"My personal understanding of new media, especially self-media, is that it is an extreme content supremacism. Compared with the passive acceptance of traditional media audiences, it is more proactive output. New media is not the same as targeting audiences, and the vast majority of creators at the beginning of content creation do not target their audiences, and there is no specific traffic orientation. New media is the first to have content, and the power to choose content is handed over to the audience, and the audience self-profiles, self-positioning, and self-screening through big data. Creators don't have many of the limitations of traditional media, so content can be extremely subjective. It's like an anchor who forgot to turn off the live broadcast when he was sleeping, which caused millions of netizens to watch. Audiences externalize their pent-up latent content needs and look for corresponding content consumption to meet this latent demand. Such a model of interaction between audience and content is not available in traditional media. Traditional media is to first locate the audience, then select the channel, and finally build the content, success or failure lies in whether the positioning is accurate and whether the delivery is in place. As long as the packaging is in place, the quality of the content is not so important. ”

Han Sanye thought for a moment and said, "It's reasonable." Now there is a pessimistic argument circulating in the industry, saying that the golden age of creation has passed, the predecessors have completed the creation of great works of art, and modern people have no possibility of great works. ”

"This is because art and efficiency are inherently contradictory, and modern society is very much about efficiency, and a story has to be compressed into 140 words, or a 15-second video. The time that everyone appreciates is very fragmented, and the time and cost left to the creator are getting higher and higher. ”

"Like you said, the satisfaction of the audience's latent needs."

"Teacher Han, you must understand this, I just dare to help you break it."

Han Sanye smiled heartily, he nodded, and continued, "We do a film project, on the one hand, the audience must be satisfied, and on the other hand, the creator must be satisfied. When there is always some compromise, the audience will think, 'Why not eat minced meat', the creator will say, 'I don't want vinegar, and I don't want dumplings', only we are the slaves of capital. ”

"The choice of audience is the consequence that we all have to face, and we will also be anxious about traffic."

Han Sanye looked at Meiya, Meiya greeted Han Sanye's warm gaze, and both of them were silent for a moment.

"Okay, that's all for serious things." Han Sanye stood up, he walked to Mei Ya, poured champagne into Mei Ya's wine glass, and then sat down next to Mei Ya and said, "Mr. Zhang is young and promising, and there are successors to the careers of his ancestors." ”

"Compared with Teacher Han, we are still juniors and need to work harder."

"Oh? Listening to what Mr. Zhang meant, do you have the idea of making efforts in the field of film and television? ”

"Teacher Han is really good at eyesight, and he can't hide it from you. But we also suffer from the lack of a guide. Meiya gently touched the wine glass to Han Sanye's wine glass, and Han Sanye smiled heartily again.

"What's so difficult about this, where there's a will, there's a way." Han Sanye drank the champagne from the glass in one gulp.

Mei Ya and Han Sanye chatted for a long time on this distance between men and women, sometimes they talked loudly, and sometimes exchanged ears. Li Zhi, who was originally at the bar, didn't know when he pulled the beautiful waitress into the cabin, and Meiya didn't care so much.

As the afternoon sun grew hotter, they ate lunch from the ship's kitchen in the cabin, and the topic gradually turned to the actors' and director's fetishes. They chatted happily, so much so that Han Sanye drank a few more glasses of wine, and he returned to the sleeping warehouse to rest.

Meiya originally wanted to find Li Zhi, but when he walked to the door of Li Zhi's cabin, the sound of men and women screaming happily came from inside, which made her blush a little instantly. She walked to the aft deck alone, watching the hustle and bustle of Shenzhen in the distance turn into tranquility, but her heart was churning enthusiastically. Miya felt her heart swell secretly.

