The box office results in South Korea need to be brewed and exploded, and it will take some time for them to spread to China.

At the beginning of January, Ding Xiu returned to China, and the first news was that he won the Best Actor at the Busan International Film Festival.

At the same time as the value skyrocketed, various benefits brought by the trophy came one after another.

In the office, the scripts that came to the door filled the desktop.

There are Europe and the United States, Japan and South Korea, domestic production, all kinds of dramas come to the door, and the roles are also varied, there are bosses, teachers, doctors, gangsters, husbands, and plumbers and other low-level roles.

The team of brokers is dizzy.

I sighed while watching it, and my heart ached.

Because Ding Xiu is going to shoot the second part of the company's embroidered spring knife this year, the time is limited, and he can only take one more drama at most.

There are so many good scripts in front of you, you can only choose one, and the difficulty is no less than when you want to watch the film, facing the entanglement of black silk, young women, and uniforms.

In addition to the script, the most important thing to find Ding Xiu is commercial performance and endorsement.

It's much simpler here, Ding Xiu pushed all the commercial performances, and the endorsements are only accepted by big brands, and the lowest is also the endorsement in the Asia-Pacific region, and in the brand area, it has truly been in line with international standards.

The endorsements of artists are also divided into three, six, nine and so on.

The level of endorsement is different depending on the level.

Generally, third-tier artists receive the promotion ambassadors of a certain brand, and the better ones receive the brand's best friends.

Second-tier artists are different, there are many forced qualifications, and they are brand ambassadors at the beginning, and some popular artists can receive single product spokespersons.

Like Fan Binbin, when he was a second-tier artist, he could even receive a brand that was no less than a first-tier artist, such as a series spokesperson for a certain brand.

As the head of the entertainment industry, first-line artists have higher requirements and specifications for product selection, and sometimes they would rather make less money to win the spokesperson of a big brand or the spokesperson in China.

Ding Xiu has received many endorsements from brands in China before, and later with the increasing fame, he has received endorsements from Greater China.

The so-called Greater China region is the independent spokesperson of a brand in the two sides of the Taiwan Strait, which is basically the ceiling of 99% of domestic artists.

If you want to go one step further, you can only go international.

Because the next step is the spokesperson of the Asia-Pacific region, you will know from the name that this endorsement has a wide area, and the radiation area is not only China, but also the surrounding South Korea, Japan, Thailand, Myanmar and other small countries.

The Asia-Pacific spokesperson has high requirements for artists, and they must be well-known artists in the Asian region to serve as the spokesperson.

Looking at China, the artists who can meet this requirement can be counted on both hands.

If Ding Xiu hadn't won a Best Actor at the Busan Film Festival this time, it would have been difficult for him to endorse in the Asia-Pacific region.

Previously, he only took an endorsement in the Asia-Pacific region, because the brand valued the mainland market, because the price was right, and it was made up of Ding Xiu, but in fact, Ding Xiu was still far from this endorsement.

This time he won the best actor at the Busan Film Festival, which is worthy of the name.

After he returned to China, he received three Asia-Pacific brand endorsements at once.

Earn a lot of money.

Half a month after I came back, the new world in South Korea exploded, with a total of more than 5 million viewers and a rating of 9.1.

Some professionals have predicted that Shinsegae may enter the top 10 of the Korean film and television box office.

The box office exploded, and Ding Xiu benefited the most by opening up the Korean market.

Two of his three recent Asia-Pacific endorsements are from South Korea.

After the box office explosion, a top brand in South Korea came directly to the door and invited him to be a global spokesperson.

All of a sudden, Ding Xiu's scenery was infinite, and he was in the limelight in China, and even Fan Binbin, the queen of topics, was overshadowed by him.

……

On the 28th day of its release, New World was watched by 7.9 million people, ranking eighth at the Korean film and television box office.

Before the Chinese New Year, Ding Xiu flew to South Korea again to participate in the celebration banquet held by the crew.

In a country of 50 million people, almost 8 million people watched, what kind of concept is this?

Excluding the elderly and children, basically eight out of ten people have seen the new world.

Ding Xiu was also excited, holding a wine glass and feeling heartbroken.

