Chapter 291: After the head of the regiment rose in popularity, someone was in a hurry
In the second week after the launch of "My Leader, My Group", the rating on Petal.com finally broke through the 9-point mark and stayed at a score of 9.0.
Such a score is definitely unattainable for many dramas.
But fans are not the key, the most important thing is that with Sang Shaolong, the account of Brother Long's Cinema, taking the lead, many film and television self-media have also begun to play this drama.
Such a situation is obviously from the bamboo and kiwifruit are willing to see.
Now, as long as you open some social media, you can see some netizens in the drama of Amway from time to time.
And in many places, netizens have been seen posting impressive lines in the play.
"How can you say that you have no clothes, and you are with the Son?"
As the plot progresses, many people begin to realize that the screenwriter of this drama is Xu Ji.
Xu Ji began to go under the knife.
And this time the knife was extraordinarily ruthless, so that many viewers were successfully "cured".
The show is so heavy that it makes people breathless.
But after many people enter the pit, they want to give up only to find that they can't give up.
The final result is that I have already guessed the ending, and this group of routs who are used as cannon fodder regiments are not expected to have any good results, but I still want to continue to watch.
"Alas, I hope there will be a good ending, although I know it is impossible."
"War is cruel, and the characters in it are not perfect, and the dragon article is not like the protagonist in the traditional sense, but it still does not affect his personality charm."
"Xu Ji's performance is stable, but this time, I can't seem to blame him for anything, Xu Ji knows better than us audiences, how to write it, in order to write the plot with a sense of history and make the characters vivid."
"Scolding and scolding, but Xu Ji has never been an ordinary low-level screenwriter, the knife is based on the direction of the plot, those screenwriters want to learn Xu Ji's knife, how can they learn it."
......
After the launch of "My Leader, My Group", Song Ideal, as a director, naturally had to pay attention to the audience's evaluation of this drama.
What makes him happy is that the reputation of this show looks pretty good.
Even if it is him, he can't get a few dramas with more than 8 points, not to mention that this drama has 9 points now.
It's one of his milestone works, and it's definitely a masterpiece that can be handled.
But I don't know if the previous spell can't be broken.
Although the copyright of this drama has been sold, the cost has been recovered, allowing him to avoid the dilemma of his company going bankrupt.
But the data after the broadcast of this drama is somewhat unsatisfactory.
But now, with the fermentation of word of mouth, it seems that there has been some turnaround.
It is really possible to make kiwifruit return in the future.
Of course, what makes Song Ideal absolutely helpless the most is that the netizens who discuss this drama on the Internet will basically only mention Xu Ji, the screenwriter.
As for him as a director, few people really talk about it.
It seems that this is also something that must be experienced to cooperate with Xu Ji.
Even if it's just a screenwriter, as long as it's Xu Ji's script, it will be labeled as the other party.
is not only the director of Tongji Entertainment, but even he, a super-first-line director, can't escape this law.
However, there are pros and cons to this, and the attention brought by Xu Ji is indeed very high, which is a natural publicity advantage.
In addition, the quality of Xu Ji's script Song Ideal has also been personally experienced.
If he had the opportunity, he would still choose to cooperate with Xu Ji without hesitation.
After all, being able to shoot "My Leader, My Group" made Song Ideal feel very satisfied.
With such a story, it is estimated that no director in China can resist the temptation.
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"What the hell is going on?"
"Why is the popularity of this show suddenly high again?!!"
Penguin video, Xu Sheng was very angry at this time.
At the same time, I was very puzzled.
After the premiere of this drama "My Leader, My Group" in Kiwifruit, the response was obviously very average, and it can even be said that it is almost cool.
Compared with the announcement before the broadcast, it really did not meet expectations.
This made Xu Sheng, who was unable to grab the copyright, breathe a sigh of relief at that time, and began to publicize and distribute several new dramas that were about to be launched according to the original plan.
But I didn't expect that it had only been more than a week, and it was not over in October, but the popularity of this drama suddenly became high.
At the same time, the data in all aspects has also picked up, and it has returned to the first place in the number of broadcasts on the online platform.
