Chapter 126: Blue Blood's Extravagant Preference

June 21.

Paris Men's Fashion Week is a must-see event in the fashion industry every June, with many major brands releasing their spring/summer menswear collections for the following year, and Louis Vuitton's new collections are in the spotlight around the world.

Louis Vuitton's Spring/Summer menswear show took place outdoors at the Palais Royal in Paris.

As the latest official announcement of Louis Vuitton, and the first Asia-Pacific brand ambassador to win this title in the history of China, Lin Qingyuan was naturally invited to attend in full costume.

The first thing he did after coming to Paris was nothing else, which was to cooperate with the media photographer hired by the team in advance to take photos that were used for marketing and publicity to further promote popularity.

Then I met with Virgil Abloh, the new creative director of Louis Vuitton's menswear line, because the two didn't know each other before, so I can only talk about the design ideas of this Louis Vuitton show.

It's still boring and superficial...

But it is also one of the network resources that Lin Qingyuan must get acquainted with if he wants to develop, after all, Li Jiaheng was able to parachute Louis Vuitton into Louis Vuitton to become the brand's unprecedented first global spokesperson, relying on his ability to bring Burberry back to life, as well as his personal relationship with the new creative director for many years.

In his own words: I am an old friend of LV menswear creative director Virgil, when he created the brand offwhite, I was the first in Asia to wear his works and post them on ins, and then Virgil's fans skyrocketed instantly, he sent me a private message saying that he liked my match with his works, so he began to send me his new works to wear.

It is indeed a personal fate, after all, who would have thought that a few years later, this would become the creative director of Louis Vuitton's menswear?

The topic is retracted.

The Spring/Summer menswear show was Virgil Abloh's first major show since joining Louis Vuitton.

He has a very unique understanding of the aesthetics of street style, and tries to inject youthful vitality into this century-old brand through his unique street sense and artistic design, making this menswear show a mix of figurative and abstract concepts, between luxury and street style.

Scenes from the film "The Wizard of Oz" became the theme of the Spring/Summer 2019 show, where the models would begin the show in the Palais Royal Gardens, surrounded by galleries, with a giant rainbow sand curtain that changes from grey to colourful gradients.

It's kind of weird...

Obviously, the show is so beautifully arranged, but the clothes worn by the models are more and more exaggerated.

Fortunately, Louis Vuitton's costume for Lin Qingyuan's catwalk today was not as strange as he imagined, otherwise it would definitely leave a black history of overturning.

"Yuan'er, long time no see!" Jing Boran trotted all the way over and gave Lin Qingyuan a big hug.

He also received an invitation from Louis Vuitton to attend the LV menswear show in Paris this year, which is actually his fourth time to watch the show in Paris.

"You're done with that play?" Lin Qingyuan was of course very happy to be able to meet his friends in a foreign country.

"It's early! I had to shoot for seven months, and now I'm not halfway there. Jing Boran smiled heartily.

"How is Liu Yiqian? Her little dragon girl is my childhood goddess! Lin Qingyuan was a little curious, after all, this fairy sister with a full filter had not been in the entertainment for a long time, and she was almost about to find out this person.

"How can I say it..."Jing Boran hesitated a little, but still spoke: "She is a little difficult, filming likes to clear the scene, and every time she has to delay filming for a long time, even my assistant has to be invited out, once I really couldn't bear it, I said a few words to her face, maybe the tone was a little rushed, and there was zero communication in the whole process." ”

"And it is said that she took over a project from Disney, and now she has been asking the director to change the shooting plan, wanting to postpone the filming plans of other actors, and then bring her role to the front to focus on filming, so that she can finish filming in advance and go to the Free Country to film."

"It's so difficult..."Lin Qingyuan was a little envious to be honest, if only he could do this.

A drama was originally planned to be filmed in three months, but the intensive filming allowed him to finish and leave in two months, so wouldn't it give him an extra month to do other things? It's good for both work and rest!

"Hey! Hello! Liu Haoran, another guest of the Chinese state invited to this big show, also came over.

Louis Vuitton invited the three of them to Paris to watch the show in China this time, and naturally no one would refuse.

"Hello." Lin Qingyuan shook hands with this Chinese opera student of the same age and different routes as himself, he had no opinion on Liu Haoran, and the two basically did not have a relationship of resource competition, and they did not collide at all.

"Congratulations, LV Asia Pacific Brand Ambassador, that's amazing!" Liu Haoran immediately touted Lin Qingyuan.

"Actually, it's okay, it's mainly because of the improvement of our national purchasing power, and in a few years, blue blood and red blood will only look for more and more spokespeople from China, and I'm just getting dividends in advance."

Lin Qingyuan's self-awareness is still in place, and if nothing else, Li Jiaheng will be airborne Louis Vuitton global spokesperson in a few months, and it is also from him that the major luxury and luxury have started an arms race, and they have all kinds of recruits in domestic entertainment.

"You're still too modest." Liu Haoran laughed, obviously not believing Lin Qingyuan's words.

............

Three o'clock in the afternoon, Palais Royal.

