"Dream Quest? Isn't this animated movie from the American side? Why did Tongji Entertainment come out to advertise?"

"Didn't you notice? As mentioned above, the screenwriter and producer of this movie have many places with Xu Ji's name!"

", Xu Ji is planning to enter the foreign market! When did he quietly set up a studio outside?"

"Before the release of "The Return of the Great Sage", I thought that Xu Ji was playing with tickets, but now I feel that he is indeed serious, and even the branch of Cherry Animation has gone abroad!"

With the increasing publicity of "Dream Travel", netizens on the Internet have also paid attention to this animated film that seems to have nothing to do with Tongji Entertainment, but it actually has a lot to do with it.

Of course, in addition to being released in China, this movie was also released simultaneously abroad.

In fact, many people don't particularly understand why Xu Ji did this.

Obviously, there is already a company in China, but I still have to go to the United States to open another animation branch.

The only explanation is that Xu Ji's purpose is obviously not just for the domestic market, but to make animated films that foreign audiences will also buy.

Many marketing accounts and bloggers on the Internet have analyzed the head.

But to sum it up, it's actually just one sentence.

That is, I am not optimistic that Xu Ji can really gain a foothold in foreign markets.

After all, there have been many domestic directors or companies that have planned to develop abroad and increase the audience of their company's investment works.

But the end result was largely unsuccessful.

The only thing that has done better in China is smallpox, and they have cooperated with local companies in the United States and some other countries.

But basically, they are in a relatively passive position in cooperation, and they are not completely dominant.

Although Xu Ji has indeed created a lot of miracles, even some netizens who usually speak highly of Xu Ji are not very optimistic.

"In fact, there is no need to make such a play, the whole thing is not just export to domestic sales, and most of the box office is still contributed by domestic audiences."

"The United States and China were released at the same time, but I took a look at it, and Xu Ji's animated film didn't have much attention on foreign social media at all."

"It's too normal, if it weren't for Xu Ji's name, I don't think there would be much to watch in China."

.......

At the same time, when the announcement began abroad, Yin Shabai of the theater side abroad finally negotiated the contract.

Started to replace Cherry Animation.,To help with the promotion and distribution of "Dream Travel" in the United States and other Europa countries.

In fact, You Man was quite happy to hear Yin Shabai's words, and agreed directly without much thought.

Mainly although I acquired an animation company, but this company does animation majors, but basically it is some outsourced work, and I don't have this kind of experience in charge of film promotion and distribution by myself.

Not to mention the people in charge of the domestic Tongji Entertainment faction in the past, they all know nothing about the American side.

After all, Yin Shabai is a theater company, although it is not exactly a professional company, but there will definitely be no mistakes, and it is indeed a very good way to hand it over to them to publicize.

What's more, Yin Shabai directly said that there was no charge, and even the publicity and distribution expenses incurred in the middle could be paid by them first.

Finally, give Cherry Animation a more detailed fee schedule for reimbursement.

There is no reason not to agree to such a good thing.

And it turns out that the third largest cinema chain in the United States represented by Yin Shabai is indeed very professional in this regard.

It didn't take long for the animated film "Dream Travel" to be promoted on the Internet in the United States, and it was overwhelming.

The number of online views of the promotional video even exceeded 30 million times in a short period of time.

Compared with Tongji Entertainment's rather simple and crude publicity methods in China, Yin Shabai uses many methods

The formula is much more ingenious.

After all, the United States is not in China, and Xu Ji does not have any popularity in it.

......

Sang Shaolong, as the UP master of the film and television area, needs to pay attention to some information about foreign movies often because of his work.

What he didn't expect this time was that Xu Ji actually set up an animation branch abroad.

And a new animated film has also been produced, both of which are about to be released.

This news was not leaked at all before.

And this time it was released simultaneously at home and abroad, as many netizens said, it is obvious that Xu Ji is planning to enter the international market.

This time, "Dream Travel" was not only released in the United States and China, but also entered theaters in many countries and regions.

This is actually not a very rare thing in previous Chinese movies.

Domestic film and television companies have had similar operations before.

But without exception, there is basically no success.

Even because he deliberately curryed favor with foreign audiences, it led to nondescript films.

There is no market in China.

