Chapter 103 Taxi Software
What is the biggest use of this software?
Ran Bing thought about it and said, "For ordinary people, its biggest use should be in the field of map positioning, right?" At the same time, the map of the fire phoenix tracking, I think it is also the highlight of this software, and it is the best! ”
Zhang Ye didn't refute, the reason why she understood it this way shows that she doesn't know much about this software, if she understands it thoroughly, she should know that the most powerful thing about the 'Fire Phoenix Tracking' software is definitely not the map.
The 'Fire Phoenix Map' is just the most basic function!
"Then from the perspective of the 'Fire Phoenix Map', how do you think this software should be promoted?" Zhang Ye asked with a smile.
Ran Bing shook his head: "I didn't think about it!" After a moment's hesitation, he continued: "There are several domestic map software, but the online rate cannot be guaranteed. ”
Who is okay to open the map and watch and play? It is only when you use it that you think to open it.
Zhang Ye asked with a smile: "How many taxi software are there in the domestic market, do you know this?" ”
"Taxi software?"
Ran Bing's eyes lit up: "What does the boss mean, let's go to those taxi software to cooperate and let them use our map?" ”
"Why do you want to give them our map!"
Zhang Ye smiled playfully and said, "Anyway, they are all herding sheep, and one sheep is also herding, so don't you put two sheep in the same way." ”
Ran Bing shook his head: "I didn't understand what you want to say, boss!" ”
Zhang Ye said: "The map is ready-made, let's just engage in a taxi software, well, it's called'Huohuang Taxi', and then integrate the two software of Huohuang Taxi and Huohuang Tracking, and promote 'Huohuang Taxi' at the same time, it is also equivalent to promoting 'Huohuang Tracking'!" ”
"Ride-hailing software? Let's make taxi software directly? ”
Ran Bing smiled bitterly and said, "It's okay, but boss, we don't have software on hand, and we don't have car resources." ”
Wait for the taxi software to be made and then test, at least a few months!
Zhang Ye said with a smile: "You don't, I have it, I just have a taxi software on hand, go back and register a subsidiary, embed the software into it, and then use the taxi software to cooperate with the company's 'Fire Phoenix Tracking', isn't this it!" ”
Ran Bing: "...... Has your software been tested? ”
Zhang Ye said with a smile: "Test while promoting!" ”
Taxi software is not difficult to do, the same difficulty is promotion and map positioning, so that both are ready-made, the map positioning function is provided by'Fire Phoenix Tracking', and the promotion has Xiao Zhang's technology company to pay for it, killing two birds with one stone, what a good thing.
"Will this work?" Ran Bing was a little speechless.
Zhang Ye said with a smile: "How do you know if you don't try it, well, the taxi software called 'Huohuang Taxi' is also a bit inappropriate, and it is easy for the outside world to misunderstand." ”
After thinking about it, he said: "Just call it 'Chicken Taxi', and hand over the matter of registering the company to Huang Rui, let her become a legal person, with a registered capital of 20 million." Get an office location separately, which is considered an independent subsidiary, completely separated from Xiao Zhang Technology's side, and operates independently. ”
Ran Bing didn't speak, she came here this time to 'learn from the experience' how to promote the 'Fire Phoenix Tracking', and now how does she seem to have become an errand girl?
"Let the technology company 'Little Chicken Taxi' sign a strategic cooperation agreement with the 'Xiao Zhang Technology' company to embed the 'Little Chicken Taxi' into the software of 'Fire Phoenix Tracking', does it give the 'Fire Phoenix Tracking' the use function?" Zhang Ye asked with a smile.
Ran Bing nodded thoughtfully, she suddenly felt that her big boss seemed to be playing a big game of chess.
"With the use function, isn't it easy to promote?"
Zhang Ye continued with a smile: "In this way, it will be promoted in Beijing first, and it is easier to find online car-hailing, as long as you download and register the driver of the 'Little Chicken Taxi', you will be directly rewarded with a cash red envelope of '99 yuan'." After this red envelope is bound to an account, it can be withdrawn at any time, the promotion fee of 100 yuan for a car, and 1 million for a thousand cars. ”
"Yes, the question is, there is a taxi software, there is an online car-hailing vehicle, but what about the user? This is the resource we lack the most! Ran Bing asked with a wry smile.
Zhang Ye laughed and said: "Spend money to smash, 500 million, this money is not enough for promotion?" Tell the drivers who sign up for 'Chicken Taxi' that they promote a user to get a cash back commission of five yuan, and at the same time download 'Huohuang Tracking', register and log in to use the 'Chicken Taxi' users, and give 30 yuan coupons, a total of three, each coupon is worth 10 yuan, does the user have it? ”
Ran Bing frowned and said: "One user is equivalent to investing 35 yuan, 10,000 users are 350,000, and 1 million users will cost 35 million!" ”
Zhang Ye looked at her: "Yes, 35 million, the population in Beijing is about 30 million, if one out of every three people downloads 'Fire Phoenix Tracking', then we only have 10 million users in Beijing, and the promotion cost of these users is only 350 million." ”
"Just?"
Ran Bing asked with a wry smile: "What if those users download 'Fire Phoenix Tracking' and use up the taxi coupons, then uninstall the software?" ”
"If there are 10,000 of our ride-hailing drivers in Kyoto, will the taxi speed be much faster? If the user has developed a habit, he will not change the software casually, unless he is disappointed.
A 'chicken taxi' can't tie up the user, then get a 'step counting software', calling on everyone to go green, fitness, as long as you donate 6000 steps a day, you can exchange for a point, points can be exchanged for a taxi, you can also get a points mall, exchange for small goods, and even combine points and cash, get some products that can be premium, such as shoes, Moutai, mobile phones, etc.
With the attraction, do you think there will be fewer users?
In this way, have we incubated another 'e-commerce platform'? Money, it's only called money when it's spent, and it's always a number to keep in your hand, right? ”
Ran Bing looked at Zhang Ye's eyes, changing again and again, no wonder Lao Meng praised him so much, he was indeed a bit of a Taoist, and it was an idea in the blink of an eye.
The most important thing is that this guy really dares to spend money!
"Do we have enough money?" Ran Bing couldn't help but ask. According to Zhang Ye's thinking, it is definitely not a small amount to burn money.
Not to mention 500 million, it's 500 million, I'm afraid it won't last long!
Zhang Ye thought about it for a while, and said with a smile: "Money is such a thing, as long as we get up in momentum, are we afraid that there will be no money?" Rest assured, the money will be sent to the door on its own initiative at that time! ”
After a pause, he continued: "But this is also a problem, since you want to open the money-burning mode, it is not very suitable for the software 'Fire Phoenix Tracking' to be placed in the 'Xiaozhang Technology' company." ”
What's not suitable?
Naturally, it is inconvenient to raise funds!
"Go back and talk to Lao Meng for a while, and then register a subsidiary, and then let 'Xiao Zhang Technology' hold it, so that when we have no money, we can get the wool of capital!" Zhang Ye said with a smile.
In the future, as long as the user group sits up, whether it is 'Chicken Taxi' or 'Fire Phoenix Tracking', it will not be too difficult to raise funds!