Chapter 164: Program Positioning

Mu Rong didn't have much interest in basketball, but he knew it was a hot sport.

CCTV Sports Channel has worked his propaganda this time, and Mu Rong naturally will not refuse Director Ma's invitation.

It's nothing more than going to the scene to be an audience and chatting in front of the reporter's camera, so he agreed.

After dealing with the media, Mu Rong directly stepped on the return flight and rushed back to Beiping.

As soon as he got off the plane, he went straight to the company.

Sister Hua and Liu Xiaoli are already waiting for him in the company.

Xu Zhiqiang and Wu Lixin are also there, they are waiting for Mu Rong to come back and discuss the production of the "Wulin Feng" program.

Sister Hua's ability is very strong, and the company's infrastructure has been built.

When Mu Rong returned to the company, as soon as he entered the door, he saw more than a dozen employees busy working in an orderly manner.

Most of the employees are girls, all of them are wearing the company's uniforms, and they look like business elites.

But after seeing Mu Rong, these girls all broke their skills, and they all gasped and exclaimed.

"Yikes! Mu Rong! ”

"Really! It's really him! ”

One by one, the girls opened their eyes and covered their mouths in exclamation.

They were all recruited into the company recently, and they had never seen Mu Rong.

Although they have all heard Wang Jinghua talk about it, what they hear is false, and what they see is believing.

The people I saw on TV two days ago suddenly appeared in front of their eyes, and they were all a little surprised.

"Mr. Mu is good!"

The girl closest to Mu Rong turned red.

It's obviously the first time she's been so close to a star.

"Hello."

Mu Rong smiled and nodded, and then asked, "Is Wang Jinghua in the office?" ”

"Uh... Mr. Wang is waiting for you in the conference room. ”

The girl hurriedly led him to the conference room.

Watching him enter the conference room, the office area exploded with a buzz.

"It's really Mu Rong! I didn't expect him to come to the company! ”

"Be reserved, it's not like you haven't seen a star?"

"It's different! Mu is always the boxing champion who wins glory for the country! My dad loves him! No, when Mr. Mu comes out, I must ask him for an autograph! ”

"Wow! Mu Rong is so handsome! I'm getting goosebumps! ”

"Be honest, that's my cousin!"

"Cut! It's my cousin! ”

"Don't argue with the two sisters-in-law, you're all cousins, okay?"

"Shaofa Chun, cousin likes you?"

……

In the conference room, as soon as Mu Rong entered the door, Wang Jinghua smiled and quipped: "Our future world champion is back?" ”

Mu Rong sat down and asked jokingly: "Mr. Wang, if I come back with a world championship, does the company have any rewards?" ”

"The Legend of the Fairy Tree"

"Yes, how about rewarding you with a trolley?"

"It's too picky! Sister Hua. ”

Mu Rong shook his head regretfully.

"Alright, alright! Can't you please eat? Take your pick! ”

"That's pretty much it."

Mu Rong said and laughed while saying hello to Liu Xiaoli and the others.

After a few pleasantries, Wang Jinghua brought the topic back on track.

"Mu Rong has arrived, let's start talking!"

Wang Jinghua looked at Wu Lixin and asked, "Director Wu, tell me your problem!" ”

"Okay."

Wu Lixin nodded, and said seriously: "Actually, the problem is still that, how to position the show, I still think that it should focus more on entertainment..."

This meeting mainly discussed the issue of program positioning.

In this regard, Huarong film and television executives, including Wang Jinghua and Xiang Huaqiang, mean to give full play to the advantages of Mu Rong's professional champion status and create a domestic professional fighting event, just like K-1, on the basis of taking care of entertainment, take a professional and professional route.

But Wu Lixin believes that this show should focus more on entertainment.

K-1 (This chapter is not finished!) )

Chapter 164: Program Positioning

The reason for its success is not how professional its events are, but how entertaining they are.

In Wu Lixin's view, the K-1 game is a well-designed show.

Judging from the appearance of professional fighters, K-1 is actually a large-scale variety show.

There are so many K-1 games, but in fact, there is very little time to actually go on stage and start playing.

Most of its content focuses on the ruthless words before the game, the relevant publicity of the players on both sides, and the public opinion building.

It's a kind of propaganda that directs the audience's attention and emotions to the game, and then brings the audience to a climax with a grand competition-style performance.

