Chapter 100: How should Han Tang go? (3rd Update)

This naturally makes the scientific research cost of the new mobile phone extremely low, so low that it can be said that it is the same as Lin Xuan's own research and development of a new mobile phone.

According to the news that Lin Xuan heard by chance in later generations, in the most glorious peak period of the copycat machine in later generations, the price of the lowest-end MTK chip platform of Lianqike was once reduced to an ultra-low 20 yuan!

That's right, it's equivalent to two cups of 8 yuan milk tea, and you can buy a chip for a mobile phone!

So that's why a few years later, there will be many 99 or 149 and so on 100 yuan mobile phones on the market!

Therefore, because the R&D cost of Po Island mobile phones is close to none, coupled with their plan to produce 30 million units a year in large quantities, they plan to make small profits but quick turnover.

Maybe their profit on a single mobile phone is very low, but when the number reaches the 30 million level, the comprehensive harvest will be several times more than now, right?!

Thinking of this, Lin Xuan narrowed his eyes, I have to say that the means of Podao mobile phones this time are indeed very amazing, and it can be said that all mobile phone manufacturers will be killed in one step!

At this time, Po Island Mobile has begun to transform into mass production of this kind of mobile phone, and is ready to use the huge and terrifying number to crush others first.

Other mobile phone manufacturers and even those copycat manufacturers reacted after knowing the secret of Lianqiaoke's MTK chip platform, but in the face of the overwhelming Po Island mobile phones.

Only then did I realize that it would be very difficult for latecomers to go further!

Because people have passed 30 million mass production orders, the purchase price of chips and even other accessories has been lowered to a very terrifying degree to allow themselves to make profits through mass production and sales of mobile phones.

And because you can't compare with others in terms of production quantity and even sales volume, when you purchase accessories, those accessories manufacturers will definitely be reluctant to give you a lower price.

In this case, because the purchase price of accessories is not as good as others, for latecomers, the profit of making mobile phones for migrant workers is very low, only a few percent, and this business is not easy to do and cannot be done.

Originally, the price of 299 could be called the price of a fracture, and the profit was not too high, only a few dozen profits, which was equivalent to ten to ten percent of the profits.

Now the price has dropped to 249, even if there is no R&D cost, it can still be used by using MTK chips that are cheaper than the original, but there is a limit to how cheap the MTK is!

But no matter how cheap the chip is, it can't be cheaper by 50 yuan, so it's easy to do this business!

The fact is indeed so funny, others are not good at it, but for the manufacturers of mobile phones produced at the 30 million level, because of mass production.

In the end, their profit may not be a few percent, but a dozen or even 20 percent.

So for others, what they can't do is done for them, and they are happy to do it!

"What a good method, is this Xu Bo's handwriting? Don't underestimate it, Xu Bo is really not to be underestimated. ”

Lin Xuan sighed with emotion.

I have to say that since Xu Bo came to power, Po Island's mobile phone has undergone earth-shaking changes, and finally caused such a terrifying situation!

I have to say that if the head of the Podao mobile phone is Xu Bo and not that Xu Hua, then the future generations of Bird mobile phones may not decline, but will survive and live very well.

But it doesn't!

In the past, the Po Island mobile phone finally declined, but it is conceivable that there must be some kind of story in it.

However, these stories have nothing to do with Lin Xuan, and Lin Xuan doesn't care what happened to the Po Island mobile phone in his previous life.

He is more concerned about the current affairs, such as how to curb the crazy situation of the mobile phone on the island!

At this time, seeing that Lin Xuan seemed to come back to his senses, Lin Xuan's teacher Ni Guangnan also slowly suggested:

"Xiaolin, I think we should reduce the price to 249, I have to say that I am afraid that in the entire mobile phone market, only we can fight with Po Island mobile phones."

The procurement cost of Lin Xuan's Hanfeng generation chip is 20 yuan, because it is designed by Lin Xuan, the actual R&D investment cost of this chip is almost equal to 0, so only the chip procurement cost needs to be calculated.

Of course, it is not right to say that it is equal to zero, because it did cost more than 7 million yuan, that is, more than one million US dollars, just for tape-out.

Therefore, it is not correct to say that the cost of scientific research investment is zero, but for Hantang Company's own use, this scientific research cost naturally does not need to be calculated.

Anyway, the money has already been given to others, and now it is difficult to calculate the cost of adding scientific research in hindsight, so Lin Xuan is too lazy to calculate, and it can be calculated directly at the cost price of procurement.

"Prices can't go down."

Lin Xuan, who pondered for a moment, rejected Ni Guangnan's suggestion to reduce the price.

If the second-generation migrant worker mobile phone, that is, the Hantang Glory generation mobile phone, is sold for 299 yuan, the comprehensive cost of mass production will decrease, and Lin Xuan can probably earn 80 yuan a piece.

So he can sell so much, this is because Lin Xuan can produce his own chips, and the cost of each chip is only 20 yuan.

Moreover, Lin Xuan also directly signed orders with other mobile phone parts manufacturers for 14 million mobile phones per year.

Therefore, the price of many accessories has dropped by one level again compared with the previous 5 million level order.

In the end, Lin Xuan's profit reached a considerable 80 yuan, which is equivalent to 27% of the net profit of each unit!

