Chapter 211: The Savior in Their Eyes
"IMHO, trendy retailers are supposed to be the direct beneficiaries of the golden age of pop culture, but the group doesn't seem to have jumped on the bandwagon." Yan Jun can always show calm and composure in negotiations.
After completing the filming of the Hong Kong version of Vogue and the ribbon-cutting ceremony of the newly opened LV store, Lin Qingyuan and his entourage turned around and came to the group headquarters building to discuss the details of cooperation.
Because the group now urgently needs Lin Qingyuan to join, trying to turn the tide of this fault top.
However, the group said that Lin Qing was not necessary, so this negotiation itself was not equal.
Because it is the one who is needed, Lin Qingyuan can stand on a higher level and overlook this cooperation.
"In the past few years, our strategy formulation has had certain constraints on the development of the group, and digitalization has not kept up, but I believe that after cooperating with you, the group will eat more online market share and usher in more than one performance growth." The founder of the group, Shen Jiawei, did not deny that the group's performance has declined year after year.
This is also the main reason why they kicked out Li Jiaheng and turned their heads to find Lin Qingyuan, who has more traffic and stronger ability to carry goods in Asia, to become the spokesperson, after all, Louis Vuitton and Bulgari, the two big brothers, have done this, and he naturally wants to keep up with them.
If Li Jiaheng's joining is the icing on the cake for the group, then their choice of Lin Qingyuan, who is stronger and more expensive, is undoubtedly the last resort.
It's a matter of success or failure.
"Lin Qingyuan's endorsement of Bulgari stimulated an 18% increase in brand performance, the turnover of the YSL skin care line increased by 22%, and Louis Vuitton rose directly from third to the top in the 2018 Huaguo luxury market digital value ranking selected by the consulting company L2.
At the same time, the composition of fans across multiple age groups can also well correspond to the two product lines of your group's high-end "big" and young "small", and the consumer group and purchasing power perfectly match the needs of the group. ”
The founders of the group, Shen Jiawei and Yan Jun, were discussing matters related to cooperation in the conference room, but Lin Qing stayed outside the conference room and did not participate at all.
He'd been there once before, and he had done nothing but show the company's top brass that he had no blemish in his flawless appearance, and he sat upright for two hours, and then he never wanted to attend this kind of meeting again.
"May I ask if you are Lin Qingyuan?"
Just as Lin Qingyuan lowered his head and seriously brushed the hot search on Weibo, a girl walked in front of him.
When he looked up, he saw a middle-to-high looking young girl with good overall makeup smiling and waving at him excitedly.
"Yes, hello." Lin Qingyuan put the phone back in his pocket, then politely got up and shook her hand.
"Did you come to the company this time to talk to my dad about endorsement cooperation?" The girl asked excitedly.
"Your dad?"
"My dad is Shen Jiawei, the boss of the group, I am his eldest daughter Shen Yue, and my sister is your fans!"
"What a coincidence!"
Lin Qingyuan smiled dumbly, he bumped into the eldest princess of the group outside!
And this name is also drunk, Shen Yue...
"Can I take a group photo?"
"Absolutely."
After receiving Lin Qingyuan's affirmative reply, Shen Yue quickly took out her mobile phone and turned on the camera, and then casually grabbed a passing company employee and asked him to take pictures.
Looking at a few group photos lying quietly in the mobile phone album, Shen Yue, who was satisfied, asked again.
"Can I post this photo on Instagram? I want to make my friends and girlfriends envious of me! ”
The circle of friends of the daughters of the group is naturally all the daughters of other companies and groups, and Lin Qingyuan didn't expect that he would be so popular among this group of people...
But it's normal to think about it, after all, Lin Qingyuan also has good popularity and influence overseas, coupled with the blessing of many high-luxury brands and official promotion, the whole person's forced style has long been not on the same level as other traffic in domestic entertainment, which just happens to hit the cool point of this group of pretentious rich second-generation study reserves.
They like to chase foreign stars, but the main reason why they don't like to chase domestic stars is that domestic stars have no market overseas, and they happen to be overseas.
Under the influence of foreign classmates around him, his own aesthetics will gradually deviate.
But now it's different.
Huaguo now has a Lin Qingyuan who is three high-looking, which perfectly meets the star-chasing needs of their group of rich second-generation international students, even if they tell others that they like Lin Qingyuan, they will not feel embarrassed and embarrassed at all.
This is one of the advantages of becoming an international coffee in the era of traffic, Lin Qingyuan has unknowingly become the face of the new generation of Huaguo's foreign cultural export...
"Yes, but it's best to ask your dad first." Lin Qingyuan is still very strict about things at work, and then explained specifically: "After all, our cooperation has not been finalized, so if we send the photos now, it will be almost no different from the official announcement." ”
"Okay, I'll ask him!"
Shen Yue is very happy to be able to meet Lin Qingyuan in the company today, her father really didn't lie to her, Lin Qingyuan will really come over to talk about cooperation!
............
April 16th.
