As long as someone is paying attention, there is money to be made.

For professional fighters, a fight is like a show, which can be developed and sold as a commodity.

The competition of top professional fighters can even create tens of millions of dollars.

Tyson and Mu Rong are the most well-known martial artists in the two countries of America and China.

For their game, the industry's estimated advertising value has exceeded 100 million.

And it's dollars!

Such a world-renowned competition, of course, could not be held in a hurry.

The World Boxing Council has taken this match very seriously, and the president of the council, Jose, personally called Tyson and said that he would host the match.

On the Huaguo side, the Sports Bureau also contacted Mu Rong as soon as possible, proposing that he would supervise it from above and jointly hold this competition.

For such large-scale commercial sports events, there is still relatively little experience in China.

Being able to participate in such a competition is also a good opportunity for the relevant departments to learn from the experience.

Mu Rong naturally would not refuse.

With the above taking the lead, he has a lot of peace of mind.

And even the cost of publicity can be saved.

With Mu Rong's matchmaking, the Sports Bureau got in touch with the World Boxing Council BC.

For this kind of large-scale commercial event, BC is still very experienced.

From the early publicity, to the mid-stage confrontation between light and dark, to stir up emotions, and then to the climax of the final game, emotional catharsis, there is a complete set of business operation processes.

The Sports Bureau sent a special person to learn from the experience, as a boxer, Mu Rong basically does not need to show up, he only needs to cooperate with the publicity, and then he will directly appear on the stage to play the game.

In order to ensure the best effect of publicity, after discussions between the two parties, the final match day was set in mid-June of 06.

That is, half a year later.

This is the best publicity cycle that BC knows from experience that it can push the attention of the game to the highest level and maximize the revenue.

In order to improve the publicity effect of the game, the two sides decided to arrange the venue of the game in Las Vegas.

This can increase the advertiser's offer by at least 10%.

In order to promote the momentum, BC began to place Tyson's promotional advertisements on TV stations in the United States and China.

Since the Sports Bureau could not fund the establishment of a company abroad, Mu Rong connected with Fang Long.

Through the advertising resources on Fang Long's side, Mu Rong's promotional content was also put on the cable TV and satellite channel ESPN2 in the United States, and the promotion was started simultaneously.

As for Mu Rong's promotional content, at first it was just a video of his participation in the K-1 World Championship.

But because he's noticeably thinner than his opponent for several laps, he has repeatedly knocked out his opponent with crisp punches.

As well as his unbelievable eerie defense of bouncing back opponent attacks, and stormy combo attacks, all of which are somewhat beyond the audience's comprehension.

As a result, the controversy about him began to skyrocket rapidly.

Many martial arts fans have publicly stated that Mu Rong's fight footage is too fake and has defied the laws of physics.

How could he ignore the level gap and cross more than a dozen levels and still crush his opponent?

He's definitely playing a match-fixing!

Especially after learning that Mu Rong is a professional actor, martial arts fans are more certain that those videos are all filmed movie materials and are not credible at all.

In desperation, the K-1 organizers had to go down the field in person to prove the authenticity of Murong's game.

But this did not convince the skeptical American audience, and even the fairness of the K-1 organizers was questioned.

Some martial arts fans claim that the K-1 Fighting Tournament is a fake, show-based tournament that is no different from the U.S. Pro Wrestling League.

Former K-1 champions

, are also participants in fake competitions, and they are all professional actors.

This is a bit wider, and the fighters in the K-1 fighting tournament circle have come down one after another to support the K-1 organizers and refute the doubters.

Subsequently, the players of the United States Professional Wrestling League also joined in the excitement and argued endlessly.

With the launch of the propaganda machine, Mu Rong's popularity in the United States began to rise rapidly.

Taking advantage of the opportunity, Mu Rong also sold the screening rights of the previously filmed "Slaying the Wolf" in the North Region to the Columbia company through Sony's channel.

Columbia struck while the iron was hot, and immediately after a week of promotion, the release was arranged.

Soon, the box office of "Slaying the Wolf" on the first day of Beimi was released, and it actually reached 2.1253 million US dollars!

In other words, it is already more than 18 million Chinese dollars!

This is already higher than the first-day box office in China!

According to this data, "Slaying the Wolf" can earn 30 million in this wave!

The North Rice region is still the world's largest box office, with huge box office potential!

A businessman's sense of smell is very keen.

After seeing the box office success of "Slaying the Wolf", the film purchasing directors of the six major film and television companies in Haolaiwu all contacted Mu Rong.

They are all eyeing the "Myth" that has not yet been released in Mu Rong's hands.

Mu Rong is the fourth Chinese kung fu star to break into Hollywood.

There are not many Chinese who can get a high box office in the Haolaiwu market, and even fewer can resist the box office.

So far, there are only two Chinese actors who can be known and accepted by the audience of Hollywood, Bruce Lee and Fang Long.

And the box office success of "Slaying the Wolf" this time also made Mu Rong the third actor with personal appeal in Hollywood.

If he can win the game against Tyson, then his box office appeal will go to a higher level.

This is a very profitable investment, and the six major film and television companies naturally don't want to miss it.

The editing of "Myth" has been completed, and it will be released during the Spring Festival this year.

Originally, Mu Rong did not plan the North Rice Market, and only sold the copyrights of Southeast Asia, Japan, and Hanguo.

But after this wave of hype, "Myth" can be released simultaneously in the North Mi region.

Such a good thing, Mu Rong naturally would not refuse.

However, considering the human factor, in the end, Mu Rong sold the broadcast rights of "Myth" to Colombia.

The price is two million dollars, plus 5% of the box office share.

When the contract was signed, it was only a few days before the Spring Festival.

However, Mu Rong has already found someone to expedite the production of subtitles in advance, and asked someone to dub the movie and prepare for it.

As soon as the contract was signed, the Colombian side connected with the theater chain, and immediately expedited the production of copies and sent them to theaters in various states.

Finally, at the end of January, "Myth" was officially released simultaneously in China, Southeast Asia, and the North Rice region.

This is the top treatment that only international directors can have, but Mu Rong only used two works to do it.

This year's film market is still very lively.

Since the Chinese New Year file more than a month ago, various blockbusters have begun to be released together.

Chen Kaige's "Wuji" successfully got out of the circle because of a spoof short film, which also made director Chen Kaige scold and lose face.

[In other words, the best app for reading aloud and listening to books at present, @

Words".

Before this, Mu Rong and Li Lianjie had no intersection.

This time it was the first time he had fought the famous kung fu emperor.

And in the first meeting, the two sides were already a bit of a needle-to-wheat posture.