Chapter 297: "The Fuse"
Before returning from the United States, Mu Rong met with the heads of more than a dozen commercial brands.
Among these brands, there are veteran brands such as Everlast, which specializes in professional boxing, Muay Thai, and mixed martial arts equipment, as well as big sports brands such as Nike and Adi.
There are also car brands such as Ford, Lincoln, and Cadillac, as well as Dell, HP, and Pepsi, which are beverages, and so on.
These brands have taken a fancy to Murong's influence in Asia and hope to invite Murong to become their spokesperson in the Asian region.
Liu Xiaoli helped Mu Rong calculate that if these endorsements were taken down by category, Mu Rong would be able to earn at least $120 million.
Mu Rong handed over the endorsement to Liu Xiaoli and Wang Jinghua to talk about, and only made one request, that is, he did not talk about brand spokespersons, but only global spokespersons.
The so-called spokesperson refers to the brand in order to promote sales, find a public figure, star to represent the image of the brand, expand sales or promote popularity, and achieve the purpose of publicity.
However, there are many levels of spokespersons, among which the global spokesperson is the highest-level, followed by the regional spokesperson, like the Asia-Pacific spokesperson that these brands want to talk about, and then the brand spokesperson, and some smaller levels.
Mu Rong knows very well that these brands are eyeing the huge consumer market of more than one billion people in China, and want to use his fame to increase sales in China.
This kind of thing of helping outsiders earn their own money is a certain risk for Mu Rong.
He knows that his reputation in the eyes of the Chinese people is his biggest hole card, and he will never damage this hole card.
After learning that Mu Rong asked to be a global spokesperson, many brands retreated.
Because the global spokesperson is to have influence and appeal on a global scale, Mu Rong's foundation is still too shallow.
However, some brands still agreed to Mu Rong's request and hired Mu Rong as a global spokesperson.
Among these brands, there are Lincoln Motors, HP Computers, Facebook, which has been in the limelight in the past two years, and so on.
These brands brought in $45 million in endorsement fees for Murong.
Although it is much less than eating it all, the benefits of this are much more than taking the money directly.
Through these brands, Murong can also further expand its popularity and influence in the international market.
This is more important to him than making money.
When Liu Xiaoli and Wang Jinghua were talking about endorsements, Mu Rong had already returned to China with Liu Yifei.
Mu Rong is preparing for the shooting of a new movie, and he plans to use this wave of popularity to make another movie and hit the box office record.
But he wasn't in a hurry, he still had a lot of things to do.
"Soldier Assault" has been filmed, and Mu Rong watched the finished film once and was deeply shocked.
So, he personally pulled Zhang Jizhong and ran to CCTV with the finished film of "Soldier Assault".
Whether it is Mu Rong or Zhang Jizhong, their faces in CCTV are not small.
The director of the film purchase personally received the two and carefully watched the finished film of "Soldier Assault".
However, after watching the finished film, he hesitated, thinking that the film was a little too monotonous, and there was not even a female role, so he couldn't take care of the tastes of the national audience.
Therefore, he suggested that the film be broadcast on the 8th set.
But after hearing his words, Mu Rong laughed cruelly, and wanted to pull him to eat together at night, and he wanted to have two drinks with him.
As soon as the ticket purchasing director heard about drinking, his throat tightened, and he immediately changed his words, saying that such a good film must be broadcast in a set of prime time hours.
Seeing this, Mu Rong let him go.
Knowing that Mu Rong was back, Wang Baoqiang squatted in the company to guard him.
After waiting for a few days, he finally saw Mu Rong.
After seeing Mu Rong, he asked with a blank eye, wondering when Mu Rong would take him to make a kung fu movie.
Mu Rong promised him, so naturally he would not break his promise.
So, Mu Rong told him to let him prepare well, join the group in two months, and make a new movie with him, which is the kung fu movie he wants to make.