Lin Qingyuan and his entourage walked out of Hangzhou Xiaoshan International Airport, and then took a business car that had been waiting outside the airport for a long time.
Destination, Hengdian Film and Television City.
Putting on the U-shaped pillow, Lin Qingyuan leaned comfortably on the back of the chair and closed his eyes to recuperate, and then asked casually: "Brother Jun, has the endorsement from the group been negotiated?" ”
"It's confirmed, the official announcement in June, the global spokesperson title, 20 million endorsement fees a year."
"What about BMW? BMW is also announced in June. Lin Qingyuan actually attaches more importance to BMW's endorsement, although the endorsement fee is not so high, but it is more compelling and influential.
"Yes." Yan Jun nodded: "Then your vivo endorsement is about to expire, so we have been in contact with Huawei recently, ready to fill the vacancy in your mobile phone endorsement." ”
"Hasn't Huawei always cooperated well with Yiyang Millennium? Now you also want to keep up with the traffic? ”
"They actually value your influence overseas more, which is incomparable to Yiyang Millennium."
It is also true that Huawei has been trying to develop abroad in recent years, so if Lin Qingyuan can become their spokesperson, even if it is only the spokesperson of their nova series of mobile phones, Huawei can also use his influence as a spokesperson to increase brand awareness and increase turnover in a limited range of Asia.
Correspondingly, Lin Qingyuan can also use Huawei's overseas brand influence to improve his personal popularity.
This is a win-win cooperation between brand spokespersons and endorsed brands, and no ambassador's best friend can compare at all.
"Huawei's endorsement is still very good, so I will trouble you in the next period of time." Naturally, Lin Qingyuan will not refuse Huawei's endorsement contract.
After all, Huawei should be a national brand now, so being able to take over this endorsement can still greatly improve Lin Qingyuan's national popularity.
Of course, the premise is that they have to choose Lin Qingyuan as their new spokesperson this year, rather than continuing to cooperate with the original spokesperson, Yi Yang Millennium.
After about two hours of driving, Lin Qingyuan and his entourage finally arrived at the destination of this trip, Hengdian Film and Television City, where he often filmed in the past few years.
The black business car was parked, Lin Qingyuan put on sunglasses and a mask, and then got out of the car with the team members.
The staff sent by the crew to receive them led the way to the set in front, and Lin Qingcheng was surrounded by his team members like stars holding the moon.
I have to say that there are still a lot of people in Hengdian!
Every year, countless film and television works are produced here, and countless crews start filming here every day.
And Lin Qingyuan happens to be the hottest popular fried chicken in internal entertainment at present, so along the way, he can feel that there are many surprises, curiosity or amazement glances coming to him.
"Lin Qingyuan walked out of Hengdian, I talked to him in Kyushu Sky City in 16 years, he is still very good, very humble and low-key, but he was just a newcomer to the industry at that time, so now he has returned to Hengdian after two years, but there is also a feeling that he has gone through thousands of sails and is still a teenager."
The group actors got together and started chatting.
"What does it mean to return and still be a teenager? People are very young, and they are only 22 years old this year, okay..."
"22 years old is so powerful, and Lin Qingyuan doesn't seem to have graduated from college yet!"
"No, he's a few months away from graduating."
"Damn, it's bad..."
"But it's normal for Lin Qingyuan to be popular in this appearance condition, you look at his body proportions and that face, anyway, in my impression, I really can't find a few people who can compete with him a little."
"I have followed Qingyunzhi and Wu Dong Qiankun, and I have seen Li Feng and Yang Yang himself, and I feel that there is a big gap between them and Lin Qingyuan, and Lin Qingyuan's three-dimensional facial features give people a really strong visual impact!"
"To be honest, I personally think that Yang Yang looks very unscrupulous when standing next to Lin Qingyuan, Lin Qingyuan will have a feeling of painting style crushing when he stands with others in his TV series, and he is not in the same dimension, but Yang Yang does not, Yang Yang and others can't open up an obvious gap when they stand together, and because of their figure, they are easy to be pressed when they are in the same frame with other male stars."
"Yes, Yang Yang's face is really good, and his demeanor is okay, but his figure is really not very good, and even some ordinary people have better body proportions than him."
"That's why Lin Qingyuan can go abroad! Now a group of South Korean neon girls like him. ”
"I'm afraid that people can't find opponents in domestic entertainment for the time being, so they all go abroad and start to expand the domestic and foreign markets simultaneously! It's really awesome..."
"Anti-involution! Lin Qingyuan is going overseas to roll up male stars from other countries, you don't know how much pressure Lin Qingyuan gives them, my sister pays attention to Japanese entertainment, she said that when Lin Qingyuan confirmed on ins that he was going to Neon to hold a fan meeting, the daily outfits of neon male stars in the following period of time have obviously been collectively upgraded, all of which are due to Lin Qingyuan alone, and he has single-handedly raised the aesthetics of the island country. ”
"Hahahaha! In this way, those clothing brands should be very grateful to Lin Qingyuan now..."
"Why don't you thank you?"