Chapter 184: Sony's Pain Points

Wang Jinghua and Liu Xiaoli did not come to the game to cheer for Mu Rong.

At the same time as Mu Rong's competition, they were also busy negotiating with the brand.

However, it is a negotiation, but in fact, the brand is constantly requoting them.

For the brand, it is undoubtedly the most cost-effective deal to sign Mu Rong's endorsement contract at a low price before the results of the competition.

But Wang Jinghua and Liu Xiaoli both know very well that Mu Rong can definitely win the championship.

After Mu Rong won the championship, the price was opened casually.

Therefore, they are just trying to test the bottom line of the brand again and again through negotiations.

At seven o'clock in the evening, they watched the live broadcast in the hotel.

When they saw Mu Rong's picture appear on the TV, and after 1 minute and 20 seconds of broadcasting from the game screen to the live interview, and then to the host's news interpretation, they knew that the offer to the brand could be doubled again.

As the host said, Mu Rong's championship is indeed a historic breakthrough.

That night, Mu Rong returned to the hotel and talked with Wang Jinghua and Liu Xiaoli for a long time.

In the end, Mu Rong chose Sony as the main intended partner among the brands.

Sony is Japan's oldest consumer electronics giant with a market capitalization of tens of billions of dollars.

Its four pillar industries, electronics, games, entertainment, and finance, provide billions of dollars in profits every year, making it one of the largest companies in Japan.

Its electronic products once led an era, when Spielberg's "Back to the Future 2", such as video calls, naked-eye 3D, fingerprint recognition and other black technology products, printed with the Sony logo, not IBM.

In the late '80s, it even bought the 100-year-old Columbia Records, and Columbia Pictures, one of the six major studios in Hollywood.

The acquisition, along with Mitsubishi Group's purchase of Rockefeller Center, a landmark building in New York, was Japan's largest overseas acquisition at the time.

If he can reach a cooperation with Sony, then Mu Rong's road in the international film market will definitely be much easier in the future.

Wang Jinghua supports Mu Rong's decision very much, but she sees Sony's pain points and thinks that she can squeeze more oil and water from Sony.

She believes that Sony is now in urgent need of Mu Rong's endorsement, more urgently than other brands.

She speculated based on the type of product endorsement provided by Sony for Mu Rong, because Sony asked Mu Rong to endorse the PS2 game console.

Sony only entered the gaming industry in the early 90s, and then it became the largest game console manufacturer with the PS console, pushing Nintendo's GameCube and Microsoft's Xbox to the ground.

Relying on core products such as PS game consoles, digital cameras, and TVs, Sony survived the 90s Japan economic bubble and the millennium recession.

But in the last two years, it has not had an easy time.

In March, Sony reported quarterly results that saw sales profits nearly $100 million less than expected, leading investors to panic sell Sony shares.

Sony's stock price fell 25% in two consecutive days, losing more than $2.7 billion in market value.

The crash also caused Japan's stock market index to plummet, and other companies were also dragged down and affected, so it was called the "Sony shock" by the media.

This is the most difficult time for Sony, and the whole company is in the midst of a difficult transformation.

Judging by the news, Sony shouldn't be a good partner.

But through Xiang Huaqiang's channel, Wang Jinghua got an important news.

Sony has been in contact with the local government of Guangdong Province since June this year, hoping to move the production line of the PS2 console to Huaguo to reduce costs and win the Chinese market by the way.

But until now, Sony's discussions with the local government have been delayed.

After some investigation, Sony's management learned that the matter had met with great resistance in China.

The local government has little interest in the PS as a consumer electronic entertainment product, and is worried that gaming opportunities are bad for young people.

Compared to PS, the local government wants to get the production line and technology of Sony's digital products, such as digital cameras, laptops, PDAs, etc.

But the technology related to these high-tech digital products is the foundation of Sony, and Sony definitely doesn't want to move to China.

Therefore, they are looking for ways to find solutions.

And Mu Rong, who has exploded recently, has become their best solution.

In the eyes of Sony's management, the notion that gaming opportunities teach bad young people is a prejudice.

As long as this bias can be changed, this problem can be solved.

Therefore, if Mu Rong, who is known as the pride of the Chinese, can become the spokesperson of PS2 in China, then it will definitely be able to reverse the brand image of the PS console, and then affect the decision-making of the local government.

After conjecturing this conclusion, Wang Jinghua came to a judgment.

She believes that Sony now urgently needs Mu Rong's reputation and image as an entry point to open up the Chinese market, which is an opportunity for Mu Rong.

As long as you grasp Sony's pain points, you can get better conditions for Mu Rong.

Only by knowing oneself and knowing oneself can one win a hundred battles, Wang Jinghua is already confident after catching Sony's sore foot.

She excitedly said that as long as this order is negotiated, Huarong Film and Television will not have to do anything for a year, and she will be able to earn money while lying down.

After learning about her negotiation plan, Mu Rong was relieved to hand over the negotiation to her.

She had already guessed the color of her opponent's pants, and with her, Mu Rong would definitely not lose.

Therefore, Mu Rong, accompanied by Wang Jinghua, had a meal with Sony's senior management as a mascot, and then returned to the mainland with a set of PS2 game console set gift boxes exclusively customized for him, and Liu Yifei returned to the mainland one after another.

He didn't have time to accompany Sonny to pull, so he had to hurry into the group to film with Sissi.

But returning home with unprecedented honors, he will definitely not be able to live in peace in the short term.

The moment his plane landed, he was surrounded by media and journalists.

Some domestic audiences spontaneously made banners and posters for him, and warmly greeted him at the airport.

Countless invitations for interviews poured in, and countless TV shows invited him to participate.

His mobile phone number didn't know how it was exposed, and as soon as he turned it on, there were countless strange calls coming in, all of which were looking for him to discuss business cooperation.

As a last resort, he had no choice but to buy a new mobile phone, get a new private number, and turn off the original mobile phone.

However, although strange calls can't come in, there are still people who can contact him through friends he knows, such as Director Ma.

However, Director Ma contacted him to discuss with him, and when he was in Japan, Director Ma made an appointment with him to introduce him to friends.

The friend introduced by Director Ma is a 50-year-old man named Zhang Chuanliang, who is the head coach of the national boxing team.

He introduced Mu Rong to Director Toma, and wanted to ask Mu Rong to give his apprentice some advice.

His apprentice was a lean guy with a Guizhou accent named Zou Shiming.

82 Chinese Net