Chapter 441 High-profile publicity, editing the palace fight drama under the core system

"Director Song, there is a call to find you, the president of Kiwifruit."

In Beijing, hearing the assistant's words, Song Ideal motioned for the other party to take the phone into his office.

Then I heard the voice of Congzhu.

"Director Song, I haven't been in touch for a long time."

Song Ideal was actually very clear about the purpose of Congzhu taking the initiative to find him at this time.

With such a good result, he and Kiwi are both big beneficiaries.

Of course, although the interests of Song Ideal and Congzhu or Kiwi seem to be quite the same, their ideas are different.

"From the total, I know why you contacted me."

"But I'm not going to ask Xu Ji for a script for the time being."

"I plan to shoot the next drama myself."

Song Ideal said directly to the point.

This made Congzhu suddenly silent.

"Why?"

Some from the bamboo are not very understandable.

Xu Ji's script is definitely not just a bonus for Song Ideal.

Song Ideal's company was able to survive, and even the revenue increased significantly, in fact, it was inseparable from Xu Ji's script.

What's more, relying on Xu Ji's script, Song Ideal won the best director again.

It can be described as fame and fortune.

How suddenly I changed my attitude now.

This is something that Congzhu can't understand.

Originally, the way she said before was to continue to cooperate with Song Ideal.

In this way, although it was not possible to cooperate directly with Tongji Entertainment, it can be regarded as being able to get the copyright of the drama written by Xu Ji.

......

"Don't get me wrong, I don't have any contradiction with Director Xu."

"On the contrary, he is a director I admire."

Song Li opened his mouth to explain.

The word he used was admiration, and at this time he no longer regarded Xu Ji as a junior.

The two are considered to be at the same level and level, and even Song Ideal feels that he must be inferior to the other party.

"It's just because I can feel that our company and I rely too much on Tongji Entertainment and Xu Ji."

"It's not very good for our company."

Song Ideal actually struggled for a long time before making such a decision.

Xu Ji's script is indeed good, and he hardly has to think about the quality of the script.

And every drama is still applauded and popular, and he also likes the script, and the filming is very passionate.

But on the other hand, Xu Ji's fame is getting bigger and bigger, which is not a good thing for Song Ideal.

He was originally also a super first-line director, but when his drama was broadcast, the first thing that most viewers noticed was Xu Ji as a screenwriter, not him as a director.

This feeling is actually quite unacceptable.

Although Xu Ji's script is intimate and terrifying, it almost gives the optimal solution for most of the plot and storyboarding.

It will even give some relevant references and suggestions.

It's not like an ordinary screenwriter at all.

Song Ideal has filmed several dramas, although Xu Ji is only a screenwriter and has not even appeared in the crew during the filming, but in the end, he always feels that this drama was filmed by him and Xu Ji.

And the other party is the one who dominates.

If it were some other directors, I guess they would be very satisfied with this process.

But he's not, as a super first-line director, he can even be regarded as Xu Ji's predecessor director.

In fact, it also has its own pride.

So he also wanted to see if he really couldn't make a profitable drama with a good reputation if he didn't have Xu Ji's script.

What's more, his own company now feels a little too dependent on Tongji Entertainment.

Including his left and right hands, the assistant director of the crew also asked him from time to time when he would go to Rongcheng to ask Xu Ji for the script.

This is obviously not a good thing.

After the development, I feel that if there is no Tongji Entertainment, their entire film and television company will be beaten back to its original shape

Rather than this, it is better to break away from Tongji Entertainment and Xu Ji's script early.

In this way, these talents in the company can grow.

......

Although Congzhu didn't say anything at this time, he couldn't help but feel a little like scolding in his heart.

Song Ideal is really worthy of his name!

Too idealistic.

Congzhu didn't know Song Ideal now, or she knew each other a long time ago.

After all, he is a veteran super-first-line director, and his fame and popularity are also smash hits.

But on the other hand, the follow-up Song Ideal, since he opened his own company, has gradually become a so-called ratings tumor.

At that time, most of the TV dramas were still on TV stations.

At that time, Song Ideal had already made the TV station lose several times in a row.

