The first day of the new year, New Year's Day. At this time, in addition to some hot searches such as making wishes for the New Year, the most popular ones are naturally the movies released on New Year's Day this time.

There are all kinds of hot search entries on Weite at this time. Most of them are not "Infernal Affairs", but the smallpox movie called "The Merchant of Ten Thousand Treasures".

Smallpox and the fans of the little fresh meat idol starring in the movie are obviously the best at marketing among several movies of the same period.

Therefore, the popularity and discussion are also high. Of course, in fact, there are not as many people who watched the premiere as everyone imagined, and there are still many sober passers-by who can distinguish which ones are real Amway and which ones are the publicity and momentum that fans help.

"Has anyone watched the New Year's Day movie? I'm going to go to the movies at night, but I don't know which one to watch. ”

"I didn't see it, I don't know, I came downstairs and answered."

"I haven't seen it yet, downstairs."

"After watching "Wanbao Merchant", it is really exciting, the plots are interlocking, and Yan Xixiang's acting skills explode!"

“？ Don't put aside the explosion of acting, I want to vomit when I look at this word now, all kinds of fans like to put this label on their brother's head, and the audience is not blind! ”

"Wanbao businessman, I watched it, to be honest, it is at the level of ordinary commercial films, the plot is relatively old-fashioned, but the special effects are okay, Yan Xixiang has no merit, although the acting skills are average, but it is still not a hindrance, and there is a two-eyed performance."

"Really, I actually think the movie is okay, but it's this fan blowing everywhere that makes people can't help but be disgusted."

"Is Wanbao Merchant the most popular? Why are they all discussing this, Xu Ji's "Infernal Affairs"? I'd love to see this one the most. ”

"As a movie lover, I watched a total of three films on the first day, two domestic and one foreign, first of all, Yan Xixiang's "Wanbao Merchant", my opinion is similar to that of the upstairs, and there is also an American popcorn blockbuster, which is nothing to say, it is similar to some previous movies, and I am still familiar with that set, but it is really cool. In the end, Xu Ji's "Infernal Affairs", I predict that it will be the champion of the New Year's Day file, and the plot design is simply amazing! And it's all familiar with a group of Hong Kong city actors on the same stage, which is also quite enjoyable, to sum it up, Xu Ji NB!! ”....... Many netizens, especially the student party, are likely to only walk into the theater once during the New Year's Day holiday.

There are reasons for ticket prices, but also for time. So on New Year's Day, for all movies, publicity is the most important.

Of course, for many passers-by, in fact, before going to the cinema, they will more or less go to see relevant movie reviews and netizen recommendations.

There are also some people who actually have a choice in their hearts, but they just confirm on the Internet whether their choice will be cheated.

At this time, the best thing Xuanfa did was naturally the movie "Wanbao Merchant". Yan Xixiang, an actor who debuted as an idol, is obviously ready to cultivate smallpox.

Otherwise, he would not have asked the actress to help with the play, and the main focus of publicity would also be on him. However, although Yan Xixiang has a lot of fans, they are also working hard to help their brother promote.

But it's a pity that there is also a "Infernal Affairs" in the New Year's Day file this time. If Yan Xixiang is a large group of die-hard fans, then Xu Ji and the two veteran actors in Hong Kong City have a terrifying passer-by.

So at this time, the five movies were released at the same time for nearly seventeen hours. It seems that the most discussed on Weite is "Wanbao Merchant".

But at the real-time box office, "Infernal Affairs" showed a crushing posture. With the pre-sale box office, it got a total of 160 million at the box office.

In the evening, it is basically no problem to achieve a cumulative score of more than 200 million on the first day of the box office.

Although it is unlikely to break the single-day box office record, it is still an exaggerated figure. After all, now is not the Spring Festival stall with the highest popularity and the largest number of moviegoers every year.

In addition, the second place is "Wanbao Merchant", which spends the most money and works hardest in publicity. So far, the box office has accumulated more than 100 million.

There should be little hope of breaking 200 million on the first day. The third is the American sci-fi blockbuster "Special Space", which got a box office of more than 80 million, and all parties predict that the first-day ticket is estimated to stay at about 120 million.

