glanced at Mu Xiaoqing, and saw that her little face was blown red by the cold wind, so she said, "Let's make a roasting fire here!" ”

"Thank you!"

Mu Xiaoqing thanked him before sitting down next to the fire table.

Jiang Xiaobai poured her another cup of hot tea.

Mu Xiaoqing took a sip before saying, "Assistant Jiang, you called me over, do you have any work arrangements?" ”

Jiang Xiaobai nodded: "I want to make two promotional videos." ”

"Promo?" Mu Xiaoqing was stunned for a moment, she had heard of the commercial, but it was the first time she had heard of the commercial, and she could understand the meaning of the name, but she didn't know how to do it, and said a little embarrassedly: "Assistant Jiang, how to do the promotional film?" ”

Jiang Xiaobai first explained to Mu Xiaoqing what a promotional film is, the basic classification of promotional films, and some basic methods of making promotional films.

After speaking, he said: "This time we want to make a city image promotional video of Qingzhou City, and a corporate image promotional video of Jiangjia Group. ”

He told Mayor Zhang and Vice Mayor Tang to make an image promotional film for Qingzhou City, but at this time, it changed from one to two.

Anyway, the TV station is going to shoot, and by the way, let them help shoot Jiangjia Group's.

Mu Xiaoqing took the pen and wrote it down seriously.

City image promotional film and corporate image promotional film, Jiang Xiaobai didn't know how much he had seen in his previous life, so he picked one or two at random, adapted it slightly, and the scripts of the two films came out.

In the previous life, there was a master who wrote a good sentence for Wuyi Mountain, "Thousands of years of Confucianism and Taoism, and tea in the mountains and rivers of the ages", and also wrote a beautiful text for Yunnan "The Sect of Ten Thousand Greens, the South of the Colorful Clouds".

Jiang Xiaobai also wrote two eight-character sentences to Qingzhou: "Ancient China, emerging Qingzhou!" ”

These two sentences do not have the master's literary style for the positioning of Qingzhou, but when the previous master wrote about Wuyi Mountain and Yunnan, the economy of China was already very developed, and people's pursuits and tastes were different.

At that stage, nature and humanity became the selling point, which was very straightforward.

But at this time it was still in 1983, development is the last word, for a region or city marketing, also need to adapt to the times, in the early stage of reform and opening up, Jiang Xiaobai used the "ancient China and emerging Qingzhou" eight words, Qingzhou and China on a par, with the ancient and emerging for a strong contrast, the Chinese civilization and Qingzhou's vitality to the fullest.

Of course, a city's image promotion is not immutable, it will change according to the development status of the city.

Jiang Xiaobai feels that "Ancient China, New Qingzhou" will not be outdated for five years as a city propaganda for Qingzhou.

In the script, according to the current situation of lack of material life, he also focused on the advertising slogan of "Eat in Qingzhou", showing crayfish and hot pot from catering, spicy strips and spiced melon seeds from snacks, Shancheng beer and Yuanyuan soybean milk for drinks.

A total of three minutes of Qingzhou city image promotional video, with the rushing Qingjiang River, between the green mountains and green waters, an old wooden boat turned to the shore naked to pull the boat, in the sound of the slender man kicked off, and then showed the current situation of Qingzhou, and finally ended with the smiles of Qingzhou's leaders, workers, farmers, the elderly, and children saying the five words "Qingzhou welcomes you".

According to Jiang Xiaobai's teaching, Mu Xiaoqing wrote it in the format of the script and paraphrased it in words.

"Assistant Jiang, it turns out that the city image promotional video is like this!"

Jiang Xiaobai said: "There are various methods, and media companies can do it for cities all over the country in the future, and the Qingzhou Municipal Government gave us 50,000 yuan in planning fees this time!" ”

Mu Xiaoqing's mouth opened wide: "Assistant Jiang, you are robbing money, this script is only a few hundred words, you can do it in a few minutes, and you will charge people 50,000 yuan!" ”

That's too lucrative, isn't it?

Jiang Xiaobai glared at her and said, "This is a friendship price, the next time Jiangcheng asks us to make a city image promotional video, you will directly quote one million!" ”

Yes?

Mu Xiaoqing felt a little messy, 50,000 yuan felt too expensive for her, let alone 1 million!

Weakly asked, "Will Jiang Cheng make such a large sum of money?" ”

Jiang Xiaobai chuckled: "Definitely!" ”

After the Jiangcheng city image propaganda film and Qingzhou city image propaganda film produced by Central China Provincial TV Station are broadcast in Jiangcheng, the leaders will naturally see the gap, and Jiangcheng can still let Qingzhou compare?

Most of them will ask him to make a promotional video.

The media company has been doing it for so long and has been posting money, and it is time to make money.

After talking about the city image of Qingzhou City, the next step is the corporate image of Jiangjia Group.

This is even simpler, Jiang Xiaobai focuses on the industries under Jiangjia Group, stands in the perspective of consumers, takes "Jiangjia Group, leading a better life" as the theme advertising slogan, and through the experience of a series of best-selling products, he expresses his trust and love for Jiangjia Group from the mouth of consumers.

Less than ten minutes.

The scripts for the two promotional videos are all done.

Jiang Xiaobai said: "You go to the TV station at noon tomorrow to find Director Zheng, and say that you worked with me last night to make one, and you worked overtime in the morning to finally come up with two scripts." ”

"Oh oh oh!" Mu Xiaoqing was puzzled, and although he agreed, he still asked, "Assistant Jiang, why do you say that?" ”

Jiang Xiaobai looked at this simple girl and said, "To do planning is to simplify complex things and complicate simple things." Simplification is to find out the core selling point, and complexity is to show that you are very professional, spent a lot of time and energy, and made such a work that is hard-won and worthy of the price given by the customer. ”

glanced at Mu Xiaoqing and said, "If you're fine, just make a list of contents, write tens of thousands of words of useless nonsense, and prove that these simple sentences are something you have worked hard to come up with." ”

Mu Xiaoqing nodded his head into a chicken pecking rice: "Mmmmmm, I think we have to get more out, otherwise they think it's too easy for us to make money." ”

Jiang Xiaobai smiled: "Go ahead, whatever you want!" ”

"Okay Assistant Jiang, then I'll go first!" Mu Xiaoqing happily said goodbye and left.

Jiang Xiaobai looked at her back and couldn't help but smile.

The growth of young people really needs to go through some things.

Otherwise, they are eternally naïve.