"Hopkins said that this is impossible, there is no product in the world that has no selling point, and he asked the founder to tell him about the manufacturing process of Schulitz beer, and when it came to the last step, Hopkins said stop and found a selling point."

"What's that selling point?"

Everyone is curious.

"Before the beer is filled, the bottle should be blown with high-temperature pure oxygen, and then the cap should be sealed after blowing, so that not only the bottle will not deteriorate, but the beer will taste good."

"The founder shook his head when he heard it, and the selling point you said was actually not a selling point at all, because everyone who makes beer knows that it is the standard production process of beer."

A few of the girls were amused again.

"Hopkins made a bet with him, I paid you to make this advertisement, you sell well and you pay me back, if it doesn't sell well, I paid for you, and then this advertisement went out, every bottle of Schulitz beer has to go through high-temperature pure oxygen blowing before canning, in order to maintain the taste of fresh, and finally the advertisement is out, customers believe that this beer will taste clearer in this way, and the result is a particularly good sale."

After speaking, Xu Xinian picked up the thermos cup and took a sip of water, before making a summary.

"So we don't necessarily have to find a more special point of marketing than ordinary pharmacies, we just grasp the point of safety, after three major tests, this is not our nonsense, right, it is so."

Liu Ning'er nodded slowly, "If I am a customer, when I see our advertisement, I will immediately think of some negative news such as fake and shoddy health care products, since there is a platform that can ensure higher quality and safety, I think I will choose to buy it in Luzhi." ”

Counterfeit and shoddy health care products are quite rampant, take the vitality bag as an example, the old man is deeply affected by counterfeiting, spend a lot of effort to fight counterfeiting, invest in the relevant treasure door to buy a car, and finally succeed in cracking down on counterfeiting, but the turnover has fallen miserably.

Li Qingshan smiled, "Ning'er is really deep in the true biography of Mr. Xu, you master and apprentice, in my opinion, are a pair of geniuses engaged in marketing." ”

Xu Xinian knocked on the table again, and the room immediately fell silent.

"One more thing, not only to advertise in the newspaper, but also to publish some articles in the newspaper ..."

On December 2, the first episode of the Shanghai story was launched, because of the sharp spit style of the guest Liu Ning'er and the bombardment of the industry boss without scruples, the show was rebroadcast several times after the broadcast, and Liu Ninger suddenly became a mysterious and admired female entrepreneur.

What's the meaning of inspirational stories, everyone likes to watch this kind of show, and the Shanghai story undoubtedly meets the psychological needs of the masses.

Naturally, someone can recognize Liu Ling'er, but in the era of the underdeveloped Internet, if an individual wants to speak out, it is tantamount to smashing a stone in the sea, and the waves are invisible.

Liu Ning'er is driven by the popularity of Luzhi, and the three words of uncompromise are simply not too cool, coupled with the follow-up safety marketing of Luzhi, Luzhi's income level in Shanghai has quickly increased a lot.

However, after being bombarded by Liu Linger, Brain Platinum began to fall into negative public opinion, and some articles attacking Brain Platinum quickly appeared in major newspapers.

The negative impact is the rapid decline in the sales of brain platinum in Shanghai.

The streets and alleys of Huhai suddenly have more people who persuade others not to buy brain platinum.

Liu Aifang peeled eggs while looking sideways at the newspaper.

"Lao Zhu, I'll just say don't buy that brain platinum, Nong come and see, deceitful things, everyone Luzhi has said it."

Zhu Guangzhi took it, his brows were heavy when he saw it, and Liu Aifang didn't forget to complain.

"It's so expensive, I'll tell you to buy health care products and go to Luzhi to buy them, it's cheap and safe, Nong doesn't listen, you have to buy such a thing, you will be cheated."

The OEM factory of Brain Platinum is located in Wuxi, and Shi Yuzhu's simply opened its headquarters in Wuxi, called Wuxi Janet.

