Chapter 301 Publicity and Merchandising

Nano carbon fertilizer is produced.

Under the organization of Bai Luoxue, Shunzhi was responsible for selecting people and set up an organic fertilizer sales office.

The salesman sank and went to the surrounding counties and cities to promote organic fertilizer.

In the northern market of fertilizers, Bai Luoxue once did research, and according to the research results, she formulated a sales plan.

For now, nano carbon fertilizer is a new product, and the market influence is not yet there. According to Bai Luoxue's opinion, the current more prudent way to promote is to use the fertilizer sales outlets in various counties and districts to carry out agent sales.

Once the market is opened, adjust the marketing strategy in real time.

This method is relatively conservative, and it is difficult to quickly form an influence in the market.

So, I added some chips.

Bai Luoxue is responsible for establishing an organic fertilizer sales website as soon as possible. The sales of coconut water prove that the power of the network is powerful and can make a quick impact.

Bai Luoxue summoned Xie Qingsong and others to implement the matter.

Deputy County Magistrate Huang came.

On the occasion of the completion of the organic fertilizer production line a year ago, Deputy County Mayor Huang had come, and he knew that it was officially put into operation on the eighth day of the first lunar month.

He was not able to show up that day because there was an important meeting in the county, but he came anyway after that.

He brought reporters from the Loess County TV station and a reporter from the county newspaper.

In the words of Deputy County Magistrate Huang, the main purpose of these reporters is not to report on his political activities, but to help me promote nano carbon fertilizer.

That's a good thing, I wish it was. Since the county leaders offered to help with the publicity, I cheekily asked them to broadcast more time and I could pay for some advertising.

When the TV reporter heard that I was interested in advertising, he immediately contacted the director.

The TV station director is here.

He brought several actors.

An agreement was reached through some negotiations. The TV station was responsible for shooting several commercials, which were broadcast on a rolling basis on a 24-hour online TV station for three months.

Originally, the TV station wanted 3 million advertising fees, but Deputy County Magistrate Huang vetoed it on the spot, except for the related expenses of actors and crews, all others were halved. In the end, I only paid 600,000 yuan, and the TV station advertising matter was solved.

It turns out that the advertising done by the TV station is very effective.

At this time, during the Spring Festival, farmers were idle at home and spent a lot of time watching TV. The advertisements that were bombarded quickly produced memories, which were deeply and passively imprinted in my mind. The commercials were so lively and interesting that even the children could say a few words of advertising.

The advertisement was broadcast for three consecutive months, just in time to cover the spring ploughing season, farmers knew the benefits of organic fertilizer to the soil, and a large number of people chose nano-carbon fertilizer.

In the first month, the nano-carbon fertilizer quickly formed a backlog, and the warehouses of the organic fertilizer plant were full and had to be stacked in the open air. To this end, Yu Shunzhi purchased a large number of tarpaulins to cover it.

Seeing that so much fertilizer could not be sold in time, he also suggested whether to suspend the organic fertilizer production line and wait until the inventory was sold out before it was too late.

Of course, I did not take this advice, which is a short-sighted act. When farmers need fertilizer, it will be too late, and the supply must be prepared in advance.

Sure enough, from the second month, the inventory began to decrease rapidly, and by the third month, it had achieved zero inventory. The whole production line is running at full capacity, producing 24 hours a day, and it is not available.

It was all in my sight to come.

Fang Gong once gave me a phone call, which is more beneficial to the sales of nano carbon fertilizer.

The production quality of nano-carbon fertilizers is much higher than the design standard. He suggested that I participate in the provincial excellent product selection, which is absolutely natural.

After the selection of provincial excellent products, the selection of ministerial excellence and national high-quality products will be carried out non-stop.

This should be done by someone else, and the sooner the better. The results of the selection, I can't wait for the spring, and when I strive for autumn ploughing, I will win at least one, which will definitely be of great benefit to the sales of nano toner.

This matter is implemented by Bai Luoxue.

Bai Luoxue is also a layman in this regard, so she found a technical consulting company and entrusted the other party with this evaluation. This consulting company is really hardworking, one step a month, and within three months, the provincial and national excellent departments have been taken down.

This undoubtedly gave a few shots to the sales of nano carbon fertilizer, and soon the market was in short supply. The reputation went out, the price went up, and the profits naturally became more and more lucrative.

But I gave a directive that the sales price of nano carbon fertilizer should not exceed 110% of other brands of organic fertilizer, and not to increase the burden on farmers while leaving room for survival for peers.

Because the cost performance of nano carbon fertilizer is very high, far-sighted farmers have used it early. Facts have proved that nano-carbon fertilizer not only has a good long-lasting fertilizer effect on crops, but also has the effect of improving soil.

Another suggestion from Fang Gong was that I should enter the Eastern Province as soon as possible. He had given me a few contact numbers before, and they were all from regional fertiliser agents who sold the entire Eastern Province.

For this matter, I personally took Bai Luoxue on a visit.

When I reported the name of the unit, the bigwigs dismissed it, saying that they had not heard of it.

When I proposed to ask them to sell Tianzhu brand nano carbon fertilizer as an agent, I was flattered one by one and said that it was too late to see each other. Only then did I realize that the fame of Tianzhu brand nano carbon fertilizer was much greater than that of my Chen Lingyu.

Bai Luoxue once did a survey and asked those customers who bought organic fertilizer, where did they get the information about the sale of organic fertilizer?

90% of the information was obtained from TV advertising channels, 8% from online promotion, and 2% from others.

The people who know about nano carbon fertilizer from TV advertisements are basically concentrated within a radius of 200 miles around Loess County.

It seems that TV commercials and online publicity are still quite important.

Cooperation with several regional agents in the Eastern Province hit it off.

When I mentioned Fang Gong, they all said they knew each other. Because Fang Gong is a very famous celebrity in their province, he is present in almost every enterprise. The big bosses often talk about this person. Fang Gong played a great role in the promotion of science and technology, especially in the Eastern Province, leaving his footsteps everywhere.

The sales of nano carbon fertilizer in the north are in full swing, especially after the evaluation of the provincial excellent national high-quality products, the provincial TV station also helped to do publicity reports, and soon the nano carbon fertilizer was awarded to form a well-known brand in the country.

This has been a major boost to sales in the southern region.

In the early days of promoting nano-carbon fertilizer in Qiongyang area, I had a lot of brains about how to publicize it. In fact, if I knew that the nano carbon fertilizer after the evaluation had such a strong brand communication ability, where would I need to worry about this.