After several hours of slow sailing, the yacht finally stopped at a marina in Shenzhen Bay. Meiya was sent home by Han Sanye's Bentley Mulsanne, and Shen Tong also returned home shortly after Meiya arrived home. Meiya couldn't wait to tell Shen Tong about seeing Han Sanye today. When Shen Tong heard that Li Zhi was the middleman, he faintly felt that something was wrong, if it was Li Rui's bureau, why would it pass through other shareholders, he could contact Shen Tong for anything at any time. But then he was relieved, after all, Li Rui is now the head of other companies, and some things are inconvenient to come forward directly to understand.

Miya was excited, especially about entering the film industry. Shen Tong just looked at her with a smile and listened very carefully, but he neither agreed nor disagreed. Meiya had some insomnia that night, she leaned on Shen Tong's chest, and there seemed to be brilliant fireworks in her head.

Early on Monday morning, Meiya came to the company early. Shen Tong didn't go out with Meiya, he insisted on finishing breakfast at home before leaving. The first thing on the agenda this morning is the regular management meeting, which is still an hour and a half. She smiled satisfactorily as she looked at the new trophy on her desk. Another thing suddenly appeared in her head, she sent a message to Wei Zhengmin to ask about the award of this event. Wei Zhengmin soon appeared in Meiya's office, and he wanted to go through the plan and list of awards with Meiya.

According to the past practice, the award plan was quickly decided, and Meiya had no objections. What was disputed was the list, and one person was missing from the list.

"Gao Zhun is also independently responsible for the operation of a group of accounts, why didn't you see him on the award list?" Miya asked.

"His personnel arrangements are specified by the chairman and are not considered by our human resources department."

"This Gao Zhun has been engaged in specialization since he joined the company, have you reminded the chairman of the board of directors about this?"

"Special talents naturally have special treatment, and the chairman and I have a consensus on this."

"Special Talents...... Do you have a special contribution? ”

"You're in charge of the overall business, and you should know it better than I do." Wei Zhengmin was a little surprised, and Mei Ya's attitude was extremely dissatisfied, Wei Zhengmin continued, "Gao Zhun has improved the cost-effectiveness ratio of their group a lot, and it is also very good from a horizontal point of view. They only spent half of the money on this event, and in the more than a week since the end of the event, seven advertising pit positions have been signed. It is also the group we signed the most in this event. Last week, their department did a review, and the chairman of the board of directors of the image output plan he proposed was also highly agreed. The most important thing is that he himself is still treated as a commissioner. I think it can be reused, and it will be reported to the chairman naturally. The chairman raised the file, which is naturally not in the scope of our human resources department. ”

"Why don't you ask my opinion?"

"Because I've already asked for your opinion, please see how you replied to my email last week."

Meiya then remembered that she did reply to Wei Zhengmin's email last week, but she didn't read the content of the email carefully at all. In this way, she was speechless for a while, although she was very angry, but there was nothing to blame. She knew that Gao Zhun was very good, but she just had a bad tone, which felt like a personal grudge.

Meiya glanced at her watch and said to Wei Zhengmin angrily: "Notice the regular meeting." ”

The management meeting was held as planned, and Shen Tong did not show up in his own office after the management meeting began. However, after Meiya's hands-on efforts in the past few months, everyone seems to have become accustomed to Shen Tong no longer appearing directly at various meetings of the company. The content of the meeting is to report on the work of the previous week and the plan of this week, communicate and agree on the matters that require cross-departmental collaboration, and discuss some matters that need to be decided by Meiya. Of course, every executive also sent congratulations to Meiya, congratulating the Tongrui New Media team under her leadership on winning the overall victory of this competition.

Miya sat at the top of the conference table, and she finally felt like a lord, accepting the loyalty of her retainers to her. Compared with Shen Tong's pragmatism, she enjoyed this feeling very much at the moment. Although Shen Tong repeatedly told her to be closer to her friends, she should be closer to her enemies. She doesn't seem to have understood the true meaning of this sentence yet.

This was the end of Monday's morning meeting in such an atmosphere. When she returned to the office, Meiya still didn't see Shen Tong's office open. She walked over, unlocked the door, and found that Shen Tong had not yet appeared.

This breakfast is a bit long. Miya thought so.