The branch in the provincial capital has achieved good results, and its turnover has caught up with the wholesale station of Loess County. Because the cost is slightly higher, the profit is relatively thin, but the development momentum is quite gratifying, and it is on the rise every day.

I'm happy, and I'm even happier when the snow falls. She built this branch single-handedly, and she has a sense of accomplishment.

In order to encourage her, I specially issued a document to reward 100,000 yuan. She verbally said that I was doing too much, but she still laughed at the bonus.

I don't know if it's spiritual encouragement or monetary rewards, Bai Luoxue's entrepreneurial momentum has increased unabated, although she is now in charge of two branches and a cannery, she still asks me to open another branch.

This time she changed her strategy.

The model of opening a branch is not only different from the direct purchase of houses and direct distribution of goods in Loess County, but also different from the way of renting a house in a provincial city and recruiting employees to buy and sell by themselves, but to take the way of joining.

She explained the benefits of this marketing model to me in detail from beginning to end and convinced me.

It's a fast-paced approach that is inexpensive and fast-working. The most important thing is to worry-free, once it is done, it is almost equivalent to waiting to receive money, and the risk is quite low, so why not?

Planning starts with planning.

Although Bai Luoxue can plan, in order to reduce her labor intensity and ensure that the planning plan is more perfect, I still hired a professional planning company at my insistence. As it turned out, I felt that the planning fee of 300,000 yuan was worth it.

From the establishment of the image brand, to the determination of the unified pattern and style of the store, to the design of the clerk's clothing, as well as the unique way of supply channels, and even the design of the division model, it has been done without leakage.

The most important thing is advertising.

To increase the number of franchise stores, I did not advertise on TV or hype on the Internet, but looked for targets from my own customer resources. This is tantamount to internal marketing.

The sales at the wholesale station were witnessed by the vendors, and it was a great temptation for anyone to give them the opportunity to open such a store themselves. The premise is that as long as they have a storefront.

They are vendors themselves, and the storefronts are ready-made, and in addition to renovating and renovating them, they need to spend a small amount of money before they can start their official business.

Those vendors have become well-deserved store managers. If there are store staff, continue to hire them, but if there are no store staff, they can decide whether to increase the number of staff according to the needs of sales. That's their own business.

The most beneficial thing for them is that at the beginning of the opening, they don't need to pay any capital at all, and I will directly fill them with the goods in the store, stipulate a purchase price, a wholesale price, and a retail price, and then try to sell.

Although I sent them a lot of goods, I didn't charge money in the early stage, and those store managers had no financial pressure and could operate boldly with confidence.

I have a good idea of my goods, and I don't worry about selling them at all, even if there are similar products, how can I compare the quality and taste of my goods?

The trial sale period is set for a month, and when you make money, the store manager will continue to operate, if you don't make money or lose money, the rest of the goods are still mine, and I will send a car to pull them back.

Not only that, from the beginning of the renovation of the store to the time when I pulled the goods, I paid all the losses in the store to the store manager.

I only started to collect money when the store made money, I was not the profit of the branch manager, and the contract clearly stipulated that I only needed the payment for the goods purchased in the store.

In the case that the store manager does not have enough funds, I can pay for the goods first and pay later, and I will not pay for the goods until he has earned money and can pay 100% of my payment. After half a year of operation, it will be transformed into a model of payment before delivery.

Gradually, I use my unique cargo resources to control the inventory situation of the store, and then reduce the business risk.

The preferential conditions in the early stage make those who do not have a lot of money eager to try, and it can be said that they can open their stores with little to no reinvestment.

I have two stores that are thriving, and they are there for all to see. To this end, I listened to the advice of the planning company, and Bai Luoxue was in charge of gathering those vendors who were interested in opening franchise stores to visit the site.

The prosperity of one store does not mean anything, and the prosperity of another store can always make their already impulsive hearts swell, and strengthen their determination to open a branch.

The location of the franchise store is important and should never be too dense.

In order to ensure the interests of each store manager, a city as large as the provincial capital has opened a maximum of 5 stores, east, west, north, south, and middle, and the stores are at least 10 kilometers apart, so as to ensure that they can have a surrounding customer base without overlapping each other.

As for the county seat, all of them are exclusive, and there is no second one.

These strategies greatly guarantee the interests of franchisees. Even once the plan was launched, vendors signed up one after another, which can be described as their enthusiasm to open franchise stores.

Bai Luoxue, as the leader of the planning of this matter, kept calling one after another, and for a while he couldn't answer it at all, so he had to turn off the phone in order to be quiet for a while.

In order to reduce her workload, in fact, I felt even more sorry for her, so I asked Xie Qingsong to help and assist in handling this matter, especially this kind of answering the phone and taking up work to hand it over to him.

In order to get the quota of franchise stores, some traders will adopt cross-district operations, he can move from the provincial capital to the county seat to open a store, and some people even want to expand their business in other provinces.

I vetoed the matter of going to other provinces.

Bai Luoxue is very puzzled, with such a good momentum, why did I cut off my money?

"Eat bite by bite, and do things one by one. It's the same with opening a franchise store, you can't do it too quickly. Although the planning plan was perfect and almost flawless, there was one element of uncertainty that was not taken into account. It is people who run the storefront, and the human factor is the most difficult to control. If this store manager does not have the ability to operate, just relying on his enthusiasm and brain, we will open a store for him, and it will really mess up, not only the loss of this store, but also my signboard, which will inevitably have a negative impact, and it will be difficult to continue to expand. ”

My guidance is to go steady, and when one is mature, then open the next. Stabilize one, build one, help one, and support one. If you don't do it, you can do it, so that all those who are willing to work with me can really make money, instead of swarming everywhere.

At the beginning, it was vigorous, and it was all down, wouldn't my hard-earned money be wasted?

If you don't think about winning, you should lose first. This is my business principle.

I'm not going to take a risk without being 100% sure. I'm here to do business, not to be a flash in the pan, but to create a century-old classic, as long as I'm here, I will ensure that those stores will last for a long time.