As the media turned out "Big Old" and re-hyped it, many film critics came out.

Film critics' opinions are mixed, but many people will intentionally or unintentionally mention Feng Xiaogang and the new movie "Mobile Phone" in the article.

The average viewer will only pay attention to the point of view and give their own judgment and seek approval.

But industry insiders can see at a glance that this is a wave of bundled marketing.

Feng Xiaogang is a person who knows how to hype marketing, and he used the mouth of the character in his movie "Big Shot" to talk about the routine of hype marketing.

The routine is just one trick: scolding celebrities.

As long as the celebrity is put up as a target and then lashed out, it will naturally attract a counterattack from celebrity fans and fans.

In this way, public opinion will stir up.

Once public opinion is stirred, no matter what the wind direction is, there will be attention.

Propaganda is not afraid of being scolded, but what I am most afraid of is that no one knows after the propaganda is over.

However, Feng Xiaogang also knew that Mu Rong's current golden body was unbreakable, and he didn't dare to point the finger at Mu Rong, so he replaced it with "Big Old Man", and the old saying was repeated.

But everyone knows that once "Big Old Man" is mentioned, Mu Rong will definitely be remembered.

In this way, he has attracted enough controversy and attention to the greatest extent, and he will not directly offend Mu Rong.

If Mu Rong doesn't respond, of course it's best.

If Mu Rong responded, he could also explain that he was right about things and not about people, and he didn't mean to target Mu Rong.

If he had a hard steel front with a knife and a gun, then forget it.

But this kind of side-knocking and quietly rubbing the heat is indeed a bit disgusting.

When ordinary people encounter it, there is basically nothing they can do except consider themselves unlucky, because the response will help the other party increase attention.

But whether it is Mu Rong himself or Wang Jinghua, they are not fuel-efficient lamps, how can they be easily calculated like this?

Therefore, after the public opinion was hot, suddenly there was a piece of news on the front page of major media.

"Mu Rong signed an endorsement contract with Jianlibao and became the new spokesperson of Jianlibao"!

After this news appeared, the heat immediately overshadowed Feng Xiaogang's "Mobile Phone".

As the largest sports drink brand in China, Jianlibao has always been loved by the Chinese people, and has been rated as "the most popular drink among consumers" for many years.

Since its establishment, Jianlibao company has sponsored the Chinese sports delegation to participate in the Olympic Games many times, and also sponsored major sports events such as the Asian Games.

In addition, in the development process of Jianlibao, it is also actively repaying the society.

It once invested 10 million yuan to support the development of the country's aerospace industry.

It also donated 10 million yuan to the Hope Project at one time and established 40 hope primary schools across the country.

In the 98th year of the flood fight, it also donated disaster relief funds and materials worth 13.26 million yuan to the disaster area.

Because of this kind deed, it has been praised as a national brand by many Chinese people, and has won many national awards.

After learning that Mu Rong had become the spokesperson of Jianlibao, the audience suddenly found that the combination of the two was incomparably compatible.

The popularity of Jianlibao was the only designated drink of the Chinese delegation at the 84 Luoshanji Olympic Games.

That year, the Chinese delegation not only won the gold medal in the Olympic Games for the first time, but also won 15 gold medals, 8 silver medals, and 9 bronze medals at one time, ranking fourth in the medal table, surpassing Japan, Ghana and other countries, shocking the world.

Because of this historic achievement, Jianlibao borrowed the east wind and became an instant hit.

It can be said that Jianlibao's success is because it helped the Chinese delegation to win glory for the country.

And the reason why Mu Rong suddenly became popular is also because he won the K-1 Japan championship in a record K-1 fighting competition.

He not only won glory for the country, but also avenged the country with his own hands and was angry for the countrymen, which is why so many people like him and support him.

After becoming an instant hit, the reason why Jianlibao has been able to maintain its brand image and occupy the leading position in the domestic beverage industry for many years has a lot to do with its charity investment over the years.

Similarly, the reason why Mu Rong can have a personal image like a golden body is also because of his investment in philanthropy.

In the live broadcast of the finals, he personally said that he would donate all the prize money, and he also established a charitable foundation.

And in order not to let ordinary people be deceived, he was even willing to pay his own money and did not accept donations from the public.

This kind of open-mindedness and bearing is not something that everyone can have.

is the so-called chivalrous man, for the country and the people, for the Chinese people who are deeply influenced by martial arts culture, Mu Rong's approach is the so-called chivalrous style!

Therefore, a sports star who wins glory for the country and pays selflessly, and a national brand that also assists the sports delegation to win glory for the country and cares about the people is undoubtedly the most perfect combination.

Therefore, after this news appeared, the attention soared instantly and became a hot topic for many people.

But for Feng Xiaogang and Hua Yi behind him, this is a little uncomfortable.

It took a lot of effort and a lot of money to stir up the heat.

But as soon as the news of Mu Rong's endorsement of Jianlibao appeared, it directly attracted everyone's attention.

This is equivalent to their hard work to make firewood, wash rice and cook rice, and they thought that they would eat the dishes of the neighbor next door, but the neighbor saw that the rice was cooked and took the pot away!