Lin Qingyuan followed the staff into the backstage of the show as a special guest on the catwalk, and what caught his eye...

It can only be said that the backstage is completely different from the glamorous show stands, where there is a lot of commotion, and every staff member and every model is hurrying to change clothes and constantly check their catwalk looks for flaws.

Thirty minutes later, BADBADNOTGOOD's psychedelic jazz sounded as the opening song of the big show.

One by one, the models walked up the runway, showing off their clothes and accessories with their heads held high.

It is worth mentioning that this show is dominated by black models, and in addition to the fact that Louis Vuitton's new creative director of the menswear line is black, the theme of this show does need to use more black models.

After all, the neighborhood wind does not put a few Ni... If a black friend is invited, it always feels like something is missing.

The second song of the big show is Kahought About Killing You.

Kanye also brought his family to Paris today to help Virgil Abloh's debut platform.

In fact, what many people don't know is that the new director of Louis Vuitton's new menswear was actually the creative director of Kanye's personal brand, and the two have known each other for many years.

So since the brother's work needs support, Kanye will naturally bring all the top performers of his family over to bring as much heat and attention as possible to this big show: Kim Kardashian, Kylie Jenner and Travis Scott are all first-class top performers in North America.

"Sir, it's your turn soon." The staff reminded Lin Qingyuan in English to adjust his state and prepare to go on stage.

Lin Qingyuan took a deep breath, tried to control his irrelevant emotions and demeanor, and then walked out after seeing the staff's gesture to signal him to appear.

He was the finale of the show, and naturally attracted the attention of the audience and the entire fashion industry.

It's also interesting to say that Lin Qing would not have participated in this catwalk, but because of the original finale show model Playboi Carti, a black rapper, was arrested by the police in the Free Country for illegal Tibetan independence.

As a result, Louis Vuitton's senior management simply asked the newly appointed Asia-Pacific brand ambassador Lin Qingyuan to take his place, anyway, they have seen several red carpets in China Lin Qingyuan, and on the whole it is still very good.

Isn't there a saying that says?

Now it's the luxury brands that turn sneakers into sneakers in order to sell them, and the sneaker brands that turn into luxury in order to push the boundaries of the game.

This menswear show is very much in line with the core idea of this sentence, Louis Vuitton, who wants more innovation and change, under the leadership of the black creative director, presents more of a high street sense than a sense of luxury.

However, no matter whether his core idea is a sense of high street or a sense of luxury, in fact, it doesn't look good on his body.

Just like now...

This silver metal raincoat jacket that is exaggerated enough to reflect the colorful light on the rainbow road, coupled with Lin Qingyuan's impactful external conditions, has attracted all kinds of attention and discussions, and the guests and media reporters from all over the world who rushed to the scene are also taking pictures of him.

"Louis Vuitton has become more and more bold in its pursuit of modernization, not only has it hired a black creative director for the first time in its history, but it has also used so many black models at once and even made this Asian model the finale, but I have to say that Asian kids are cool!"

"I saw his circular advertisement on the watch page of Louis Vuitton's official website two days ago, and it seems that he is a new brand ambassador in the Asia-Pacific region who has joined the LV endorsement group."

"I'm going to have to take a few photos and go back, and the grand finale of Louis Vuitton, the first black creative director of a century-old brand, turned out to be an Asian model, which is a good gimmick, and the news attention should be high."

"It seems that the ZZZQ problem has spread to France! I think this will have a huge impact on the artistic creation of our mainstream European fashion industry. ”

"Come on, man, you can't be sensitive to the fact that someone else is a person of color and you may not know much about the last Asian model on the stage, who achieved an 11% sales growth for Louis Vuitton in the Asia-Pacific region in the first quarter, and is an important bargaining chip for LV in Asia against the Gucci star matrix."

"Generous Shet, but you know, I'm from the Free Country, and my priority today is to shoot Kanye and Kim, so you shouldn't be able to understand Louis Vuitton's situation in the Asia-Pacific region, right..."

Lin Qingyuan's expression was cold, his steps on the rainbow road were strong and the rhythm was stable, and the aura of the whole person seemed to be very sufficient, coupled with the eye-catching metal raincoat, which caused a burst of discussion in the stands on both sides.

"I'm Lin Huang, I'm so big, I heard him say that he was going to walk the catwalk today, but I didn't expect it to be the finale!" Jing Boran was really frightened, and took a crazy picture of Lin Qingyuan walking on the rainbow road with his mobile phone.

"Louis Vuitton is too partial to him! not only has a partition cover video on the official website, but also directly let him make a finale appearance at the men's wear show. Liu Haoran found that he was really envious of Lin Qingyuan more and more.

He has been in contact with Louis Vuitton for so long and has not won a name, not even the lowest brand friend, but Lin Qingyuan has been crazy to upgrade and make a finale appearance, this person is really more angry than people...

"After all, it's me Lin Huang." Jing Boran happily selected the pictures and prepared to post on Weibo after the big show ended, and interacted with Bai Jingting and several of them.

We have a good relationship!

Lin Qingyuan fought for face, and he was also happy.