cedric II car produced after using an automotive assembly line."
Nearly half a month later, Cedric's first Cedric II. car finally rolled off the production line using an automotive assembly line in close cooperation with Andy, Albert and Quincy.
After getting the news, Jack rushed to Cedric's company as soon as possible.
In the warehouse, Jack listened to Andy's introduction, looking at the Cedric II car, which was almost the same as the Ford Model T, with only some minor changes in appearance and structure, Jack had to admit that in terms of copycats, the United States is still the ancestor of China.
"Whatever, as long as he can make money!" Jack thought to himself.
At this point, Jack was already imagining that Cedric II would sell well, and Cedric would overtake Ford as the most profitable car manufacturer in the United States.
However, he also needs to understand the operation status of the automobile assembly line, production capacity, cost, etc.
"Andy, tell me, how much more efficient is the efficiency improved after using the assembly line production technology?"
Andy, who was asked, heard this, calculated in his heart, and quickly came up with an answer, and replied: "When there is no practical assembly line production, we are generally two people responsible for assembling a car, and it takes about 12 hours to assemble it." ”
Speaking of this, Andy stopped and took a deep breath, looked at Jack with admiration, and said: "After using the assembly line, we divided the assembly process of a car into 155 steps, and we specially calculated that it only takes about three hours to produce a car now. ”
Listening to Andy's answer, Jack frowned inadvertently, he vaguely remembered that after the historical Ford company used assembly line production technology, it only took 90 minutes to assemble a car, and in 1927, it only took 24 seconds to assemble a car!
But when he got to himself, it took a full three hours, and Jack asked with a little dissatisfaction, "Can the car assembly speed be improved?" ”
Seeing that Jack is not satisfied with the current assembly line assembly speed, although Andy himself is actually very satisfied with the current assembly speed, but after thinking about it, he still explained to Jack: "We are mainly not satisfied with the number of workers now, if there are enough workers, we can also subdivide the process, so that the car assembly speed can be much faster." ”
"Then recruit workers immediately, and then hurry up to train and take up posts!"
Jack nodded, looked at Albert, who was in charge of finance, and asked, "If we calculate according to the current production efficiency, what is the cost of materials and labor when we assemble a car?" ”
"$355, boss." Albert was supposed to know that Jack was going to ask the cost question, so he answered it as soon as Jack asked it.
"Hmm...... $355. Jack pondered for a moment and asked, "What is the main cost?" ”
"Engine!" Albert explains: "We buy our car engines from General Electric, and because we have very little demand, it costs about $200 to buy an engine from General Electric. ”
"Alas......" Jack sighed, there was nothing he could do about this problem, this is the consequence of the control of key technologies.
Now, we can only hope that the cars we produce will sell well, and then the number of orders for GE will increase significantly, and then we will negotiate with GE.
However, there is a good saying, iron still needs its own hardness, in Jack's view, as the core component of the car, the engine, if it relies on other companies for a long time, it will inevitably reduce the company's viability.
As Jack, who is determined to make Cedric bigger, he must not sit idly by and let Cedric become an assembly plant without its own core technology, and let most of the profits be earned by other companies.
Jack knew that Albert was no wonder about the engine, so he patted the front of the car in front of him hard, and said to Andy: "When the Cedric II car sells well and makes money, the engine problem must be solved, and then we will set up an engine design and manufacturing department, so that we can use our own engines in the cars we build." ”
"Okay, boss."
Hearing Jack's decision, Andy was also excited.
When Cedric was first founded, he raised the question to his boss at the time, Mayne Cedric, who refused when he heard the amount of investment he needed to design and build the engine.
Later, with the emergence of Ford's price butcher, Cedric's situation deteriorated, and he buried this idea in his heart.
He really didn't expect that not long after taking over Cedric's company, Jack would pay attention to the problem of car engines and be willing to solve it.
At this moment, Andy suddenly had the idea of changing the past and getting by, and then devoting all his energy to the development and growth of Cedric's company.
For Andy's thoughts, Jack didn't know, if he knew, he would definitely be happy, as the saying goes, a good man has three gangs, even if he is a traverser, if no one helps him, what can he do.
After understanding the cost, Jack thought for a moment and looked at Quincy, who was in charge of sales, and he was going to do the last step before the car went on sale, which was pricing.
"What is the price of Ford's Model T now?"
"The Model T is now priced at $840, boss." It's clear that Quincy has been keeping an eye on the sales of his own copycat Model T.
"Then our Cedric II will be priced at $750!"
……
ps: Brothers, no, ask for investment and votes