This is too unmartial arts!

Annoyed, Wang Zhongjun thought of countermeasures and prepared to use Mu Rong's endorsement fee to make a wave of articles.

The report mentioned that the endorsement contract signed by Mu Rong and Jianlibao is 10 million a year.

This is a sky-high contract in the world.

But before he could exert his strength, Mu Rong announced through Huarong Film and Television that he would donate all the money to the charity foundation.

Mu Rong's operation detonated public opinion in an instant.

For a while, countless people were moved by his selfless spirit, and the praise for him was overwhelming.

"Well done! That's a good guy! ”

"Look! This is an example that we should really learn from! ”

"I'm red when others make money, but I don't blush at all when Mu Rong makes money, I should let others make money!"

"God bless those who have good intentions!"

"Don't donate it all! I've got to keep some flowers for myself, too! You can't just help others and wronged yourself! ”

Looking at the people interviewed on TV praising Mu Rong, Wang Zhongjun's teeth were about to be crushed.

He really wants to tell those stupid people that you have all been deceived by Mu Rong!

Mu Rong donated money to a charitable foundation, and he may not do good deeds, simply to avoid taxes!

He didn't believe that Mu Rong would really be willing to donate such a large sum of money to build a school in a poor mountainous area!

Hypocrisy!

However, he did not dare to open this mouth.

He knew that under the current upsurge of public opinion, if he dared to say this, the people would definitely not believe it, but would scold him for having ulterior motives.

If he is unlucky, the angry people can tear him apart.

Therefore, he could only shut up and watch Mu Rong enjoy endless glory, and his golden body became more and more stable.

Although he didn't want to admit it, he did lose again in this wave of encounters.

Wang Zhongjun could only swallow the bitter fruit silently and put his attention back on the propaganda of "Mobile Phone".

Feng Xiaogang is still leading the main creative staff of the crew to work the roadshow, and all Wang Zhongjun can do is to continue to spend money, send press releases, and buy advertisements.

As the heat of public opinion gradually passed, Wang Zhongjun signed an appropriation to increase the propaganda expenses by 5 million.

In the previous wave of propaganda, Wang Zhongjun smashed five million.

Coupled with this wave of five million, as well as the production cost of the film itself, the box office of this "Mobile Phone" must get at least 45 million to recoup.

But just after his money was smashed, another piece of heavy news appeared on the front page of major media.

"Zhang Yimou's new movie cast list announced, starring Leslie Cheung and Mu Rong! 》

Although last year's "Hero" was mixed by domestic public opinion, its total domestic box office of 250 million and the international box office of 177 million US dollars were real achievements.

Zhang Yimou seems to have become the first director in China.

His new film has naturally attracted the attention of countless people.

And what's even more topical is that there is Mu Rong in this movie!

The people who were moved by Mu Rong's endorsement and large donations before spoke out one after another, saying that they would definitely support the film.

Someone also made a signed post on the Internet, persuading Mu Rong not to donate his salary this time, to leave some living expenses for himself, and to build thousands of buildings in one day.

Under the enthusiasm of the audience, even Leslie Cheung, who is popular all over the Taiwan Strait, feels a little blocked in front of Mu Rong.

And Wang Zhongjun almost vomited blood.

The news of this new film directly occupied a large number of media publicity channels, just as it was when "Hero" was first released last year.

Under this fiery situation, the 5 million propaganda money that Wang Zhongjun had just thrown out was suppressed without even hearing a sound.

He spent these five million in vain!

Wang Zhongjun was distressed.

Huayi's life this year has been miserable.

First, Wang Jinghua ran away with the artist, and the box office of "Heroes of Heaven and Earth", which invested more than 60 million shots last year, also hit the streets.

After the 10 million publicity funds were spent, there was little liquidity left in Huayi's account.

The reason why he went all out to promote "Mobile Phone" was not just to get angry.

He put Hua Yi's life and death on this movie!

If the box office of this "Mobile Phone" can reach a new high, he will be able to raise money next year.

If "Mobile Phone" pounces, then Huayi's life will be sad next year, and it is unknown whether he can survive or not!

So, he gritted his teeth, privately found a loan company, pledged his collectibles, and borrowed 10 million.

Those are his private treasures, and if they are taken out for auction, they can easily be sold for hundreds of millions.

But when pledged to a small loan, he can only borrow 10 million.

The interest rate of the microfinance company is very high, and the interest rate is nearly 100,000 yuan a day.

If he has no money to repay when it expires, the collectibles he pledged will become the things of the owner of the small loan company, which are legal and compliant.

But he couldn't take it anymore.

The arrow is on the string and has to be sent.

If he stops now, the previous 10 million publicity money will really be spent in vain!

There is less than half a month before the release of "Mobile Phone", as long as he can survive this time and survive until the movie is released, he will be able to get money.

With 10 million in cash, Wang Zhongjun anxiously waited for the opportunity.

He has to wait for a suitable opportunity to throw the money out, achieve the best publicity effect, and spend the money on the cutting edge.

