Chapter 63 The Netting Plan
In the morning, Zhang Ye did not go to work at 'Dagong Technology', but went to the headquarters of 'Xiaozhang Technology'.
Science and Technology Centre Building, 78th floor.
Thousands of square meters of office space, with a huge investment of 70 million, Meng Qingshan has already made the decision to buy it.
Through mergers and acquisitions, the skeleton of 'Xiaozhang Technology' began to plump up in a very short period of time, and the office staff began to gradually put in place.
"Hello, welcome to 'Xiao Zhang Technology'."
The two receptionists at the door of the company greeted Zhang Ye with a smile, which made Zhang Ye think of Zhou Min, the front desk of Dagong Technology Company with a very infectious smile.
"Hello, well, I'll come to you Mr. Meng, and make an appointment." Zhang Ye nodded with a smile and said.
'Xiao Zhang Technology' company does not have Zhang Ye's employee, and ordinary employees do not know that he is the boss for the time being.
"Please come with me!"
The other party took Zhang Ye very enthusiastically to the door of the office of the president of Xiao Zhang Technology, knocked on the door to inform him, and signaled that Zhang Ye could go in.
Meng Qingshan was on the phone in the office, and saw Zhang Ye raise his hand to show it, but he didn't get up.
Zhang Ye turned around by himself, and when he came back, he sat on a chair in front of Meng Qingshan's desk and waited for him to finish the call.
When I came, it was neither early nor late, and it was now half past ten in the morning.
"A billion? Isn't this a starting price from the ground, really when I am the God of Wealth? In this way, you tell him, at most 400 million, a fixed price, I will accept it if you are willing to sell it, and you are not happy that the matter will end here, and you will not mention this topic in the future! ”
After speaking, Meng Qingshan hung up the phone.
Zhang Ye leaned back in his chair, smiled and asked curiously: "What do you want to buy, worth hundreds of millions?" ”
It is true that the company is rich, but it is not blown by the wind, Zhang Ye is the largest shareholder of the company and has a lot of decision-making power, but some things have to be said in the past.
"The acquisition of 'Guangxing Electronics Factory', which is a private enterprise, the equipment is good, the labor reserves are also good, we can produce and manufacture products by ourselves after buying, without over-reliance on the foundry, in the early stage, you can also avoid a lot of unnecessary trouble." Meng Qingshan explained.
Zhang Ye nodded, for 'Xiao Zhang Technology' to acquire an electronics factory, there is no objection to this, in the electronics industry module, especially the mobile phone industry, Meng Qingshan is an absolute expert, he has the right to speak.
Meng Qingshan said: "This time, the boss and your old man came over, mainly for a few things, and I also need you to sign a few documents." ”
The words "your old man" are definitely not compliments, proving that he is dissatisfied with Zhang Ye, although the company is fully entrusted to him to be responsible, it is trust, and he is really tired of being a dog, every day when he returns home, he lies on the bed, and even his wife doesn't want to touch it, so that his wife thinks he has an affair outside.
"Huh!"
Zhang Ye smiled and said, "What a document." ”
"There are documents on the acquisition of several companies in the early stage, there are also documents on the appointment of companies, and there are some ......"
Listening quietly, in such a short period of time, Zhang Ye was actually quite satisfied with such a movement, and it also directly proved Meng Qingshan's ability.
"Let's talk about the 'electronic watch'!" Zhang Ye nodded, and after Meng Qingshan finished speaking, he changed the topic.
There is no hurry to sign the documents, it is not easy for Zhang Ye to come to the company for a special trip, and now the company is what interests him the most, that is, the current 'spending money' project.
Meng Qingshan got up and walked to the cabinet in person, took out the tea leaves, made a cup of tea for Zhang Ye, and asked Zhang Ye to move to the reception sofa before saying: "The project has been approved, and now 'Xiao Zhang Technology' is basically running at full speed around this project." ”
"This is a good tea picked from the mother tree 'daughter' in Wuyi Mountain, and you may not be able to buy it if you have money."
Watching Zhang Ye drink tea casually, he couldn't help but say with a little distress in his voice.
Zhang Ye put down the teacup with a smile: "Didn't you say that the tea leaves on the mother tree that are the most valuable?" ”
"The little tea on the mother tree of Wuyi Mountain, at most two catties a year, can't be circulated at all, and it would be good to get some tea from its daughter." Meng Qingshan smiled bitterly.
"yes, then I'll look for a chance to see if I can help you get some mother trees." Zhang Ye said with a smile.
He also bragged and drew a big pie.
Meng Qingshan's eyes lit up, and he said happily: "That relationship is good!" ”
The topic returned to the company's business, introducing: "The communication watch project, known internally as the 'cloth network plan', is initially positioned as an instant messaging wearable device for children under 18 years old, and for teenagers and middle-aged people, which is mainly under 14 years old, cartoon instant messaging wearable devices!" ”
Speaking of this, after a slight pause, he said: "However, in the field of children's instant communication equipment, especially in the field of children's communication watch industry, there are two companies that cannot be crossed, one is 'little smart' and the other is 'little talent'.
