164 Skincare
The numbers in the background are constantly surging.
Lin Yuchu picked out a few interesting comments to reply.
While he was typing, Qin Jie's phone called.
Qin Jie's voice came out of the earpiece, as concise and capable as ever.
"At the beginning, I received a lot of advertisements from brands, and I selected two brands with good reputation and positioning, and sent the information to your mobile phone."
She accentuated her tone: "Hmm...... It doesn't matter if you don't accept the endorsement of that perfume, you can think about it carefully, and it's not too late to give me an answer after reading it. β
Lin Yuchu noticed that her speed of speech paused slightly, and she nodded thoughtfully.
"Okay, I got it. Sister Qin, it's hard work, I'll watch it in a while. β
Since Lin Yuchu took Corrt's endorsement, major brands have seen her strength and have thrown olive branches to her agent, Lin Yuchu has roughly heard from her.
Originally, the major brands were a little ready to move.
During the period during the broadcast of "Immortals", the actions were even more frequent, and Sister Qin was so busy because of this, but she never let these things bother her.
So her tone at the moment sounded very real.
Qin Jie heard her gratitude, smiled, and made some arrangements for Lin Yuchu's next work.
The audition for "Revenge" is imminent, and I just happened to be able to take advantage of these two days to endorse those two commercials.
After hanging up the phone, Lin Yuchu's fingertips tapped on the screen.
Quickly edited the text, replied to the fans, exited the Weibo interface, clicked on the information of the two brands to view.
These two brands, one focuses on skincare and the other is related to perfume.
The name of this brand of skin care products is called Ice and Snow Realm, which means that the skin is as icy as ice and snow.
Ice and Snow Land is positioned in the mid-to-high-end market, but the price of its products is not cheap, but it is still loved by many women.
Word-of-mouth and sales are guaranteed.
Considering that Lin Yuchu will go to northern Myanmar to film in a few months, and before joining the group, he has to tan his skin to the kind of roughness that he has been exposed to the sun for many years.
It would take months to get the skin back, to say the least.
It just so happens that in the brand side that threw an olive branch this time, there is a land of ice and snow.
Qin Jie really felt that it was a pity not to shoot the endorsement of skin care products with Lin Yuchu's skin condition, so she simply took over this endorsement.
Another perfume brand is called Smell, and its market positioning is the same as that of Ice and Snow Land.
Different from the land of ice and snow, Wenxiang is a brand that has just emerged in China in recent years.
Although this brand is relatively young, it has been loved by the Everbright public as soon as it was listed, and there is a lot of room for comprehensive growth.
But there is one thing......
In fact, Qin Jie didn't plan to consider the brand of smelling fragrance, she only planned to give Lin Yuchu the endorsement of skin care products from the beginning.
The main reason is that the transliteration of the perfume of the brand of Wenxiang is too similar to "mosquito coil", and many netizens ridicule the fragrance as "mosquito coil".
Qin Jie cherishes Lin Yuchu's feathers very much, how important the name of a brand is, this is related to the reputation of the brand.
Although the ridicule of netizens is not malicious, it is always bad to say.
If she receives this endorsement, then it is very likely that there will be a voice.
ββLin Yuchu is the brand image spokesperson of "mosquito coil".
There's a good chance that this sound will stay with her for the rest of her life.
Although the endorsement fee offered by Wenxiang was very high, Qin Jie didn't think about giving her this endorsement at the beginning, so she refused directly.
But she couldn't bear to call her all the time, and she also contacted Sheng Huang, and the endorsement fee was very generous, and even the company's senior management was a little moved.
It is one thing to give more money, and it is another thing for the company to speak, but this is not the main reason why Qin Jie sent the information to Lin Yu for the first time.
When Wenxiang was listed in the early days, it was precisely by relying on the ridicule of netizens that it quickly opened up its popularity in the market, so that everyone could think of the brand Wenxiang as soon as they saw mosquito coils.
The early advantage is very obvious, but in the middle of the year there is a faint decline.
Wenxiang's positioning is in the mid-to-high-end market, and it has been developing in this direction of the high-end market......
However, because "smelling incense" is equivalent to the name "mosquito coil", it has not been able to be applied for a long time.
It can be said that success is also Xiao He, and defeat is also Xiao He.
Perhaps the brand Wenxiang realized the impact of the name, and finally whispered to her that the company's top management was preparing to change the name and was trying to convince shareholders.
