Xu Ke is a little crazy! He also has a reason to be crazy.

The box office in the first week was 516 million, and as long as the follow-up publicity keeps up, it is possible to break one billion!

If successful, this will be the first movie in the history of Chinese cinema to break one billion!

It's a temptation that no commercial filmmaker can resist.

Although the main potential of a film is in the first week, the follow-up is also very important.

Let's take the previous life, the first movie in China to break one billion at the box office.

The box office of "Thai Embarrassment" was only more than 300 million in the first week, but until the next release, it won a total of 1.3 billion box office.

This is enough to show the great stamina of this movie.

The starting point of "Dragon Gate Flying Armor" is better than that of "Thai Embarrassment", so it is naturally qualified to fight.

And Xu Ke also has this strength, he has united almost all theaters in China to fully release "Dragon Gate Flying Armor".

In order to break the billion-dollar box office, he put in too much effort.

Not only in the domestic market, but also in the foreign market, he did not let go.

But the problem now is that the foreigners don't seem to buy it.

Xu Ke didn't care, he just used the markets of these countries as a supplement.

In this way, on the resume of "Dragon Gate Flying Armor", a global release can also be added.

This forced to come up at once.

However, the content behind it has nothing to do with Zhou Chen, what he needs to do is to participate in the variety show "Longing for Life" and promote this movie.

"Longing for Life" is a variety show on Mango Channel.

In China, if you talk about variety shows alone, the ratings of Mango Channel's variety show are the first.

As for the second, there are 503 units.

In third place is the Tomato Channel.

It's just that the reputation of the top two is not very good, and plagiarism and high-intensity recording are all criticisms.

In the past, "Longing for Life", as the main slow-paced variety show of Mango Channel, was always able to bring some comfort and light-hearted jokes to the audience in the fast-paced urban life.

In addition to the resident guests, there are also some flying guests who come to the mushroom house.

Watching these familiar people show their simple side in front of the audience, the audience's faces will occasionally show a faint smile.

It is this kind of laughter in the blandness that makes countless viewers willing to continue to follow this show.

But in the sixth season, there was clearly something wrong with the show.

Ratings have declined, and even ratings have begun to fall off a cliff.

Countless people complained that the form of the program was difficult to innovate, the positioning and personality of the creators remained the same, there were more and more advertisements, and the content was becoming more and more boring.

Even the flying guests are people they don't know.

In particular, the new resident guest Zhang Yixin was considered contrived by the audience, who was obviously very shrewd but pretended to be innocent, revealing a fake and empty smell.

This made a lot of people just give up on the show.

Anyway, there was no episode of the show, and the comment area was basically full of scolding.

"It's getting worse and worse, and it doesn't reflect the word yearning at all."

"I'm really speechless, why do you want to invite Zhang Yixin, I'm afraid of chickens, ducks, birds, and fish, it's the main pastoral life, why invite him if you're afraid of anything?"

"Wasted six precious minutes of my life!"

At this juncture, Zhou Chen, a very popular star, is going to be on the show, which is exactly what the program team expects.

Zhou Chen's popularity is high, and he is mysterious, except for the premiere of the movie, he has already shown his face in front of the audience at the last film festival, and he usually seems to have disappeared.

The singer who used to be in the public eye all day long has become an actor and has become like this.

Don't say that the audience is curious, but the people in the program team are curious.

There is no harm in such a person participating in the show!

Therefore, even if it was the program group that Zhou Chen's company took the initiative to contact, "Longing for Life" still took the initiative to send Zhou Chen a notice fee of more than 4 million.

After it was determined that Zhou Chen was going to participate in "Longing for Life", the program team began to publicize.

Now the information related to Zhou Chen does not need the program team to spend money on hot searches, just his name is enough.

Not only that, the program team also said that they would invite a new generation of actors to participate in the show.

As soon as this news was released, the audience, who was still full of expectations, was instantly dissatisfied.

"I just want to watch Zhou Chen, why do I want to invite a new generation of actors?"

"Don't you understand? The program team must have sprouted the old state and want to praise the newcomers. ”

"I don't object to praising newcomers, but why do you want to use Zhou Chen to praising them? Can't you leave a good actor for the film festival? ”

"The program team's hand is really disgusting, but for Zhou Chen, I will still watch it."

The audience is very entangled, they don't want to miss Zhou Chen, and they don't want to meet the so-called new generation of actors.

The program team naturally saw these news, but they didn't pay attention to it.

After all, it is the money that collects money from the behind-the-scenes financiers.

As for Zhou Chen, they have paid the other party's announcement fee, so they must obey the arrangement of the program team!

I have to say that Zhou Chen, who played with the other party's hand, was stunned.

In the nanny car, Jiang Yirui said:

"Zhou Chen, it's time to get to the place, the car of the program team is waiting for you there."

She pointed to a few black cars on the side of the road, the model Zhou Chen didn't recognize, but she thought it should be the advertiser.

This is also the reason why the car of the program team was changed.

When watching variety shows, you have to believe that all the brands you can see are definitely sponsored by advertising.

The sponsoring manufacturer can appear the trademark, and the one who can be constantly read out by Mr. He is the title sponsor.

It belongs to a higher level of sponsorship, and to put it bluntly, it is the kind that takes more money.

There is also a reason why you have to get on the car of the program group, which is that the shooting equipment above is relatively complete.

got out of the car, and the people from the program team quickly greeted him.

The leader of the team is a director of the program group.

The director Cheeduo in a variety show, they control every detail at any time.

There is also a chief director above the director.

The chubby director walked up and took Zhou Chen's hand very enthusiastically.

"Teacher Zhou, I finally saw you in real person."

"It's not too early, let's go."

The sixth season of "Longing for Life" was recorded in a somewhat special way, which was a live broadcast plus recording.

Although the live broadcast does not take place all the time, there is a fixed duration every morning.

At this time, the morning live broadcast was about to start.

Getting in the car, the director began to explain some precautions for Zhou Chen about this show.

And by the sea in Qiongzhou.

"Together we are the life we yearn for!"

The slogans of the five men followed, followed by a series of lengthy advertising slogans.

The sixth issue of "Longing for Life", a new issue will be broadcast.