The fourth and fifth are the "Phoenix Mountain in White" and another American blockbuster respectively.

The cumulative box office is more than 70 million and 60 million respectively. ...... In fact, it can be seen from the box office that except for "Infernal Affairs", the gap between the other movies is not particularly large.

It is mainly reflected in the publicity and distribution of various films and the box office appeal of directors and actors. Although "Fengshan in White" is also a first-line top idol Shu Jiong as the starring role, it is also the debut of Mai Yingnan to the big screen.

But first, Shu Jiong, a little top-notch, acted in some idol dramas that were very popular before, but he participated in a big bad movie in the follow-up, and his reputation was indeed not very good.

In addition, Mai Yingnan still lacks the corresponding box office appeal on the big screen, so he finally became one of the bottom.

As for the worst American blockbuster on the ticket side, it is simply not adaptable. After all, the current Chinese film market, in fact, the competition is still very fierce.

It's not the era when any American blockbuster was brought in and could get a high box office. That is, because the sequel has a fan base, otherwise it is estimated that it will die even more ugly in such a New Year's Day file.

Of course, the two foreign blockbusters in this New Year's Day file were both released simultaneously with all blue stars, in fact, the main battlefield is not here, and the film party is not expected to put all its energy into the Chinese market.

...... At twelve o'clock in the evening of New Year's Day, the box office of several movies on the first day finally came out.

"Infernal Affairs", 230 million. "The Merchant of Ten Thousand Treasures", 150 million. "Special Space", 120 million.

"Phoenix Mountain in White", 110 million. "Jill's Jungle Journey 2" 80 million. ...... the box office of "Infernal Affairs" is indeed beyond many people's expectations.

Originally, everyone thought that the New Year's Day file would be a very fierce scuffle between all parties. But I didn't expect that on the first day, Xu Ji's "Infernal Affairs" directly killed the game.

This is not only a conclusion drawn by the box office on the first day, but also various factors, and it also reveals that the subsequent box office is likely to focus on Xu Ji's "Infernal Affairs".

The most important thing is that after the New Year's Day of "Infernal Affairs", the word-of-mouth presented on the Internet is indeed a bit exaggerated.

In the past, "Wanbao Merchant" did rely on publicity and various publicity methods to become the most popular movie.

But slowly, as more and more people watched "Infernal Affairs", the direction of the wind also changed. Especially at the same time as the box office came out on the first day at this time, the most people in China paid attention to it, and the rating website with the highest credibility, Petal.com, also scored several movies.

And "Infernal Affairs" is the only one of them that starts with 9, or even more than 8. Everyone knows what a 9.2 score represents.

Domestic movies with a score of more than 8 are already worth the audience to enter the theater. And when it comes to 9 points or more, it basically announces the birth of a phenomenal masterpiece.

Open the petal network, and you can clearly see that all the underneath "Infernal Affairs" are full five-star short reviews.

"I can only say that it is too good! Whether it's the script or the actors' play! ”

"In the end, when Chen Yongren died, it can be seen that the two protagonists were shocked."

Alas, Chen Yongren is indeed miserable, but at least he has always known that he is a policeman and a good person, but Liu Jianming's inner entanglement and involuntary self-help do make people feel sad. The actor is indeed the actor. ”

"When I saw that it was an undercover theme, I actually thought that Xu Ji might be a knife again, and sure enough, it ......"

"Actually, I think there is nothing wrong with Xu Ji writing these stories, if it stops at Chen Yongren and does not find out Liu Jianming's identity, such a happy family finale, I don't think it's interesting. But Chen Yongren's death was indeed something I didn't expect. ”...... In addition to "Infernal Affairs", the remaining ones, the highest rated is the foreign blockbuster "Special Space".

As a spy film with a slightly sci-fi atmosphere, there are indeed a lot of innovations. But the plot is still the same old-fashioned core, so it is not surprising to get a score of 7.6.

However, "Wanbao Merchant", which has been praised by fans before, only got a score of 6.8 points this time.

Obviously, it's just a passing level, and it's not as godly as those fans boast. The special scoring mechanism of Petal.com, as well as the fairness that the official has always maintained, basically cut off the possibility of the water army deliberately leading the rhythm.

