Chapter 210: The Pioneer of Chinese Style
After Sang Shaolong finished chasing "The Silent Truth", he went to watch the new drama "Legend of the Night" on the kiwifruit platform.
This time "Tales of the Night" is only an update of the previous four episodes.
Although the number of updated episodes is the same as that of The Silent Truth.
But "The Silent Truth" only has a total of twelve episodes, compared to the total number of episodes of "Tales of the Night", which is close to forty episodes, the update is already very generous.
Tales of the Night seems to be updated more frequently than normal.
The only difference may be that "Tales of the Night" will be updated three days a week, with two episodes a day, except after it was launched.
Although the first four episodes of "The Silent Truth" look very smooth, the quality is okay.
But there's nothing particularly out of the ordinary.
If it is a low-cost drama produced by some other small companies, Sang Shaolong probably thinks it is okay.
But after all, with the blessing of Xu Ji, in fact, Sang Shaolong's expectations are still very high.
After watching the first four episodes, Sang Shaolong was still slightly disappointed.
As for the self-made urban fantasy drama made by Kiwi Fruit with a big investment, it made Sang Shaolong feel unexpectedly good.
Although the whole drama is set in a modern city, the production level in terms of special effects is not inferior to "The Legend of Killing Immortals", which was broadcast yesterday.
The settings in various aspects are also very novel, although the plot is as old-fashioned as "The Legend of Killing Immortals".
But the drama party is very clever to rely on the novel background setting to package, and the evaluation here in Sang Shaolong is even better than the "Legend of Killing Immortals" I watched yesterday.
Overall, these two dramas still have the potential to be a big hit.
But the ratings on the petal network should not be too high, and this kind of drama itself is going for popularity and traffic.
Not everyone is Xu Ji's kind, regardless of the audience's reaction, and the knife in the play is not soft at all.
......
On Sunday, Penguin, Kiwifruit, and the ratings and data related to the new dramas that were launched at the same time on Station G also came out.
As "The Legend of Killing Immortals", which was broadcast a day in advance, the 24-hour broadcast volume is the highest.
Although it did not break the record of "The Legend of Sword and Fairy II", it also reached a more terrifying 34 million.
The second is naturally that the early publicity battle is not weaker than "Legend of the Night" of "The Legend of Killing Immortals", although it was broadcast a day late, and the popularity was robbed a lot.
But it also achieved 28 million views.
That's a very good result.
And in terms of the audience's word-of-mouth and evaluation, "Legend of the Night" is better, and there is a great chance of turning the tables in the follow-up.
Of course, the worst is "The Silent Truth" at Station G.
Although because of the attraction of screenwriter Xu Ji and Ran Bai as the protagonists.
But in terms of publicity, it can't be compared with the other two with deep pockets, and the number of views in 24 hours is just over 10 million.
In fact, as a low-cost online drama, such a result is already very successful.
But after all, it is Xu Ji's drama, and many people are actually a little surprised by such an achievement.
In particular, some of those who predicted that "The Silent Truth" would become a dark horse.
Of course, although the data can't be compared, "The Silent Truth" is still the best in terms of word-of-mouth.
In terms of the relevant scores of the three dramas on the Petal Network, the opening score of "The Legend of Killing Immortals" is 7.2, and it is likely to fall to more than 6 points in the future.
The overall reputation of "Legend of the Night" is good, and the opening score is even just 8 points.
The overall rating of "The Silent Truth" reached 8.6 points.
Of course, the number of ratings for "The Silent Truth" is also much worse than the other two dramas.
Therefore, film critics and self-media feel that such a score is on the high side.
Although the reputation of the show is good, the atmosphere at station G at this time is slightly dull.
In the film and television department, Chi Jiang listened to the reports of the people below, even if his face was very determined, but the assistant could already see that Mr. Chi was still a little anxious.
"Mr. Chi, the number of paid members we have this month is declining wildly."
"Now it's down to more than 90 million."
In addition to You Man, another vice president of the department spoke.
You must know that in the finale of the second finale of the former Immortal Sword, the number of members of Station G successfully broke through the 100 million mark.
At that time, the G station also celebrated once as a whole.
I didn't expect that it didn't take long for the number of members to drop so much.
This time, "The Silent Truth" was launched, but the final effect was not as good as imagined.
Although the loss of paid members was barely controlled, there was still a big gap between the data after the start of the broadcast compared with the two dramas broadcast by Penguin and Kiwifruit at the same time.
