Jiang Chen's main purpose in going to Beijing this time was the laundry chain.

Everything else is just incidental, especially when the shield goes to Luo Qing's house as a guest, it is purely accidental.

As for the laundry chain, in the final analysis, it is to open the store as soon as possible, and the rest can be slowly studied and improved in the future.

Tang Wan and Shu Han had also thought about this matter carefully, but how to say it, it was more or less empty.

Even they themselves feel lost, after all, they are only so big, but they have to do all over the country.

Jiang Chen smiled: "It's normal, you told me to let me open 10,000 stores, and I was dizzy."

Isn't the problem now mainly about franchises, so in essence, it's a matter of management and publicity. ”

Management is the management of stores, including directly operated stores, franchise stores, and related advertising business.

Advertising is to release the news as soon as possible and let more private capital participate as soon as possible.

Neither is missing.

Both hands should be hard.

Without management, there is no way to guarantee their own interests, and the strategy of building advertising channels cannot be realized.

Without the participation of private capital, it will not be able to grow big and advance rapidly.

Tang Wan held the teacup, and the fragrance of tea lingered: "That's what I said, but if you go out, you are not familiar with life, and you will inevitably encounter various problems, which may not affect the result, but the delay is certain." ”

"Yes, the campus is easy to say, mainly in society, and another one, the area is too big, and the cities in the country are so fast, and it feels like it will not be completed in a while."

Shu Han took a sip of tea and said.

Theoretically, this is very simple, just copy and paste, and transfer the experience model from the capital to other places.

But in fact, it is far from that simple, because the actual situation in each place is different, and the reason why the capital can be carried out so smoothly is, to a certain extent, the identity of college students and the strength of the school have played a very important role.

But these advantages, you don't have to go out, and if you change to another place, people won't eat this set, and then it will really be a social matter.

More importantly, the radiation surface is too large.

As a partner, Shu Han understands Jiang Chen's need to open a store as soon as possible and form a strong channel as soon as possible, but it is really difficult in such a big place in the country.

It's not that you can't do it, it's not that you don't want to work hard, the truth is, it takes time.

Of course, this is not absolute.

What they can all think of, there is no reason why Jiang Chen can't think of it.

Since Jiang Chen has made such a request, then there must be a set of his methods, after all, compared to them, he is the real boss.

Jiang Chen held the teacup, sniffed, took another sip, and said with a smile: "It's okay, no matter how big it is, it's just an official word, this matter can still go up the upper route, I will be responsible for communicating and greeting, and someone will naturally cooperate when the time comes." ”

After speaking, he took Tang Wan's pen and notebook and drew it.

Just a simple pyramid model, with provinces at the top, cities at the bottom, then counties, towns, and townships.

"In terms of the current credibility, influence and cooperative relationship of the group company, it should not be difficult to get the provincial level to cooperate and assist.

In this way, the problem of unfamiliarity does not exist, and there may even be someone to help contact the franchisee. ”

"In this case, what we need to do is to set up a branch at the provincial level and comprehensively do a good job in the management of a province, including direct stores and franchise stores."

"It's the same down, at the municipal level, you don't need to say hello, you can go by yourself, you can use the name of the group company's partners, no accident, it's very convenient to be on TV and newspapers, and the local people should be more enthusiastic."

"It's the same going down, it's said that it's 10,000, but 10,000 is an approximate number, in fact, the country's commercial washing market, let alone 10,000, even 100,000 can't be stopped."

"And what we have to do is to follow this model, from top to bottom, layer by layer, until one day, even the village has our laundry."

“……”

Sounds simple.

Actually, it's pretty simple.

However, there are some places where Jiang Chen didn't say too thoroughly, for example, every time he goes to a place, there must be some well-informed people who have a little relationship to come to the door.

There will even be people in the official face who want to help relatives and friends obtain the qualification to join.

That's almost certain.

Don't pay a franchise fee, spend some money to buy a washing machine, spend some money to decorate according to the requirements, and then make money while doing laundry, and at the same time you can sell some small things, and at the same time sit and collect advertising fees......

This is a high-level business, but someone must look down on it.

After all, who doesn't have a bad relative or friend?

This matter is not in violation, say hello, let us know in advance, everyone is appropriate.

And in the final analysis, the group company has risen and has a reputation.

In the past year, the group company's plans to settle in various parts of the country have also achieved very significant results, not only to establish a solid relationship, but also to establish a good mouthpiece.

It's like Alibaba.

In order to further expand the market and occupy the countryside, in 2015, Alibaba launched a rural Taobao plan.

At that time, this plan was coordinated everywhere.

A third- or fourth-tier city, invest 10 million or 20 million, build a storage base, help the local publicity, help organize training, and the village has a business site, three links and one level......

It's like completing a task, and it's endless.

Why?

Investment is one thing, but it's even more fame.

If the fame is big enough, there is a natural motivation to introduce cooperation in the local area, which is a kind of potential, dignified and upright, far better than shaving and giving gifts to find a relationship.

Shu Han looked at Tang Wan: "It seems to be simple to say this, we just need to find enough talents as soon as possible and prepare for the provincial branch."

As long as the provincial branch is functioning normally, the door down is almost open, what do you say? ”

"Indeed, in this way, the speed will be much faster, and there will definitely be more than 10,000 units in the end."

Tang Wan nodded, looked at Jiang Chen again, and said with a smile: "Is this the so-called endorsement?" ”

"It's pretty much the same, but don't be blind, I personally suggest that it's best to take some time to stabilize the capital side first, and then choose one or two provinces or municipalities to start.

After that, when you have experience and a certain talent reserve, you can consider expanding and accelerating. ”

Fast is important.

Blindly pursuing fast is not good.

Because if you want to hurry, you can't reach it.

Regardless of it, blindly seeking speed, it is often easy to pull eggs.

Just like when branch factories were opened all over the country, they actually experienced a slow acceleration process, rather than working hard at the beginning.

And at this point, the next direction of the whole incident is also clear.

After some discussion, in the end, the two did not decide to act separately, but decided to go together to open up the bordering municipality of Jinmen.

First, it is close to each other, which is convenient for consolidating business in the capital area.

Second, two people together, whether psychologically or in action, have a good response, and there are problems to discuss.

As for the advertising business, it has actually been launched, but at the moment, laundry detergent and washing machines are relatively simple.

There are also lotteries.

The only prize, Vitality 28 Super Concentrated Laundry Detergent, has a 10% probability of winning.

There is also a pre-recharge gift activity, which is very popular, apply for a card or recharge, and get a bag of laundry detergent for fifty yuan, and the response is good.

After all, even if you go to the laundry to wash your clothes, you need to bring your own laundry detergent, otherwise you will have to add money.