When it comes to where Luzhi burns the most money, it is definitely not the expansion of the territory, but the publicity expenses.

It's not even to promote Luzhi, the money is spent on smearing brain platinum.

The next morning after the defeat of the talks, the media platforms that had attacked Brain Platinum before released Brain Platinum's counterattack against Luzhi.

Looking at it like this, everything has been prepared for a long time, just waiting for Boss Shi's phone call and order.

Neither side chose to fight a lawsuit, Xu Xinian couldn't afford it, and Shi Yuzhu couldn't afford it.

Both sides prefer to use swords and swords in this way, and put them in martial arts, that is, to exchange injuries for injuries.

Immediately after that, Luzhi counterattacked Brain Platinum, and Janet fought back.

To put it cheesily, Luzhi is like crazy, dragging the brain platinum and jumping into the dung pit.

The two sides started a tug-of-war in which their reputations stinked together.

It was very lively, and in the entire Sujiang Province and Huhai City, those who didn't know what Luzhi and Brain Platinum were, heard of the names of these two companies.

Luzhi's turnover in November was about 1,000 a day on average at the beginning, after the outbreak of Double 11, it was dull for a while, with a daily turnover of 800, and by the end of the month, the turnover of the whole month of November was about 120,000.

In this way, the gross profit earned in November is more than 40,000 yuan.

After the expansion began, including the head office, Luzhi currently has three stores in Shanghai, four branches in Songjiang District, one branch in Kunshan, one branch in Sushi, and one branch in Jiaxing.

And since the public opinion war with Brain Platinum, sales have begun to decline.

Steep slide.

By December 20th, the average daily turnover of a store in Huhai was only about 1,000, Songjiang was slightly inferior to Huhai, only in the early 800s, and the remaining three stores were even more bleak, 600 in Sushi, and only 500 in Kunshan and Jiaxing.

The gross profit margin of Luzhi is about 40%, which is relatively low in the sales of health care products.

High profits are the charm of health supplements.

Xu Xinian calculated, according to the current turnover for one month, minus expenses, wages, rent, etc., there may be more than 30,000 left in the company's books.

It's not as much as a head office at the beginning.

The 30,000 is not even enough money for advertising.

Xu Xinian's small treasury was burning violently.

Xu Xinian is like this here, and Brain Platinum is also facing a dilemma.

Luzhi can still survive by selling health care products themselves, and if Brain Platinum can't be sold, it really can't be sold.

What is Boss Shi's sales model?

Pay first, pick up later.

He first frantically marketed his products, such as giving some brain platinum for free to the elderly to try, and the old people wanted to buy it after using it, so they would take the box to the pharmacy to ask, the pharmacy was naturally unknown, so there were more people who asked, so they began to ask everywhere what this product was.

And now, no one picks up the goods.

The backlog of goods is losing every day!

Xu Xinian stopped the public opinion war, and he was able to continue to maintain a profit of tens of thousands per month.

Boss Shi stopped the public opinion war, and the brain platinum was already full of trauma.

A product that has been criticized to the bottom, even if the public opinion war is over, how can it rise again?

What's more, Boss Shi is not only a money-burning hole in the public opinion war, but don't forget the overwhelming advertisements.

Yang's half-year contract is about to expire, and in order not to remove Yang's advertisement, Boss Shi is already thinking about selling cars, and his tiger head runs all the way from Zhuhai to Jiangyin.

He couldn't even remember which prize he had won as a prize.

Boss Shi was visibly losing his hair, and he picked up and put down some phone calls.

He is the patriarch of the Taishan Society.

It's not that he doesn't have connections, Duan Yongji of Sitong, and Liu Shan, who is creative......

One sentence thing is really nothing to them.

It's just that the word borrowing money is really indescribable, and it was the same when the giant fell, and it is the same now.

Boss Shi didn't fall because of messing around with health care products, his only mistake was that he didn't expect how much money a 70-story building would burn.

and how it will affect the capital chain.

This hidden danger has been buried since the beginning of the building, like a fuse.

When the giant was in full swing, Boss Shi pursued a very arrogant principle, that is, not to borrow money, which embarrassed the bank that wanted to lend him cash at that time.

In the early days of the construction of the building, Boss Shi still did not choose to take out a loan from the bank, but engaged in a very novel fundraising method.

Sell off-the-plan properties.

This thing was pioneered by Huo Dongying, and Huo Dongying has made many achievements, including but not limited to selling off-plan properties and shared area......

There is also a famous saying to the mayor of Shencheng, "Isn't land just money!" ”

Since then, the vigorous real estate business in the mainland has begun!

Later, he was buried under the national flag and enjoyed the state funeral treatment.

Pull it back, what is selling pre-sale properties, to put it bluntly, it is off-plan, before the start of construction, Shi Yuzhu raised more than 100 million yuan by selling pre-sale properties, and he didn't think about what he would do if he couldn't get it back.

So after discovering that there was a problem with the capital chain, he launched the general offensive that caused a sensation across the country.

Announced the establishment of the "Three Campaign Commands" to fight a super marketing war, and launched 30 new products across multiple fields at one time.

In just fifteen days, he received an order of 300 million.

The whole country was shocked.

But after that, problems arose, and the large-scale expansion led to a mess of the entire system, and the newly recruited people under his hands were all playing with their own small calculations.

Two months later, the battle ended in a failure to meet the desired goal.

If you want to put it on someone else, you may not be able to toss, but it's a pity that this person is Boss Shi.

After this super marketing war, Boss Shi immediately started the "Giant Fat Battle", and he personally served as the "commander-in-chief" to promote a diet pill called "Giant Fat".

It may sound funny, but it's actually another classic marketing case.

He aimed at the mentality of the people who are in a hurry to lose weight, and directly typed the most famous slogan.

"Let the people testify!"

What else works immediately, 100% effectively, absolutely effective......

Later, those micro-businesses played were all leftovers from his play.

Relying on the help of "Giant Bufei", it seems that the huge group is about to escape from that black hole, but unfortunately it is still a little bit worse.

It is rumored that Shi Yuzhu is only 10 million buildings away from being able to build it, and as long as it is built, those creditors who collect debts with off-plan properties can be dispersed.

It's just that when he was making money, he ignored the bank, and when he was short of money, the bank ignored him.

Maybe he only needs two months to usher in a sales season, but he can't make it through two months.

Maybe it only takes 10 million to restart the construction of the building, but he can't borrow the 10 million.

The address was modified for various reasons

To provide you with the fastest Rebirth Reversal 1998 update, Chapter 97 is white-hot to read for free.