After weighing all kinds of factors, although Qin Jie did not directly give a positive answer, she still gave a moderate answer, whether she took it or not, she would not offend anyone.
After all, no matter how you say it, it is not good to wipe the face of the company's leaders, even if you don't want to accept this endorsement again, you still have to get a set of processes down.
Seeing this, Lin Yuchu also understood what was going on with Qin Jie's suddenly aggravated tone at the beginning.
Lin Yuchu's eyes stayed on the information of the Ice and Snow Realm, it seemed that Sister Qin should want her to take over the endorsement of this skin care product.
And Wenxiang, a perfume brand, has been ridiculed by netizens because it sounds the same as "mosquito coil".
Although there is no malicious intent, it is precisely because of these ridiculous voices that the brand cannot develop into the high-end market, and even because the name has a faint downward trend.
If Lin Yuchu takes over the endorsement of this brand, then it is very likely that some high-end brands will not cooperate with her again.
This has also led to the fact that no one in the circle is willing to accept the endorsement of the brand Wenxiang.
After all, no one wants to miss out on cooperation with high-end big names because of temporary small profits.
Even if the brand Wenxiang has the idea of changing its name, this is just an idea, otherwise the information sent to her by Sister Qin would not be "Wenxiang", but another name.
The name Wenxiang has carved a mark in the hearts of the majority of consumers.
Not to mention whether the sudden name change will cause the loss of consumers, even if Wenxiang immediately changes its name, it is impossible to suddenly develop rapidly to the point of a high-end brand.
Even if because of the VAM agreement, Lin Yuchu can't stop for a moment, and he won't consider the brand of smelling incense.
There's no need to lose something big.
She made a quick decision in her mind.
The finger clicked on the screen and quickly replied.
After Qin Jie saw the news, a smile flashed in her eyes.
Chu Chu was as sober as ever and did not disappoint her.
She also thought that if she couldn't see the stakes clearly at the beginning, she would meet her for a while and have a good chat with her and analyze it in depth.
Now, it seems, is not needed.
Raise your lips and knock down four words.
"I see."
Immediately after, Qin Jie made a phone call to the company's senior management.
Of course, it is naturally impossible to mention in the words that it is because of the brand name Wenxiang, and it is even more impossible to mention that Lin Yuchu does not want to accept this endorsement.
Qin Jie half-squinted and smiled:
"I'm sorry, Chuchu's recent schedule is too full, and I really can't spare time to pick up other endorsements."
After all, the Ice and Snow Realm was the first advertisement she agreed to, and Lin Yuchu was going to audition for the role of Ye Zhenzhen in "Revenge" after filming this endorsement.
There's nothing wrong with saying that, and no one can fault it.
This is not only the answer to the company's top management, but also to Wenxiang's side.
Qin Jie used the excuse that Lin Yuchu's itinerary was too slow, and she just said that she would arrange it again, but the time really couldn't be freed up, so she couldn't be blamed for this, right?
The smile in Qin Jie's eyes deepened.
Everyone understands people, how could they not hear that her words were just excuses, Sheng Huang's senior management scolded with a smile "old fox", but did not mention the matter of smelling incense.
The person in charge of Wenxiang's brand heard the euphemistic rejection, and his heart was full of bitterness, but he didn't dare to offend Qin Jie to death, but he talked to each other, asked her to think about it again, and told her that Wenxiang could wait.
Qin Jie was noncommittal.
Wenxiang's current brand image is not at all something that a brand image spokesperson can reverse.
If you don't want to be obsessed with everyone and develop in the high-end market, you need to start from the root, first say that the name has been changed, and then talk about the rest.
The time required in the middle of this is not something that can be completed overnight, Qin Jie doesn't want Lin Yuchu to waste time on this, and he doesn't want her to take this risk.
Zou Ranran frowned, and then stretched out again.
"The name of the brand is indeed a bit ...... It's hard to say, it's right that the first sister doesn't accept this endorsement. β
Her previous thinking couldn't keep up with the two of them very well, but under the influence of her ears and eyes, she was able to learn some more or less, and now she can analyze the pros and cons well.
Ye Ling quickly figured out the key points and nodded in agreement.
"The first sister can go to a high place, but she must not go to a low place, otherwise those high-end big names will exclude the first sister."
Lin Yuchu nodded and said "um", which is why the artists in the circle are unwilling to lower their prices to accept the endorsement of Wenxiang.
