"Old Duan, there is a very special new drama here, you can take a look."

Beijing Television and Radio Bureau, as the number one leader, Duan Shengyu still maintains a certain intensity in his work.

For an old man like him, who is basically certain that he is about to retire, it is quite not easy.

Of course, Duan Shengyu's ability to sit in his current position is not based on his qualifications.

The Television and Radio Bureau has undergone several reorganizations for so many years, but Duan Shengyu is still sitting firmly in his position, which is enough to prove everything.

"New drama?"

"What's new?"

Duan Shengyu frowned, he actually likes to care about the interesting new dramas that emerge from time to time.

Therefore, after explaining that the audit department has found something, he will be notified.

But he doesn't have much energy to put it on this as much as he did when he was young.

In addition, the official will have some tasks from time to time, and he can't spare so much time to come a lot of times.

It's the same this time.

Thinking of the propaganda task given by the official, Duan Shengyu had a headache.

How to promote this game of Go?

Could it be that a drama with the theme of Go is also filmed?

......

"Chess Soul?"

"Is there really someone who made a film and television drama with Go as the theme?"

After listening to his subordinates' words, Duan Shengyu's whole person felt a little incredible.

If it weren't for the fact that this propaganda task was not long ago, Duan Shengyu would have suspected that someone had made a drama specifically to please him.

There is even a kind of behavior that takes the initiative to come and deliver pillows when drowsiness comes.

In the recent international Go competition, Huaxia directly won the chess players of Xiaori and Bangzi Country, and after more than ten years, once again won the championship of the Fengyun Cup, the most influential international Go event.

Officially, the Television and Radio Bureau is responsible for the publicity and promotion of this matter.

And we also need to see the influence of real Go tournaments rise.

It's fine if it's something else, but if it's Go, not many people really pay attention to it.

Especially among young people, not too many people will care.

Even if it is active publicity, it is estimated that there is no topic on the Internet, where young people now have most of the right to speak.

So how to promote it has become a headache for Duan Shengyu these days.

I didn't expect that before I could figure out a way, such a drama was sent for review.

"It's still produced by Xu Ji Company?"

Duan Shengyu was even more surprised when he saw the name of Tongji Entertainment.

Speaking of which, Xu Ji is really his lucky star, and the previous few cooperations, after choosing to cooperate with Xu Ji, have had quite good results.

Now in the dark, it seems that Xu Ji has to rely on Xu Ji to help.

Before Duan Shengyu was ready to watch this Go-themed drama, he waved his hand and gave the green light to all aspects of this "Chess Soul".

......

In Shanghai, at the headquarters of Station G, Chi Jiang was personally preparing for the publicity work before the official launch of "Chess Soul".

Unexpectedly, another news that surprised him very much came from the mouth of the assistant.

"Exclusive on official TV?"

"Really?"

Originally, because of the niche theme, Chi Jiang also felt that it would take a lot of effort to promote this drama.

Fortunately, the cast in it is good, and the quality of the whole drama is not low, so it should be able to smoothly become a popular niche drama.

But no one told him that this "Chess Soul" still has an official background in it.

Although Tongji Entertainment only seems to say lightly that this drama needs to be broadcast on official TV stations, the broadcast time needs to wait for that side to determine.

But to be able to appear on the official TV station's exclusive drama, you know that it will not be easy when you think about it.

At least in terms of publicity, with official help, some other platforms don't dare to play any tricks.

Invisibly, most of the threats are greatly reduced.

Xu Ji has cooperated with the official side so many times, and it seems that the relationship is even better than he thought.

As early as after the successful trial of "The Silent Truth" before, Chi Jiang felt that Xu Ji's relationship with the official side was a bit strong.

And this time, after the news that "Chess Soul" was broadcast exclusively on official TV stations, he was even more sure of his opinion.

......

In Rongcheng, in the office of Tongji Entertainment, as the box office of "Wushuang" exceeded 1.5 billion, Tongji Entertainment obviously relied on a movie to bring more than 100% huge income this time.

Xu Ji had no intention of saving money, and directly gave everyone in the crew of "Wushuang" a bonus again.

And once again, several high-grade recording studios and various equipment were purchased.

If it weren't for You Man, he didn't think there was a need to be too high-profile, and he wouldn't have used it.

