I just turned it on yesterday and asked for leave today.

Lin Huang's right to speak in the crew of Cehua's self-made drama can really cover the sky with one hand!

Depart the magic city and arrive in Milan.

Lin Qingyuan is going to attend Milan Fashion Week, Italy, one of the world's four major fashion weeks.

As the spokesperson of Huaguo District, which has been certified and promoted by Bulgari on the official website, Lin Qingyuan naturally has official foreign media to come to interview.

Therefore, as soon as he walked out of the airport, Lin Qingyuan saw several foreign media surrounding him.

Frankly speaking, compared with the pomp and circumstance of some domestic idols abroad, this scene is a little shabby...

But the victory is real, and the interviews with Lin Qingyuan are all well-known foreign media that can be found on the Internet as long as you move your fingers, so there are still rows.

Since the false "quantity" cannot be compared because there is no money, then let's compare the "quality"!

After all, the current Lin Huang is no longer the blanket star marketing coffee who took the Fan Xiaopang route last year...

After calmly and fluently accepting the media interview, Lin Qingyuan then got into the car and went to the hotel where he stayed on this trip, surrounded by a group of local pick-up fans in Milan.

"Did Li Jiaheng attend Fashion Week this year?" Lin Qingyuan asked casually, and the relationship between the two became more and more tense with Li Jiaheng's initiative.

"No, he didn't renew his contract with Burberry this year, just waiting for Louis Vuitton's endorsement." Li Jiaheng is obviously very ambitious, but he still doesn't look down on Burberry's forced style.

In other words, he didn't plan to stay with Burberry for a long time, but just wanted to borrow Burberry to prove his ability to carry goods, so as to jump to a bigger platform for development.

And Louis Vuitton, one of the six blue bloods, is undoubtedly his target.

"How's the LV talk going?"

"They seem to be planning to let us and Li Jiaheng become brand spokespersons together." Yan Jun replied.

"What about the global title?" Lin Qingyuan is actually most concerned about this issue, because it is likely to determine the coffee suppression relationship for a long time in the future.

"It's the same as a second time, the commercial value of the two of you now has not opened a gap, so it is not appropriate for anyone to take the global spokesperson, Louis Vuitton simply asked you not to take it, anyway, if you don't open the global title, it will have no impact on the brand itself."

"The Sword Comes"

"Then I have to make an official announcement before him, does LV have any specific official announcement order?"

Lin Qingyuan is quite clear about the order of the official announcement of brand spokespersons, which is also a very important marketing flashpoint.

You can imagine that if Li Jiaheng was officially announced than Lin Qingyuan, then Li Jiaheng's fans are afraid that they will directly face the arrogance and sweep away the decline of the past.

What do you say, Lin Qingyuan has worked hard for so long since he was a close friend, and it is not even as good as Li Jiaheng's direct and seamless connection with the airborne LV brand spokesperson without an inspection period.

This is the gap between the locust and the gods, and at the same time between the locust sister and the salamander sister...

As the name suggests, the locust added a mouth next to Lin, implying that Lin Qingyuan's team likes to play mouth marketing, and the original emperor was replaced by locusts, implying that Lin Qingyuan was a resource coffee pest that harvested the fruits of other people's labor in internal entertainment.

So the so-called Sister Locust is very understandable, and the fans of the locust are called Sister Locust by the fans of the other family...

Moreover, the title of the first Asian brand spokesperson in LV's history is also an honor that the two need to compete for.

"We haven't made any guarantees yet, but we have a great advantage now, after all, it is not two years ago when Li Jiaheng was in full swing, his current traffic and fan purchasing power, including the image of the artist, are far inferior to yours, we can accept the same level of coffee at this stage, but there is no reason to be pressed by his airborne." Yan Jun's attitude is also very tough, which comes from his confidence.

"Isn't "I Want to See You" about to air? It is best to make an official announcement during the broadcast, and it can also attract traffic in both directions and bring some heat to the TV series. ”

"Well, we'll keep following up."

............

The next day, the group attended the Bulgari 2019 spring/summer accessories series press conference, but he came to see the show, and Yan Jun went to discuss cooperation.

"Hello, Sister Jolin." Lin Qingyuan met Jolin Tsai, another Bulgari spokesperson in Greater China, at the show, and took the initiative to say hello to her, a senior.

"Hi, Hello Lin Qingyuan, I know you! You've been hot in Taiwan lately! "Jolin Tsai seems to be very enthusiastic about Lin Huang, a handsome guy who is out of the ordinary.

However, Lin Qingyuan is not surprised, after all, there is such a sentence in Jolin Tsai's lyrics: "The male god bends the bow and shoots the six-pack muscle row, and more important than money is the mermaid line." ”

Lin Qingyuan just happened to have everything...

After greeting compatriot Jolin Tsai, Lin Qingyuan took a group photo with the global CEO of Bulgari, the managing director of Bulgari's accessories division, and the executive vice president of global sales of Bulgari.