Of course, it is not excluded that some artists will be moved because of the high endorsement fee for smelling fragrance.
But the choice goes both ways.
Wenxiang spends money on brand image spokespersons in order to reverse its reputation among consumers and solve the dilemma, and some artists who are not well-known are simply not enough to solve this problem.
Besides, it's hard to hear, but the brand doesn't look down on it.
But it has nothing to do with Lin Yuchu, she just needs to shoot the endorsement of "Ice and Snow Realm".
Considering that the next commercial for skincare products is to be filmed, it is necessary to maintain good skin condition.
Before nine o'clock in the evening, Lin Yuchu was confiscated by the two assistants and urged her to go to bed.
This kind of day lasted for three days, and I don't know if it was a psychological effect, Zou Ranran always felt that the first sister's skin could be broken by blowing, and she looked fairer and more delicate than before.
Lin Yuchu: "......"
Her reaction made Zou Ranranhu suspicious: "First sister, what's wrong, am I not right?" β
As she spoke, she also turned her head and asked Ye Ling's opinion.
"Ringbell, you said yes, right?"
Ye Ling looked at it carefully and nodded heavily: "Well, I also think that the skin condition of the first sister is better than before." β
Lin Yuchu: "......"
Can she say that it was because of her cultivation?
Seeing the suspicious expressions of the two, Lin Yuchu paused, changed his appearance, and said seriously: "Well, it's all the credit of the two of you!" β
The headquarters of the Ice and Snow Realm is in the imperial capital, and Lin Yuchu got up early on this day.
When she was about to put on makeup, Qin Jie told her: "At the beginning, the brand side let you don't need to wear makeup, just go without makeup, so that it is convenient to shoot for a while." β
Lin Yuchu nodded, only did basic moisturizing and set off to the headquarters of the Ice and Snow Realm.
Jiang Yihuan felt very good after seeing Lin Yuchu, she was tall and had a very special temperament, there was a feeling of coldness, it was rare that her skin was in a very good condition, full of collagen, and she couldn't see any flaws when she looked closer.
"Miss Lin's skin is so tender, even I want to ask you how to take care of your skin."
Jiang Yihuan's tone was full of admiration.
Lin Yuchu smiled slightly, reached out and shook her hand.
"Actually, there is no special skin care method," she said, looking at the two assistants beside her, and said with a smile:
"Go to bed at nine o'clock every day, stay up less late, and drink more water. Well...... Then use it with the essence of the Ice and Snow Realm. β
The two of them apparently also thought of what had happened in the morning, looked at each other, and touched their noses rather awkwardly.
Jiang Yihuan was stunned for a moment, and then his eyes lit up: "Miss Lin is very humorous, do you also use the products of the Ice and Snow Realm?" β
"Well, I usually use it, the essence of the Ice and Snow Realm is very comfortable after it is on the face, and the speed of skin absorption is also very fast."
The two chatted about the products of the Ice and Snow Realm, Jiang Yihuan didn't expect Lin Yuchu to know so much about the products of the Ice and Snow Realm.
Coupled with her generous and decent manners, Jiang Yihuan felt like she was at home at first sight.
The two talked eloquently, and others couldn't insert a word at all, which made Qin Jie, Zou Ranran, and Ye Ling on the side look a little confused.
In fact, after deciding to accept this endorsement, Lin Yuchu took the trouble to understand the products of the Ice and Snow Realm.
Among the skin care products she usually uses, there is the essence of the ice and snow realm.
The popularity of this brand is quite high, and the effect of brightening and whitening is very good, Lin Yuchu bought it and used it under the recommendation of Zou Ranran.
With sufficient knowledge reserves, no matter what products Jiang Yihuan talks to her about at this time, he can chat with her for a few words.
Of course, Jiang Yihuan didn't just talk about products, and most of the topics behind him revolved around Lin Yuchu.
In a simple conversation, she learned about Lin Yuchu's current situation, some career plans, etc., and felt that her logical thinking was very clear and motivated, and her good impression of her became stronger and stronger.
When he arrived at the conference room, Jiang Yihuan's address to Lin Yuchu also changed from "Miss Lin" who was alienated at the beginning to "Chu Chu".
This speed made the three of them a little staggered.
"Here, change some clothes, let's go audition."
Jiang Yihuan selected a few sets of clothes for her according to her temperament, and asked her to go to the fitting room to change and try her feelings.