Xu Ji is about to start preparing to build the company building of Tongji Entertainment.

After all, the Big Three, and even the slightly larger entertainment companies, all have their own corporate headquarters.

And Tongji Entertainment now has a total of three offices in Rongcheng, and they are not in the same place.

Coupled with some rented and professional places such as recording studios, singing studios, etc., it can be said that the people of Tongji Entertainment have even spread all over the entire urban area of Rongcheng.

Xu Ji runs back and forth in several places at a time.

Recording songs, post-film, etc., I really feel a little troublesome.

There is an urgent need to bring it all together.

"Why did the official side suddenly cooperate with us?"

Xu Ji asked with some curiosity.

In fact, he only got the news after Chi Jiang.

During this time, he was finally able to relax, Xu Ji didn't read much news, and lived a two-person world with Sha Yetong at home.

"Judging from the news I have gotten so far, it seems that it is because Zhou Yang of Fengyun Cup Huaxia successfully won the championship a few days ago."

"So the official side intends to expand the influence of the game of Go."

You Man also felt that everything was a bit too coincidental.

I can only say that the luck is really good.

Although she has also watched the finished film of the drama "Chess Soul", it is still a little difficult for the theme of Go to get out of the circle.

With the official background and the idea of wanting to start promoting, "Chess Soul" obviously coincidentally ate the dividends.

Xu Ji didn't have much of a feeling about it.

Because he knows very well that even if the drama "Chess Soul" does not have an official bonus, it will not pounce anywhere.

Although the last "Chess Soul" did not cause a big sensation after it was broadcast, it still has many loyal fans relying on the quality of its own episodes.

In terms of influence, it is also surprisingly good.

can rely on a niche drama like Go, and more than 200,000 people have scored more than eight points on the rating website, which is definitely a low-cost dark horse drama of the year.

Of course, with the official bonus in this life, coupled with the greater influence of its own actors, this drama obviously has greater prospects.

Xu Ji also discovered that although the plot of the play itself is similar, in fact, many variables will still affect its specific results.

For example, this time "Wushuang", although it was the champion of the National Day file in the memory of the previous life, the box office was actually only a little over a billion.

But in this life, it has been determined that it will be able to get a box office of 1.5 billion or even 1.6 billion when it is released.

In addition to the fact that the film market in this life is more friendly, part of the reason is also because the performance of "The Great Song Fu Demon Record" in the same period is really bad.

Under the backdrop of peers, it is easier to produce results.

......

Soon, "Chess Soul" was officially finalized.

It is broadcast exclusively on TV on the official Channel 1, and on the Internet it is exclusively broadcast by Station G.

The official side chose to cooperate with Tongji Entertainment, which is actually considered to be a advantage of Tongji Entertainment, after all, many dramas are envious of the publicity channels alone.

But the copyright fee should be given is not less.

After all, this is not an officially invested drama, and the copyright fee is negotiated in accordance with normal business negotiations.

Of course, as the main person in charge, You Man did not deliberately raise the price of copyright fees.

Both sides still want to reach this cooperation.

With the exclusive premiere rights of more than 60 million, it is very easy for the names of Tongji Entertainment and Xu Ji to sell to the three major local TV stations.

As for the G station, it is the copyright fee given according to the previous contract.

It's half the investment of the whole show.

The copyright is sold so smoothly, which is very rare for such a niche drama like Go.

Of course, neither the official nor the G station are fools.

After watching the finished film, they naturally know the quality of the drama itself.

And Duan Shengyu has always felt that the publicity task is a little troublesome, in fact, when he promoted the cooperation with the drama "Chess Soul", he already knew that it should be no problem after watching the whole drama.

Although he is very old, his sense of smell in the film and television market is still very top.

Although this drama is about Go, a sport that most audiences don't understand, the elements of youth, blood, friendship and other elements in it are still liked by young audiences.

......

"Mr. Bi, Tongji Entertainment's new drama is finalized!"

"It's still broadcast exclusively on station G."

Penguin video, Bi Feihong was a little bad at this time.

Whatever you want.

Originally, he hoped not to encounter Xu Ji's new drama when he took over the new drama project in the third quarter.

