Chapter 274: It's So "Cheap"?
Hearing that Song Ideal asked them to watch the finished film first, the representatives of several video platforms were also quite satisfied.
In fact, it is also because Song Ideal is involved this time, otherwise, according to the experience of several people who went to Tongji Entertainment to buy copyrights before, it is now a direct bidding link.
Although Song Ideal is not a poison in the online drama and TV drama industry, it is indeed like a so-called nerve knife, which is sometimes ineffective.
has indeed directed some popular dramas, but there are also a lot of street dramas.
The gold content of the super-first-line director is there, and the ability is really strong, but there are often problems in the script.
This time, I changed Xu Ji's script, and I don't know if I can create some different sparks.
......
Soon, Song Ideal's assistant director began to introduce the drama.
is an anti-Japanese drama, and the series is forty-three episodes long, a proper large-scale serial.
There is a high probability that this drama will be broadcast on the stars, although Song Ideal first found a video platform to talk about network copyright.
But the TV station should also broadcast it simultaneously.
However, this does not have much impact, and the TV ratings and the relevant data on the network can be a win-win.
This has also been verified by many previous TV series.
Although Song Ideal's company is on the verge of bankruptcy, the company's internal facilities are quite complete.
The place to watch the film is a small theater, and the environment is quite good in all aspects.
However, there are very few viewers on the scene, except for a few people on Song Ideal's side, there are only representatives of four video platforms.
The lights on the scene dimmed, and with the appearance of the opening credits, and the logos of the two production companies of Tongji Entertainment and Song Ideal Company also appeared at the beginning of the whole show.
At the same time, Song Ideal obviously knew the importance of Xu Ji to this drama, and directly appeared in the middle of the screen in the last part of the opening film, the same as his name as the director.
In this way, the drama "My Leader, My Group" ushered in the first audience.
......
As the familiar actors in "Soldier Assault" appeared one by one, Chi Jiang and others gradually entered the state and began to watch this drama seriously.
The story begins with a group of routs......
But after watching the first episode, the expressions of Chi Jiang, Congzhu, Su Liangcai and others on the scene changed.
Several of them are professionals, and their vision is incomparable to ordinary people.
As for whether a drama has the potential to be popular, you can actually see it at a glance.
But the "My Captain, My Regiment" in front of me has a gloomy picture and a dull atmosphere, and it seems to be a group drama, without a very clear protagonist.
Such a drama almost stepped on the thunder that many Chi Jiang and others thought of.
But now that they're all here, it's unlikely that a few people will see anything through the first episode, so they plan to keep watching.
After all, when "Soldier Assault" first started, it was not highly evaluated, and not many people paid attention to it.
Xu Sanduo, an unconventional protagonist like this, is even less likable in it.
If you can drive low and go high in the follow-up, then my regiment commander and my regiment may be the one to take this route.
】
But to their surprise, after watching four episodes in a row, they found that their previous judgment had not changed much.
The mood of the whole drama is still depressed, and it is not like the original "Soldier Assault", this drama is very serious because of the subject matter, and the rhythm is also very slow.
Strictly speaking, although I watched four episodes, I didn't make much progress in the plot.
There are a lot of narrations and character dialogues, and if you can't calm down, it's hard to immerse yourself in the plot.
is like Bi Feihong, when he saw the fourth episode, the whole person had already begun to wander from time to time.
can only say that this drama is quite different from what the four originally expected.
Although it is a war-themed drama about the resistance against Japan, it does not have the hearty feeling of some anti-Japanese dramas in the past.
On the contrary, most of the pen and ink are devoted to the cruelty of war and the inner struggle of the characters.
After Chi Jiang watched four episodes, he had to admit that this drama is definitely a good drama.
It's just that if it is broadcast, it is very likely that this drama will not be as popular as "Soldier Assault" at the beginning.
Of course, Chi Jiang didn't dare to draw conclusions easily, after all, the screenwriter was Xu Ji, and he had been slapped in the face enough times.
......
Song Ideal didn't expect that the viewing meeting would last so long.
According to the request of several people, several people spent a whole day watching the thirteenth episode of this drama in one go.
In addition to eating and going to the toilet halfway, he basically never left the small theater of Song Ideal Company.
I didn't even talk about buying copyrights.
Among the four, Chi Jiang, Congzhu, and Su Liangcai all looked very seriously.
As for Bi Feihong, he began to gradually wander and even doze off.
Seeing such a situation, in fact, Song Ideal was also a little apprehensive in his heart.
Obviously it was not what he had imagined.
He originally thought that after watching the first few episodes, a few people would make a decision and start talking about copyright.