Out of trust in him, the drama that was bought back at a large price ended up with unsatisfactory ratings.

Then, Song Ideal's company fell into a financial crisis, and Song Ideal became a plague god that most platforms could not avoid.

At that time, Song Ideal also came to Kiwifruit, and his attitude was quite low, hoping that the company could buy the copyright of his new drama with a small investment.

But in the end, Kiwi refused.

Although Congzhu was not a high-level at that time, he also watched the beginning of that drama.

It's really not worth buying.

Director Guan Jian is not Song Ideal, but another small director under his company.

is such a drama, Kiwi didn't directly reject it, and watched it seriously, which is already very face-saving.

And now it's only been a short time, and I feel that Song Ideal is healed, and the scar forgets the pain.

actually planned to directly give up the cooperation with Tongji Entertainment.

Originally, according to the basis of the previous cooperation, Song Ideal is estimated to be rare, except for the director of Tongji Entertainment, who can get Xu Ji's script.

Thinking about it from the bamboo makes me feel heartache.

If she could, she would like Tongji Entertainment to cooperate directly with their kiwifruit.

It's okay to just spend a lot of money on the script.

After all, kiwifruit also has its own conditions for filming, although it is not a film and television company, the director and crew need to be invited, but there are still a lot of self-made dramas.

"Director Song, I think you should think about it a little bit."

"After all, the opportunity to cooperate with Tongji Entertainment is quite rare, and there is no need to give up."

"Your company can shoot two dramas at the same time......"

Before Congzhu's words were finished, he was directly interrupted by Song Ideal.

"The current scale of our company has been streamlined, and the current staffing is only enough for one drama."

"I'm sorry to be the boss, maybe I can't help you this time."

......

The conversation between the two was not destined to lead to anything.

Because they have completely different positions and ideas on things.

In the end, Congzhu is actually the same businessman mentality as always, and feels that there is no need to lose his interests and do some thankless things.

So he couldn't understand why Song Ideal would give up that opportunity to basically win.

And Song Ideal also can't understand Congzhu, it seems that as long as the drama can be popular, it is enough.

If you only make money, then life is a little too boring.

His sense of achievement comes from the audience's recognition, and cooperating with Tongji Entertainment, using Xu Ji's script, will greatly reduce his achievements, so he can't accept it.

And Congzhu's sense of accomplishment comes from making Kiwifruit far surpass other video platforms, whether it is a popular drama or the crushing of film and television resources in all aspects.

So she doesn't care how the show itself was filmed and by whom.

......

On Kiwi's side, it was originally planned to try a way to overtake in corners, but it was obviously unlikely.

On the other hand, Phoenix Entertainment's first screenwriter core drama has been announced on Penguin Video at this time.

The scale of the publicity is not very large, but it is not small.

After all, a big platform like Penguin Video, coupled with Phoenix Entertainment, one of the three major entertainment companies in China, can call on resources that are far from being comparable to ordinary dramas.

Although the play itself does not have too many well-known actors, even the male and female protagonists starring are only second-tier actors.

The scale of investment is not large, an investment of 40 or 50 million, and even some film and television companies of average scale are estimated to be able to pay out.

But the battle of the announcement was unexpectedly big.

Obviously, whether it is Penguin Video this time, even Phoenix Entertainment plans to get off to a good start.

Such a situation is a little incomprehensible to many people, after all, it is invisibly to increase investment.

Such a drama should be promoted on a small scale, and it is almost the same to buy and buy hot searches.

Phoenix Entertainment directly promoted it in a high-profile manner, claiming that this was the first drama to be broadcast and filmed by the screenwriter's core system.

As the screenwriter of this drama, he was also promoted in a high-profile manner on Weite.

seems to be very determined to win the title of the most popular drama in December this time.

......

As for the attitude of netizens on the Internet at this time, it is not too annoying.

On the contrary, it attracted a lot of onlookers.

"Screenwriter core? I feel like this is a good idea.,Isn't it like this The plot will be more exciting? ”

"To be honest, in fact, I don't care about the filming method of the screenwriter's core system, as long as the drama is good-looking."