Therefore, Wu Lixin believes that if you want to make a show, you must consider the issue of ratings.

Mu Rong will definitely not act easily in the show, otherwise it will become a show where Mu Rong unilaterally abuses vegetables, and it will be meaningless.

The audience will have aesthetic fatigue, and Mu Rong's influence alone cannot always attract the attention of the audience, and there must be enough interesting and fresh content to continue to attract the audience.

Therefore, he thinks that this show should be treated as a variety show, with a script to be written, a director to be arranged, and a character design for the contestants and conflicts, just like K-1 did.

This show itself is his idea, and he has carefully considered the design of the show, which is obviously more comprehensive than Wang Jinghua's.

However, Wang Jinghua's meaning is also very clear, that is, they want to tie the influence of the show to Mu Rong as much as possible and make Mu Rong the core of the show.

In this way, even if the contract ends in the future, if Yu Provincial Satellite TV wants to withdraw the copyright of the program, it will not be easy to succeed, because the audience is coming for Mu Rong.

Of course, Wu Lixin understands the thoughts of Huarong Film and Television, and his proposal is also to try to avoid this situation.

He wants to put the core of the show on the content, praise his contestants, and try not to put all his eggs in Mu Rong's basket, so as not to fall into complete passivity.

Both sides are fighting for their own interests, and there is nothing wrong with that.

However, it was useless for them to scramble around, everything had to be nodded by Mu Rong.

After all, this show, which has not yet started production, can now be done completely by relying on Mu Rong's influence.

Mu Rong was preparing for the game before, so they didn't bring this matter to Mu Rong to talk about it.

Now that the game is over, it's time to make a decision.

Mu Rong only learned about this situation from Li Xue after being interviewed in Japan.

When he came back on the plane, he also thought about it and finally made a decision.

"Since it is a program, it must be considered for the sake of ratings, the more entertaining it is, the higher the ratings, which is the unchanging foundation."

Mu Rong said in a deep voice: "Wu Lixin's idea is very correct, and you can't put all the pressure on the ratings on me.

I don't eat at this show, and I can't put too much energy into this show.

If a show wants to be long-lasting, it must have its own content.

Moreover, the domestic situation is not enough to support a more professional fighting event, and the fighters alone are a big problem.

I can't support a market by myself, we have to take a long-term view, or cultivate the audience and players first! ”

Listening to Mu Rong's words, everyone in the conference room fell into deep thought.

Wu Lixin's eyes were quite complicated when he looked at Mu Rong.

After reaching the semifinals of the local tournament in Japan, Mu Rong delayed negotiations on the production of the program for a while.

He originally thought that Mu Rong was sitting on the ground and raising the price, but what Mu Rong said just now was completely considered from the perspective of the show itself, which moved him very much.

Mu Rong really hopes that this show can be done!

Looking at his eyes, Mu Rong smiled: "You don't think I'm really an insatiable person, right?" I just don't want to suffer losses and be treated as fools, and in terms of making money, I still think it's better for everyone to earn together. ”

He spoke, and Wang Jinghua didn't say much: "Since this is the case, then follow Mu Rong's meaning!" Director Wu, what do you think? ”

Wu Lixin exhaled and nodded solemnly: "I have no opinion." (This chapter is not finished!) )

Chapter 164: Program Positioning

"That's good, let's talk about endorsements..."

Wang Jinghua pulled up the second agenda item of the meeting.

The meeting lasted for more than two hours, during which most of the time was spent discussing Mu Rong's work.

And after the discussion, it is often Mu Rong who makes the final decision.

So much so that Wang Jinghua couldn't help but joke, saying that it felt like Mu Rong was the boss of this company.

"And most importantly, there is one thing."

At the end of the meeting, Wang Jinghua looked at Mu Rong and asked, "When will Zhang Yimou's drama start filming?" ”

"I spoke to him on the phone, and it should be December."

Mu Rong asked, "What's wrong?" ”

"There's something I might want you to do me a favor with."

Wang Jinghua explained: "Your brother-in-law recently filmed a drama in the magic capital, which is Zhou Xingchi's movie, called "Kung Fu", but something went wrong in the action design.

The action design of that play is Hung Jinbao, but Zhou Xingchi is not very satisfied with his action design, the two of them are a little stiff, do you have time to help take a look? ”

Chapter 164: Program Positioning