Chapter 22: Coffee

"Where the hell are you talking about where no one drinks coffee?" Monet asked curiously.

Paul stretched out his hand to the east and replied, "Asia! I've never been to Asia, but I've heard that it's the size of several Europeans, with a population more than 10 times that of Europe, and it's amazing how people there never drink coffee! Isn't it unimaginable, you say? ”

"You're saying you're going to open a café in Asia?" Monet guessed.

"That's right, to be more precise, I'm going to open a café in the largest country in Asia, that is, Qingguo, if you think about it, even if the people there only drink one cup of coffee a day, and we only earn one cent for a cup of coffee, that's 100 million cents is a million dollars, isn't it a fortune!" Paul wisted.

Monet shook his head and corrected: "First of all, as far as I know, the Qing Kingdom has now been overthrown, and the second is to go to such a distant place to open a café, is it too risky, and you are not familiar with the place there, and you can't even speak the local language......

Before Monet could finish speaking, Paul interrupted: "Tony, you misunderstood, I didn't say that I was going to open a café in Asia, now there is a company called Ruimei Coffee that is going to do this, and they have a lot of money than me, they want to open a chain of cafes in all the big cities in Asia, so they are now accepting investment, so I plan to invest in a share!" ”

"Well, even if you don't have to go over, but there is another point, as far as I know, the reason why Asians don't drink coffee is not because they haven't drunk coffee, but because they don't like coffee at all, in fact, their eating habits are very, very different from ours, and even the way they drink tea is different from ours, and when I have time, I will cook you a few Chinese dishes, and you will know the difference!" Monet patiently persuaded.

Unexpectedly, Paul retorted: "Tony, although I don't know China as well as you, let alone cook Chinese food, but there is one thing you must be wrong, that is, the habit of drinking coffee can actually be cultivated, don't believe you go to Chinatown to see, there are also cafes there, although there are not as many as other neighborhoods, but it can also prove that Chinese can still accept coffee!" ”

Paul's rebuttal immediately made Monet unable to refute, because this is a fact standing in front of him, and although coffee is still not the main drink of Chinese in 2021, there are actually many people who drink it......

Just when Monet's mind was full of thoughts, Paul said: "There is a story about marketing, I don't know if you have heard of it, that there are two salesmen who sell shoes and once came to an island where they never wore shoes, and the first salesman thought that since the natives here never wore shoes, it meant that there was no market at all, so they left; The second salesman thinks that although the natives on this island never wear shoes, as long as they cultivate the habit of wearing shoes, it is not equivalent to creating a huge market out of thin air?

The same is true in this matter, although Chinese never drink coffee, but we can cultivate their habit of drinking coffee, as long as they develop this habit, then this market is not ours?

And I think the reason why Chinese don't drink coffee is probably because they have never drunk coffee, you think, before signing a treaty with us and opening the port, they didn't even see a ship cannon, how could they drink coffee? ”

Hearing this, Monet inexplicably felt that he seemed to have heard this theory somewhere, and after thinking about it carefully, he suddenly found that this was not a certain lucky coffee that exploded before he crossed over?

In fact, to be honest, from a certain point of view, Monet still admires the boss of a certain lucky coffee, this guy is simply a business ghost, relying on Paul's theory just now to fool a lot of investment institutions in the United States, and then crazy discounts and even give coffee to the Chinese people to drink, which can be called a hero-level figure who "robs the rich and helps the poor".

And at the time of the initial expansion, some domestic investors wanted to invest in a certain luck, but they were all rejected, because people from the beginning of the project were rushing to cut American leeks, but Americans still ate him, it may be that the American concept of white supremacy has been carved into the bones, in their opinion, how can you Chinese not like to drink the coffee we love to drink? You just haven't drunk it before or drank less, as long as I'm willing to spend money on a few more drinks in the early stage, you will definitely fall in love with this drink that we Europeans and Americans can't do without every day......

Actually, it's quite strange to say, you see that in East Asia, Vietnam, Japan and South Korea are very receptive to coffee, and even in Saigon, Vietnam, there are very authentic French cafes, and my favorite G7 is made in Vietnam.

But in the domestic coffee industry, it is almost equivalent to never doing it, don't look at the Starbucks stores, the revenue is quite high, but in China he is more regarded as a social place, everyone goes to Starbucks There is a lot of demand, but drinking coffee is definitely not in the top three, such as snapping up a cat's paw cup to show off in the circle of friends, because Starbucks is generally in the prime area of the business district, so go shopping there to take a break, and for example, like me, sometimes order a cup of coffee and code it for an afternoon......

Therefore, despite Paul's fanciful words, Monet still insisted: "Paul, anyway, I still think this matter is very unreliable, not only will I not invest in it myself, but I also hope that you will not invest in this project, because the probability of success is too low and too low!" ”

It's a pity that Paul, who was already a little fanatical at this time, couldn't listen to Monet's advice at all, in fact, it's no wonder that if you don't have personal experience, it is indeed difficult to convince these white people who are arrogant to the bones of the East.

But what Monet never expected was that not long after he arrived home, Mike actually came to him and said, "Tony, I just learned of a good opportunity to make a fortune!" ”

Hearing this similar sentence, a trace of bad feeling suddenly flashed in Monet's heart, and he hurriedly stopped and asked, "Wait a minute, should you tell me that you are going to open a coffee shop in Asia!" ”

"Huh? How do you know? Mike asked, surprised.

"Because my next-door neighbor Paul already told me about it!" Monet replied casually

PS: I recommend a Republic of China black humor comedy "Defending the Police Station", although it is a parody of "Donkey Gets Water", but overall it is still good.