Among them, the domestic market share of the 'little talent' communication watch is as high as 80%, and it has almost formed an industrial monopoly.
It is not an ordinary difficulty for the outside world to enter this field, this is a blue ocean, and it is also a hellish difficulty. ”
Seeing that the boss Zhang Ye didn't mean to speak, Meng Qingshan continued: "Of course, the difficulty is high, it is challenging, and it also represents high returns, as long as we can pry open this market, the profit will be extremely considerable." ”
"How do you pry open this market?" Zhang Ye asked.
Meng Qingshan said: "In business, the ultimate goal of all projects is to make money, and Xiaozhang Technology is no exception, making money is the basic starting point of any company. ”
Zhang Ye did not object to Meng Qingshan's words, if a company has no profitability, it will not be earned, and it will have to starve to death in the end. But there are many ways to make money, even in business, some money can be made, and some money can not be made no matter how profitable it is.
"The reason why it is called the 'network distribution plan' is that the company wants to use this project to build a network, so as to successfully enter the market and make money to make profits." Meng Qingshan briefly explained, probably because he was afraid that Zhang Ye would not understand why the project of "children's communication watch" was positioned as a "network plan".
"In terms of product appearance, we have found the best team in the design world, and there is more than one. In terms of product performance, we have restructured and redesigned with reference to the best-selling products on the market and our understanding. ”
After Meng Qingshan finished speaking, he smiled wryly: "In fact, the product is not the point, or not exactly the point, many companies on the market make products for children's communication watches, which are not worse than those made by 'little talents', or even more advanced, but the market share is extremely low."
The main reason is that the 'little talents' have formed their own 'closed loop'.
For example, if you are a student, your friends and classmates basically use the 'little talent' communication watch, so what brand do you use? Children tend to be more likely to group each other, and they don't care about performance, but about sameness.
We are the same, we are the best. And the opinions of parents, to a large extent, will not have much impact on children.
In addition, in addition to market share, Xiaocaizi communication watches also have many exclusive functions, for example, only communication watches under the same 'Xiaocaizi' brand can form class groups, touch them, add friends, and so on.
If you want to make friends and integrate into the circle, you must use the equipment under the 'Xiaocaizi' brand.
This is the most important reason why the 'little talent' company can form a closed loop! ”
Zhang Ye nodded, he also understood a little bit about this, and knew that what Meng Qingshan said was the truth.
smiled and said, "Then what is the strategy you came up with?" ”
"Throw money, divide the region, break down one city by one, first from point to surface, and finally connect into pieces!" Mengqingshan Road.
Zhang Ye smiled and said, "Let's talk about it specifically!" ”
Meng Qingshan said: "TV commercials, animation commercials, and any field that 14-year-old children can reach and make them interested in, throw money at the death, and make a reputation."
Set up a professional marketing team, deep cultivation of the city, the city here refers to 'one', not in a hurry, from a region, a city or even a region, a campus to start, deep cultivation of the layout, to let our products, form our closed loop, so as to break the 'little talent' product closed loop shroud, to achieve the purpose of breakthrough! ”
Looking at Zhang Ye, Meng Qingshan said: "To put it simply, let's concentrate on hitting a point, first knock this point down, learn the strategy of the ancestors, and surround the city from the countryside."
Of course, there are some things that you have to tell the boss first, and the progress will not be too fast, at least at the beginning, not too fast, and the cost will not be less. ”
Zhang Ye thought for a while and said: "As long as you can knock down the market, you don't have to worry about other things, how much do you think is enough in terms of funds?" ”
You must know that the opponent of 'Xiao Zhang Technology' is not a simple role, and ten Xiao Zhang Technology may not be able to compare with each other in terms of capital alone.
The advantage of Xiao Zhang Technology is that it is centralized, and it can give it a go without fear. Concentrate your strength, just hit it at this point, pry open its former market, tear off a piece of meat, and even lose 1,000 yourself, only to hurt the enemy 800.
As the king, does the other party dare to fight, is reluctant to fight with Xiao Zhang Technology, will he fight? If you really fight, will the capital behind you agree? It's people's problem.
Meng Qingshan thought for a while and said: "A second-tier city, if you invest at least 100 million yuan to win a provincial market, it will cost 200 million yuan, right?" ”
Zhang Ye looked at him, smiled and said: "I'll give you 10 billion, don't ask for more, occupy the three provincial markets, and give you another 5 billion, and give the company the important land in Kyoto, how about it?" ”
Listening to Zhang Ye's words, Meng Qingshan frowned: "I don't think the capital market is in a hurry first, and it will move beyond the first-tier cities when it comes up, and it is easy to startle the snake." ”
Zhang Ye shook his head with a smile and asked rhetorically: "Let's do an overwhelming advertisement for the 'little talent' communication watch, can people not be alarmed?" Fiction and reality are all combined, they can't all be virtual, and they can't all be real, right? ”
After listening, Meng Qingshan also laughed: "You are the boss, with tens of billions of investments, you are not afraid of what I am afraid of as a working boy, okay, just do as you say, let's be false and real, so that the opponent can't feel the pulse!" ”