In 99, the national launch of Brain Platinum was successful, and he moved his headquarters to Huhai and changed it to Huhai Jane.

If the former Shi Yuzhu, with long hair and a thin body, looked like a weak scholar, then he will make a comeback, like ...

Feng Xiaogang.

Janet's headquarters is not very tall, it is just a small old building.

Shi Yuzhu's lunch is a boxed lunch, sometimes there is no boxed lunch, so if you want to save trouble, you can just make instant noodles, solve it quickly in the office, and then continue to work.

Eight years ago, he did Hankana in the deep city, and that's what he did.

"Mr. Shi, you must take a look at this."

The secretary knocked on the door and came in, handing Shi Yuzhu a magazine.

When he picked it up, he saw that there were a few big words written on the cover.

"Female entrepreneur Liu Ninger, bombarding the emerging health care product Brain Platinum!"

Shi Yuzhu frowned, and was about to say something, when the secretary stuffed a bunch of newspapers and periodicals into his hand.

"It's not all, take a look."

Shi Yuzhu picked it up again and looked at them one by one.

"Commercial Junk Brain Platinum?"

"Is Brain Platinum really that godly?"

"A health supplement without nutrition, brain platinum."

......

Shi Yuzhu felt a pain in his head, and he remembered that when he was holding a meeting at the foot of the Yellow Mountain, he received a report from his subordinates through telegrams, "The "giant" Shi Yuzhu is under siege, and then rushed back to Shencheng, and he was already lacking in skills.

He said in a deep voice.

"What does this mean? Who is Lemon Willow? ”

The secretary explained to him, "This Liu Linger is the owner of a company called Luzhi, and not long ago she appeared on an interview program on the Huhai Education Channel, in which she said that our brain platinum is commercial garbage, and it is an inferior product with no technical content. ”

Shi Yuzhu rubbed his eyebrows, "What is this Luzhi?" ”

"It seems to be a health care product agency company, and in their advertisement, it is advertised that the health care products they sell have passed three major tests of toxicological safety, hygiene and stability testing, which are safer."

Shi Yuzhu grinned, "Safe? That's kind of interesting. ”

"Mr. Shi, now the overwhelming articles in Shanghai are attacking us, I guess someone is doing it on purpose, how should we deal with it?"

Shi Yuzhu thought for a moment, "You immediately contact all the newspapers in Huhai that publish the Luzhi advertisement, and put our advertisement next to their Luzhi advertisement, the advertisement says that each bottle of Brain Platinum has gone through 32 inspections and eight purification procedures, and the quality is guaranteed." ”

"Then inform Xiao Li that by seven o'clock tomorrow morning, I will see at least thirty advertorials describing Brain Platinum possessing high-tech biotechnology."

Two days later, Zhu Guangzhi slapped a stack of newspapers in front of Liu Aifang, who was having breakfast, "Nong, take a look." ”

That's just high-spirited, high-spirited.

Liu Aifang glared at him obliquely, picked up the newspaper and read it.

"The culmination of life sciences throughout the 20th century, Platinum Brain."

"A magical code from a foreign land."

"The bloody and sweaty work of tens of thousands of scientists cannot be slandered!"

......

"Was it a mistake before?"

Zhu Guangzhi finally seized an opportunity to fight back, "Don't listen to the wind is the rain, take a look, there is a reason for you, what's wrong with people?" ”

There are more and more customers in the store, and it is really not suitable for office, so Luzhi's office on the 17th floor of the office building on Xu Jiahui is finally opened.

Xu Xinian sat at his desk, holding the newspaper handed to him by Liu Ling'er, laughing while reading.

"Interesting, really interesting."

Liu Ling'er looked depressed.

"Not only that, but they also put an ad next to our ad, and it was bigger."

Xu Xinian was curious, "Oh? What was written? ”

"Each bottle of Brain Platinum has gone through 32 inspections and eight purification procedures, and the quality is guaranteed."

"Tsk, he's really shameless, just copy it."