Chapter 566: The Era of Traffic Has Arrived

In August, Yang Mi's ancient sword and strange Tan finally came to an end after sweeping the same period.

At its peak, the highest rating was 1.75 percent.

The era is different, the Internet is rising, and the online platform has taken away a lot of traffic, and the current TV series, the ratings can break 1, which can be regarded as high-quality products.

can reach 175, it is definitely a hot drama of the year.

Those who can break 2 are all phenomenal.

Just when everyone thought that this was the end of the matter, they didn't expect Gu Jian Qitan to be on the webcast immediately afterwards and start the second round of harvesting.

In today's society, college students and office workers are the main force of ratings, but usually these main forces either go to work or school, how can they have the time to watch TV.

I am waiting for Saturdays and Sundays, or waiting for the webcast to be released, and I will watch it on the Internet with my mobile phone and computer.

On the Tencent platform, the ancient sword and strange story were released, and it received 1.7 billion views in one week, and more than 7 million people watched it.

The online platform is not as good as a TV series, the TV series broadcasts two episodes a day, the network is different, it is stud, and netizens are all watching it intensively.

Although 1.7 billion a week is exaggerated, it is still within the scope of science.

There are forty-eight episodes of this drama, and under normal circumstances, one person finishes the drama, and gets 48 plays, more than 7 million people, close to 300 million views.

But the algorithm of the online platform is not an episode that counts the number of plays, and the tidbits, the next episode preview, and the intermediate advertisement are all counted as one playback.

On average, an episode has to be played seven or eight times.

Just when everyone thought that 1.7 billion views was already the limit, within a few days, the number of broadcasts reached 2 billion.

The momentum of the ancient sword and strange tan has not weakened at all, and two billion is not the end, and it is still rushing forward.

2.5 billion, 3 billion......

Speaking of Gu Jian Qitan, it is not the first TV series to be broadcast on the Internet, in the past two years, almost all popular TV series will be broadcast on the Internet.

The most fierce before was the legend of Zhen Huan, the TV series was broadcast in 2011, and then the webcast was launched, and as of the time of Gu Jian Qitan, the number of broadcasts was only about 2 billion.

This is still the accumulation of several years.

Unexpectedly, Gu Jian Qitan came up and overturned Zhen Huan's biography.

This data, to be honest, but everyone who watches it has a numb scalp, Nima, more than 3 billion views, is this pulling all the livestock at home to watch it again?

"It's too much, billions of views, could it be that this drama is a global screening?"

"I don't understand, people are in North America, South America, Asia, Europe, and the whole world."

"It's a bit ugly."

"Do you understand, other people's platforms have said it, look at the tidbits, watch the trailer, pause, all count as a playback, billions of views seem exaggerated, but it's normal to think about it carefully."

"I like Da Mimi so much, I have watched this drama four times."

"Me too, I watched the TV series once and twice on the Internet."

"I'm a fan of Qiao Zhenyu, I like him very much, I watch every episode, and I watch the tidbits."

"Some people are red-eyed."

The TV series is the ratings champion, the webcast broke the record, and the investment also earned fifty or sixty million.

Before this play, she and Ding Xiu had an investment, she had 25 million and Ding Xiu 20 million.

TV series share plus webcast share, aside from the cost, she earned more than 50 million, Ding Xiu is less than her, more than 40 million.

That's a lot of money.

Coupled with her previous savings, her net worth has exceeded 100 million, and she is in her twenties, and there are few people in the entertainment industry.

If you don't say that you have to be your own boss to make money quickly, just by filming, can you save more than 100 million in the Year of the Monkey?

The salary of more than 40 million yuan for a play, aside from paying taxes, the company takes a commission, and in the end, it can fall into the hands, and 20 million can be burned incense.

100 million, she has to shoot five dramas to save.

Even if every drama is the heroine, if you want to save 100 million yuan after filming for four months, you have to be two years younger.

Now she just invested in a drama, and she easily got more than 50 million, and the money didn't come too quickly.

After tasting the sweetness, Da Mimi wanted to set up a mountain by herself, and her heart as a boss became more and more restless and difficult to suppress.

The explosion of the ancient sword made a few families happy and a few worried.

Zhao Liying was very worried at this time.

is also a fairy tale drama, Hua Qiangu may not be able to beat the ancient sword and strange story, Zhuyu is in front, and it will end bleakly if it is not.

If it weren't for Ding Xiu knowing that Yang Mi would not come out to choose the Golden Eagle Goddess, she would be even more worried.

If the four little flowers join the battlefield, it will be another bloody storm.

The ugly daughter-in-law always wants to see her in-laws, and in Zhao Liying's fear, Hua Qiangu is still released.

In mid-August, Shonan Satellite TV's Diamond Theater was broadcast from 7:35 to 9:10 in prime time.

Before the official broadcast, Shonan Satellite TV also warmed up, let the crew lead the cast go to a happy base camp, and conducted a few exclusive interviews alone.

On the first day, the ratings were 1.18.

There are very few dramas broadcast on Shonan Satellite TV in prime time that are lower than the ratings of 1, and the station is not satisfied with this effect.