At least wait until the heat of Zhang Yimou's "Ambush on All Sides" has passed.

But for several days, the news related to "Ambush on All Sides" occupied the headlines of the entertainment section of major media.

At first, the media reported news related to Mu Rong, but seeing that the heat was going down, Leslie Cheung suddenly broke the news and announced to the media that his depression had been cured.

And he has invested in a new pharmaceutical factory to produce a special medicine for depression.

This news immediately attracted the attention of many media, and even the media on the other side of Xiangjiang were alarmed.

Celebrities do everything, some people open film and television companies, some people open beauty chain stores, and some people open restaurants.

But it's the first time everyone has seen a star open a pharmaceutical factory.

For a while, all major media began to popularize the knowledge of depression to the audience, analyzing whether the so-called special drugs are true.

Some people questioned whether Leslie Cheung had been deceived and were skeptical about the efficacy of the special drug.

But some people also said that since the pharmaceutical company can pass the approval, it means that the special drug has passed the clinical trial and obtained the quasi-word.

Public opinion is boiling and the heat is very high.

Seeing the media discussing Leslie Cheung's depression and special drugs, Wang Zhongjun was anxious.

The 10 million in his hand has to pay interest every day, and he can't spend it to be hot!

As he waited anxiously, the time gradually came to the end of December.

The publicity popularity of "Ambush on All Sides" finally gradually decreased, and the audience's enthusiasm declined.

But just when Wang Zhongjun was about to throw money at it, Mu Rong once again occupied the front page headlines of major media.

The finals of the K-1 World Championship are coming!

This time, Wang Zhongjun really cried.

Is there anything more aggrieved than holding money in your hand but not being able to spend it?

Just these days, the interest is about to lose one million, and Wang Zhongjun has a hard time.

Seeing that the movie was about to be released, Wang Zhongjun couldn't wait any longer, endured the pain and threw the money out.

It's too late, if you don't smash it again, you won't have a chance to smash it.

What? Ungearing? Delayed release?

Of course, Wang Zhongjun thought about it.

But Feng Xiaogang's signature is the Lunar New Year stall, and the period from January to the year before the year is also the time period with the highest box office of the year.

If it is not released at this time, when will it be postponed?

Tomorrow's Chinese New Year?

Wang Zhongjun has already been difficult to ride a tiger.

He doesn't want to be angry anymore, and he doesn't expect the film to make money.

He just begged not to lose too much.

Regarding Wang Zhongjun's grievances, Mu Rong had no time to take care of them.

It was enough for Wang Jinghua to deal with him, and he didn't need Mu Rong to make a move.

Mu Rong's energy is now focused on the upcoming K-1 Finals.

In the finals, he will face Remy from the Netherlands.

Remy is a terrifying monster that is 196cm tall and weighs 108.4kg.

He had won the IPMTF before he competed in the K-1 World Championships、.. and other competitions of the super heavyweight world champion.

And it's such a behemoth, but it has strong legs and knees, and is good at combination attacks.

And compared to his attacking ability, he is most praised by the audience for his tight defense.

This year is his first time in K-1.

He raced from Vegas, won the Vegas event, and made it all the way to the World Finals, and he didn't get knocked down once in seven straight fights.

And his very ornamental leg method also made him participate in the first competition, and he gained many fans.

However, compared to Mu Rong, who appeared like a comet, his light was still a lot darker.

No way, Mu Rong's record is too dazzling.

From the Xiangjiang Station all the way to the World Championships, Mu Rong's performance was devastating, and even the four-time champion Mr. Perfect was defeated by him in the semi-finals.

Therefore, although Remy's physical data is more than a dozen orders of magnitude stronger than Mu Rong's, there are still many people who believe that he is definitely not Mu Rong's opponent.

In fact, even Remy himself thinks so.

He had already noticed Mu Rong when he was participating in the K-1 Japan GP.

From that moment on, he had a vague feeling that he would most likely fight Mu Rong, and that Mu Rong would probably be the most eccentric opponent he had ever faced.

Remy isn't a newcomer anymore, he's fought countless professional fighters, but this is the first time he's seen a fighter like Murong who completely ignores the weight gap and wins fights in ways that go beyond the norm.

He studied the video of Murong's game countless times, and the one where Murong played Huszt, he even sat in the stands and watched the scene for himself.

But he still couldn't understand how Mu Rong won the game.

He couldn't figure out why Mu Rong's "thin" body could burst out with such a powerful force?

It's not scientific!

This made him feel confused when facing his opponent for the first time.

Unlike Remy's confusion, Mu Rong is very sober.

He is not thinking about how to play the game at all, but how to use this competition to create a bigger momentum and further expand his influence.

He will be the only winner in this K-1 competition.

But how big you can win depends on how you operate.

In this regard, Mu Rong has long been prepared.

Wang Jinghua also rushed to Japan with all the manpower available to the company and was ready.

This finals is Mu Rong's harvest battle, and what they have to do is to help Mu Rong raise this fruit to the maximum as much as possible, and then take it into their pockets.

82 Chinese Net