But apparently several people at this time were in a tangle.
Especially the three Chi Jiang who were very involved in watching the drama, they could all see that this "My Captain, My Group" is indeed very special.
All kinds of persuasion, especially in such a fast-paced era, it is basically difficult for the audience to be so engaged in chasing dramas.
After the broadcast of this drama, although it was able to attract many viewers with the publicity of the original cast of "Soldier Assault", it is estimated that many people will give up after watching a few episodes.
But they have to admit that if they watch this drama, it will be very shocking.
The war in it is so real, and each character is so vivid.
To sum up, this drama is a good drama, but there is a great possibility of hitting the street.
And now the situation is that several websites are competing with each other for copyright, and how much copyright fees are worth it for such a drama.
"Director Song, I may stay in the capital for a few more days."
"If I can, I hope to be able to watch this "My Captain, My Regiment".
It was already evening, and Chi Jiang was the first to speak, still not mentioning the copyright.
But he said something that surprised Song Ideal.
It stands to reason that in fact, it is not in accordance with the rules to let the party who buys the copyright watch the whole drama, but there is no such phenomenon in the industry.
As long as the person who buys the copyright has enough patience.
Naturally, the producer will not have too many opinions.
If it was before, maybe Song Ideal would not have agreed to Chi Jiang, but now he also found that something was wrong with the direction of things.
It seemed that it was very popular before, and there was even a lot of confidence that it could sell the copyright at a high price, but there seemed to be some problems.
Looking at the appearance of several people at this time, Song Ideal was worried that the copyright of this drama would not be sold.
He was actually a little angry in his heart, after all, in his opinion, such a drama could even make his name remain in the history of Chinese TV dramas.
And this "My Regiment Leader, My Regiment", in his opinion, can definitely surpass all the war-themed dramas that have appeared before.
Although it is partly due to Song Ideal's character, it also proves his confidence in the show.
At this time, after Chi Jiang finished speaking, Congzhu and Su Liangcai hesitated for a while, and also made the same request.
Especially Su Liangcai, he himself has a lot of opportunities in Tudou Video, and there are many things that he needs to be responsible for.
The estimated time for coming to the capital this time is only two or three days, and it can be negotiated again, if the copyright is not taken down, it will not affect some of the original work of Tudou Video.
But now, not only Chi Jiang, but the other two are also hesitating.
Bi Feihong, who was distracted throughout the whole process, also said the same thing.
He actually thinks this show is a little boring.
After watching the first episode, I was completely distracted, and I couldn't watch it anymore.
If it were according to his previous standards, it would be absolutely impossible to buy the copyright of this show.
But this time it was a bit unexpected, after all, it was a drama written by Xu Ji, and the other three looked so cautious, he couldn't just give up.
The most important thing is that Xu Sheng obviously attaches great importance to this drama, and Bi Feihong can't give up so easily, otherwise he won't be able to explain it when the time comes.
......
Xu Ji actually knew that the official post-production of the drama "My Leader, My Group" had been completed.
In fact, he is not worried about the reputation of this drama, the quality of the drama itself is there, Song Ideal's directing ability is there, and he wrote the other party's script very carefully, and also gave corresponding shooting suggestions or something.
It is unlikely to ruin the classics.
It was only after the news that several platforms went to the capital to talk about copyright this time that Xu Ji remembered that the ratings of this drama did not seem to be very good in his memory.
The subject matter plus the style problem, it is obviously unlikely to become a so-called hit.
Even if you follow the situation when you bought several platforms to buy the copyright for him before, the party that bought the copyright can be regarded as being trapped.
I don't know if the copyright can be sold.
It seems that Song Ideal's company has stud for this drama.
If the copyright can't be sold, it is estimated that it will go out of business.
Although Tongji Entertainment also participated in the investment, in fact, that money has little impact on the current Tongji Entertainment.
Xu Ji did decide on the idea of filming this drama at that time, but he didn't think about whether it would become popular after the broadcast.
It's not that I deliberately went to pit Song Ideal or anything.
......
Three days have passed in a blink of an eye, during which several people finally finished watching the drama "My Leader, My Group".
But unlike before, Chi Jiang and the others didn't expect that the stamina of this drama would be so great.
On the day he watched the last episode, Chi Jiang couldn't get out of the plot.
is indeed depressing, and it can even be said that Chi Jiang has seen the most depressing drama so far.
Compared with the two fairy swords that Xu Ji used on the spot, the knife did not start until the end, and this "My Regiment Leader, My Regiment" made people feel a little breathless from beginning to end.
