Chapter 440: Benchmarking the world's first

The itinerary on the first day after the completion was a cover shoot of Esquire's Golden Nine.

With the announcement of the list of invited guests on the covers of various magazines last week, this year's Golden Nine War of domestic entertainment has finally come to an end.

Among the five major women's magazines, "Vogue" chose Zhang Ziyi, "Harper's Bazaar" chose Liu Wen and Chen Kun, "ELLE" chose Li Yuchun, "Fashion O" chose Lin Qingyuan, and "Marie Claire" found three photographers and five supermodels to return to the group model shooting.

Among the five major men's magazines, two first-line magazines "Esquire" found Lin Qingyuan and Jin Jiu this year, and "Zhizu" was unwilling to share Lin Qingyuan with "Esquire" at the same time, so more than a dozen new-generation artists, including Chen Feiyu, Ou Yang Nana and Huang Minghao, were selected to shoot a group cover.

The other three quasi-first-line magazines with slightly lower gold content: "Bazaar Men" chose Chen Feiyu, who suddenly began to exert force behind the capital this year, but it is a pity that Arthur's longing for the delay was stillborn in the end, and he failed to eat the delay and change dividend, and the calendar was torn more and more...

"Fashion Men" chose Zhu Yilong, who relied on delays and knew whether he was unexpectedly popular, but he still filmed conscientiously and did not dance around.

The cover character of "Ellemen" is the second blue-blood global spokesperson in China, Prada's Cai Xukun.

In fact, the magazine that Kunkun first came into contact with was "Esquire", but in the case of Lin Qingyuan as a partner, the magazine is actually a good choice.

After all, no matter how high the current fashion is, Kunkun is completely incomparable with Lin Qingyuan, who has the blessing of five luxuries.

Prada, which ranks at the bottom of the blue blood ranking, collides with Louis Vuitton, the blue blood with the highest brand value, as well as Bulgari, Dior, YSL and Piaget and other top luxury...

There is no comparison between the two at all.

Therefore, Kun, who knew that he could not compete with Lin Qingyuan, could only retreat and chose the men's magazine "Wise" under "ELLE", and squeezed Li Yifeng and Qin Hao, the old actor who suddenly became popular with "The Hidden Corner", to next month's silver ten.

Young people don't respect their predecessors at all, but there is no way, they can only say that the former top class does not have a card in front of the popular top stream, the times have changed, and the once popular filter can't be eaten for a lifetime...

Back to the work itself.

Located in Beijing, the theme of this year's Golden Nine of "Esquire" is a mirror blockbuster.

According to the instructions, Lin Qingyuan stood in the middle of a black wall made of six prisms, which reflected his figure from many different sides, reflecting different sides that were different from the same people.

From the perspective of photography alone, the cameraman focuses on capturing the contours of his superior side face.

From the perspective of the subject of photography, this seems to imply that his character and himself are both true and false.

In fact, since his debut, Lin Qingyuan has been the object of heated discussion among the public, some people like his humble and hard-working artist image, and some people will mock him for his early blanket star scheming man who relied on green tea behavior to fight for his position.

But no matter what, these negative remarks did not affect Lin Qingyuan's star journey, and he gradually became a better him in the constant questioning and abuse.

Fashion always has a bit of cultural connotation, and this statement about Lin Qingyuan may appear in the press release of Esquire Jinjiu's fashion blockbuster.

And just when Lin Qingyuan was in full swing in the studio, the latest news released by the official Weibo of Anta, the first sports brand in China, quickly attracted the attention of many netizens from different circles.

[The countdown to three days is about to be revealed, TA is a patriotic young man full of positive energy, who is TA? ] Call out his name in the comments section! 】

Then below the text of this warm-up Weibo is a hard photo silhouette, fans who are familiar with Lin Qingyuan can recognize him at a glance, so they ran to the comment area and began to make data for this official Weibo****, and soon set a record for the fastest number of Weibo comments to exceed one million.

However, after all, Lin Qingyuan is a humanoid hotspot maker with high traffic attention, and everything related to him will receive the attention of many people, not only his fans, so this cooperation with the domestic brand Anta has naturally caused widespread heated discussions.

The points of controversy are also ridiculous:

During the period when domestic entertainment stars collectively endorsed well-known international brands such as Nike Adi Converse, Lin Qingyuan uncharacteristically chose to cooperate with domestic brands, which led to many netizens with Muyang emotions beginning to ridicule Lin Qingyuan, thinking that others endorsed Nike Adi, but he could only endorse Anta, which was very low.

But in fact, Anta is the typical example of making a fortune quietly, his current market value is three times that of Li Ning, and he is gradually narrowing the gap with Adidas.

Moreover, in 2020, Anta's net profit even reached 9.1 billion yuan, which is three times that of Adi, ranking second among all sportswear brands in the world.

With the strong support of the state, it is time for domestic brands to rise and foreign big brands to grab the market.

Of course, in response to this slightly controversial incident, there will be no shortage of hard propaganda and soft marketing issued by the public relations team.

[What do you think of Anta's latest official announcement that it will cooperate with Lin Qingyuan? ] In fact, Anta wants to use Lin Qingyuan's ability and influence to benchmark Nike, the world's No. 1, and seize more market share in China and Asia as much as possible.