Even yesterday, Penguin launched a new drama that had great hopes.
Although the data of the premiere is good, it is even the first of the video platform.
But it still failed to crush, or even widen the gap with the drama "My Leader, My Group".
If it were any other person, it would probably feel depressed.
And now the discussion of this drama is obviously improving, and it is really possible to become a hit by word of mouth.
Thinking of this, Xu Sheng looked at Bi Feihong, who was standing in front of him honestly, and became more and more angry.
The copyright fee for this drama is only 150 million.
But he gave the other party a budget of 300 million, and even said that if it was not enough, it could continue to increase.
As a result, he still couldn't get the copyright, if it weren't for the fact that the other party had followed him since he joined the company, Xu Sheng would have doubted whether Bi Feihong was an inner ghost sent by Kiwifruit.
Bi Feihong has bitterness in his heart and can't say it.
At that time, he really didn't have much interest in this drama, and he didn't understand why anyone would want to watch such a silent drama.
He watched it himself and fell asleep.
Then when he was bidding, he originally wanted to complete the task given to him by Xu Sheng.
No matter how the drama is, buy the copyright first.
In the end, I don't know why, Song Ideal doesn't seem to have any intention of raising the price.
After getting a price from Zhu and him, he made a decisive decision to sell the copyright.
And the boss is too, when this drama premiered before, he also praised himself for being lucky that he didn't buy the copyright, otherwise the penguin would have been wronged.
But now he suddenly changed his story and began to blame himself.
However, Bi Feihong knew that his situation was not very good now, and it was all up to Xu Sheng to protect him, otherwise he would have been fired a long time ago.
At this time, he didn't dare to say anything, and honestly endured the anger of the other party.
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The crew of "Infernal Affairs", when Xu Ji was resting, he also accidentally found that the popularity of the drama "My Captain, My Group" was slowly increasing.
Although there was some speculation, Xu Ji still felt a little surprised.
After all, in the previous life, he had an impression of the tragic situation after the broadcast of this drama.
originally had the original cast of "Soldier Assault", and the audience's expectations were also very high.
Even when the rights were sold, the three TV stations were vying to buy them.
But after the final broadcast, the ratings were so miserable that it was not an exaggeration, and it is not an exaggeration to say that no one cared about it.
Even one of the TV stations cut it directly because the ratings were too low, and started to broadcast a new drama without waiting for the show to finish.
That is, with the development of the Internet, many people began to gradually notice this pearl, and the popularity began to slowly become high.
However, because of the era, when the drama of the previous head was broadcast, the Internet was not so developed.
Ordinary people chase dramas on TV.
It's generally the prime time after dinner, watch two episodes a day, and then form a fixed habit,
As for word of mouth, many people don't know about it.
I just felt that after watching one or two episodes, I was not interested, so I simply changed the channel.
Where like now, there are also full episodes for you to start chasing again from scratch.
missed the broadcast time, the replay or something had to be early in the morning, and there was not even a replay to watch.
If you miss watching a few episodes, many times you won't be able to continue chasing it.
It can only be said that the current era is different from the broadcast in the previous life, and there will be a situation where so many viewers are attracted by word of mouth.
......
However, Xu Ji only paid attention to it briefly, and he was busy during this time.
There is not much time to observe the process of the head of the regiment relying on word-of-mouth to counterattack.
In addition to the filming of "Infernal Affairs", in fact, what made Xu Ji feel the most exhausting was the news sent by the directors of other crews of Tongji Entertainment.
Poel is the least, after all, the other party's experience is quite sufficient.
Although it was changed to a movie this time, most of the problems were still able to be solved by themselves, and the script written by Xu Ji was enough.
But like Yang Anran and others, there will really be some problems from time to time, and they need to discuss with Xu Ji.
Although Yang Anran filmed a "Chess Soul" before, he actually had Pang Er, a senior, to help at that time, which was actually fine.
This time it's different, especially the props and special effects in the drama "Ghost Blowing the Lantern" account for a large part.
Yang Anran patted it, and felt that some places did not restore the pictures in Xu Ji's script.
Then he began to ask about Xu Qi.
