"I'm going to get a newspaper, it's called the Daily News, which is used to register the big things that happen every day." Li Xingchen replied.

Shangjing is the place with the most people in all the cities, so Li Xingchen wants to use Beijing as a pilot.

If it can be developed, it will be the outlet that will lead public opinion in the future.

Whoever controls public opinion is the weather vane, the black can be said to be white, and the living can be said to be dead.

"Huh? Newspaper? News? What is this? The prime minister muttered to himself, puzzled.

"It's a newspaper that records the big things that happen every day, and even predicts what will happen in the future, and writes them down on a large piece of paper, so that the people can understand the dynamics everywhere!"

Li Xingchen explained.

"By the way, Prime Minister, are you interested in cooperating? can give you a share. ”

The prime minister is a civil official with extraordinary ability, and before returning to Linzhou to compile popular science books, he can be allowed to become the editor-in-chief of a newspaper in Shangjing.

"Huh?" The prime minister was stunned, "But the old minister doesn't know anything about the newspaper." ”

Although the stratification made him excited, he was also afraid that he would not be able to do a good job.

"It's simple, the prime minister doesn't need to worry about it, and I didn't let you go back to Lingzhou with me immediately, let's try this kind of paperwork in Shangjing first."

The prime minister gave a sigh.

Hearing the meaning of this, could it be that the city lord already knew that he was going to take office with him, not his relatives?

His old face was red and embarrassed.

"Then the old minister will rely on the three princes."

The two looked at each other and smiled, and everything was silent.

During this period, cotton clothes were selling hotly, and at the newly bought store, Li Xingchen also instructed Dugu Ling to find a few employees for consultation.

The large factory on the outskirts of the city recruited hundreds of copywriters.

Then let the intelligence department provide the strange and interesting stories of the streets and alleys of Shangjing, and the copyist will render the text to make it eye-catching.

After everything was done, I found a few more children, imitated the newspaper boys of later generations, and went to the streets to promote the newspaper.

The response was quite good, two pennies a newspaper, and the people bought it back as a story, which was quite happy.

There were even some people who didn't buy the newspaper and went to the newspaper office to ask.

Li Xingchen found that finding a copyist to copy day and night was too much work and the speed was slow.

If there is movable type printing technology, not only will it free your hands, but the number will also be dozens of times that of now.

After thinking about it, Li Xingchen immediately set about designing the drawings.

Sent people to work day and night, and after debugging more than a dozen times, they officially arrived at the newspaper plant.

"City Lord, is this thing really as amazing as you say?" Dugu Ling cautiously pinched the printing press.

It's not pretty, but it looks peculiar.

Li Xingchen smiled but did not speak, first used the recorder to carve out a line of Xiujuan's small characters, and then put it at the other end.

The printing press was like a resurrection, automatically imitating the lines burned by the author.

Not only is it extremely fast, but the font is also graceful, which is much better than what is written by real people.

Dugu Ling's eyes widened completely, and his face was incredible.

"City Lord, is this thing alive? Can you write so automatically? ”

Li Xingchen raised his eyebrows.

"In this way, there is no need for so many employees, just a few people in charge of a printing press, and then find a few good writers to make a rendering of the information brought by the intelligence department, and then they can use it on this machine."

"This is just a trial work, and more and more powerful functions are in development, and they will be sent one after another."

Dugu Ling nodded.

"But the city lord, the job of the intelligence department is to collect all kinds of secret events, grasp the intelligence dynamics, and do big things, and you are now using them to investigate trivial things, it's too much to kill chickens with knives."

"For the time being, this is considered to be training for them, starting from small things to run in intelligence errors. Later, I will send someone to form a team of reporters, and the intelligence department can retreat. ”

What is the press corps? Dugu Ling doesn't understand this kind of fresh vocabulary at all.

"Hmm... City Lord, the popularity of the newspapers has dropped a bit these days, and when I came here just now, I heard a discussion on the street, saying that it seemed to be such a trivial matter, and it was not interesting. ”

Li Xingchen also considered this issue.

For the generation of new things, the common people must be willing to spend a small amount of money to buy fun.

If the content is changed all the time, it won't be long before anyone buys it.

But they won't believe some explosive news or predictions at the beginning of the report.

The best way to do is to boil the frog in warm water, little by little, step by step, to penetrate into the hearts of the common people and become their indispensable existence every day.

Dugu Ling sighed, as soon as he looked at the photocopier, the research and development cost was not low, the newspaper only sold for two cents a copy, and it would not be long before anyone bought it.

Isn't it trading at a loss?

It's better to spend all the money in the barracks or the intelligence services.

"City Lord, why don't you stop your losses in time?" Dugu Ling suggested.

When the words fell, the prime minister who hurried behind him suddenly became anxious.

"Stop loss? The old minister just did things for His Royal Highness the Third Prince, you girl is going to do it against the old minister, and the old minister will find a way to do it when the sales are declining. ”

Seeing the prime minister's anxious red eyes, Li Xingchen wanted to laugh.

suppressed the idea in his heart, nodded and said, "Okay, Prime Minister, then wait for you for half a month to prove your ability with me." ”

The Prime Minister breathed a sigh of relief.

He predicted the problem of the newspaper from the beginning and came up with a bunch of ways to deal with it.

But he is different from what Li Xingchen thinks, he is for sales and money!

If there is no story, make it up, and if there is no movement, it completely ignores that Li Xingchen's main purpose is not to make money, but to grasp the trend of public opinion.

The next moment, Li Xingchen dispelled his thoughts.

"By the way, Prime Minister, there is one more thing, since you are in charge of the newspaper while being an official in the imperial court, then your Prime Minister's official seal will be taken out and used, and every newspaper in the future must be stamped with your official seal to ensure the accuracy of the newspaper."

Now the people read the newspaper, first, to have fun, second, to read a story, and third, no one believes that what is in it will be true, which is not conducive to grasping the direction of public opinion.

It will be different with the official seal, and the problem of reliability will be solved.

"This—" The Prime Minister frowned.

If the story made up by the official seal is noticed by others, then won't he be spurned by all the people?

Could it be that the original intention of the three princes was to give the people a reliable guarantee?

So what you write has to be rigorous?

Putting these aside, it's a matter of time before the emperor knows about it with the official seal, how to explain it?

"Don't want to? Is the two layers divided into too little? So be it, give you thirty percent. ”

"Yes!"

With an extra layer, Jae Lian nodded repeatedly.

"Then from tomorrow, the old minister will bring the official seal. Sancheng, he doesn't have to do anything, just lie at home and count the money. ”