Although it is impossible to completely eliminate it, the score is generally not too wrong. So for many idol idols, Petal.com is indeed a hateful and itchy mirror.

In addition, the remaining two movies also have scores between 6~7 points, and there is no big hit in word-of-mouth.

......

"How can it be only 6.8?" In a hotel in the capital, Yan Xixiang looked at the petal network score of his "Wanbao Merchant" in disbelief.

He thought he would definitely be able to score 8 points, but he didn't even score 7 points. At this time, the agent next to him said: "There should be some influence from Xu Ji's "Infernal Affairs". ”

"The number of movie lovers who are accustomed to scoring on Petal is still the majority, and many people should come to watch our movies after watching Xu Ji's "Infernal Affairs". ...... After hearing the agent's words, Yan Xixiang was a little relieved.

Mainly because after his roadshow, he stared at the dark circles under his eyes that had not rested, and he still squeezed out time to watch Xu Ji's "Infernal Affairs".

After reading it, I was shocked, from the original fan, to a die-hard fan. Yan Xixiang didn't tell anyone, in fact, his biggest wish was to be able to appear in a movie directed by Xu Ji.

"It's okay, don't be affected, although we can't beat Xu Ji, it's no problem to keep the second place in the New Year's Day file this time."

"Rest early, there's a roadshow tomorrow morning." The agent spoke comfortingly. Yan Xixiang is indeed very special in smallpox.

He is a newcomer who the chairman personally decided to praise. directly signed an S-level contract, and specifically helped set up a studio.

Resources in all aspects are also full. This kind of treatment is basically not comparable to other newcomers, and even Shu Jiong, the first-line traffic star of Tianwu's "Phoenix Mountain in White", can't be compared at all.

And Yan Xixiang himself is also working hard, he doesn't want to become a so-called traffic idol, but has a heart that wants to become an actor.

Although it is true that the gap is still a bit big at the moment. But compared with many idol idols who don't know how to act at all, his acting skills can indeed be beaten.

This time I played with various old actors, and my performance was indeed quite eye-catching. Of course, only because of all sorts of excessive marketing and publicity for smallpox.

As a result, his current various passers-by on the Internet are really not very good. ...... Compared with Yan Xixiang, who only pays attention to the score of his own movie, the senior management on the smallpox side is more concerned about the box office revenue of the movie.

The investment in "Wanbao Merchant" is actually not small, although it is not as good as two foreign blockbusters. But it must be on par with Xu Ji's "Infernal Affairs", or even surpass the level.

If you just look at the production cost of the movie, in fact, according to the current box office performance, it is not a problem to recover the cost or even make money.

But the cost of publicity and distribution of "Wanbao Merchant" is too high. has even exceeded 100 million, which is the sum of several other movies on New Year's Day.

But not every movie can be like Xu Ji, relying on his box office appeal and word-of-mouth tap water to achieve the effect of high popularity without spending money.

Publicity is still very important for the box office performance of the movie. Even Xu Ji understands this.

In the early stage of publicity, nearly 10 million funds were invested to fight with other films of the same period. It's just that compared with several other movies, the investment in publicity and distribution is indeed much lower.

Yu Tenglong, one of the oldest and most capable brokers in smallpox. It is also the candidate personally assigned by the chairman to Yan Xixiang as an agent this time.

After arranging Yan Xixiang to sleep, he dialed a certain phone.

"Hey, Mr. Wang."

"Okay, I got it." ...... Yu Tenglong's face was not very good-looking at this time. This time, the company gave him a lot of authority, and he was also very supportive of various resources.

It can even be said that this "Wanbao Merchant" has been a customized movie for Yan Xixiang since the project was established.

As a result, the current results are not satisfactory. It is even possible to lose money. This is indeed a black history of failure for him.

The most important thing is that he is likely to be re-examined by the high-level side of the overturn this time, and even Yan Xixiang may not necessarily change agents.

He does regret it now, and he shouldn't have chosen to be released on New Year's Day. Xu Ji's "Infernal Affairs" is really a little too terrifying.

However, he didn't expect that Xu Ji would carry out a surprise attack. In the last ten days, it was suddenly announced that it would be released on New Year's Day, which caught everyone off guard.

......