The only difference is that Xu Ji chose to use animated films as a stepping stone to enter the international market this time.

In this regard, Sang Shaolong thinks it is a good choice.

However, what kind of results the movie can have after its release, Sang Shaolong has no way to predict.

On Huaxia's side, relying on Xu Ji's own popularity and the word-of-mouth accumulated in "The Return of the Great Sage" before, presumably the final box office results should not be too bad.

But if it is abroad, whether Xu Ji's works will not adapt to the soil and water, this will not be known until the box office of the movie comes out.

Of course, Sang Shaolong himself naturally hopes that Xu Ji can succeed.

I also have confidence in Xu Ji, and I want to conquer foreign audiences with my works, if Xu Ji can't do it, then it is estimated that other domestic companies and directors and screenwriters are even more powerless.

Fortunately, this movie was released simultaneously in the mainland and abroad, and Sang Shaolong was able to watch the premiere as soon as possible.

......

Entering the theater, to Sang Shaolong's surprise, the attendance rate of the movie premiere was unexpectedly high.

Obviously, the recent "Return of the Great Sage" still allowed Xu Ji's cherry animation to accumulate a lot of reputation.

At the same time, perhaps they also know that this movie will also be released abroad, and many people enter the theater with the idea of supporting Xu Ji.

At this time, the lights of the theater slowly dimmed.

In fact, Sang Shaolong didn't like to go to the theater to watch animated movies before, in addition to the fact that the things produced by domestic animated films are too child-oriented, there is also the fact that the theater is basically an audience with children.

There are often children who suddenly make a lot of noise or cry, which greatly affects the viewing experience.

But today is not a holiday, and most of the audience in the theater at this time is actually adults.

There are also students, but basically they are middle and high school students, so they are not so noisy.

Obviously, after the last Xu Ji's "The Return of the Great Sage", everyone's views on animated movies have changed.

Before, there would definitely not be so many adult viewers who came to watch animated movies.

When Sang Shaolong was thinking about these things, this "Dream Travel" finally officially began to be screened.

......

After the dragon mark, it is still the beginning animation of Tongji Entertainment and Cherry Animation, which Sang Shaolong is very familiar with.

If it weren't for the dubbing in the trailer in English, Sang Shaolong might have subconsciously thought that this was a work produced by this cherry animation in China.

But obviously, although it is still Xu Ji as the screenwriter and director of the entire animated film.

The people who make it are completely different.

It should have been mentioned in the previous report

Tongji Entertainment was in charge of the production of the animation company that it acquired in the United States.

At this time, the movie has also begun to officially enter the plot.

The story does not take place in China, nor in the United States, but in a small country abroad that is not so well-known.

Unlike the previous return of the Great Sage, the characters in it this time did not let people know the background of the story as soon as they came up.

It unfolded in MiG, a 12-year-old boy born in a family of shoemakers.

MiG has had a musical dream since he was a child, but unfortunately, music is forbidden in his family.

They believe that their family is cursed by music, because MiG's great-grandfather once abandoned his family and children in pursuit of his so-called musical dreams.

Even in the photos on the altar where the deceased is usually mourned, the corner of the head of the great-grandfather was directly torn off.

......

"So far, there's nothing too impressive."

Sang Shaolong commented silently in his heart while watching.

However, he had already seen the trailer of the movie before, and he still remembered that there were skull undead or something in it.

Could it be a horror-oriented animation?

But the style of painting doesn't seem to be very similar.

With such doubts, Sang Shaolong continued to pay attention to the movie that was being screened.

The rest is still based on the perspective of the little boy MiG.

On the Day of the Dead, for his musical dream, MiG began to secretly prepare to participate in the talent contest held in the square.

But in the end, it was opposed by his family.

He even broke his guitar, and MiG ran to the square in frustration, only to be told that he could not compete without an instrument.

He was originally depressed, but suddenly thought of the idol he worshipped, and it was most likely the ancestral hall of his great-grandfather's god of songs, Dracus.

It has the guitar that the other party used when he was alive.

MiG carefully removed the guitar from it, plucking the strings excitedly, and then realized that he had turned into an undead.

The living could not see him, but some dead undead were able to discover MiG's existence.

......

