Gao Zhun has not looked for a job in many years and has not attended an interview. His current professional outfit looks particularly awkward on him. Especially on his chest and waist, he is obviously one size smaller than his figure, and the sense of restraint makes him very uncomfortable. Because I haven't worn it for a long time, the clothes are a little faded, and the dark blue cotton lapel jacket is a little whitish. He couldn't help but sigh a little as he looked at the meat he had barely stuffed into his clothes. This dress was still about 120 pounds when he was about 120 pounds, and now he is 140 pounds and almost 150 pounds, although he still looks very thin, but he himself feels that his chest and stomach are piled up with a circle of years of fat. His face still looks young, but he himself knows that underneath this face is a heart that has experienced human suffering.

And wearing such a set of professional clothes that doesn't fit very well is for today's special interview. got the endorsement and recommendation of Li Rui, the No. 2 person in Tongrui, but if you want to really join Tongrui, you still need the nod of Shen Tong, the No. 1 person. Yesterday, I received a call from Wei Zhengmin, HRD, and made an appointment for an interview this morning. There is still plenty of time, but Gao Zhun is still a little uneasy in his heart. He felt his trouser leg get stuck on his calf, so he stomped his foot on the elevator to the 16th floor, hoping to get it back in place.

The elevator stopped at 13A, and two very beautiful women walked in. Gao Zhun recognized one of them as a beauty blogger with tens of millions of followers. The two of them glanced at the 16th floor, which was lit up by Gao Zhun, and then leaned against the elevator wall and chatted. The beauty blogger happened to glance at Gao Zhun, and she looked Gao Zhun up and down a lot, revealing a very sweet smile.

The elevator stopped on the 16th floor, and two women walked into the office area. Gao Zhun came to the front desk and briefly explained his intentions. He was taken to a small reception room by the front desk, and when he walked through the office area, Gao Zhun saw a lot of big V bloggers who can usually only be seen on short video platforms. These faces actually look more delicate and beautiful in reality than they do in the video.

"What a well-known MCN!" Gao Zhun sighed in his heart.

The setting of the reception room is simple, with two long sofas facing each other sandwiched between a long glass coffee table. The female colleague at the front desk helped Gao Zhun get bottled water and asked him to sit and wait for a while. Gao Zhun sat down on the sofa, his eyes drawn to the view outside the window. This is the core area of Nanshan, the tall buildings are like optimus pillars supporting the city dome, and the traffic and people on the road run silently, like blood flowing in the blood veins of the city. The companies in the few office buildings here generate almost the same annual GDP as a small and medium-sized developing country. In the eyes of many young people, this is a holy place for dreams and wealth.

The sunlight reflected on Gao Zhun's handsome face, and he smiled unconsciously, and the brown pupils under the black-framed glasses shone with a soft and warm light. The edges and corners of his side face were rubbed by the sun, and his expression after a morning was finally soothed a lot. The current Gao Zhun only looks like his original age. A 26-year-old guy.

Wei Zhengmin knocked twice on the door of the reception room, and then he walked in with Shen Tong. Wei Zhengmin dressed decently, but Shen Tong's outfit was very dramatic. He was carrying a teacup, wearing linen trousers, but wearing a cashmere shawl on his upper body, and it was evident from the opening of the collar that he was wearing a stand-up collar underneath. A sense of mixing and matching across the seasons. Shen Tong sat down very relaxed, leaning firmly on the back of the sofa.

Seeing the two interviewers coming in, Gao Zhun stood up obediently, although he had never seen Shen Tong, but he could easily tell which one was Shen Tong from the dress. He bowed politely to Shen Tong, and Shen Tong waved his hand to sit down.

"This is our HRD Wei Zhengmin Wei Zong, and he is communicating with you with me today."

"Okay, Mr. Shen. Mr. Wei, hello! ”

"Li Rui has introduced your general situation to me, but I still want to hear your own story. So......" Shen Tong gave Gao Zhun a gesture of "please start your performance".

"Okay, Mr. Shen. Let me start by introducing myself. My name is Gao Zhun, I have been engaged in the self-media industry for five years, and I have operated two core accounts, both of which are large accounts with more than 3 million followers. I know Mr. Rui because ......"