This attendance rate, if it is placed in China, there is no pressure at the box office of two or three billion.

The mainland has a large population, with 1.3 billion people, and the real fans with spending power are guaranteed to be 100 million.

If there is an 80% attendance rate, it will also be a box office of billions, which is a big blow.

But think about it, you also know that this is impossible, not to mention whether the review can be passed, the culture is different, and mainland audiences may not necessarily eat this set.

After all, the cultural differences are quite large, and some viewers don't like this genre.

This time, Ding Xiu's biggest gain is to open up the Korean market, and if the movie he starred in is released here, the audience will buy it more or less.

Of course, if it is a collaboration with a Korean artist, the box office will definitely come more.

In February, Ding Xiu returned to the mainland, and on the eve of the Spring Festival, he saw the list announced by the Spring Festival Gala, with Jia Ling's name on it, and he sent a blessing to the past.

A few minutes later, Jia Ling called.

"Brother Xiu, I didn't mean not to tell you, the main thing is to surprise you."

On the other end of the phone, Jia Ling explained.

She has been very busy for more than a month, like an ant on a hot pot every day, because of the fact that the sketch family sells two goods, she is anxious.

But people are soft-spoken, and nothing can be done.

It all depends on the master to run at both ends and rotate every day.

Fortunately, the dust finally fell half a month ago, and the previously recorded program was temporarily suspended, and she was broadcast again when she went to the Spring Festival Gala, and she was busy with rehearsals these days.

"I won't bother you, I have time to sit down, I haven't seen you for a long time."

Ding Xiu said.

Everyone in the circle has a lot of things, and sometimes they don't see each other once a year, and as he becomes more and more popular, he has more and more "acquaintances".

But there are only a few real friends.

Jia Ling was his first assistant, and he didn't have a long time with him, but the relationship was quite good.

In Ding Xiu's impression, she is still the hardworking and hard-working girl with a slender figure, a ponytail, and two dimples on her face with a smile.

After hanging up the phone, Ding Xiu put on his coat and went out, and at the door, the black Bentley Mulsanne had been parked there for a long time.

The driver was smoking outside, and when he saw Ding Xiu coming out, he immediately took out the cigarette butt, exhaled a few breaths, and opened the car door to greet him.

"Go to the cinema."

Ding Xiu said after getting into the car.

Today is the premiere of Thai Embarrassment, and Huang Bo and Wang Baoqiang invited him to come over to cheer.

said that it was a show, but in fact, with the fame of Huang Bo and Wang Baoqiang now, these things have long been needed, and the two of them are the best box office guarantee.

Calling Ding Xiu over is more about getting together, eating and drinking together after watching the movie, and bragging.

At the door of the theater, Ding Xiu and the starring Xu Zheng and Huang Bo went in after a few words of greeting.

It didn't take long for the movie to begin.

Like Yi Yi, it is a road movie, about a series of funny things that happened to the male protagonists in Thailand.

After reading it, Ding Xiu's evaluation is quite funny.

But it's not as funny as embarrassing.

The embarrassment is a small-budget movie, there are no big scenes, and it all depends on the actors' acting skills and scripts to make the audience laugh.

In contrast, the scene of Thai embarrassment is much larger, with bright lights and high-rise buildings at a glance, and the storyline is on the exaggerated side.

Most of the laughter is on Wang Baoqiang and Huang Bo, in addition to their own comedy effect, acting skills also occupy a large reason.

If you change two actors, this movie will definitely hit the streets.

Funnily enough, at the end of the movie, Fan Binbin also made an appearance, playing herself in the film.

At present, it should be no problem for this movie to make money, but Ding Xiu has no bottom on how much he can earn, and he doesn't know how inclusive the market is for this kind of movie.

After watching the premiere, the professionals and Ding Xiu had similar thoughts, and they all felt that this commercial comedy would not pounce.

No one knew how surprised they would be to see the results at the box office a month later.

I don't know what a big splash a director named Xu Zheng made in the director circle this year.

After seeing his achievements, many actors who are older and have a bit of a family background have begun to transform into directors, and then they almost didn't go to the rooftop.

(End of chapter)