Chapter 7 Just imitate and imitate

Xu Xinian just heard that Wang Xianglin was on a business trip.

This news is a little hard to think about, Liu Qiren said vaguely, went to Dai Mingjun's to drink some wine and inquired, only to know that Director Wang was going to eastern Guangdong to do something.

According to Xu Xinian, the east of Guangdong is fake, and the port city is real.

This old fox is worthy of being a master of pretending to be confused, and while asking Dai Mingjun to help him give him a big gift, he secretly ran to the port city in person.

But Xu Xinian is not panicking, you Wang Xianglin went to Gangcheng, I'm afraid it's just a headless fly, now that Indonesia is in civil strife, everyone in Gangcheng is in danger, Huang Hongnian is not easy to say anywhere, how can he be found by you so easily.

In fact, there is a greater confidence, Huang Hongnian's family information is very low-key, and Xu Xinian is confident that Wang Xianglin will return home.

I washed my face with cold water and looked at myself in the mirror.

"Fat guts! Be bold! ”

Paint them the biggest!

Draw cakes, and you're done, regardless of whether they can reach them or not.

This is the most fantastic era, there is nothing you can't do, only what you can't imagine.

The bridge, which is well-known at home and abroad, was quietly sold by an unemployed homeless person in the form of selling scrap iron.

There are even bigwigs in China who want to blow up the Himalayas and bring warm winds from South Asia into the interior to solve the drought problem in the northwest in one fell swoop.

Foreign countries are more imaginative, and a person who claims to be able to do a physical examination with a drop of blood has turned the big men of American politics and business around.

There is also a trip to Mars that is easier than going to Sanya, talking about 2025, and Xu Xinian doesn't know if this can be realized in the next three years.

Compared to the hellish difficulty of these guys, this copy of himself is a fart, and at most a novice village.

He took out a pen and paper again, he used to look at five moves, but now he doesn't play like this, a generation of chess master Hu Ronghua said, I only look at one step when I play chess.

Then take a step and look at a step.

......

Xu Xinian found Dai Mingjun's office, his face was still a little flushed, and his female secretary's clothes were disheveled just now, it was not difficult to guess what Lao Dai was busy with.

Sitting on the couch with a butt, straight to the point.

"I'll help you with that batch of inventory."

Lao Dai was disturbed by the beautiful thing, it was originally very popular, and when he heard Xu Xinian say this, he felt a little like listening to Xianle's ears.

"Really?"

"Why is Zhuji the capital of socks, doesn't it rely on a steady stream of orders exported overseas, I have a foreign friend who seems to be in Hangzhou recently, I wrote a letter to him, maybe I can see my face to place a big order."

Lao Dai thought about it, this will be Wang Xianglin's absence again, if he takes this list down, this is a great achievement, and that sub-word must not be taken down immediately?

"That's a good thing, that's a good thing."

"Although the inventory is solved, but for the development of the company, this is only a stopgap measure, since I have a trip, I will give you to understand these problems."

"Yes, yes, Huang Gongzi, you are the savior of our factory."

"I thought about it for a while, it's not stable to always be an OEM, so I might as well try to build my own brand."

Lao Dai lit a cigarette for him, "We have built it before, and we can't sell it, so it's better to be an OEM." ”

"Wasn't that before I wasn't?"

Xu Xinian smiled, wisps of green smoke slowly came out of his mouth, looking very confident.

After coming out of Dai Mingjun's and returning to his office, the room had everything, and I heard that it used to be the office of Wu Wanping, the manager of the production department, and forcibly requisitioned it to him.

Lying on the table, he tore up a piece of manuscript paper and wrote a few lines of words.

"Whoever sees this letter must forward it to any ten people, or else they will be out of luck in a month."

Huang Huihong, the address of Jinyang Hosiery Factory, stuffed it into an envelope, casually found an article in the magazine, saw that the author's address was in Hangzhou City, so he filled in the person's name and address, and called in Xiang Tongtong.

"Go and mail it, this letter involves a large list of millions, and if you lose it, take it and ask you."