In the process of watching this drama in the past few days, Chi Jiang has lost count of how many times his eyes have turned red.
Putting aside the question of whether this drama can be popular or not, Chi Jiang is very sure at this time that this drama will definitely be able to pull China's war-themed TV series to a new height.
Song Ideal relied on this drama to win the Yunyu Award this year, which is not much of a problem.
But moving is moving, liking is like, everything has to return to reality.
That is, if this drama is bought at station G, it is very likely that it will lose money in the future.
It's not just Chi Jiang who has such concerns, but the kiwifruit and potato videos are the same.
Congzhu and Su Liangcai also watched the whole drama, of course they know what the quality of the drama is.
It is almost certain that a score of 9 or more is not a problem for Petal.com.
But I just feel that this drama is very likely to be unpopular.
If the copyright fee is too high, it is definitely not cost-effective.
Now it seems to have become a unified question, that is, how much are several platforms willing to lose for the sake of this drama.
Although the data of this drama will not be very good after it is broadcast, a drama of such quality, even if it is a loss, including it in the film and television library of its own platform is definitely a great benefit to the platform.
Not to mention that this drama is very likely to be shortlisted for this year's Nebula Awards.
The only concern is that you can't spend too much on royalties.
Otherwise, it will seem a little unworthy.
......
Song Ideal is still very worried, he is afraid that a few people will watch the whole drama for so many days, and what if the copyright fee given at the end of the quotation is very low?
If he were younger, he would think it was a big deal and wouldn't sell it, his drama was good, and it should be valuable.
But now it's different, his company is facing bankruptcy, and the royalties are a lifesaver.
The attitude of several people is a little different from the beginning, and it seems that it is impossible to ask for a high price.
However, when quoting, he was still ruthless and gave a price that seemed very high.
After all, the sky-high asking price, sitting on the ground to pay back, in the final analysis, is still talking about business.
"Two million in a single episode?"
Hearing Song Ideal's words, Chi Jiang and the others were stunned for a moment.
Song Ideal saw the appearance of a few people and thought that his price was high, after all, the investment in this drama is actually about 100 million in the final analysis.
He and Xu Ji's company each contributed 50 million.
Being able to get back more than 80 million copyright fees for the exclusive right to broadcast on the Internet is definitely a pretty high price.
He was about to open his mouth to add a few words, saying that the price could actually be negotiated.
But suddenly I heard a voice from the bamboo:
"Yes!"
"We bought kiwifruit."
In fact, what Song Ideal didn't know was that in his opinion, such a copyright fee was very high, and that was because he had never sold the so-called high price in the copyright fee of the drama in the past.
The price of two million per episode, more than 40 episodes of dramas, and the total copyright fee does not exceed 100 million.
Such a price is definitely within the affordable range of kiwifruit.
Even relying on publicity, it may be possible to return to the original capital.
In addition, such a drama with a reputation that will definitely not be low can enter its own film and television library, and this business is indeed very profitable.
That's what Taketake, and so do the other three.
They all know that when they were in Rongcheng, the copyright fee of Xu Ji's fairy sword series even reached more than 300 million.
With a budget of 80 million, even station G can afford it without a big burden.
So Chi Jiang hurriedly said: "Ninety million at a fixed price." ”
Su Liangcai was actually very hesitant before, but at this time, he saw that there was an opportunity to pick up a bargain, and he also followed the offer:
"Ninety-five million!"
Song Ideal: ......
He thought his offer was already high, but suddenly realized that his initial expectations were a little too low.
It can only be said that there has never been such a rich account.
Not to mention that the rate of return is more than 100%, being able to have about 30 is actually quite good in Song Ideal's opinion.
After all, in the past, his company was trading at a loss.
In many cases, the copyright fee cannot even be recovered, and a lot of VAM agreements have been signed, but they have never won.
Bi Feihong didn't expect it at all.
I didn't expect this drama to be so "cheap"?!!
That's right, it's cheap, because Xu Sheng gave him a budget of 300 million.
As a result, the copyright fee is not even 100 million?
At the beginning, Xu Ji Company's drama, why couldn't it be bought with such a high copyright fee?
He didn't hesitate at this time, and said directly:
"100 million!"
"We're bidding 100 million on the penguin's side."
"Director Song, you're talking about exclusive broadcasting rights, right?"
Song Ideal nodded as if he was in a dream at this time.
Does this pay for itself?
So isn't the copyright fee on the TV station's side purely earned?
Will it be that high?
But what he didn't know was that at this time, the bidding of the people in charge of several websites in front of him for the copyright of this drama was far from over.
......