As a result, Xu Shenggang, the front foot, announced this matter at the meeting, and the next day the drama starring Xu Ji screenwriter, Ji Yiyang, and Ran Bai, two leading actors in Tongji Entertainment, was announced.

After hearing the assistant's words, he quickly turned on his mobile phone, found the relevant news and looked at it.

"Go-themed?"

"Tongji Entertainment, this is not a joke, right?"

Bi Feihong, who was originally a little depressed, suddenly became happy again at this time.

Isn't this kind of niche drama waiting to pounce?

Go?

Is anyone really going to watch this thing now?

Bi Feihong felt that he couldn't quite understand Xu Ji's thoughts.

If he is the boss of Tongji Entertainment, he will definitely continue to let Xu Ji shoot the fairy sword series.

Relying on the popularity accumulated before, it is basically impossible to pounce.

As a result, Xu Ji didn't know if it was because there was so much money that there was nowhere to spend it.

actually invested in a drama about Go.

"But Mr. Bi, this drama seems to be broadcast exclusively on the official TV station."

"Now some official Weite accounts have begun to take the initiative to promote."

"Weite also took the initiative to help with publicity and promotion."

The happy expression on Bi Feihong's face didn't last long before he heard the news from his assistant's mouth that surprised him.

"Next time I speak, I'll finish it all at once!"

The assistant just wanted to explain that the other party didn't let her finish, but then thought about Bi Feihong's temper and didn't continue to speak.

Bi Feihong glanced at Weite's hot search again, and sure enough, he found the news that "Chess Soul" would be broadcast on the official TV station.

And this time, in addition to the broadcast news of "Chess Soul", there is also an eighteen-year-old Chinese chess player Zhou Yang who won the championship of the Fengyun Cup.

This matter was actually on a hot search a few days ago, but because not many people paid attention to it, it just disappeared after a period of time in the top ten hot searches.

Unexpectedly, at the same time as the "Chess Soul" was finalized this time, the news that Zhou Yang won the Fengyun Cup championship came up again.

and once rushed to the first position in the hot search.

Although Bi Feihong's position as vice president is more dependent on managing interpersonal relationships, he himself is not a complete straw bag.

is still very keenly aware of it, because of the reason why Zhou Yang won the championship, the official should want to take the opportunity to promote it and improve the influence of the game of Go by the way.

Of course, as for how Xu Ji's drama reached cooperation with the official, he couldn't guess.

......

The news of the finalization of "Chess Soul" has attracted a lot of attention on the Internet.

Soon rushed to the first hot search on Weite.

The discussion among netizens is also not low.

Of course, it doesn't have much to do with the so-called Zhou Yang winning the championship.

It's more because the starring roles in this one are Ji Yiyang and Ran Bai.

The current popularity of the two is also an absolute leader among first-line actors.

In addition, after the second fairy sword, this is considered the second cooperation between the two, and there will definitely be a lot of people paying attention.

Coupled with Xu Ji's screenwriter name, no matter what the theme of this drama is, it is unlikely that it will be silent when it is finalized.

However, for the fact that this new drama is a Go theme, it is obvious that a considerable part of the audience does not understand it.

"Go? I always think it's going to be boring when I shoot this thing......"

"Although I am a fan of Xu Ji, and the cooperation between Ji Yiyang and Ran Bai again is also exciting, but can Xu Ji really shoot a drama with the theme of Go?"

"It's so tangled, I actually want to see it, but I really don't know anything about Go, but I know a little bit about backgammon."

......

In addition to the general audience, in fact, some Go enthusiasts are not very happy at this time.

"Go? Does Xu Ji really understand? Don't make a bad drama that smears Go! ”

"To be honest, I don't want this drama to become popular, I'm afraid that there will be a bunch of brothers who know how to guide the country in the Go circle."

"Isn't it, I'm not thinking about Go, it's not very popular, whether it's Xu Ji or other directors, don't come to get involved, right?"

......

In fact, these enthusiasts are not very proficient in Go.

But because he knows something about this aspect, it is inevitable that he will give other ordinary people a sense of superiority when he speaks at this time.

Of course, ordinary Go enthusiasts are not very supportive, which does not mean that professional chess players and people in professional circles such as the Go Association in China do not support it.

Soon, public opinion, which originally seemed to be somewhat unfavorable to "Chess Soul", changed in an instant.

......