Xiang Tongtong felt that the letter in his hand was as hot as a freshly baked potato.

The meeting prepared by Lao Dai was quickly organized, and several college students from the factory, as well as all the management personnel, gathered together.

Xiang Tongtong stood beside Xu Xinian and was a little at a loss, the pen was in her hand, and her head was buried in the book, where had she ever been on such a table.

"This meeting is mainly to discuss the creation of its own brand in Jinyang socks."

Xu Xinian sat in the main seat, with a straight suit and a Rubik's cube in his hand, but no one dared to say that he was disrespectful.

A college student named Wei Gang interrupted, "Huang Gongzi, the brand we used to make doesn't recognize it at all." ”

Xu Xinian put his arm on the table, "Then did you find the right position before you did it?" ”

"Positioning? Who doesn't wear socks, do you still need to position? ”

Xu Xinian smiled, "If you don't do it well, positioning determines pricing, pricing determines customer situation, and people don't recognize it, isn't this because you haven't thought about positioning?" ”

Another college student, Peng Zhiyun, asked again, "What about Huang Gongzi, what group of people are we targeting?" ”

Xu Xinian snapped his fingers, "This question is actually very easy to figure out, of course it is a woman, how can a man buy socks to wear, not all women buy them, and then buy two for them by the way." ”

Everyone discussed it one after another, and they all wondered in their hearts, as if this was really the case.

Xu Xinian didn't interrupt their discussion, twisting the Rubik's Cube in his hand until he put together the white side, and then continued to speak slowly.

"Now that we have found the right positioning, let's make our socks more attractive to the target audience, so that competing products are more competitive in the market."

Wei Gang asked suspiciously: "What should I do?"

Xu Xinian stood up and propped his hands on the table.

"First of all, of course, the name of the brand, it must be modern and international, in short, trendy, socks are also clothing, and the more trendy the more popular."

Dai Mingjun thought for a while, "It's called Baiyun brand, and when I heard it, I felt that our socks were white and clean." ”

Xu Xinian smiled sadly.

"Why don't you call it a black clay card, the black silk is still sexy."

Lao Dai smiled and touched his head, and the people in the conference room also laughed, I am afraid that this son is the only one who dares to talk to Lao Dai like this in the factory.

Wu Wanping opened his mouth.

"Why don't you give Huang Gongzi a name, you have been abroad for a long time, and we are relatively outdated."

Xu Xinian had an answer, and said directly: "I want to call the Jinyang family, this word is in line with the world, it is more popular, and it also has a traditional charm in it..."

After a vote, the name was approved.

"Now that we have found the right positioning, then we will focus on making women's socks, or if we are more focused, we will make stockings and make various styles of stockings."

Ma Huidan smiled, "Aren't these stockings black and white, how can they still make flowers?" ”

In 1998, which was close to the millennium, the rise of new media, the explosion of information refreshed people's fashion concepts, and the aesthetics of Chinese people were violently impacted, which also directly led to the formation of a strange style of killing Matt and burying the love family in the next few years.

Everyone dares to wear it!

Xu Xinian took a few thick sketches and asked Xiang Tongtong to send them to circulate them, while he lowered his head and continued to twist the Rubik's Cube.

The picture shows a simple model, but there are various stockings on the legs.

Several old men looked at it and laughed, and when it reached Ma Huidan's women, they all covered their faces in shame.

"How to wear this, this is too embarrassing."

Dai Mingjun leaned over curiously to take a look, a little familiar, and recalled carefully, damn, isn't this the sketch he saw in his room that day Huang Huihong.

Xu Xinian put the Rubik's Cube on the table.

"We just want to be bold, not to take the usual road, to do business to be ambitious, ambitious, our goal is to build Jinyang Shijia into the world's first hosiery brand."

The crowd was full of blood.

But after the enthusiasm, my heart is full of questions, how to operate? No one knows, what's wrong with him, there is Huang Gongzi anyway.

Xu Xinian smiled confidently, and he looked at the Rubik's Cube on the table.

The imitation is over.