After watching the show, it was the media interview session.

"I thought today's show was very cool, from the wild WILD POP theme to the unique BLACK GLAM, all of which reflected the unique, bold, colourful and glamorous Bulgari style."

"Yes, I really like the Bulgari brand, and I also value this endorsement cooperation with Bulgari, because Bulgari's products, whether they are jewelry, bags or other products, can inspire my inner passion, and the variety of styles can also match each of my different looks."

Lin Qingyuan, who had already been fully prepared, talked eloquently in front of the constantly lit flashing lights, and his elegant and calm appearance really looked like a fashion celebrity!

............

"We value the partnership between Bulgari and Mr. Lin Qingyuan, and we also hope that our cooperation will be long-lasting, so in May this year, we skipped the brand ambassador and directly announced the identity of Mr. Lin's spokesperson for Bulgari in China..."

May is the time when Lin Qingyuan developed rapidly through "Yunxi Biography" and "Hua Shao 3".

The popularity of the whole person, the commercial value, including the coffee resources, have made a qualitative leap.

Therefore, the purchasing power of fans will naturally increase with the increase of fans, and the improvement of fan cohesion.

In other words, Bulgari actually fell in love with Lin Qingyuan's increasingly exaggerated fan purchasing power, and was willing to invest in him with more favorable treatment.

In fact, the treatment given by Bulgari is indeed the best, and the other luxury goods that came to the door were either a little less forced and influential, or they gave Lin Qingyuan less endorsement title and endorsement fee...

In short, they all have their own shortcomings, so a one-time endorsement contract for a spokesperson in China like Bulgari is undoubtedly the best one.

At the same time, however, in recent years, more and more big-name luxury goods have paid attention to the vast Chinese market.

And gradually realized that if you want to return the brand to the glory of its ancestors, the key is to do a good job on the basis of the product itself, and then match the popularity of traffic stars, in fact, it is to expand brand awareness with the popularity of endorsement stars, and further stimulate consumers' desire to buy, in order to get more revenue.

Therefore, Tiffany & Co. found Lin Qingyuan under the general trend and tried to dig him into her camp to make this top Chinese star turn against Bulgari's star matrix.

Bulgari naturally has its own news channels, and both sides are very aware of this, so Lin Qingyuan and their visit to Milan this time also have the feeling of using Tiffany to stimulate Bulgari to upgrade the contract and raise the price.

After all, among the world's three top luxury jewelry brands, Bulgari and Tiffany & Co. are the most fierce, while the other Cartier is firmly in the top spot, quietly watching the second and third ranked two fight each other.

"However, according to the mid-year financial report, we found that in the past few months of Mr. Lin's tenure, Bulgari's total turnover in the Asia-Pacific region has increased significantly year-on-year, and it is obvious that Mr. Lin is undoubtedly an important part of our expansion of Bulgari's brand influence in the Asia-Pacific region, so we have unanimously decided to upgrade Mr. Lin's endorsement contract."

Yan Jun nodded, his cold appearance as an iceberg gave him a very advantage at the negotiation table: "Through the time of endorsement in the past few months, I believe that you will give corresponding treatment and resources to Lin Qingyuan's social influence, fan purchasing power, including the commercial value that has not yet been tapped but is visible to the naked eye." ”

Yan Jun's attitude is very simple: We Lin Huang have worked hard for you Bulgari for so long, not only with merit but also hard work, and he is already the spokesperson of Huaguo now, if you take a spokesperson from Greater China to come to us this time, it is because you are not kind.

What's more, even Li Jiaheng won the title of your global spokesperson, so he didn't have such a high turnover increase during his tenure!

"We will make a comprehensive and detailed evaluation of the market performance and brand vitality that Mr. Lin has brought to Bulgari in the past few months, and the specific details of the endorsement contract will be released and officially announced in the near future."

"Can you take the liberty of asking, what kind of endorsement title will Bulgari probably give Lin Qingyuan?"

"Brand ambassador."

Yan Jun was silent, not dissatisfied, but too satisfied.

Bulgari's brand spokesperson, plus the YSL skin care line spokesperson and Louis Vuitton brand spokesperson who will be officially announced in the future, one blue, one red, one top jewelry...

With the blessing of these three luxuries, Lin Qingyuan is afraid that he will become a TOP0-level fashion star in domestic entertainment.

It can only be said that Tiffany has put too much pressure on Bulgari! forced them to upgrade Lin Qingyuan.

"If Mr. Lin can withstand the long-term market test, there may be a higher-level endorsement contract in the future." Bulgari executives continued, he was worried that the facial paralysis agent in front of him would be angry because his artist was pressed by Li Jiaheng.

"Of course!" Yan Jun is very confident, not only for himself, but also for Lin Qingyuan and the entire behind-the-scenes team standing behind Lin Qingyuan who supports him.

The cooperation was pleasant, and the two sides got up to shake hands and invariably showed a satisfied smile.