The publicity in the station alone is not enough, and Qin Dynasty Entertainment has also begun to vigorously promote Zhao Liying.

There are a few hot searches on Weibo, and they also use the Weibo comments of the company's artists to publicize and call on everyone to watch them.

The next day, the ratings began to rise, one point three.

Day 3, 1:35.

Zhao Liying, Huo Jianhua, Zhang Danfeng, Mark, Li Chun...... As the plot unfolded, the leading actors began to emerge one by one, and the ratings also rose.

1:4, 1:5, 16, 1:7...... Two to zero.

Flower thousand bones, fire!

When the ratings broke 1.6, Zhao Liying happily posted several Weibo posts in a row, and she finally defeated Yang Mi.

When the ratings broke 2, she had already begun to go numb.

Originally, I thought that as long as it wasn't too ugly to lose, it would be fine, but later I saw that it was a little better, and I thought that it would be okay to get closer to the ancient sword and strange tan.

After really surpassing the ancient sword and breaking 2, she was a little panicked.

Previously, her best result was the legend of Lu Zhen, with the highest rating of 1.9, and Shanshan's arrival was 1.44.

In the year that Lu Zhen was broadcast, she was all watched when she walked on the street, she had to wear a mask and hat when she went out, and she didn't dare to appear in supermarkets or public places at all.

She thought that situation was exaggerated.

This time, she didn't dare to think about what kind of life she would have in the future.

All of a sudden, the memory was pulled back to the past, when he was an assistant, as soon as Ding Xiu went out, the traffic was paralyzed.

"I wouldn't be like that, would I?" Zhao Liying said fantasically.

Although she was terrified in her heart, the smile that couldn't be suppressed at the corner of her mouth still betrayed her heart.

Breaking 2 is not the end of the flowers, the ratings are still rising, but now the increase is starting to slow down.

When you encounter a good-looking plot, it will rise a little more, and when you encounter a flat plot, it will be lower.

But in any case, there is no time when it is lower than 2.

Not surprisingly, this year's ratings champion is none other than Zhao Liying.

……

Zhao Liying and Da Mimi were fighting in the ring, and the other Xiaohua were not idle, Tang Yan's side, the online drama tomb robbery notes were broadcast.

ichi platform.

Although there are only twelve episodes, the popularity is very high.

One is the novel theme, and the other is the blessing of the top class, the male No. 1 Li Yifeng's ancient sword Qi Tan has just finished broadcasting, and it is in full swing, and it is the time of fire.

The male No. 2 Yang Yang is also famous, and the male No. 3 Zhang Zhiyao has just brushed a wave of meat dividends in the ancient sword and strange tales, and they are all on fire.

Tang Yan himself is not bad, and he is comparable to Da Mi Mi at his peak, but his luck is relatively unlucky, and he can't broadcast a few dramas one after another.

Several people joined forces, plus the big IP of tomb robbery notes, the first two episodes were broadcast, and the number of views broke 24 million in two minutes.

Breaking 100 million in 24 hours.

has created a record of the fastest online drama to break 100 million yuan, and it is the first time to create a new era of online dramas, and it is the first time to see an online drama with so much money invested and such a large cast.

The iQi platform, which was originally going to die, was saved, and more than four million members were added overnight.

The servers are all overcrowded.

The advertising cost of a single episode is 16 million.

What is the concept, Shonan Satellite TV's advertising fee is recognized as the highest in the industry, and the single episode is only four million.

The tomb robbery notes are directly four times as his.

It's a pity that there are not many episodes of tomb robbery notes, and I finished watching twelve episodes in a few days.

The total number of views is 3.6 billion, with an average of 300 million views per episode, which is close to the ancient sword and strange story of Da Mimi.

Qin Dynasty Entertainment, Qin Gang is pulling the company's senior management to look at the tomb robbery notes, in addition to watching the plot, more to watch comments and barrages.

The reason is to learn successful experience, no way, this drama is too popular now.

Twelve episodes are not long, and I finished watching it in half a day.

In the middle, Ding Xiu came over, sat for five minutes, left a sentence that this is not a bad movie, and left.

Qin Gang and the executives didn't say a word after reading it, but smoked two packs of cigarettes.

"Everyone talks, Xiao Zhou, you come first."

Zhou Haopeng of the Propaganda Department held a cigarette and smiled wryly: "Mr. Qin, times have changed!" ”

"From the ancient sword and strange tales, to the flower thousand bones, and the tomb robbery notes, there is an obvious trend, that is, traffic."

"Traffic is king!"

"Hype, top stream, hot searches, topics, whether a drama is popular or not is inseparable from these factors."

"The tomb robbery notes were taken by us." Zhou Haopeng's smoking hands were trembling: "Everyone knows what level." ”

"I found a cave at random, a few pieces of green cloth, plus five-cent special effects, the shooting was all one, and I didn't work hard, that's it, more than 3 billion views."

"The reason is that Li Yifeng, Zhang Zhiyao, Yang Yang, Tang Yan are very popular, and the topic is very large.