Wang Baoqiang was excited, agreed again and again, and asked what kind of movie it was.
The script of the new play, Mu Rong, has been found, and it is still Situ Jinyuan's book, called "The Fuse", and the plot setting is the prequel to "Slaying the Wolf".
There is a gang of villains in it, and Mu Rong decided to let Wang Baoqiang play the role of the third Ah Hu.
This character had a chase scene with Mu Rong, and a fight scene, and was finally beaten to death by Mu Rong.
Although there are not too many scenes, if they are played well, they will be very brilliant.
Wang Baoqiang worked very hard, and after getting the news from Mu Rong, he went back to train hard.
Practicing physical fitness, stretching muscles and bones, gaining weight, and training muscles, he directly turned on the devil training mode.
In order to figure out the role, he wrote more than a dozen character biographies for Ah Hu, and made a lot of designs.
From a cruel battle maniac to a cold-faced killer who doesn't talk much, he pondered more than a dozen versions.
In order to better enter the role, he wandered around the street in the middle of the night every day, going to the door of nightclubs and near barbecue stands, wanting to watch people fight.
Because of his suspicious appearance, he also aroused the suspicion of enthusiastic citizens, called the police, and arrested him to the police station.
It was Mu Rong who learned the news and took him out of the police station.
Seeing that he was a little stunned thinking about the role, Mu Rong took him to the Olympic Center and asked him to train with him.
This not only allowed him to practice physical fitness, but also to learn more about the role with Mu Rong.
Looking at the Taiji Great Array of 2,000 people, Wang Baoqiang was very envious.
He also wants to be at the opening ceremony of the Olympics and have a long face.
But the people in the big array were already together, so Mu Rong persuaded him and told him that these children in the big array might only have such a chance to appear on TV once in their lives.
And Wang Baoqiang followed Mu Rong, and there was an opportunity to show his face on TV and movies, so don't compete for places with these children.
When Wang Baoqiang heard him say this, he gave up his plan to join the big array.
In mid-August, Mu Rong took the crew and Wang Baoqiang and others to Xiangjiang and began filming "The Fuse".
Fang Long and Hong Jinbao didn't have time to make a cameo appearance for Mu Rong, but Hong Jinbao helped Mu Rong introduce two friends.
One is Lu Liangwei, who has excellent acting skills and is an old professional in the Xiangjiang film industry, from Ding Li in "Shanghai Tang" to Ah Hao in "Lame Hao", everyone knows it.
The other is Zou Zhaolong, who is very good and is a cadre of the Hong family's class.
In addition, Hong Jinbao also sent his son Hong Tianming to support Mu Rong, which can be regarded as giving Mu Rong enough face.
Mu Rong has a partner in the play, and he goes undercover with the help of three people.
For this role, Mu Rong found Gu Tianle.
In recent years, Gu Tianle has acted in several romantic comedies and has firmly established himself as the number one killer in Xiangjiang.
In order to get rid of this name, he filmed Du Qifeng's "HS Club", playing the fierce and treacherous boss Jimmy.
This role allowed him to open up a new way of drama and began to move towards the direction of serious dramas.
However, in order to transform, he pushed down a lot of scripts, and he hasn't filmed much in the past year.
So, Mu Rong pulled him over and gave him a male number two, which could be regarded as helping him.
Making action movies is already familiar to Mu Rong at present.
Filming started in mid-August, and the filming was completed at the end of October.
And on the day when "The Fuse" was completed, it happened to be the release of "Baby Project".
When Mu Rong was nervously filming "Fuse", "Baby Project" had quietly won a box office of 287 million in the global market.
After the finale, Mu Rong took Liu Yifei and the crew to participate in Fang Long's celebration banquet.
After repairing in Fang Long's villa for a few days, Mu Rong and his party returned to the mainland and went straight to Ning Province.
Mu Rong planned to try his hand at filming his first 3D kung fu film, "Painted Skin" there.