Even Chi Jiang, who expected this at the beginning, was inevitably a little anxious at this time.
Chi Jiang also knows that this is the price he must pay for choosing Xu Ji's company to cooperate.
At the beginning, it was agreed that they could not interfere with the creation and filming of Tongji Entertainment.
Otherwise, Chi Jiang would definitely not agree to the so-called suspense theater.
It is the best choice to let Xu Ji continue to shoot the fairy sword series.
After all, the success of Fairy Sword is obvious to all, and the IP of the Fairy Sword series can completely help Station G stabilize the number of paid members.
The audience of suspense dramas is really still too small.
......
The news that the data of "The Silent Truth" is not good is also known to Xu Ji at this time.
Of course, Xu Ji is not surprised by this.
This drama is not the kind of drama that can become popular when it starts broadcasting.
But the whole drama is full of stamina.
The first four episodes haven't even reached the power stage yet.
In addition, there are also many people on the Internet who sing the signs of decline.
The person behind these marketing accounts, You Man, is not clear.
In addition to kiwi and penguins, Phoenix Entertainment, one of the three, is also very happy to take the opportunity to step on it.
When there were many times of such public opinion before, You Man often found some shadows of Phoenix Entertainment.
Compared with You Man, who was very surprised by this situation, when he first came to Rongcheng, Wen Hao, who had just joined the company, was indignant.
"The drama "The Silent Truth" is definitely one of the best suspense dramas I have watched in recent years!"
"And the first four episodes aren't that bad, right? These marketing accounts are just for the heat and eye-catching. ”
After Wen Hao came to Tongji Entertainment, he naturally watched the complete "The Silent Truth".
After reading it, I was very excited.
It's a pity that he also knows that such a theme suffers a bit in the market.
But the media that use words like "mediocre", "boring", and "pretending to be mysterious" to describe this drama really make people a little angry.
"It's fine."
"In Xu Ji's words, let the bullets fly for a while."
You Man said to Wen Hao.
Although Wen Hao didn't understand, he probably understood the meaning of You Man's words.
It's true that it's only now on the air, and the really exciting part of the show "The Silent Truth" is still to come.
However, after glancing at You Man, Wen Hao was also a little puzzled.
It was only after he came that he learned that You Man was in charge of the management of Tongji Entertainment.
But isn't the other party from station G?
is also the vice president of the film and television department, which can be regarded as Chi Jiang's right-hand man.
Is this You Man a person from Tongji Entertainment or a person from Station G?
......
With the broadcast of the new drama of Penguin and Kiwifruit, the popularity of Xianjian II finally began to slowly show a downward trend.
But it is a very rare thing that a finished drama can still appear on the Weite hot search list from time to time.
The happiest thing is the penguin and the kiwi fruit, who have finally come out of the shadow of Fairy Sword II.
The two dramas "The Legend of Killing Immortals" and "Legend of the Night" have also tried their best to snatch the audience during the period after the broadcast.
Various marketing methods are emerging.
On the one hand, there were scandals about the male and female protagonists, and on the other hand, the source of the film was leaked, and the follow-up plot was spoiled.
On the contrary, although the audience who has watched "The Silent Truth" has a good reputation since it was launched, it is far from the other two dramas in terms of popularity.
Although the enemy Taiwan has a strong opponent, the penguins and kiwi are happy.
Because the new drama produced by Xu Ji Company on the side of G station has not become the so-called dark horse.
Compared with rivals who know each other well and have competed for so many years, they are even more afraid of Xu Ji.
Such an unreasonable, newcomer who has no market rules at all, has already seen it on the three major video platforms.
In particular, Xu Ji's drama marketing did not use too many means at all, and Xianjian Er was able to fight all the film and television dramas at that time without fighting back.
can only disrupt the film and television layout plan on his side and postpone the launch time of the new drama.
It's so unreasonable.
But the penguins and kiwi didn't have time to rejoice for two days.
I suddenly realized that something was wrong.
The data of new dramas on both sides began to decline sharply.
......
"What the hell is going on?"
As the president of Penguin Video, Xu Sheng is busy from morning to night every day, and he doesn't even dare to eat too long, let alone surf the Internet for entertainment.
So for the spread of some news or something, he can only rely on his assistant to report to him every day.
Hearing Xu Sheng's words at this time, the assistant certainly knew what the other party was asking.
What can make Xu Sheng's expression so ugly is naturally the data problem of "The Legend of Killing Immortals".