In fact, a long time ago, many fans and netizens have questioned why Lin Qingyuan has never cooperated with internationally renowned sports brands such as Nike Adi? Is he really taking the high-forcing route, not accepting low-end sports brands and only accepting luxury endorsements?

Of course, this is just a joke among fans, but it can also reflect Lin Qingyuan's caution and thoughtfulness when he contacted business endorsements.

As for the title, you don't have to think that it must be the highest global spokesperson, everyone is waiting for him to take the brand!

After all, the meaning of his endorsement is different from others, others are just an ordinary business endorsement, and looking for him to endorse is equivalent to upgrading the brand and directly benchmarking the world's first sports brand, driving the domestic secondary market, and there is an essential difference with others, Lin Qingyuan's market influence is so exaggerated!

Then share an interesting phenomenon: Some time ago, the shoe circle heard the wind, and began to hoard shoes frantically, praying to God and Buddha one by one, shouting one by one, just to sit behind Lin Qingyuan's official announcement of Anta and wait for the price increase, although this behavior is not advocated, but I will really die of laughter!

In addition, I think we can also look forward to Lin Qingyuan's private clothes in the future.

Think about the "Trend Partner", aside from the content of the show, it can definitely be called Lin Qingyuan's personal fashion show from the perspective of clothing matching, and every outfit in each issue is a classic, attracting countless fashion bloggers and trend lovers to analyze and study.

So I think you can look forward to how Lin Qingyuan will match Louis Vuitton in the future. e and ANTA, finding a balance between top luxury, trendy brands and sports brands, can't wait to see the trend vane lead the new fashion trend hahaha! 】

Change source app, view the latest chapters of the book on multiple sites at the same time. 】

On the day of Anta's official announcement, articles like this can be seen almost everywhere on the Internet, the purpose of which is to help Lin Qingyuan shape the character of a patriotic young man, and complement Lin Qingyuan's tax publicity ambassador and the aerospace publicity ambassador who is waiting for the official announcement on the road, and make every effort to build momentum for the Golden Rooster Awards at the end of the year.

After all, when there is no obvious gap in individual performance, some off-the-field factors may become the key weight that determines the direction of the scale.

............

From 10:30 a.m. to 6 p.m., Lin Qingyuan changed into several different styles of clothes and accessories according to different shooting needs, took several sets of photos and the most important fashion blockbusters, and completed the inside page interviews to sublimate the theme...

The filming of his second appearance on the cover of "Esquire" is complete.

And this September 2020 issue of "Esquire" is also the seventh Golden Nine cover in the past few years since his debut.

Among them, there are two copies of "Esquire" under the fashion group, one copy of "Fashion O", one copy of "Figaro Figaro" of the Figaro Group, one copy of "Zhizu GQ" under the CondΓ© Nast Group, one copy of the Chinese version of "Vogue" and one copy of the French edition with the highest gold content.

In addition to the quasi-first-line magazine "Figaro", Lin Qingyuan has appeared on the cover of the first-line fashion magazine Jinjiu six times in the four years since his debut, second only to Zhang Ziyi who has been listed ten times and Zhou Xun seven times in the history of domestic entertainment, and belongs to the same echelon as Fan Xiaopang Gonghuang six times.

In addition, Li Bingbing five times, Yang Ying, Li Yuchun, Shu Qi, Zhao Junqi four times, Zhou Qiuyu, the newly promoted double golden actress, and Tang Wei who went to South Korea twice for development.

It can be found that the level of resources of artists in the fashion industry can basically reflect the status of TA in the entertainment industry.

Of course, there are exceptions to everything, for example, the reason why Yang Ying has so many Golden Nine covers is mainly because of her early model status.

After all, as we all know, magazine stars don't card models, so since her complete transformation and actor's reputation began to collapse, she has never been on the Golden Nine again.

However, this does not prevent her fans from forcibly tying up Lin Qingyuan, flaunting her idol and Lin Qingyuan as the fashion emperor and fashion queen in the traffic era.

In this regard, Erin said that we have long been accustomed to the daily life of Brother Yuan being tied up by others.

So it's good for you to be happy, anyway, it's all in vain.

"I feel like I've been in the mirror for the whole month today, and I've never felt like I feel a little unfamiliar with my face like I do now."

On the way back to the hotel, Lin Qingyuan leaned on the back of the chair, closed his eyes and began to rest.

He was frantically making expressions under the command of the photographer today, and his facial muscles were so active that he was about to cramp.

"Then you have a good rest tonight, tomorrow is the golden nine of the fashion o, and the day after tomorrow is Figaro, you have historically won three golden nine at one time this year, and we must send a press release to vigorously market it, so strive to adjust the state to the best, and now the whole internal entertainment is waiting to evaluate your cover performance this time."

Jin Jiu, which has a certain gold content, has only a few books every year, five major women's magazines and two small, and five major men's magazines, and Lin Qingyuan took three copies at a time this time, which is equivalent to making other families unable to share the cake.

And the vast majority of mediocre people in the market will join forces to reject the existence of giants, so if his cover is not shot well this time, it will be indispensable to ridicule.

"Actually, it's okay, anyway, shooting covers is not much different from acting, but the lower limit of the presentation effect is lower and the upper limit is higher, purely depending on personal fashion sense and lens expression." Lin Qingyuan is not very worried, because he has his own unique understanding of the cover and is very confident.

Of course, the premise is that the photographer's aesthetics are online, don't give him some bizarre and weird shapes that normal people can never control.