Chapter 376: Marketing Plan for Soy Milk
After separating from Zhuang Xicheng, Jiang Xiaobai went to the soybean products factory.
Nowadays, Yuanyuan bean products factory is basically on the right track, the organizational structure of the production department, sales department, finance department, purchasing department, office, technology department and other departments have been built, and the management cadres above the middle level have their own offices.
In Chen Yuanchao's office, several workshop directors Yang Xuezhi, Han Dawei, Xu Guoqiang, Yu Fugui and Su Dongfang were reporting to Chen Yuanchao.
Seeing Jiang Xiaobai come in, all six of them stood up.
"Hello Assistant Jiang!"
"Hello Assistant Jiang!"
“……”
Jiang Xiaobai raised his hand, motioned for them to sit down, and then handed out a Huazi to each of them, and said, "I just heard you say that most of the products produced now are backlogged in the warehouse, and I am worried that the products will not be sold, right?" ”
Yang Xuezhi is the director of the soybean milk production workshop, he nodded, and said: "Assistant Jiang, soybean milk is not like bean tendon, bean curd, dried tofu and spicy strips, the shelf life of soybean milk is relatively short, we produce such a large amount every day, and now the daily sales are too small, and the inventory in the warehouse is increasing." ”
Jiang Xiaobai said: "Director Yang, rest assured, our soybean milk is bottled in glass, and the shelf life is three to six months. ”
Yang Xuezhi said: "Since Assistant Jiang said it, I am relieved!" ”
Jiang Xiaobai smiled: "I came today to talk about sales, do you want to listen to it?" ”
Yu Fugui waved his hand: "I'm in charge of production, and I won't be involved in sales, Assistant Jiang, you and Director Chen said, I'll go to work first." ”
Su Dongfang also hurriedly said: "Yes, yes, it just so happens that what I should report has also been reported, and I will leave first." ”
Yang Xuezhi originally wanted to hear it, but when he saw that Yu Fugui and Su Dongfang had all stood up, he had no choice but to get up stupidly.
Out of Chen Yuanchao's office, he pulled Yu Fugui and said: "The current products haven't sold much, so you don't care how to sell them?" ”
Yu Fugui patted him on the shoulder and said, "Lao Yang, what are you doing with this, Assistant Jiang can sell convenience bags all over the country, and can sell spiced melon seeds for 3 cents a bag, are you still afraid that soybean milk will not be sold?" ”
Xu Guoqiang also said on the side: "Yes, Director Yang, don't worry about sales, we just take care of our production!" ”
Yang Xuezhi shook his head and sighed: "You guys are really broad-hearted, the products can't be sold after production, and the factory is losing money, where can you have the money to pay us such a high salary?" ”
……
Chen Yuanchao's office.
After a few people left, Jiang Xiaobai said with a smile: "A few of their workshop directors are not bad, and they even care about the affairs of the sales department." ”
Chen Yuanchao said: "It's just Yang Xuezhi, and others don't care much." ”
Jiang Xiaobai nodded, remembering the name.
Chen Yuanchao took a bottle of soybean milk for Jiang Xiaobai, "I don't make tea here, just drink this when I come!" ”
Jiang Xiaobai praised: "Brother-in-law, yes, now I am very sales-conscious, it is the right way for guests to come to the soybean milk factory to entertain with soybean milk, what is the matter with tea!" ”
Chen Yuanchao smiled wryly, the reason why he entertained Jiang Xiaobai with soy milk was purely because he didn't buy tea, where did he think about what Jiang Xiaobai said.
However, since Jiang Xiaobai said so, he also felt that the idea of using soybean milk to entertain guests in various offices in the future was good, and decided to send a notice later.
He didn't mention this matter again, and said: "Xiaobai, you said to talk about sales, let's talk about it, don't say that Yang Xuezhi is in a hurry these days, I'm dying in a hurry." ”
Since the production of the product, Xiao Daojun of the sales department and the salesman have been contacting department stores, supply and marketing cooperatives, and some commissaries, but the progress has been very slow and has little effect.
So far, the largest sales of soy milk are still crayfish shops, and spicy strips and dried tofu have only entered the premium store.
Basically, it is self-produced and self-sold, and other channels have not been rolled out at all.
Jiang Xiaobai was not in a hurry, took out the written soybean milk sales plan from his bag, handed it to Chen Yuanchao, and said, "You take a look at this first." ”
Chen Yuanchao took a look at the name and said in astonishment: "You only made a sales plan for soybean milk?" What about spicy strips, dried tofu, bean curd and bean tendons? ”
Jiang Xiaobai said: "Brother-in-law, don't worry, come one by one." ”
Motioned for Chen Yuanchao to take a look first.
Chen Yuanchao was helpless, opened the plan and looked at it, and it didn't take long for him to exclaim: "You want to donate soybean milk to primary school students?" ”
Jiang Xiaobai nodded as a matter of course: "Yes, what's the problem?" ”
Chen Yuanchao had a headache, and thought that Jiang Xiaobai had come up with some sales secret, but he didn't expect that he just donated soybean milk to primary school students and sent it directly to the school, one bottle a day, six bottles a week.
This soy milk is not sold, not to mention, it has to be sent out first!
Even if there is a school in Qingzhou No. 1 Central Primary School, there are more than 1,600 people.
In other words, more than 1,600 bottles are given out in a day!
If it's an event, it's not a big amount.
But it's a long-term gift.
More than 600,000 bottles will be given away in a year, and even if the bottles are recycled, the cost will be 40,000 or 50,000 yuan a year.
This is not the point, the point is that Jiang Xiaobai said in the plan that if the effect of donating soybean milk is good, it will be promoted in other primary schools in the city.
How many primary schools there are in Qingzhou City, Chen Yuanchao does not know.
But he knew that if he did that, the soybean products factory would lose a lot of money, and it would cost millions a year.
"Xiaobai, I have no opinion on you going to do activities, but if you send it like this, I'm afraid that the soybean products factory will collapse!" Chen Yuanchao looked at Jiang Xiaobai and said earnestly.
Jiang Xiaobai chuckled lightly and said, "Brother-in-law, don't worry, you can't send it!" ”
Chen Yuanchao sighed, "Alas...... Anyway, the factory is yours, you say donate, donate! ”
Jiang Xiaobai said: "Brother-in-law, don't say that, the soybean products factory is both mine and yours, you are now the director of the soybean products factory, and the soybean milk donation is also your appearance, you are a righteous act, maybe when the time comes, Vice Mayor Zhang will give you an award and evaluate one of the top ten outstanding entrepreneurs in Qingzhou City." ”
Chen Yuanchao said angrily: "What do I want to do with those false names?" But you say, it's easy for you to send so much soy milk out, but if you send it, no one will buy it? ”
"How do you sell soy milk?"
Jiang Xiaobai said: "I once told you that you must know how to give up the word to do business, and we send out so much soybean milk today, one is to establish a brand image for the enterprise and fight a good reputation, and the other is to cultivate user habits and cultivate the market." ”
Chen Yuanchao looked at Jiang Xiaobai a little blankly, a little puzzled.