"Mr. Xu, I don't know."
"But I guess it may have something to do with the latest episode of "I Am a Songwriter" that aired yesterday."
Hearing the assistant's words, Xu Sheng, who was originally angry, was stunned for a moment.
"I'm a songwriter?"
"Kiwifruit's variety show?"
The assistant nodded.
"After the latest issue of "I Am a Songwriter" was broadcast yesterday, the Internet is now full of discussions about Xu Ji and Huaxia Style."
"The marketing of our new show has received a lot of marketing."
"Even Kiwi's own Tales of the Night."
Xu Sheng looked confused, he never expected that what would affect Penguin's new drama would be a variety show?
......
It's the same with kiwifruit, which was a little unresponsive at first.
But soon realized that it was a variety show on the same platform that stole the audience of his new drama?
It's really a bit laughable.
But it's not to blame the Kiwi executives.
After all, the two departments of film and television and variety shows are separate.
What's more, although "I Am a Songwriter" is broadcast exclusively on Kiwifruit, in fact, the recording and post-editing production of the program are all responsible for Mo Jianwen's own company.
Kiwi is nothing more than the exclusive rights to the relevant broadcast.
No one knew that the latest issue of "I Am a Songwriter" could cause such a big sensation.
Rewind the clock to the day after "Tales of the Night" and "The Silent Truth" aired.
The latest issue of "I Am a Songwriter" has also officially launched.
But because the promotion and marketing of the two dramas "The Legend of Killing Immortals" and "Legend of the Night" are spending money like crazy, the new issue of the songwriters did not appear on Weite's hot search.
The audience has also decreased a lot compared to before.
But that didn't stop the audience from getting excited after watching the show.
Especially in this episode of the program, Xu Ji once again wrote a new Chinese-style song, and sang it on stage himself.
The song "East Wind Breaking" has directly become the object of discussion on the whole network.
Countless music critics, including Xiong Lu, have published articles from the media.
Specifically to discuss Xu Ji and the so-called Chinese style songs.
During this time, the word Huaxia style has been broadcast for longer and longer as the last episode of the program has been broadcast, and the popularity has not been as good as before.
And the Chinese-style songs written by the follow-up imitation traces are all more ugly than the other.
As a result, not many people paid attention to the new Chinese-style songs that Xu Ji said before.
Now the song "East Wind Breaking" suddenly came out, which once again pushed Huaxia Feng into the field of vision of netizens.
"! This is the Chinese style! ”
"That's so good! I unilaterally announced that only Xu Ji's is called Huaxia Feng. ”
"What kind of stinky fish and rotten shrimp are those before, and you dare to advertise that your new song is Chinese style?"
"Not long ago, everyone said that Xu Ji's Chinese style is not good, but it is a pseudo concept, and now this song "Dongfeng Break" is a slap in the face of those people!"
"What about the Chinese music critics who satirized Xu Ji before? Why don't you all speak now?!
”
.......
In fact, in addition to ordinary melon-eating audiences and people who come simply to listen to songs, the new "I Am a Songwriter" has brought the biggest impact to the entire music scene.
In the last episode of the program, "Flower Field Mistake" was born, and for the first time, everyone heard the so-called "Chinese style" style music.
But at that time, everyone didn't know much about such a new music style, and it was in the exploration stage.
Not only the songwriters who posted the songs, but also some of them tried to create, but the effect was very bad.
Even many people think that the so-called Chinese style is just a variant of rhythm and blues because of the rhythm and blues style in "Flower Field Wrong".
Many people have fallen into the mistake of writing Chinese-style songs with rhythm and blues style.
And this time, the song "East Wind Breaking" seems to have opened a different door for them again.
It turns out that the Chinese style does not have to be combined with rhythm and blues.
This "East Wind Breaks", compared with the previous "Flower Field Mistake", is a purer Chinese style music.
The most important thing is that Xu Ji shared a lot of his understanding of Chinese style music in the show.
"Three Ancient and Three New", "The Use of Traditional Musical Instruments", "Mainly Using the Traditional 'Palace Tune' Melody" and so on.
It can be regarded as directly pointing out a correct direction to the songwriters who have been trying Chinese style songs.
Many people have a premonition that with the birth of this "East Wind Break", the new song of Huaxia style may usher in a blowout explosion in the future.
And Xu Ji, also on this episode of the show, relied on this song to confirm the identity of the pioneer of Chinese style.
.....。