According to Capital, when the profit reaches 10%, they will be ready to move; When the profit reaches 50%, they will take risks;

When the profit reaches 100%, they dare to trample on all the laws of the world; When the profit reached 300%, they dared to risk hanging.

So at this time, Lin Xuan's 27% net profit is enough to make many people willing to take the risk.

At this time, if the price of the mobile phone is reduced to 249 yuan, then Lin Xuan's profit is only more than 30 yuan, which is not as good as the Hantang 2 labor version of the mobile phone!

Of course, Lin Xuan can actually increase his profits, that is, to replace the one-inch screen of the Glory generation mobile phone with the 0.5-inch small screen of the Hantang 2 labor version.

In this way, Lin Xuan would be able to save a sum of money to get a profit of 50 yuan, but Lin Xuan thought about it and decided not to do it.

Because to be honest, in Lin Xuan's opinion, the 0.5-inch screen is really a bit small.

It's okay to display a phone call and text message, but it's a bit difficult to use for Penguin Chat.

Because there is too little content that can be displayed, unless Lin Xuan reduces the size of the text, but if the text is reduced, then people may not be able to see the content of the screen clearly.

So in this case, increasing the screen is the best choice, and from 0.5 inches to a one-inch screen, the cost of the Honor mobile phone has increased by more than 20 yuan, for this extra 20 costs, Lin Xuan still thinks it's worth it!

Because the screen has become one inch, this mainstream screen size that is now available in more than 500 pieces, then the use of chat will not seem so narrow, which is a good thing for those elderly and middle-aged.

According to what Lin Xuan knew in his previous life, the eyes of those middle-aged and elderly people were usually not very good, and the size of the text used on their mobile phone screens was often frighteningly large.

Therefore, for the glory generation of mobile phones, Lin Xuan also conforms to the future era, allowing users to adjust the text size of the mobile phone, and has specially developed a special elderly and "blind point reading" mode.

To sum up, Lin Xuan didn't want to reduce the price to 249 yuan, after all, he has been going to the ultra-low end, and he will always be cheaper than others, which has no future.

Earning hard-earned money through the model of selling mobile phones in large quantities is not a good thing for Lin Xuan's mobile phone factory, nor is it a good thing for Huaxia.

Because the profits are too shallow, it doesn't matter to ordinary businesses, but it is fatal to companies in the high-tech industry.

What do companies with no money do to further develop and expand? What to use to develop new technologies in the name of burning money?

Therefore, the "small profits and quick turnover" model of Po Island mobile phones is not advisable, although in the short term it will allow many people to own mobile phones, which seems to be a good thing in terms of results.

But in the long run, because many people have bought the cheapest mobile phones, it will lead to a general lack of money and insufficient funds for major domestic mobile phone companies, so that they do not have sufficient funds for scientific research and development.

Therefore, Lin Xuan continued to reduce the price, making the fight in the low-end mobile phone market more cruel, which is not advisable!

"This ......"

On the other side, Ni Guangnan and Secretary Chen, when they heard Lin Xuan say that the price could not be reduced, they all looked at Lin Xuan in surprise.

Now that the Po Island mobile phone has lowered the price to a terrifying ultra-low of 249 yuan, at this time, if the Han Tang Glory Generation does not reduce the price to 249, how can Lin Xuan's mobile phone be sold?

In the field of low-end mobile phones, people are very sensitive to price or cost performance.

One is 299 yuan and the other is 249 yuan, and the price difference between these two mobile phones reaches one-sixth, reaching 50 yuan so much.

Is Lin Xuan sure that those consumers will not vote with their feet to choose the second-generation mobile phone of Po Island workers?

"Prices can't go down."

Looking at the two pairs of puzzled eyes, Lin Xuan once again told his decision, and at this time, a hint of determination flashed in his eyes.

Although the price difference between the two is more than 50 yuan, it reaches one-sixth of the price of a mobile phone.

But the price gap of 50 yuan has not yet reached the level where people are not willing to buy Hantang Glory generation mobile phones at all.

He has full confidence in the Glory Generation, even if the Glory Generation of the Han and Tang Dynasties is 50 yuan more expensive than the Po Island laborers.

But Lin Xuan believes that consumers will eventually use their feet to choose the glory generation of Han and Tang!

Looking at Lin Xuan's expression at this time, Ni Guangnan said with some puzzlement:

"It doesn't matter if Lin Xuan used to be a mobile phone of more than 600 yuan, but now they are all ultra-low-cost mobile phones of less than 300 yuan, and the price difference of these 50 yuan is a bit big."

"Teacher, I know what you said, but I still believe in our Hantang Glory mobile phone!

I don't think the difference of 50 yuan is enough to make our sales suffer a huge setback and even prevent us from reaching full production.

I believe that the glory generation of the Han and Tang dynasties will tear through the monopoly net of Podao mobile phones! ”

At this time, Lin Xuan seemed to have inexplicable confidence, and it seemed that the 30 million "small profits and quick turnover" mobile phones of Po Island mobile phones could not intimidate Lin Xuan.

"In that case, I'll try to believe you."

Seeing Lin Xuan's confident appearance, Ni Guangnan can only acquiesce to the new generation of migrant workers' mobile phones of Hantang Technology Company, and will continue to maintain the original price of 299 yuan.

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