Finally busy again.

An autumn rain has added the last nutrients to the harvest, and the long-awaited fields have finally ushered in green mustard seedlings.

This is not difficult, it is similar to transplanting rape in autumn and winter, it is nothing more than picking the mustard seedlings in the seedling field and transplanting them into the field one by one.

It's just that there are many fields, more than a dozen acres of land, and they have to be planted as soon as possible, so I asked a lot of people to help.

At this time, on the other side, after many days of busy preparations, the reunification was finally ready.

The advertisement is for the popular Xiangjiang kung fu superstar Jackie Chan.

"Unified Laotan sauerkraut noodles, Sichuan and Shu traditional crafts, authentic Laotan, selected materials, sixteen processes, 9981 days of fermentation, mellow and fragrant, this sour, unbelievable......"

The endorsement fee amounted to a staggering 3.5 million.

The packaging has also been changed, and even the packaging with the sauerkraut bun has been changed to a purple design.

Stocking, barrels and bags, one million in the southwest region, and one million in the central region with Jiangcheng as the center.

Preparation is not inadequate.

When the advertisements were still being filmed and produced, the goods were successively paved on the channels.

And very careful.

Rao is early launch effect is very good, and the reunification at this time has not been blindly carried out radically across the country, let alone hyped up.

So much so that it seems that this is a relatively normal new product marketing promotion, and it has not attracted too much attention.

Only unification, the senior management of the group, the two main delivery areas, and the senior management of the Central China Branch of the Southwest Branch, stared closely and did not dare to relax at all.

The time crept to September 23rd.

This day is the autumnal equinox, Saturday.

At this time, the mustard greens in the field have been transplanted, and the climate has become cooler.

Just like the previous two weeks, at three o'clock in the afternoon of this day, Jiang Chen went out on time on a motorcycle to pick up Tang Xiao at school.

Pick up people, buy vegetables, buy some fruits, and on the way back, the sky began to rain, wisps, as thin as cow's hair.

When I got home, I lit the fire and cooked, just the two of them, and at this time, quietly, the unified Laotan sauerkraut noodles began to be put on the shelves.

Someone buys.

But for a while, I couldn't see anything.

By the end of the news broadcast at half past seven, the advertisements endorsed by Uncle Long were successively logged in the provincial station and several major city stations, and nothing could be seen.

It's rare to be quiet, Jiang Chen and Tang Xiao are eating and watching TV at the same time.

It's the market that I'm looking at.

Starting from the news broadcast, this is also a habit that has been developed recently, and Jiang Chen will watch the news broadcast on time every day.

At the end of the news broadcast, it was the local news program "Jiang Hanfeng", which he occasionally watched.

But today is different.

Today's news broadcast ended, and before Jiang Hanfeng began, there was an additional advertisement.

It's not Wahaha!

Not the sun god!

It is the unified Laotan sauerkraut noodles, endorsed by Uncle Long, it is sour and unbelievable......

So that's what it begins?

The last time Wang Yong came here was on September 3rd, and today is September 23rd, and it will be 20 days.

Twenty days, advertising design, shooting production, delivery, at the same time, packaging design, production and distribution......

This efficiency is a bit high!

And it looks like it's doing a good job.

Putting aside Uncle Long's possible toxic endorsement physique, he was surprised to find that Uncle Long's kung fu was actually a good match with Laotan sauerkraut.

It looks like it's much more sensitive than that Wang.

Tang Xiao also saw that she didn't know Uncle Long very well, so she didn't feel anything.

The unified Laotan sauerkraut noodles are related to their own business, and they are still very pleasantly surprised: "Brother Xiaochen, look, will the Laotan sauerkraut noodles become popular soon?" ”

Jiang Chen nodded: "It should be fast, this action is quite fast, I thought it would be at least until the beginning of next month!" ”

After speaking, he took out his mobile phone and dialed Wang Yong's number.

"Hey, Brother Wang, I, Jiang Chen, I'm moving very fast, the advertisements have hit our city's TV station." As soon as it was connected, without waiting for the other side to speak, Jiang Chen reported to his house and said with a smile.

Wang Yong laughed: "What you said, you have to break the situation as soon as possible, why don't you hurry up?" It's time to go on for the New Year! ”

"That's right, do you want to add more orders?" Jiang Chen said with a smile while eating.

Wang Yong couldn't cry or laugh: "It's not so fast, it's just the beginning, I don't know what the effect is!" ”

"That's okay, call me again when it works, but I personally suggest that you can let go when it's almost time, and you should bet when it's time to gamble."

For example, although there are no orders for the time being, sauerkraut is definitely going to be made, and when the time comes, whether you want it or not, I will dry up the annual output to at least 1,000 tons a year.

So do you want these sauerkraut, or do you want it, I think you can think about it. ”

Sounds a bit nerve-wracking.

At least Tang Xiao didn't understand what it meant.

Wang Yong didn't understand at first, but when he turned the corner, he couldn't help but smile bitterly: "Brother, you are not authentic, listen to what you mean, if you succeed, we have to eat your sauerkraut if we don't eat it?" ”

"No, no."

"I definitely didn't mean that, I just made a small suggestion, if it were me, I would do it, not swallow it all, but swallow as much as possible."

"The first opportunity, hoarding the necessary raw materials in advance, backlogging the time and space of competitors, is also a kind of opportunity, right?

After all, sauerkraut is not conjured out of thin air, the dough cake is easy to make, but sauerkraut, you have to plant vegetables first, and you have to clean and pickle them after planting, which takes time. ”

Jiang Chen snorted haha.

The main reason is that sauerkraut has not yet formally formed an industry, and it has not been commercialized as a more representative commodity.

In such a situation, it is possible to monopolize resources in a short period of time.

Once monopolized, it means that there are more goods to the market, and it also means that it is difficult for peers to compete with it.

What is Opportunity?

The three armies have not moved, and the grain and grass go first, which is also a kind of opportunity.

Of course, there is also an element of gambling.

Although he would have done it in a different way, it was based on the premise that the foresight had an extremely clear prospect of Laotan sauerkraut noodles.

Without this foresight, it would not be so easy to make such a determination.

Wang Yong thought about it and felt that it still made some sense.

He also knew what Jiang Chen meant, in a word, love or not, anyway, I want to do it, you don't want me to sell it to others.

But as soon as he thought that the action had already begun, although there was no effect feedback for the time being, it would definitely not be too far away, so he smiled and said: "That's the truth, but it's not in a hurry, is it?"

Now that the ad has been launched, I estimate that it will take five days at most to see the effect, and it will not be too late to talk about it then. ”

After a pause, he joked again: "Brother won't be able to wait for so many days, even if you want to sell to others, you have to wait until we succeed, if we don't succeed, people won't want it, right?" ”