If the relationship of the above leader is parachuted into the subsidiary, the best way to deal with it is to set up a new department for him to be the manager, and then find him a young and beautiful little secretary.

It's just that no one in Jinyang Hosiery Industry dares to do this, so Xu Xinian is the self-appointed Minister of Strategy.

Xu Xinian and Zhou Shumin inspected the workshop of Jinyang Hosiery Industry, which included sewing, cutting socks, pressing, thread picking, and sock inspection...... Seven types of work, but the workshop is orderly.

Every worker is rushing to produce production.

"Hunger marketing?" , Hearing this new word spoken by Xu Xinian, Zhou Shumin frowned tightly, and Xiang Tongtong heard that it was a new word, and took out his notebook and began to take notes.

"Yes, we adjust the volume at both ends of supply and demand, and ultimately affect the selling price of the terminal to achieve the purpose of price increase."

Xu Xinian paused and continued to explain.

"To put it bluntly, we first set a good surprise price, first attract consumers, and then limit the supply, creating a hot sales illusion that the supply exceeds demand, and then we raise the price to make a profit."

Professor Zhou thought for a moment.

"Do you want to sell Splendid and Ink Dye in this kind of hunger marketing?"

Xu Xinian snapped his fingers very profligately, and the expression on his face was very exciting.

"The ultimate role of our hunger marketing is not only to raise the price, but also to generate high added value to the brand, so as to establish a high-value image for the brand."

He casually took a semi-finished piece of splendid embroidery from the side and said to Zhou Shumin.

"Imagine that one day when people talk about stockings, one of the brands that comes to mind is Jinyang Family, how big should Jinyang Family be at that time."

Zhou Shumin was stunned in place, as if he was watching this small factory suddenly rise into a behemoth one day.

"There have to be prerequisites, otherwise how can customers buy it?"

Xiang Tongtong also raised his head curiously and looked at Xu Xinian.

"Naturally, there is."

Xu Xinian stretched out a finger.

"One of them is that the product itself must be good, the quality of the product itself must be excellent, and the service must be guaranteed."

Xu Xinian rubbed the splendid strip in his hand.

"Let's not talk about the appearance, I will definitely like it."

Zhou Shumin nodded in agreement.

"I set the rules, the quality of our socks is absolutely guaranteed, once the customer buys back the quality of the socks, you can directly find the owner of the socks from the information marked on the packaging bag, not only will the customer be compensated, but also the workers who handle it will be punished, which is also my confidence in our quality."

Zhou Shumin naturally knew about this for a long time, and continued to look at Xu Xinian and wait for him to continue.

Xu Xinian stretched out a second finger.

"Second, the products we provide should be popular, not products in a highly professional field, which needless to say, can naturally be satisfied."

As he spoke, he walked out of the workshop, and Xu Xinian stretched out his third finger.

"Third, we have to be able to publicize and build momentum, create topics, and create a sense of expectation."

Zhou Shumin suddenly realized, "No wonder you have to hold a ball, the three silent balls will let you build momentum." ”

Xu Xinian smiled, "It's not enough!" I'm only halfway there. ”

"Not enough?"

"Publicity, how can it be enough to have offline, and it has to be done online."

Dai Mingjun suddenly felt a chill in his back in the office, as if he was worried about someone again.

Zhou Shumin also continued to ask Xu Xinian about hunger marketing, and Xu Xinian was not stingy, and told him how he was cut leeks in his previous life.

"There is a kind of apple in the United States, which has passed the 4S certification, and it is ...... with this marketing strategy"

"In addition, there is a kind of millet abroad, and I also like to use this marketing method......"

Zhou Shumin's brows writhed like a snake when he heard this, "Harvard's MBA already teaches this?" ”

Xu Xinian nodded, "Well, it was taught by a teacher named Steve Ray." ”

......

In Demingjun's office.

Xu Xinian reclined on the sofa, swallowing clouds and mist.

"Old Dai, what do you think of my proposal?"

Dai Mingjun looked embarrassed.

"When people look for celebrity endorsements, they are all looking for big names, and I haven't heard of this female star you mentioned."

Xu Xinian took a deep puff of his cigarette.

"Isn't that big-name family still expensive? You just listen to me looking for her, it will make her famous, and ......"

Old Dai was a little puzzled.

"And what?"

Xu Xinian gave him a look that all men understand, and secretly said a few words in his ear, and Lao Dale's saliva flowed out, and he immediately slapped the table.

"Okay, let's just find this golden fire."

Huohuo arrived three days later, and although it was a long way, I was still very happy.

After being a little famous, it's the first time I've received an endorsement.

also decently asked his relatives to be an assistant for him, at least to give others a look professional.

got off the plane and walked to the exit, but no one knew him, and he took off his sunglasses and pinned them in his pocket, but the sweeping uncle was still sweeping the floor.

Suddenly, someone came over, and Huohuo was overjoyed, could it be that his fans recognized it?

"Girl, do you want to take the car? ...... to the train station"

The assistant hurriedly came over and pushed the man away, and said a few words angrily.

"Don't sit, don't sit, we have someone to pick you up."

As soon as Huohuo glanced at the person who picked him up from the airport, he saw a man standing straight and with a serious expression, holding a sign.

"Welcome to the Golden Fire!"

It's just that the words on the sign are very ugly, and it looks like "welcome all great".

So the anger of no fans was sprinkled on this young man, and he put a score on the score, and he was angry and gave him a sentence.

"Let's go, the pick-up is not professional at all, and I don't know how to be enthusiastic? Forget about the welcome party, not even a bouquet of flowers. ”

He Guangquan looked down at her lightly.

"You're the Golden Fire?"

Huohuo glanced at him.

"Or else? I'm not fire, I'm water, I'm water? ”

He Guangquan is like a robot, he can't move.

"How do you prove that you are Huohuo?"

Huohuo frowned, and his hand pointed at his chest.

"Are you stupid or stunned? I'm Huohuo, let's go, I'm so angry. ”

He Guangquan stopped looking at her and raised his head resolutely.

"Can't go! You have to prove that you are Huohuo, don't try to lie to me, wolves are cunning and will not be deceived by the traps of hunters, nor will they become pets of humans. ”

Huohuo couldn't make sense with this fool, so he glanced at the assistant, and the assistant handed him his ID card.

"See? It says on the ID card, so let's go. ”

He Guangquan looked at it, picked up her box and left, Huohuo and the little assistant couldn't catch up with him at all, Huohuo had to shout again.

"Slow down! We can't keep up. ”

He Guang didn't look back, and there were words in his mouth.

"The high efficiency of wolf hunting comes from the immediate execution of the order, and we must pursue the ultimate efficiency and have the spirit of fast, accurate, ruthless and robbing in the work."