The story of the movie is not very complicated, and the plot is simple and easy to understand.

But what surprised Sang Shaolong was that he originally thought that this animated movie was about the story of a little boy MiG chasing his dreams.

But the more I looked behind, the more I realized that my idea was wrong.

In particular, the appearance of the character of Héctor in it, as well as some settings that sound quite novel, make people feel eye-catching.

It is mentioned that there are three deaths in a person's life, the first is when the heart stops beating, biological death.

The second time is when the funeral is held, when your social identity will be erased from this world, and it will be a social death.

The third time: the death of the last person in the world to remember you. This moment will be a real death, and no one will ever know that you have been in this world.

For example, the petal bridge that builds a passage between the real world and the world of the dead in the animation can only be opened on the Day of the Dead, so that the deceased can return to the real world and reunite with their families.

But the condition for crossing the bridge is that there are only photos of people in the real world who worship the spirits of the dead, otherwise there is no way to return to the real world.

And when the last person in the real world who remembers you also forgets you, the people in the world of the dead will also dissipate.

Death is never the end of life, forgetting is.

Sang Shaolong didn't know why, looking at the plot in the movie, he suddenly felt that the whole person was greatly touched.

Especially when Héctor comes to see his friend and finds that the other person will disappear at any moment.

He asked Héctor to play a piece for him, and Héctor, who had long since given up acting, picked up the guitar and decided to make an exception for his friend.

In the night, one person plays and sings, and the other listens

。

By the time Hector finished playing, his friend had gone with the wind.

Not only Sang Shaolong, but many people watching the movie at this time had their eyes red.

......

Hector is about to disappear, and his only wish is to get his picture back, cross the Petal Bridge, and see his daughter.

Héctor tells MiG that the reason why he wants to cross the bridge is to apologize to his daughter Coco, MiG's grandmother.

And told her that her father loved him very much.

In fact, Sang Shaolong also guessed the next plot direction.

MiG pulled out the mutilated photo.

Héctor was indeed the great-grandfather of the little boy Migna, who ran away from home.

In fact, he planned to give up his music dream and go home to reunite with his family.

was poisoned to death by the so-called Dracus, and robbed him of his works, which became the so-called god of song.

He wanted to sing one last song for his daughter.

It turned out that Héctor's "ReerMe" was not written for the world, but for his daughter Coco.

[In view of the general environment,

This was followed by a battle with the villain Dracus.

Although he won, his great-grandfather Héctor was about to disappear at this time.

In the end, the great-grandfather and great-grandmother picked up the petals together and sent MiG back to the real world.

MiG immediately ran to find his grandmother.

But the aged Coco seems to have lost all her memories.

MiG suddenly remembered something, then sat down next to him, and slowly played and sang the song "ReerMe" written by Héctor.

Coco heard the song and sang along with a smile.

And took out from the drawer all the letters that had been sent by Héctor in the past, and the missing corner of the photograph.

In the end, it was naturally a happy ending, the truth was revealed, and Hector finally got his name and appeared on the family's spiritual altar.

......

After the movie, Sang Shaolong was still sitting in his place in a daze.

Before coming to the theater, he really didn't expect that such an animated movie would be able to bring him such a big touch.

Originally, he thought that this movie was about MiG's musical dream.

But after seeing the back, Sang Shaolong realized that it was indeed his small pattern.

The movie is actually more about death, or about family affection.

Especially in the end, when MiG was willing to give up his music dream for the sake of his family, it was indeed very touching.

Of course, although inside the family has always been against the MiG.

But in fact, at the end of the movie, the grandmother who once strictly demanded that MiG no longer touch music still gave her unconditional blessing.

This also seems to represent that the two that the film wants to express are not in conflict.

It's more like the story of mutual understanding between loved ones in the end.

After Sang Shaolong came back to his senses, he stood up from his position and walked in the direction of the exit of the theater.

Before watching the movie, in fact, Sang Shaolong always thought that this movie was Xu Ji's first work to enter the international market after all.

Will there be a situation where some directors compromised in order to please foreign audiences, and the final level dropped seriously?

But after reading it, Sang Shaolong was relieved.

Xu Ji's performance is still very stable.

It seems that this time it is the foreign film market, to feel the shock brought by Xu Ji.

......