"Excuse me, please introduce yourself about your work experience and professional history." Wei Zhengmin said coldly.

Shen Tong glanced at Wei Zhengmin appreciatively, and then said to Gao Zhun, "Two things. First, when you come up from the elevator, you must have passed through the aisle in the office area to arrive at this reception room, and the people sitting at the workstations on both sides of the aisle are each responsible for operating their accounts with tens of millions of followers. There are bloggers I'm sure you know or at least have seen. So you don't need to tell me what kind of account you have, it won't attract me, and it won't attract us Mr. Wei. Second, Li Rui, Mr. Rui, he is a very happy person to make friends, so he knows a lot of people, and I am not interested in knowing how you met. The fact that you are sitting here in this way today shows that I have no doubts about Mr. Rui's vision, and I respect him. But at the same time, it also shows that knowing Mr. Rui does not necessarily mean that you and Mr. Rui have the same achievements, so there is no need to let me know how you met for the time being. Please don't make me doubt Mr. Rui's vision, if you have a better performance, please show it now. Let me also see what Mr. Rui has taken a look at you, except for this somewhat handsome face. After speaking, Shen Tong picked up the cup and took a sip of tea with ice cubes.

Gao Zhun pursed his lips and nodded vigorously. He took a deep breath and exhaled slowly.

"Pretentious, that's what I've always said about myself. After graduating from high school, my father died of a serious illness and left my mother and me, leaving us with only the dilapidated dining room at home. I had no choice but to go home and help with the cooking. Under normal circumstances, I would have been like my father and would have supported myself and my family from this restaurant for the rest of my life. But every day after standing behind the counter, I couldn't stop thinking about whether I had any other possibilities based on the current conditions besides the smell of garlic and oil smoke like he did every day. I counted the population around the restaurant, the tidal demographic changes of the peaks and valleys, and the daily table turnover data, and the conclusion was that if I wanted to leave the counter, open a branch, and run my own brand, I would be 37 years old without eating or drinking, and that would be 20 years from now. I was very scared of this, and I couldn't wash off the smell of oil smoke on my body at that time. So I thought, what's holding me back? The first is the market capacity, the upper limit of the number of people who can eat per day determines the development limit, and this upper limit is the number of people in the environment, and this is a fully competitive market. The second factor is the production capacity, my shop, non-stop frying, the number of meals served a day is also limited. The third is the objective condition, the positioning of the restaurant dine-in also determines the limited group of guests, which ultimately determines the actual carrying capacity of the restaurant. ”

Gao Zhun paused, he took the opportunity to drink water to watch the reactions of the two interviewers, Shen Tong showed interest, Wei Zhengmin remained silent, but judging from the fact that he didn't interrupt himself, he didn't seem to be so disgusted, so he put down the bottled water. Continued, "Catering consumption is just demand, so finding your own users is the core, there are users, it is possible to have flow, flow is cash flow, and cash flow may bring industrial upgrading." ”

Gao Zhun adjusted his sitting posture so that he could face Shen Tong head-on.

"Then the problem becomes simple, traffic. If you want traffic, you need to increase exposure, then you need to have channels and methods. Fortunately, we are in the environment of the era of self-media, and the initial cost of building a channel is very low, and the key is to output content. So I started to try to output some content, do some copywriting myself, and keep updating. So there were some initial results. However, in the later stage, limited by the individual's energy and ability, the marginal effect of improvement is not so ideal. But in the process, I got the hang of it, and I started building the team based on that. As a result, my content output has been steadily improved in terms of quality and frequency. But this is not enough, and operational cooperation is also required. My understanding of operation is resource integration, what kind of resources are missing in the promotion to find what kind of resources to talk about cooperation, and the basis of cooperation is the exchange of interests and values. My main focus is on finding and connecting with these resources. In this way, I gained my first million followers after a while. With the basic plate of traffic, it brought a lot of customers to the restaurant, and soon the carrying capacity of the current restaurant reached the upper limit. Of course, this also gives me cash flow for upgrading. In the next step, I began to analyze what the explosive products in my restaurant were, and what the explosive elements were, and then standardized these elements to find supply chain resources to help me produce. At the same time, the dine-in environment will be renovated, and the 'shop-in-shop' model of dine-in, self-distributed takeaways and supermarket convenience stores will be improved. On the one hand, favorable conditions to rapidly expand market share, on the other hand, to channel distribution, so that the product has a stable digestion channel. It was at this time that I had my own brand, and traffic and brand empowered each other, and soon my account also broke through the 3 million followers mark. The time to copy the second account is significantly shorter, just a few weeks. It was at this time that capital took a fancy to my project. At a financing roadshow, Mr. Li Rui and I got to know each other. ”