"Is it a drama with the theme of palace fighting? I feel that the subject matter is a little older, but it's pretty good to watch the trailer, and I hope it's okay to shoot it. ”

"I don't know a few leading actors, why is it so popular?"

......

The pre-broadcast fire is a situation that will occur in many dramas.

Most of the time, this is a good thing for the drama to be broadcast, after all, it can be regarded as a publicity in place.

But relatively, if the plot is unsatisfactory after the broadcast, there will be more people spraying the drama at that time.

At present, the car has basically not overturned, and it is basically going to be Tongji Entertainment.

Every drama of Tongji Entertainment is very popular when it is announced, and it is even more popular after it is broadcast.

There is no time when the reputation collapses.

And this has also allowed Tongji Entertainment to accumulate a high reputation, and it is currently the only one in the entire Chinese entertainment industry.

As for some other companies, there are actually quite a few overturns because of marketing.

Anyway, the publicity that was not broadcast before made it very attractive, but when the audience went to see it in person, they found out that they had been deceived.

Naturally, they will be very angry.

In fact, Xu Sheng also had worries about this before.

After reaching a cooperation with Phoenix Entertainment this time, the first broadcast was a court drama called "Palace".

The positioning of this drama is actually very clear, it is aimed at some female audiences.

In this kind of palace fighting drama, most of the interested female audiences are women.

In fact, some times, female audiences are much better served than male audiences.

Many people can accept the problems in the plot because of the appearance of the actors in the play, or CP or something.

It's not like some male viewers who often want to talk about logic, reasonableness or something.

So this drama is actually the first drama to be broadcast, which is a relatively safe choice.

Gong Dou drama or something, in fact, it is not a very new theme in Huaxia.

There have also been many popular dramas before.

But with the increase of various idol dramas, the audience of palace fighting dramas has lost seriously, and it is gradually no longer as popular as it was at the beginning.

But even so, there is still a very fixed audience.

Strictly speaking, it is not a niche.

This time Phoenix Entertainment's palace fighting drama, there are actually not too many problems with the script.

Although some of the plots are a bit old-fashioned, there are also elements that should be there.

According to Xu Sheng's experience, whether this drama will be a big hit depends on luck.

But certainly not to lose money.

Of course, it should have been able to make a small profit, but because of the publicity and distribution investment that Phoenix Entertainment insisted on.

Now you can only guarantee not to lose money.

The popularity is definitely higher, and the possibility of becoming a hit has also increased.

But Xu Sheng felt that the probability was unlikely.

In his opinion, the upper limit of this drama is the level of hit dramas.

Becoming a hit really depends on good luck.

Or these dramas of Phoenix Entertainment this time are basically like this.

Making money is not too much of a problem, but if it is really popular and brings high returns, it depends on whether it is good enough luck.

......

On the other hand, Kiwi actually discovered the action of this penguin video.

Congzhu didn't have much reaction, and it was still according to the original plan, and the next few dramas broadcast were relatively ordinary dramas.

After all, it's the end of the year, and this time period is a transitional stage for all major platforms.

The drama with a real big investment will definitely be broadcast at the beginning of next month.

Perhaps Penguin Video and Phoenix Entertainment also took this into account and chose to broadcast it in December.

For so many dramas of Phoenix Entertainment this time, Congzhu's attitude is actually very clear, that is, to ignore it directly.

Normally, just broadcast new dramas according to the schedule set by kiwifruit.

There's no need to mess with each other.

And she also judged that there is no major problem with this batch of dramas of Phoenix Entertainment, but if you want to be really popular, I am afraid it is not so easy.

After all, Phoenix Entertainment seems to know this itself.

Although it seems to be a big move, he has completely invested his energy and resources in film and television into the core system of screenwriting.

But in the end, the investment cost of each drama is not large, and it is obviously a decision made to share the risk.

Such a low-cost online drama is indeed not necessary to treat it specifically.

Of course, there are many small-cost online dramas that have become hits, and some of Phoenix Entertainment's dramas this time seem to be small and big.

I really can't say what the follow-up will be.

But there are also many such dramas in the project of kiwi self-made dramas.

Although the cost may be lower, it seems that you can also fight in the ring or something.

......