Chapter 21: James Ferguson's Choice
Jack, who genuinely wanted to invest in the San Francisco Observer, didn't mind James Ferguson's suspicions, saying: "I came here with a long-term investment, and I didn't have those ideas. ”
"Can you tell me a little bit about your San Francisco Observer?"
Jack looked at James Ferguson, although he had made up his mind to invest in the San Francisco Observer, but his money was not blown by the wind, so he had to know a rough idea of the specific situation of the San Francisco Observer before investing.
He doesn't want to be wronged!
"Okay." James Ferguson nodded, and during this time, in order to find investors, he had not once or twice introduced the situation of his "San Francisco Observer" to others, so he immediately introduced: "Our "San Francisco Observer" was founded in 1908, and since its establishment, it has been focusing on politics and economics, and its distribution scope has covered several cities and ...... around the Bay Area."
"It's really going well." After listening to James Ferguson's introduction to the San Francisco Observer~, Jack nodded.
He summed up the following information about the San Francisco Observer, James Ferguson.
First of all, newspapers are mainly political and economic, and their content is more serious.
secondly, the scope of issuance has covered the San Francisco Bay Area;
Secondly, the circulation has exceeded 80,000 copies.
In the end, James Ferguson and other major shareholders of the San Francisco Observer were worth $70,000 for the newspaper.
It's fair to say that the San Francisco Observer is a good investment, and James Ferguson says the newspaper isn't overvalued.
"If I want to invest, how much equity will I get?"
Jack asked James Ferguson about his top concerns: if he could get too little equity and not have much influence on the San Francisco Observer, he might as well not invest in it.
James Ferguson thought for a moment and said, "We can give up about thirty percent." ”
"Thirty percent?" Jack was a little dissatisfied, 30 percent of the equity in hand, although he could also exert some influence on the newspaper, but if it was not safe, so he tentatively said to James Ferguson: "I want 50 percent!" ”
"Fifty percent equity?" After hearing that Jack wanted fifty percent of the shares, James instantly understood Jack's intention to control the San Francisco Observer, so he didn't think about it, and refused without hesitation: "That's impossible, Mr. Dawson." ”
Although he founded the San Francisco Observer, after several years of development, he has already brought in several shareholders, and the consequence of bringing in these shareholders is that he has lost his absolute controlling stake in the San Francisco Daily with less than 40 percent of his shares.
If Jack is allowed to get another 50% stake, his stake will be at least 20% or so.
In this way, the control of the San Francisco Observer is out of his hands, is that still his career?
No!
James Ferguson's thoughts Jack almost knew, so after James Ferguson refused, Jack stated his terms: "If I can get a fifty percent stake in the San Francisco Observer, I can promise you that in ten years, as long as you can grow with it, I can promise not to interfere in its operations." ”
"As for what will happen in 10 years, if you can still run a newspaper well, you have to trust me, I don't have to do such a stupid thing as causing turmoil in the newspaper."
At this, Jack paused. "If you agree to my acquisition, I am willing to acquire 50% of the equity at a premium of 10% on the basis of $70,000." ”
Jack's reason for doing this. Naturally, James Ferguson was able to grow the San Francisco Observer from scratch in four years, which shows that he is capable of running a newspaper.
Jack had no idea of running a newspaper himself, and he was naturally willing to spend a little more money on a talent like James Ferguson, dispel his resistance to the idea that he was investing in it, which was actually almost equivalent to an acquisition.
After hearing about Jack's lucrative offer, seriously. At this time, James Ferguson really wanted to agree immediately.
Because he thought that if he accepted Jack's investment, the San Francisco Observer might grow rapidly after getting the money.
But if he doesn't accept Jack's investment, he has to go to investors everywhere.
With his experience in looking for investment for more than a month, even if he finds someone who is willing to invest, the conditions offered by others may not be as good as Jack's.
And there is also a problem in front of him, you must know that the competition in the newspaper industry in this era is very large, running a newspaper is like sailing against the current, if you don't advance, you will retreat, if the "San Francisco Observer" can no longer find investors, without investors' financial support for expansion, sooner or later it will be swallowed up by other newspapers that have grown and grown.
As a career he has struggled for all his life. If this happens, it will be more than worth the loss!
So, after a battle between heaven and man, James Ferguson finally raised his head and replied to Jack: "Giving up 50% of the equity at once is too much, I need to contact the other shareholders and listen to their opinions." ”
"Okay, then I'll wait for your reply." Jack saw that James Ferguson's tone had loosened a little, and nodded.
"Here's my business card." Jack pulled a printed business card out of his pocket and handed it to James Ferguson.
"Please be sure to let me know the results tomorrow, if you accept my investment, after signing the investment agreement, I will transfer the funds to your newspaper's account as soon as possible."
Speaking of this, Jack said in a half-joking tone: "Of course, if you don't accept my investment, then I can only look for other investment targets, and I believe that you are not the only newspaper in San Francisco that lacks investment ......."
Speaking of this, Jack glanced at the time and said, "It's not early, we're going to the event." ”
"Ruth, it's time for us to go." After setting a deadline for James Ferguson, Jack greeted Ruth and left the office together.
After watching Jack's car disappear from sight, James Ferguson sighed and sat there with his eyes closed, thinking about gains and losses.
I don't know how long it took, James Ferguson finally opened his eyes, nodded as if he had made up his mind, and then called his assistant and ordered: "Inform all shareholders to come to the newspaper office tomorrow morning for a meeting to discuss the matter of continuing to bring in investors." ”
ps: This book is in the new book recommendation period, and it depends on you lords whether you can get a good recommendation!
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