Zhou Haopeng didn't know what the other crews were like, but the tomb robbery notes were taken by the company, and he knew it too well.

said that it was an investment of tens of millions, aside from the actors' salaries, in fact, it was a production of several million.

In the tomb in the play, he didn't have the face to look at, just a few small caves built of foam, and the haunted house with a 20 yuan ticket on the side of the road were more terrifying than this.

And that dry corpse, it's so pompous.

In the two years since his grandfather's death, the appearance of paralyzing in bed is more realistic than this.

But it's something made up of Wumao special effects, with more than 300 million playbacks, who would have thought it.

After reading the barrage and comments, they understood.

Fans are here for the stars.

Just like a shark that smells fishy, the artist has many fans, and driven by fans, the data of the show is good.

Viewers who don't know the truth see that the data is so powerful, and the Internet is so godly, it is inevitable to watch it with curiosity.

If you go, you will contribute to the number of plays.

Quantitative change leads to qualitative change.

This has created a terrifying myth with more than 3 billion views.

"Ahem!" Qin Gang coughed: "What kind of five-cent special effects, the company is also very serious about shooting, everyone must learn from experience, in the next play, let's also engage in billions of broadcasts." ”

"Xiao Zhou, from today onwards, your Propaganda Department will be the main force of our company, and I will give you an additional 10 million funds every year in the future, and we must operate our drama."

During the conversation, Qin Gang said two words: operation.

In the era of traffic, the general trend is the trend, and everyone can feel that the times have really changed.

A drama like Notes on Tomb Robbery, a few years ago, the audience would have smashed the TV.

But now I love to eat this set at a young age.

Anyone with a discerning eye can see that tomb robbery notes, flower thousand bones, and ancient sword strange tales all have operational ingredients.

Operations can make money, who has a grudge against money.

If you don't operate, others will do it, and when the time comes, people will make money, so don't be blushing.

And the popularity of the drama not only makes money, but also drives the popularity and popularity of the actors.

Before, Qin Gang was a little worried that Zhao Liying would not be able to stand up to the Golden Eagle Goddess, but now it is stable.

When they went back and waited for Hua Qiangu to broadcast the TV series and broadcast it on the Internet, they also went to brush the data.

Gu Jian Qi Tan's ratings of 1.75 dare to have three or four billion broadcasts, and it takes a thousand bones to break 2, and the entire five or six billion broadcasts are not too much, right?

Just do it, before Hua Qiangu finished broadcasting, Qin Gang began to organize people, contact the broadcast platform, and began to invest money.

……

The outside world is turbulent, Ding Xiu is boring here, and he is soaking in the filming of Mr. Wu's crew every day.

After more than a month, his scenes have also been filmed.

The three leading actors of the crew, Liu Dehua, him, and Liu Ye, are evenly divided into one hundred and twenty minutes, and there is not much on everyone's head.

"Ding Xiu, your company is terrible."

On this day, Liu Dehua walked up to Ding Xiu with his mobile phone and showed Ding Xiu a hot search.

The above is Zhao Liying's.

One person dominates four of the top ten.

Brush up on a topic casually, either Yang Mi or Zhao Liying, or tomb robbery notes.

Ordinary people may see the excitement, but what they see is data, and they can't see burning money.

"How much does your Yang Mi get paid for a play now?" Liu Dehua asked curiously.

Ding Xiu pondered for two seconds and said: "For TV dramas, the external price is 65 million, and the movie is cut in half. ”

Liu Dehua was surprised at first, and then joked: "I went out to pick up TV series, I'm afraid it won't be 65 million." ”

Ding Xiu chuckled and shook his head: "In the current era, I can't even understand it." ”

Liu Dehua's coffee position has long stopped filming TV series, and few people can afford to invite him.

It's a joke that he can't reach more than 60 million, and according to the market situation, his movie salary is more than 60 million.

It is estimated that it will be doubled to receive TV series.

It is the truth to say that Yang Mi is about to catch up with Ding Xiu.

Well, the field of TV dramas.

In terms of TV series, Ding Xiu's salary is only sixty or seventy million, but he has not made TV series for many years, and his main focus is on the big screen.

In the entertainment industry, movie coffee is king.

And Yang Mi's popularity is actually hyped, the water is relatively large, maybe the last drama is popular, with traffic and popularity, the salary can be higher by one or two hundred million in a short period of time.

The lower part of the drama hit the street, the popularity declined, and the value of 100% plunged.

This is the same reason as a man who takes drugs when playing poker, and once the effect of the medicine is over, his strength plummets.

After all, it is not a step by step struggle, and the foundation is unstable.

And this popularity is only suitable for TV dramas.

The film field looks at acting skills and talks about "performance." ”

In the field of film, acting mainly depends on how many awards you have won and many trophies, which means that your acting skills are good and the audience recognizes them.

"Performance" is the box office, which is a real thing, and the cost of brushing is very large, and ordinary people can't brush it.

The more movies you starred in at the box office, the greater your commercial value, and the higher the corresponding salary.

Ding Xiu's goal for himself is that one day the movie salary will exceed 100 million.

This is almost the domestic ceiling.

Looking at the world, it is also the number one in the ranking.

(End of chapter)