Xu Ji naturally couldn't ignore it, so he began to explain with Yang Anran and a group of prop masters of the "Ghost Blowing the Lantern" crew with high intensity.
"Parents' Love" and "The Legend of the Shooting Heroes" are also in a similar situation.
The only better thing may be "Parents' Love", because it is all realistic themes, and the plots in it are basically real shots.
Moreover, Xu Ji even prepared the storyboard clearly in the script, and basically did not encounter any problems.
In addition, the actors are all some old actors of the official, many scenes are done over and over again, and even the director has some doubts, so he came to Xu Ji to ask a bunch of questions, for fear that he will not be able to shoot well.
However, after Xu Ji watched the finished shots, he basically felt that there was no big problem, so he let the other party rest assured that he would shoot boldly.
At the very least, when you have accumulated enough materials, you can come to yourself for review.
Xu Ji didn't expect that this "Parents' Love" turned out to be the smoothest shooting.
The length of the episodes of this drama is not short, and there is a large span in time.
If it continues like this, it should be able to be successfully launched in December at most.
Xu Ji has also thought about it, since this drama is all official actors, and it is still a main drama, he can consider cooperating with the official side.
It's actually quite appropriate to broadcast it on official TV stations.
As for the network platform, because of the cooperation relationship with station G, it is naturally the exclusive copyright of station g.
In fact, Station G has been able to recover the cost, but it doesn't matter if the copyright fee on the TV station is more or less.
This "Parents' Love" is indeed much more suitable for the official station than those local stations.
And the copyright fee of the official station is actually not very low.
At least compared with local stations, official stations are more expensive.
Nowadays, many people actually follow dramas no longer through the medium of television.
The traffic of major TV stations is declining, and the advertising alone has decreased a lot.
Several of Xu Ji's dramas before, because the price was too high, were all simulcast rights bought by several TV stations.
Now, except for the official, who is not bad for money, in fact, the local station is not very good financially.
Even the bonus period of variety shows in previous years has passed.
The number of people watching TV is indeed gradually decreasing, and most of them are some elderly people or something.
As for whether the TV will become a furniture completely in the end, that's a story for later.
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At the headquarters of Station G, Chi Jiang, who was sitting in his office, had not felt like this for a long time.
It's completely relaxed, and this time the various scrambles in October seem to have nothing to do with station G.
He faced it with the mentality of watching a drama throughout the whole process.
He didn't think that these small-cost online dramas at station G this time could have much hope of exploding directly.
It's better to honestly wait for Xu Ji's new drama to be launched.
As for the popularity of the drama "My Leader, My Group", whether it can really rely on word-of-mouth to counterattack in the end, he actually doesn't care very much.
Anyway, there is no drama on the G station side that collides with the other party.
What should worry about this is the two platforms of Penguin Video and Tudou Video, which have just officially announced several new dramas.
Everyone is in competition, but because of Xu Ji, Chi Jiang still prefers that Kiwifruit's "My Leader, My Group" can become the biggest winner in the follow-up.
Speaking of which, when "Chess Soul" and "Chasing the Murderer in the White Night" were broadcast before, he was worried every day.
Swipe the official data website and take a look at the ranking of station G.
At the same time, Chi Jiang needs to be responsible for the growth of the number of members, the negotiation of advertisers, etc.
Station G is indeed not the station G it used to be, since the two fairy swords, the number of people chasing dramas at station G has greatly increased.
Coupled with the original content ecology, in fact, the current existence of G station is indeed unique in Huaxia.
Like the three major video websites, in fact, they mainly carry the needs of users to watch dramas and chase dramas, and the social attributes are relatively small.
And G station was still more social attributes before this, although it is now, but the proportion of the use of the two functions has been slowly equalized.
Station G is no longer the website that only relied on anime dramas before.
What makes Chi Jiang happiest is that after the broadcast of "Chasing the Murderer in the White Night" this time, there has been no huge drop in the number of members.
After the second broadcast of Fairy Sword last time, the number of members who renewed was really a lot less.
Looking at the decline of those data, Chi Jiang also felt distressed.
Now, it seems that with the increase in film and television dramas, the impact of this problem has gradually weakened.
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