"Good idea, what do you think are your challenges?" Shen Tong asked.

"It is still two aspects, the contradiction between ability and demand, and the contradiction between insisting on originality and capital orientation. The ramp-up of production capacity is linear, but the growth of demand can be explosive, so the pace of investment in ramp-up capacity is always lagging behind. After the production capacity is increased, the capacity is stable, but the changes in demand are unpredictable, so in the long run, the decision to increase the production capacity must be cautious and cautious. Even if the market is fully investigated and the forecast is reasonable and scientific, there will still be a marginal cost inversion situation if you are not careful, and the higher the production capacity, the more serious the loss. As for capital, it is a double-edged sword, which can help entities develop rapidly and quickly form economies of scale. However, the larger the entity, the more intricate and intertwined the internal interests become. As a result, the ability to control the whole situation is weakened, in which case it is necessary to decentralize power and find professional managers to do management. And if the internal interests are not well balanced, capital will have a parasitic relationship with power like a tumor. On the one hand, it is the influence of capital, and on the other hand, it is the competition and cooperation relationship between owners and operators, and the overall control has become a three-way game. ”

"What does this have to do with the account you run and your store?" Wei Zhengmin asked.

"With these two accounts with 3 million followers, I no longer rely on the store to support my income, I export brands and products to the outside world. The brand reflects my basic traffic disk, and the product is my SOP and my model. And the core part of the model is the most profitable and essential part of my original storefront. ”

"If it goes on like this according to your plan, you should come and talk to me today about cooperation, not about a job. So something went wrong, what's the problem? Shen Tong asked with interest.

"I'm ashamed, this is my biggest problem, I didn't have a systematic study of management theory before, and my understanding of the system, path and process in management is insufficient, which leads to the imbalance of organizational power. Capital and professional managers were eventually bound together by me, and the result was that I was hollowed out. When I don't have the ability, or the value that can be exchanged, to maintain the balance of the three parties, my existence is redundant. My basic traffic disk is in charge of the operation team, my SOP is in the hands of the product team, there is no team, capital is withdrawn, executives leave with the team, and the brand and franchisees have become a gold-swallowing monster. ”

"So what did you learn from your experience?"

"Always keep yourself valuable and have benefits that can be exchanged."

"So what do you think is your value to me?"

"Mr. Rui told me that the success of Tongrui was too smooth. My experience was something he lacked, and he hoped that my experience would help him 'cast stones' in his career. This also answers your initial question, what attracted Mr. Rui. My understanding of this is that I use my failures to avoid risks for the development of Tongrui under similar conditions. ”

"That's a good point, but I'm not close to impressing me."

"I understand. I am willing to start from a lowest-level and most basic position, if I don't make achievements that you can see in half a year, I can leave without a penny of salary. ”

"Three months, you only have three months." Shen Tong said, "If you can reproduce your model in Tongrui, there is still a vacant position for the vice president of the company, and I can wait for you." ”

Shen Tong and Wei Zhengmin stood up at the same time, and Wei Zhengmin said, "Report to the new media department at nine o'clock tomorrow morning, starting with the operations specialist." The salary package will be discussed with an HR specialist later. ”

"Okay." Gao Zhun said.

"I'll wait for you for three months, and I hope to see you at the regular management meeting in three months." Shen Tong stretched out his hand in a friendly manner.

"Or will you do business." Gao Zhun held Shen Tong's outstretched hand.